In this Paul on Fire episode, I break down why getting triggered is a decision — and why every time you take offense, you give away your power. If you want a successful life and a successful business, you must take full personal responsibility for your emotional reactions.

I talk about why people get easily offended, how identity and inherited beliefs shape your worldview, and why the most reactive people are often the most frustrated with their own progress. When you’re secure and moving forward, you don’t get rattled by politicians, influencers, or people who see the world differently than you.

This episode is about control.

It’s about ownership.

And it’s about asking yourself one hard question:

How well are your current beliefs actually serving you?

If you want more freedom, more income, and more control in your clinic and your life, it starts with mastering your reactions.

Turn it up.

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free

💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉

📲 Follow Paul here:

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📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

Hosted on Acast. See acast.com/privacy for more information.

Live from PPM Live Dublin, I’m breaking down why £50k is survival, £100k is upgrades… and £250k should be your minimum as a clinic owner.

In this episode, I explain why the old game of referrals and “I Googled you” is over — and why the future belongs to those who build influence, not just transactions.

We talk about:

• The shift from social media to interest media
• Why followers don’t matter — but influence does
• The move from “I Googled you” to “I watched you”
• How AI gives you a massive competitive advantage
• Why fixing back pain isn’t enough anymore

Your competitors are asleep. The buying behavior of the world has changed.

The question is: will you adapt — or get left behind?

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free

💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

Hosted on Acast. See acast.com/privacy for more information.

In this session, I’m talking directly to clinic owners who are still waiting for perfect.

I break down why good enough is still good enough, why perfection is usually just fear in disguise, and why your inability to be visible online over the next five years will wipe you out.

Inside this episode, I share:

• Why perfection is killing your progress

• What’s really stopping you from going all in

• Why most clinic owners don’t actually know how they want to live

• The reality of risk, heartache, and responsibility as a business owner

• Why if you deal with above-average problems, you deserve above-average income

• The formula: Awareness → Action → Momentum → Progress

• How to figure out your real number (and it’s not from a spreadsheet)

I don’t believe you build a business just to pay bills.

You build it to change how you live. To buy back freedom. To create options. To have the choice.

If you’re a PT, physical therapist, physiotherapist, or clinic owner who wants more control, more income, and more leverage — this one is for you.

Turn it up loud.

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free

💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

Hosted on Acast. See acast.com/privacy for more information.

Today we’re talking about the biggest lie in private practice:

“Selling is beneath me.”

If you’re a PT who thinks marketing feels salesy…

If you’ve got staff who say they “just want to treat” and don’t want to sell…

If you secretly hate asking patients to commit to a plan of care…

You need this episode.

And if you’re hiring?

You’d better listen closely. These attitudes are walking into interviews every single day.

Grab your coffee.

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free

💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of The Paul Gough Audio Experience, I take the stage and deliver one of the most direct and thought-provoking talks yet.

I challenge clinic owners to confront the reality of the “new world” we’re living in… and what it means for the future of private practice.

Inside this episode, I break down:

• Why 2026 will not look like 2025

• The rise of the AI-fuelled patient

• Why most clinic owners are optimizing for survival instead of prosperity

• The cultural mindset differences holding business owners back

• The real reason you build a business (hint: it’s not just money)

• Why marketing and sales must outpace hiring

• And how to design a clinic that buys back your freedom

This is a raw, unfiltered session designed to dismantle false beliefs and force you to think bigger about what’s coming next.

If you’re a PT, physical therapist, physiotherapist, or clinic owner who refuses to settle for average… this one will wake you up.

Turn it up loud.

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free

💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

Hosted on Acast. See acast.com/privacy for more information.

Most clinic owners say they want growth.

But what they really want is comfort.

In this live episode from PPM Live Dublin, we unpack the real reasons clinics stay stuck: fear of hiring, avoiding hard conversations, micromanaging small tasks, and running your business on memory instead of systems.

If you have ever delayed hiring because you were scared of getting it wrong…

If your roles and responsibilities are still “grey”…

If you feel productive but not actually moving forward…

This episode will hit home.

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free

💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

Hosted on Acast. See acast.com/privacy for more information.

Most clinic owners say they want freedom.

But if I looked at your calendar right now, would it say “business owner” or “busy clinician”?

In this episode recorded live at PPM Live Dublin, we talk about self accountability, why confused buyers buy nothing, how to simplify your offers, why nice cultures don’t build great businesses, and the real reason your clinic exists in the first place.

Your business was never meant to trap you.

It was meant to build you freedom.

The question is… are you operating like it?

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free

💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

Hosted on Acast. See acast.com/privacy for more information.

You are not stressed because of society.

You are stressed because you are playing by rules that were never built for business owners.

In this Paul On Fire episode, I break down why most entrepreneurs feel out of control, why “following the rules” creates mental torture, and why the only solution is to play your own game.

If you want control, you need different rules.

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free

💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

Hosted on Acast. See acast.com/privacy for more information.

On this episode of Coffee with Goughy, we discussed these 2 questions:

• Q1: My staff are offended by EVERYTHING lately. Is this a generational thing or am I just old?
• Q2: My senior therapist said, ‘This feels corporate and soulless.’ It stung. Am I becoming what I used to hate?”

Coffee with Goughy This isn’t about tech.

It’s not about politics.

It’s about leadership.

We talk about profit-first thinking, why voicemail shouldn’t exist in 2026, how young clinic owners using AI will outpace outdated models, and why real freedom only comes from leverage — not working harder.

If you want a scalable, profitable clinic without living in chaos, this episode is for you.

No fluff.

No filters.

Just honest conversations about building a business that actually works.

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free

💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

Hosted on Acast. See acast.com/privacy for more information.

On this episode of Coffee with Goughy, we discussed these 5 questions:

Q1: If I Bring in AI, Will My Staff Think I’m Replacing Them?

Q2: How Do I Know If This Is a People Problem or a System Problem?

Q3: I Launched an Offer… Why Is No One Seeing My Stuff?

Q4: My Team Is Politically Different From Me — How Do I Align Them?

Q5: Can I Grow Without Burning Out?

What happens when my team’s values don’t align with mine?

This isn’t about tech.

It’s not about politics.

It’s about leadership.

We talk about profit-first thinking, why voicemail shouldn’t exist in 2026, how young clinic owners using AI will outpace outdated models, and why real freedom only comes from leverage — not working harder.

If you want a scalable, profitable clinic without living in chaos, this episode is for you.

No fluff.

No filters.

Just honest conversations about building a business that actually works.

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business. 

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free

💬 Got thoughts or takeaways? 

Share them with us!

Tag Paul or drop a comment – we actually read them 😉

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: facebook.com/PaulGoughPhysioRooms

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: www.paulgough.com

Hosted on Acast. See acast.com/privacy for more information.