Welcome to the show!

Today, I've got Rachel Coons with me and we are breaking down authenticity and taking it to the next level.

I recently saw Rachel at a business conference and she told me she did one of the tactics I told her to do and it didn't work...and here's why...

 

Don't miss signing up for my next Masterclass.  Head over to https://www.captivatetheroom.com/voicereclaim

Interview Summary

Tracy Goodwin interviewed business owner Rachel Koons to demonstrate the nuances of voice coaching. [45:28] They began by revisiting a previous live coaching session where minor adjustments to Rachel's vocal delivery on a video led to significantly higher conversions. The core of the conversation focused on analyzing a recent, unsuccessful voice message campaign Rachel ran. [15:45] Tracy identified that Rachel's tone sounded rushed, detached, and apologetic for selling, which created a disconnect with potential customers. Through a live workshop, Tracy helped Rachel uncover the underlying mindset of feeling like she was "bothering" people and guided her toward a more authentic, confident, and caring vocal approach to use in her upcoming launch. [15:56]

Interviewee Background

Rachel Koons is a wife and mother of four who, two years prior, founded a business to help other mothers with their finances. [07:12] She started with a membership focused on a grocery-saving method she created and later expanded to cover budgeting, investing, and making money from home. [08:17] At the time of the interview, her membership community had grown to nearly 1400 members.

Key Points

• Rachel explained that her first coaching session with Tracy helped her realize her online persona did not match her true self, and that shifting to a more authentic delivery felt better and was more effective.
• She learned that "talking head" videos, while receiving lower surface-level engagement, generated warmer leads and higher conversions because they fostered a genuine connection with her audience. [13:38]
• She shared her disappointment with a recent voice message campaign where she contacted 50 potential customers but only converted two, despite feeling she had been authentic. [15:45]
• Rachel admitted that during that campaign, she was rushed and focused on completing a checklist, which contributed to a tone of disconnect. [17:52]
• She revealed her core discomfort stemmed from not wanting to pressure people, which inadvertently came across as vocal indifference and a feeling that she was "bugging" her audience. [19:12]
• After hearing her own message analyzed, she recognized it lacked personal connection and sounded generic.