This week's episode of This Old Marketing dives deep into the evolving world of AI, automation, and creator opportunities.

1. OpenAI's ChatGPT Atlas: A Google Killer? OpenAI's latest product, ChatGPT Atlas, has some wondering if this is a direct strike at Google's dominance in search. We break down what Atlas is, how it changes the discovery landscape, and what it means for marketers and creators.

2. AI and Robots Taking Jobs A New York Times article reports that Amazon plans to replace over half a million jobs with robots. But the twist? The AI industry itself is facing layoffs. Meta has cut significant staff from its AI operations, according to Axios. We explore what this says about the current state — and future — of the AI economy.

3. ChatGPT to Allow Adult Erotica (for Verified Users) OpenAI will soon allow adult-themed content for verified adults. Is this a necessary step toward realism and maturity online, or is it a PR nightmare waiting to happen? We debate whether the Internet needs true age-gating — or if this will end up being a "nothing burger," as Robert might say.

4. Creators Take Flight — Literally Marketing Brew reports that YouTube creators are getting their content featured on Delta Airlines flights. It's a great marketing move — but does it signal that YouTube is becoming television? We discuss what this means for creators' reach and brand positioning.

Marketing Winners of the Week

• Ann Handley's new website: A masterclass in simplicity and conversion, with a sharp focus on driving newsletter subscriptions.

• Kim Kardashian's Skims.com launch: A weirdly nostalgic move that has everyone talking.

Raves of the Week

• Joe's Rave: The CRIT Framework from Geoff Woods — a practical model for using AI strategically through Context, Role, Interview, and Task. And get a month of Wispr Flow (dictation platform) for free here.

• Robert's Rave: Spotify's new personalized playlists that take algorithmic curation to the next level.

Listen to the full episode for all the analysis, tangents, and laughs you expect from Joe and Robert on This Old Marketing.

This week's sponsor:

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork