The Revenue Formula

Assess your GTM (with Anders Sogaard, Head of Analytics at Growblocks)

Listen Later

Whether you've just started annual planning now or are already done (lucky you) - you should consider running an assessment of your GTM.

It'll help you find problems you didn't even know about. That's why we brought in Anders who's done lots of those.

  • (00:00) - Introduction
  • (01:35) - Meet Anders
  • (03:04) - What it is and why it matters
  • (08:14) - When do you do it?
  • (12:21) - What does an assessment consist of?
  • (20:59) - Effectiveness framework
  • (22:39) - Reset of GTM fit
  • (24:17) - A problem we didn't know of
  • (28:07) - What are the steps?
  • (34:32) - How do you deliver it?
    • ...more
    View all episodesView all episodes
    Download on the App Store
    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    8 ratings

    More shows like The Revenue Formula

    View all
    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    518 Listeners

    Pivot by New York Magazine

    Pivot

    9,272 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    175 Listeners

    Founders by David Senra

    Founders

    1,935 Listeners

    The Daily by The New York Times

    The Daily

    111,917 Listeners

    Børsen Morgenbriefing by Børsen

    Børsen Morgenbriefing

    25 Listeners

    My First Million by Hubspot Media

    My First Million

    2,624 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,414 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,236 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    28,527 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    15,335 Listeners

    The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

    The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

    40 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    352 Listeners

    BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

    BG2Pod with Brad Gerstner and Bill Gurley

    469 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,175 Listeners