Today, I break down the real-world warning signs that you've hired a bad PT, drawing on over 70 hires and 15+ years running a physical therapy business.

• Reveals the subtle red flags — from "it's not my job" to victim-mindset excuses like blaming pay demands on student loans — that separate great employees from bad ones

• Explains why professionalism doesn't guarantee good hires, and why interview performance often has nothing to do with who someone becomes 90 days into the job

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This one's about the question every clinic owner avoids: would your best PT actually stay if they had other options? Here's what I covered:

• The employment deal that used to work, and why it quietly stopped working

• The six things great PTs are evaluating whether they say it out loud or not

• What actually makes people leave (and it's rarely the reason owners think)

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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In the run-up to PPM, part one of a four-part series, I ask:

• Are you profitable enough to hire good staff?

• If not, what needs to change?

Book your seat now for PPM Live: https://ppmlive26.com/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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Today, I break down three real-world business stories — Starbucks uniforms, Uber layoffs, and UK work-from-home laws — and what they reveal about the fight every clinic owner is now facing.

• Explains why employee "identity" demands (uniforms, individualism) are colliding with what businesses actually need to survive, using the Starbucks dress-code controversy and the Ed Sheeran opening-act backlash as case studies

• Breaks down the "grow and prune" principle behind Uber's layoffs-despite-record-profits story, and argues most PT clinics are overstaffed and under-profitable as a result of avoiding hard staffing decisions

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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Today, six successful PT clinic owners divulge the mistakes, beliefs, and hard-won lessons that shaped their businesses.

• Reveals candid confessions on firing top-producing toxic employees, going nearly six figures into debt, and the marketing tactics (newspaper ads, $150K salaries, sales scripts) they once thought were bullshit, but now swear by

• Uncovers why revenue without profit almost sank several of their businesses, and how community — not information — became the real driver of their growth

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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In today's episode, I am live at the PPM LIVE Official Press Conference.... I hired a luxury hotel in Orlando and invited a select group of very successful PT Clinic Owners, and the PRESS, to ask me some tough questions about the future of the PT Profession. The questions was centered around one big discussion: "Is the PT Profession in Crisis in 2026 - and if so, what do YOU need to do about it?" Ahead of the big event of the Planet Paul community, in Orlando on Nov 13-15, I answer these questions:

• Why are PT clinics generating more revenue than ever while owners are taking home less money?
• How can a $2 million clinic be a worse business than a $1 million clinic?
• What is a respectable profit margin for a PT clinic in 2026—and how vulnerable is an owner operating at just 5–10%?
• Why should clinic owners pay themselves a $150,000 salary before calculating profit?
• Are insurance companies really the problem, or are clinic owners using them as an excuse to maintain an outdated business model?
• How vulnerable is a clinic that still relies primarily on doctors and word of mouth for new patients?
• Why are clinic owners posting constantly on social media but still failing to generate predictable new patients?
• Is the traditional insurance-based PT clinic genuinely dying—or is that just a provocative claim?
• Is the inability to pay a great PT $150,000 actually a staffing problem—or a profitability problem?
• Why can one clinic pay exceptional PTs well and still make a 25% profit while another cannot afford an additional $10,000 in salary?
• Is it true that nobody wants to work anymore—or have the expectations of employees and business owners simply changed?
• When does a difficult employee become a toxic employee, and how much can keeping the wrong person cost your clinic?
• Why do otherwise successful clinic owners tolerate toxic staff for so long?
• What should you do when your highest-producing PT is also the person poisoning your culture?
• Will AI genuinely allow PT clinics to operate with fewer employees—or is it all just industry hype?

And so much more...

Not got your ticket for the biggest marketing and sales super conference for PTs in Private Practice? Go here to get it: www.PPMLIVE26.com

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Today, I break down the staff comments that are quietly driving clinic owners to their breaking point — and what's really behind them.

• Reveals the real pattern behind entitled staff attitudes, and why it's not insurance or the economy that's killing your clinic's growth

• Breaks down why insecurity — in owners and employees alike — is the hidden root of nearly every "my staff PT pissed me off" story you've ever had

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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Today, I break down why patients quietly quit on their PTs, and how giving out too many exercises can be doing more harm than good.

• Revealing a blind spot most clinic owners never catch until it's too late

• Breaking down the simple shift that separates practices patients stay loyal to from the ones they quietly leave

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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In this one, I rant about why holding onto the wrong tasks is quietly wrecking clinic owners' businesses, using the mechanic phone-tag story and a mother-and-ironing analogy to make the point.

• Uncovering the real reason business owners keep holding onto low-value work — and what it's secretly costing them

• Breaking down a simple test to spot where your time is misallocated before it turns into a much bigger problem

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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Today, I break down why avoiding marketing and outreach is quietly bankrupting clinic owners, and why workshops are outperforming digital ads right now.

• Explained that success comes down to a binary choice — go do the "ground game" (networking, referrals, in-person relationships) or master direct marketing (Google, Facebook, email) — and that avoiding both out of fear or comfort is what's actually costing owners money

• Broke down why monthly in-person workshops are now beating Google ads, Facebook ads, and social DMs for driving new patients, using real data from 350+ consulted clinics and the AI-driven "information overload" reshaping how patients make decisions

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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