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Everyone’s out here glued to their follower count like it’s the stock market. But let me hit you with some truth: likes don’t pay the bills. Revenue does.

In this Ask Amy x The Keri Croft Show mashup, Amy Nelson and I go all in on the difference between chasing vanity metrics and actually building a business that works. We dig into:

✨ The wild ROI of email marketing (and why it’s still the most underrated tool in the game)
✨ How effort—not excuses—is the edge you’ve been missing
✨ Why growth mindset beats “safe and stuck” every single time
✨ What it really looks like to start over, pivot, and create something better

And in case you missed it—Amy drops something big in this episode: she’s officially working with The B Lab. Why? Because even after building The Riveter and leading massive teams, she knows it’s never too late to shift gears, find clarity, and build something new that actually fires you up.

This one’s for anyone who’s tired of feeling stuck on the content hamster wheel and ready to put their energy into what actually moves the needle.

So quit obsessing over followers. Start building revenue. Let’s go. ⚡️