Today we’re talking about the biggest lie in private practice:

“Selling is beneath me.”

If you’re a PT who thinks marketing feels salesy…

If you’ve got staff who say they “just want to treat” and don’t want to sell…

If you secretly hate asking patients to commit to a plan of care…

You need this episode.

And if you’re hiring?

You’d better listen closely. These attitudes are walking into interviews every single day.

Grab your coffee.

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