Content Is Profit

Are You Really Creating? Navigating the Blurry Lines of Modern Content Creation


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Are you ready to shake up your content creation game?

In this episode, I'm sharing my recent creative journey and the exciting
experiments I've been conducting across various platforms. From
self-produced songs with ChatGPT to late-night live streaming sessions,
I've been pushing my boundaries as a creator.
But this isn't just about my personal explorations. It's about
uncovering valuable insights for our Business Creator Club Community (https://businesscreator.club/).
As we guide our founding members towards becoming “Profit Creators”,
we're focusing on two crucial elements.
#GoldenBoulders we are exploring today:
- The importance of embracing different content types
- How to balance low-friction creation with enjoyment
- Strategies for delegating parts of your content process
- Understanding different audience types
Plus, don’t miss surprising statistics about podcast listening habits
and discuss two critical metrics for long-form content creators!
Whether you're a seasoned podcaster or just starting your content
creation journey, this episode is packed with insights to help you
refine your strategy and connect more deeply with your audience.
Ready to level up your content game?
Let's dive in!


Timestamped Overview:

[00:02:00] Business Creator Club update — shoutout to founding members
[00:03:30] Why frequency + consistency matter more than perfection
[00:06:50] Deep dive: How people really consume podcast content
[00:08:15] Two key metrics to focus on: CTR and average view duration
[00:09:45] Podcast metric tips: 7-day downloads and completion rate
[00:10:15] What is a podcast, really? (The controversy begins)
[00:11:30] Fake interview trend — why it’s hurting creator trust
[00:13:40] Message > Microphone: Stop obsessing over gear
[00:15:00] Should you record video podcasts, too? Yes — here’s why
[00:17:05] The numbers: 97M downloads, 120K new podcasts in May 2025
[00:18:30] Why just publishing makes you Top 10% (and what that means)
[00:20:30] Listener behavior: Where and how people are actually tuning in


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Content Is ProfitBy BIZBROS

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