Let me ask you a question.

Did you start your business to accumulate shares, likes, views, comments, email subscribers, and traffic?

I don’t know your life, but I’m guessing that if you’re listening to this podcast, you did not start your business for any of those reasons.

I started my business because I truly believe that communication can change the world. I knew that if I could help business owners communicate what it is they do and why it freaking matters, then more people who are doing the best work would be known, seen, valued, and hired for that work.

So how did our goals and missions for our businesses get co-opted and transformed into all of those metrics?

The reason lies beneath this question: Are you communicating or are you playing the game of communication?

In This Episode:

• What social media and the Legend of Zelda have in common
• How the game of communication erodes your message and makes it harder to actually connect
• Three questions to get clear on your real goals for communication
• Why real messaging and communication have long-term dynamic value

Learn more about Michelle Mazur:

• Communication Rebel
• Three Word Rebellion Book
• Request a free 1:1 Chat 
• Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success
• Marketing Uprising Workshop

Resources:

“How Twitter Gamifies Communication,” C. Thi Nguyen