As Told by Zink

Content creator Izzi Friedman immediately caught my eye for the way she brings local women together to meet, bond, and build real connections. She’s been partnering with incredible brands and hosting the most beautiful community events, and her company Girls Girls Club is everywhere. In this episode, we dive into how and why Izzi started the movement, what she hopes to change in the industry, and the importance of women truly supporting women. Izzi is thoughtful, inspiring, and the definition of a girls girl.

Izzi Friedman // IG, TikTok

Girls Girls Club // IG, TikTok

If you have ever wondered what it is like to work in influencer marketing for a major haircare brand or you are a creator hoping to partner with one, this episode is for you. We are joined by Hannah Cooney, the powerhouse behind influencer partnerships at Function of Beauty and our good friend, for a fun conversation sharing everything about working in influencer marketing.

Hannah takes us behind the scenes to share what it is really like managing creator collaborations for a leading beauty brand. We talk through her daily work, what brands like Function of Beauty look for in creators, and her best advice for anyone hoping to break into the space or land brand deals in the beauty industry.

Hannah Cooney // IG

Function of Beauty // IG, TikTok

I’ve been following Piper for a while and absolutely love her content! She truly stands out because she stays authentic - creating and sharing what brings her joy. In this episode, we dive into all things creator life and business: from leaving the 9–5 to go full-time, to mastering strategic pitching, building a personal brand, and thriving as a self-employed creator. Get ready for an inspiring and practical conversation packed with insights for anyone looking to turn their creativity into a career.

Piper Phillips // IG, TikTok

We’re back in our New York studio this week and couldn’t wait to catch up with one of our favorite brand partners! Joining us is Kimberly Brown, who leads Influencer & Celebrity relations at The Knot.

In this episode, Kimberly gives us an inside look at all the exciting things happening at The Knot, plus expert tips on how creators can collaborate with the brand. With bridal season in full swing, this conversation is packed with valuable insights for our 2026 bride creators  from partnership opportunities to what’s trending in the wedding space.

Tune in to get inspired, take notes, and learn how to make your mark in the bridal era! 

Kimberly Brown // IG

The Knot // IG

I sat down with Sydney Silverman right after NYFW and just before she headed off to Paris Fashion Week. Sydney is one of my favorite creators to follow because of her elevated style and authenticity in the space. In our conversation she shares how she gets into the most coveted shows, her approach to building meaningful industry relationships, and why she has chosen a more elevated and polished path as a creator. We also talk about her move to LA, her experience at the Emmys, and how she navigated going from having a 9-5 to being a full time creator.

Sydney Silverman // TikTok, IG

For the past two years, my TikTok FYP has been filled with Bama Rush content and I’ve been hooked! It’s been so fun to watch sororities and colleges embrace social media in a big way, though of course, with all the excitement comes a few challenges too.

In this episode, I sit down with three incredible Zeta girls who are also Zink creators. They are thriving in the digital space! We chat about their experiences with Bama Rush, how they first got started on social media, their journey into management, and what it really takes for college creators to grow into paid influencers. As a millennial, I had so many questions and the girls did not disappoint. Y'all are going to love this one! x

Alaya Drozdowicz // IG, TikTok

Ana Barras // IG, TikTok

Maddie McNeal // IG, TikTok

When I first saw AJ’s [founder of Creator Match] content about creators landing brand deals on LinkedIn, I knew I had to bring him on the podcast. I already understood that LinkedIn had evolved far beyond a job search platform and is now a place Gen Z loves for connecting, sharing, and following brands. What I did not realize is that creators are now monetizing their presence there with brand deals.

AJ began his entrepreneurial journey representing LinkedIn-focused talent before discovering his true passion for working with brands directly, where he now manages deals. In this episode he explains why LinkedIn is becoming the next big platform for creators, how to grow effectively, and what type of content gains both traction and brand attention.

We also explore the world of influencer marketing, and AJ reveals one powerful tip that can ensure long term success in the creator economy. This conversation is full of valuable insights, so grab a notebook because you're going to want to start implementing everything immediately :)

AJ Eckstein // IG

Creator Match

One thing about Molly is that she shows up authentically in everything she does, from the content she creates to the energy she shares. I love connecting with women who embrace who they truly are and create from a place of joy and passion, and Molly is exactly that.

In this episode, we cover so much including her love for statistics, culture, and meaningful content, her type A routine and why it works so well for her. She even walks us through her Monday to Friday schedule from morning to night which I found fascinating and inspiring.

Getting a peek inside Molly’s mind and creative process was such a treat, and I cannot wait for you to get to know her even better through this fun and insightful conversation.

Molly McAdam // IG, TikTok

Sat down with Lawyer, Creative, and Entrepreneur Briana Williams, whose path seemed destined to be traditional. Harvard Law, big law firms, the whole picture. But even with all the achievements, Briana felt something was missing. The rigid and traditional side of law left her craving more freedom, more creativity, and more purpose.

So she took a leap, betting on herself to build her own firm, a space where she could bring confidence, color, and creativity into an industry that often feels anything but. Briana’s energy is magnetic. She walks into every room knowing she will succeed because failure simply is not an option.

This episode is all about forging your own path in a traditional space, rewriting the rules, and proving that success does not have to look like everyone else’s.

Briana Williams // IG, TikTok

It’s been a little while since I last caught up with you all, and I’m so excited to share what’s been going on in my life these past few months. In this episode, I’m diving into an important message: the power of protecting your peace. Learning to set boundaries and be intentional with my energy has made such a difference in my happiness. Pouring into others is a beautiful thing, but it’s just as important to make sure the people around you are pouring back into you and to not allow negativity to take up space in your life.