Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews another pricing expert and founder of MightyData, Kirk Bowman. Learn how Kirk discovered the value of pricing, and how his pricing strategy led to dramatic growth in his own business as well as the businesses of others in his role as a passionate pricing consultant. Kirk also discusses the importance of ignoring the costs and focusing on what your customers see in your product to determine how much they are willing to pay.

For practical strategies on optimizing revenue, check out our Price training course.

Get more insight on Kirk’s vision of pricing by listening to his podcast, Art of Value.

We love feedback and answering questions! Send us a message to [email protected].