**Cold Open (Jake and Cody talk about their Hubspot automation)**

**Skip the Cold Open at 7:08**

There are many different lead generation agency models out there. On one hand, an agency can only be responsible for delivering leads. Another lead gen agency may also follow up with those leads for the client to make sure they close.

We address why we don't like lead gen models in which it's the agency's responsibility to follow up with the leads.

We also explain common objections to the idea of only supplying the leads and leaving the follow-ups and closing to the client such as:

• Knowing the close rate of the platforms you're driving leads on.
• Knowing your client's average close rates.
• Setting the right expectations

Jake also explains that if you follow up and close leads for your client, you're taking a foot out of the marketing agency space and putting another in the "consulting and sales" space.

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley