In the UK, more than 50% of hearing aids are sold through optometry practices. In the US, the number is almost nothing. Why? And what are industry players – big and small – doing to change that? Find out in our latest Power Hour episode. Your host Eugene Shatsman is joined by industry innovators Jed Grisel, ENT physician from Amplify Hearing, and Doug Breaker, from MDHearing. They discuss how integrating hearing services into optometry clinics transforms hearing care, making it more accessible and affordable.