Welcome back to the podcast! In this episode, we revisit my trip to Cleveland to see Dan Kennedy, as we explain the importance of identifying your target audience, repelling those who don't fit your target market, and communicating effectively to grow your business.

if you are avoiding to market, you will be at a significant financial disadvantage, so keep listening to learn how to stand out in a crowded market and take your business to the next level.

And don't forget to book your seat to come and see Paul and Dan live in person in Cleveland on July 8th and 9th: paulgough.com/dan

P.S - Watch the FULL video interview on my YouTube channel HERE.