JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. 

 

In this episode, we discuss: 

• Why you should think about measurement rather than attribution 
• Three functions you should consider when building your tech stack 
• Properly planning and executing your measurement strategy 

 

Dive in: 

[06:44] Effective measurement improves strategy and efficiency consistently. 

[10:16] Data aggregation is essential for comprehensive performance reports. 

[15:22] Brands need simplified tech, visibility into individual outcomes. 

[16:56] Unified, accurate analytics are essential for business decisions. 

[19:44] Constant attention needed for evolving analytics strategy. 

[25:49] Insider Tips from JJ! 

 

Find the notes here: https://keepopt.com/224 

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