As Told by Zink

In this episode, I sit down with content creator and floral business owner Sam Hwang, who has been navigating the social media world for over 10 years. We dive into the influencer space and explore why social media should be seen as a stepping stone, not the end goal. Sam shares her journey of experimenting with different businesses until she discovered her true passion for florals. Now running two businesses, one of which she co-owns with her best friend, Sam opens up about the transition from influencer to entrepreneur, the challenges she’s faced along the way along with some MAJOR milestones, and her exciting plans for the future.

Sam Hwang // IG

The Mad Florist

For the Table

You've probably seen Hot Girl Pickles pop up on your FYP at least once—whether it was AlIx Earle sharing them or the brand making waves at LA hotspot Erewhon. These two Gen Z entrepreneurs, Yasaman Bakhtiar and Leah Marcus, are unstoppable. With a crystal-clear vision, they're doing whatever it takes to take their brand to the top. In this episode, I dive into all the behind-the-scenes details that will leave you feeling inspired to start a brand with your bestie if it's something you've ever thought about. Yasaman and Leah share so many valuable insights, and this conversation is packed with the blueprint for success and believing in yourself!

Good Girl Snacks // IG, TikTok

Join us for an inspiring and insightful conversation with Natalie Gee, the Co Founder behind mother daughter business Gee Beauty. In this episode, we dive into her journey of building a successful beauty brand, the ever changing trends and marketing methods shaping the industry, and the highs and lows of owning a business. Whether you're a beauty enthusiast, entrepreneur, or simply someone who appreciates authentic stories, this episode is packed with valuable lessons, behind-the-scenes insights, and a fresh perspective on beauty. 

Natalie Gee // IG

Gee Beauty

Will full time Influencers start going back to their 9-5's this year? Will Influencer marketing and management teams go back to office culture in a more modern fashion? Is remote work over? Let's talk about where the industry is heading!

Topics:

1. Embrace your unique journey; it's never too late to start over!

2. Choosing the right Influencer Agency: Risks and key questions to ask

++ episode 123: 1x1 with JSHealth founder Jessica Sepal!

In this episode, we dive into a real and honest conversation about what it’s like to be a female founder. Jessica, the powerhouse behind JSHealth, shares how she launched the brand with the mission of creating products that truly help women—drawing from her extensive experience as a nutritionist. When JSHealth exploded, Jessica found herself navigating the challenges of leadership and entrepreneurship in a whole new world. We chat about the birth of JSHealth, how it grew into the success it is today, and all the complexities of being a female founder. This has been one of my favorite conversations, and I honestly wish I had an episode like this when I was starting my own business. There’s so much people don’t realize about the behind-the-scenes work of being a CEO and founder—tune in to hear it all!

Jessica Sepal // IG

JS Health

Code for As Told by Zink Listeners: ZINK15

Interested in becoming a creator or leveling up your content? Natalie Park is educating us on IG and TikTok tips & tricks. Grab a notebook and get ready for an educational episode so you can take things to the next level with content creation and grow a following across platforms!

Natalie Park // TikTok

Let's chat with content creator Ashley Cassidy! I love connecting with creators who have been in the business since the very beginning. You know nostalgia and chatting all things social media and bloggers circa 2013 is one of my favorite topics!! 

Ashley and I touch on the evolution of her career in the social media world and how her personal goals in this industry have changed since having her son. We also chat all things Influencer, living in LA, our thoughts on NYFW and substack / how blogs may be having a come back!

Ashley Cassidy // IG

Doing something a little different this year! One episode per month I will discuss three topics in studio. These topics will dive into the world of Influencer marketing and management as well as our industry as a whole - I'll be sharing insider information that no one else is talking about! I will also go over topics that will motivate and inspire you to rise up in your life and career! I want everyone to win at this crazy thing called life and am here to prove to you that you're capable of every amazing thing that this world has to offer! 

In this episode I will discuss these three topics:

1. How to land your dream job in the influencer industry

2. One decision can change your life COMPLETELY!

3. You're capable of much more than you think

Had so much fun chatting with the amazing Niki Detrich in this episode all about social media! We dive into the importance of diversifying platforms, the lessons learned from the TikTok ban, and how to level up as a creator while treating your content like a business. We also discuss when it’s time to sign with a management team. Plus, we explore the world of BookTok, book clubs, and our shared love for reading. Tune in for a fun and insightful conversation!

Niki Detrich // IG, TikTok