It’s a hot one, this week, as the crew continues their chat about what shapes genetic direction. Then, they dive into making a killer first impression when folks visit your production sale, ranch, or spot your ads on social media, publications, and more. They share tips about avoiding common mistakes when representing your business and the importance of the best pictures to showcase your work. They also emphasize finding your niche, authentically connecting with your customer, verbalizing your vision, and building a network and community that fosters respect and a symbiotic relationship.

Mentioned in this Episode:

MontanaRanchAngus.com

Facebook @AngusUnderground

Instagram @AngusUnderground

Contact [email protected] or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.

INHERITprogress.com

GeneBrokers.com

Zoetis

LBS Scales

Quotes:

• “I will freely admit that I have the best, best environment and the worst, worst political climate.” [17:17]
• “Regardless of where you think or who you think, is driving genetic direction within the breed, you need to think about, okay, what can I do about it as one breeder?” [21:31]
• “If you plan to be in the registered Angus business for the long haul you have to look at the reality of how niche you want to be. You can pigeonhole yourself pretty fast to where you have no customers or no relativity, but you make a hell of a nice set of cows.” [24:02]
• “You have one chance to make a great impression.” [39:50]
• “You want to be big time, you gotta be big time, and big time means a lot to a lot of different people.” [53:24]
• “You're only as good as your network. So build your network.” [1:08:18]
• “Be ready to verbalize what your vision is.” [1:10:03]

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.