FP&A Today

Asif Masani: All About FP&A


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Asif Masani has an inner belief that has guided his entire career. “Whatever I learn something, I don't feel good if I don't share it”.  

 

This ethos has taken Asif on a journey to become an FP&A leader and author. He has just published his first book about FP&A, hit nearly 60,000 followers on LinkedIn and his daily advice has almost single handedly opened the eyes of Indian finance people to FP&A as a career. Unsurprisingly, his education-first focus has led him to lead FP&A (APAC and India) at e-learning company Coursera (which facilitates 7000 courses, and which set up its FP&A team three years ago). 

 

For such a stalwart of FP&A only nine years ago Asif  admits “I had never heard about FP&A before” until he landed on a role as financial analyst at Citi. He has since had FP&A roles at companies including Pfizer, and Great Learning.

 

In this episode Asif talks to Paul Barnhurst about his career journey: 

 

  • From audit at EY to FP&A
  • How a struggle to find a job led him to become a top FP&A influencer
  • The top advice for finance people to build their own online brand
  • How he embarked on writing his new book, All About FP&A, a 220 page guide for those entering the profession
  • How FP&A operates at e-learning provider Coursera a 4k employee company offering 7000 courses
  • The importance of special projects driving value in FP&A at Coursera
  • Core metrics which he tracks closely 
  • The evolution of FP&A in India 
  • The outsourcing of finance functions to Indian companies
  • The biggest trend in FP&A in 2023
  •  

    Watch the full show on YouTube

    Read the full transcript and blog

    https://www.datarails.com/fpa-today-episode-44-asif-masani-all-about-fpa/

    Follow Asif Masani on LinkedIn

    Follow Paul Barnhurst on LinkedIn

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    Datarails is the financial planning and analysis platform that automates data consolidation, reporting and planning, while enabling finance teams to continue using their own Excel spreadsheets and financial models.

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