As Told by Zink

I virtually sat down with fitness, health, and wellness creator Alexa Noban to dive into her journey in the influencer space—how she really built her following, what sparked her start, and how she’s now channeling her passions into building a like minded community in New York. We also get into everything from her sculpted abs (yes, I asked), buzzy health trends, and her newest creative pursuit: podcasting. Expect meaningful conversations, real talk, and a peek into the lifestyle that’s inspiring so many.

Alexa Noban // IG, TikTok

In this episode, I [virtually] catch up with content creator Natalya Toryanski to dive into her journey from college student to full-time TikToker. Natalya shares how her channel took off during school and the life-changing opportunities that followed. We talk about the highs of social media—creative freedom, connection, and community—as well as the harder stuff, like burnout and dealing with online hate. We also take a nostalgic look back at the iconic days of 2020 TikTok (yes, we name our TikTok crushes ), and Natalya gives us a glimpse into what’s next for her as she leans into her passion for wellness. Tune in for laughs, real talk, and some major inspiration.

Natalya Toryanski // TikTok, IG

We sat down in our new NYC studio with stylist Jordanna Sharp to talk all things style—how she launched her styling business five years ago, what working with a personal stylist really looks like, and her step-by-step breakdown for mastering the effortless cool-girl aesthetic. We also dove into key wardrobe staples and trend updates to help elevate your look from your 20s to 30s. Jordanna makes it all feel so easy—you’re going to want to take notes for this one!

Jordanna Sharp // IG

Birthday edition podcast episode! Wow..35..how did we get here?!! Let's yap about what I've learned 20's to 30's and discuss what 35 looks and feels like. In my early 20's I pictured myself working in my 9-5 PR job, married with kids in NYC at 35 and life had other plans- plans that exceeded my wildest expectations. 30's have been so magical and have been my best years yet, let's chat! X

I sat down with Marie Cravens, Director, Beauty Influencer Relations at BPCM, and quickly discovered we both started our careers in NYC back in 2012. We reminisced about the early PR days, the energy of the city, and how the rise of influencers completely shifted our paths. This episode dives into how influencer marketing has evolved, how to break into the industry today, what BPCM looks for when casting creators, and where the space is headed. It’s part nostalgic trip, part career guide — and all good vibes. Let’s talk past lives, career pivots, and all things influencer.

Marie Cravens // IG

Repeat after us: "I only want what wants me."

We’re so excited to welcome Victoria Alario back to the podcast — for the first time in three years! We catch up on everything: from the raw and real experience behind launching her own brand in 2022 and building her podcast, to tips on how you can start your own. Of course, we also dive deep into love. Victoria was single when she first joined us, staying true to her standards and values — and now, she’s engaged. We talk about what it really takes to find the right partner, how to turn dating into a healthy relationship, and how that relationship can grow into marriage. This episode is full of real talk, growth, and inspiration.

Victoria Alario // IG, TikTok

It’s been a minute — let’s catch up! In this episode, I’m sharing what I’ve been learning about love, relationships, and the art of leaning into my feminine energy instead of always operating in alpha mode. I’ve been doing the inner work, breaking old patterns, and getting crystal clear on what I truly want in a partner and in life. This one’s a little more personal, a little softer, and all about heart. Let’s talk about love, y’all 

Sat down with Hayley Podell, Head of Influencer Marketing at Hero Cosmetics, to get the inside scoop on everything creators are dying to know — from how to land a spot on brand trips, to why showing up at events really matters, to what’s actually happening behind the scenes iin Influencer Marketing. If you're trying to level up your brand relationships and stand out in the creator space, this one’s for you.

Hayley Podell // IG

Hero Cosmetics // IG

Content creator and business owner Cari Padula has cracked the code on using credit cards to fund her luxury vacations — and now she’s sharing her secrets. In this episode, Cari breaks down the basics of credit card point systems, how to maximize everyday spending, and what beginners need to know to get started. Whether you're looking to build credit or dream of booking your next trip on points, this episode is packed with tips to get you there. Let’s turn your spending into passport stamps!

Cari Padula // IG, TikTok

Hey, y’all! You know I’m an open book when it comes to all things influencer-related. The space is always changing, and every year brings something new. In this episode, I’m diving into all the latest trends and updates for influencers, talent managers, and brands. Whether you’re looking for insights or curious about what’s going on this year as we wrap up Q1, this episode has got you covered with a little bit of everything!