There are two types of business owners in this world. The ones who think email marketing died long ago and the ones who know that email marketing is the lifeblood of their online business. Hopefully if you're reading this, you've joined the latter alternative.

Like with any tool used to move your business forward, there are a lot of insecurities about using email, which has led many online business owners to lower their growth potential, trying to play things safe. And no, Walmarts regular email sale spree, does not dictate what email marketing actually is.

Email marketing is a wonderful value interaction and I believe at the heart of it, good email marketing is made up of 4 essential types of emails. If you're not sending these to your audience, you are missing out big time. Let's make sure your email marketing is where it needs to be!

In this episode you’ll learn:

Hope you enjoy!
- Graham