IMG's VP and Co-Head of Multisport Content Sally Brown is in the Leaders studio, alongside David Cushnan, for the final part of the series that examines how to do business around the global sports industry.

With a focus on EMEA - a region of established sports markets and fast-growing emerging territories - Brown explains how IMG’s suite of production offerings are helping grow sports across the region, including Euroleague Basketball and the Esports World Cup.

Chris Guinness, EVP and Global Head of Commercial, and Roland Nikolaou, VP of Football in MENA bring two more IMG perspectives, to discuss media consolidation and its impact on rights and production across European markets; football fan culture in Saudi Arabia and across the Middle East; and advice for sports organisations looking to be more active in the MENA region.