This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the  Owner and Director of Time Avenue in Mumbai, Viraal Rajan. To start the show Ariel asks about the amount of Rolex authorized dealers in Mumbai, and they jump right into the luxury watch scene in India. Ariel is puzzled hearing about the 110% watch tax that existed around 25 years ago, and Viraal gives us a detailed view of how the watch world in Mumbai and India has evolved since. Ariel asks about Viraal’s inspiration for wanting to own and operate a luxury watch retailer in India. As Viraal is someone who sells their products daily, the two discuss how he feels about Rolex increasing production during its incredible demand, and how he initially dealt with the sudden surge of demand in the community. They continue on to talk about how watch design is truly the meeting point of creativity and engineering, why that speaks to Viraal so deeply, and why he feels watches are just “Art with a heartbeat”. Ariel dives into the correlation between the entertainment industry and the desires of the luxury industry consumer, and how local businesses can truly invest in a community on a personal level that major brands have trouble doing so. 

To stay updated with Viraal and Time Avenue:

Website - https://timeavenue.com/

Instagram @Timeavenueindia - https://www.instagram.com/timeavenueindia/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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