As Told by Zink

I sat down with content creator Tatiana Mekikyan to share her favorite LA spots, the story of how she got started in social media, and her journey into more authentic, business-focused niches. We also dive into why it’s important not to get caught up in the numbers, and how to always come back to your “why” and genuine love for creating.

Tatiana Mekikyan // TikTok

Had such an inspiring conversation with creative agency mastermind Andi Alleman, who shared her journey from beauty brand executive to accidental entrepreneur. One of my biggest takeaways was the power of building relationships - especially while working your 9-5 because you never know when you’ll need to lean on them. Andi also proves that you can start a company without prior experience; if you’re passionate, you can figure anything out. We dive into her creative work, expertise, and how she’s now come full circle by launching a beauty brand that’s authentically her. You’ll leave this episode feeling motivated and ready to create something of your own. Enjoy!

Andi Alleman // IG

Oui We Studio // IG, Website

Casanoon // IG

I had a virtual chat with Kaili Meyer, the mastermind behind Reveal Studio, a business specializing in high-converting sales copywriting. Kaili shares how she went from a corporate job and writing for major magazines to realizing her true value and launching her own business. What began with just a few word-of-mouth clients soon evolved into a thriving agency.

We also dive into the role of AI in the copywriting world. Kaili opens up about why she believes copywriters and AI should work together, not against each other and why the human mind will always be essential in crafting powerful, persuasive copy. 

Kaili Meyer // IG

Reveal Studio + Reveal Studio // IG, Website

Sat down with London/Paris-based fashion influencer and founder of Grenn Studio, Lisa Grenn. We chatted about how she got her start sharing outfits during the pandemic, growing her audience over time, and how the fashion industry has evolved - especially around social campaigns and brand collaborations. Lisa opens up about pivoting into beauty while staying true to her signature aesthetic, and how she’s poured everything she’s learned into building her own fashion brand. She shares the real behind-the-scenes of starting Grenn Studio - from the highs to the challenges and all the pinch-me moments in between.

Lisa Grenn // IG

Grenn Studio // Website, IG

Big fan of Abigail Herring’s content, personality, and realness - which is exactly why I reached out to sign her last year. She’s one of those rare creators you never get tired of watching, and this year she’s absolutely thriving. It was a no-brainer to have her on the pod.

In this episode, we dive into how Abigail took the leap from security to full-time social media (spoiler: it paid off), and why high risk really can mean high reward. We get into how she approaches niches, content creation, and the boundaries she sets to protect her real life - not just her online one.

We also unpack what it means to find the right management and why no creator wants to end up on a roster where nothing happens. Abigail keeps it 100% real as always, and we cover so much ground in this one.

Abigail Herring // IG, TikTok

It’s that time of year again - our annual Zink Talent tell-all is here, and trust us, we don’t gatekeep anything. This episode is packed with insider info, practical tips, and real talk about what’s happening behind the scenes in influencer marketing and management.

Grab your iced coffee (or a glass of wine) and join me as I sit down with two of my powerhouse Zink agents, Madison Shaffer and Rose McDaniel, for a raw and revealing conversation.

We cover:

• What brands are looking for in Q3 & how to stand out as a creator
• Tips and tricks to attract brand deals and stay ahead in an ever-changing industry
• When a creator is truly ready for management and what to ask when vetting agencies
• What your management agency should be doing for you
• Why building relationships beyond your manager’s outreach matters
• A behind-the-scenes look at a day in the life of an influencer manager
• How to break into the industry and land your first job in influencer marketing
• …and so much more!

Whether you're a creator, aspiring manager, or just curious about the biz, this one is a must-listen.

Zink Talent // IG

Madison Shaffer // IG

Rose McDaniel // IG

In this episode, I sit down with Madison Tinder to explore her unexpected journey from aspiring sports journalist to thriving entrepreneur. After struggling to break into the sports media industry, Madison pivoted into managing social media accounts - growing them organically and discovering a passion for digital marketing. That passion quickly evolved into a full-fledged business, as she launched her own coaching and mentorship programs, and eventually started her own successful e-commerce brand.

Madison Tinder // IG, TikTok, Website

Over the past few years, brand trips have started to feel like copy-and-paste experiences—and honestly, we've lost sight of why they existed in the first place. In this episode, I’m sharing my hot take and insights from over a decade in the industry, including years on the brand and PR side. Spoiler: we’re losing the plot. It’s time to rethink the strategy, or risk wasting both time and money.

Teen creators are taking over — and Reid is proof! In this episode, we dive into how he launched his content creator journey all while balancing high school. From getting started on social media to our favorite trends, what following you need to start receiving PR, and finding your content style, we cover it all. Oh, and yes... we squeeze in a little Love Island recap too!

Reid Manning // TikTok

Hi friends! In this solo episode, I’m diving into some powerful lessons I’ve been navigating this year—and felt called to share with you. I’m talking about the art of letting go: how to ask the universe to clear what’s not meant for you (yes, it really works!). I also open up about why taking your time while dating can make all the difference—trust me, I’ve learned this the hard way. Plus, we’re getting into what it means to truly go after what you want, and how to stay connected to your identity outside of your work—especially for all the entrepreneurs and go-getters out there. This episode is packed with real talk, personal growth, and a whole lot of heart. Take what speaks to you, and leave the rest. x