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Are your business activities actually aligned with your goals? This crucial question sits at the heart of sustainable entrepreneurship, yet many find themselves caught in the endless cycle of following what everyone else is doing—launching podcasts, writing books, creating YouTube channels—without questioning if these strategies serve their unique vision.

Before investing precious time and resources into any business initiative, ask yourself what you're truly trying to accomplish. Take book publishing, for example. While many dream of writing bestsellers that generate millions, the reality is that only about 2% of published authors ever reach that financial milestone. However, a book might perfectly serve your goals if you're seeking to establish authority, create speaking opportunities, or leave a legacy—purposes entirely different from direct profit generation. Similarly, podcasts and video content make perfect sense for entrepreneurs building speaking careers, as they showcase communication skills and expertise to potential event organizers.

Success requires working backward from your vision. Define exactly what you want your business to look like in 2-5 years, then methodically identify the steps needed to get there. Remember that your definition of success might look entirely different from others in your field. Some prioritize influence while others value profitability or freedom. Your strategy must reflect your unique goals rather than following someone else's path. Take the time today to ensure every business activity genuinely moves you toward your vision, not someone else's.