This episode of The Campaign Podcast explores whether marketers are using AI to do work traditionally done by their agencies and examines what clients are – and aren’t – doing with AI.

It comes as Campaign launches the Power 100, the list of the most powerful marketers in the UK. This year they were asked questions designed to tease out where they are on their AI journeys.

Presented by deputy editor Gemma Charles, guests on the podcast were premium content editor Nicola Merrifield, acting commissioning editor Louise Ridley and Will Hanschell, the co-founder and chief executive of generative AI platform Pencil that was acquired by The Brandtech Group in 2023.

Further reading:

• Power 100 2025: AI – giving marketers 'superpowers'
• Power 100 2025: the full list
• Campaign Power 100 2025 Hall of Fame revealed
• An inside job: when and how Power 100 marketers are going in-house

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