“The metaphor of ‘kick the ball’ —is to stress the importance of personal involvement and impact. It means that as a leader, you are there involved when it really matters.”

Austin Lally is CEO of Verisure, the market leader in professionally monitored security services across Europe and Latin America - where he’s served since 2014. After a 26-year career at Procter & Gamble, Austin made the leap to scale Verisure nearly 10x — reaching an enterprise value of €20B+, serving more than 6 million subscribers, and generating €3.4B in annual revenue. In October 2024, Austin led Verisure through a landmark IPO on NASDAQ Stockholm — the largest IPO in Europe in three years, the largest private-equity-backed IPO in European history, and the biggest in Sweden in 25 years.

Before Verisure, Austin spent 26 years at Procter & Gamble, where his career spanned leadership roles across Beauty, Feminine Care, Fabric & Home Care, and Corporate Marketing. He spent seven formative years in Greater China helping build P&G’s presence in the region, and later served as Global President of Braun and Appliances, leading a major turnaround and sitting on P&G’s Global Leadership Council. Along the way, he was named to Advertising Age’s Global Power 100.

Austin is Scottish and a graduate of the University of Glasgow, where he won the World Universities Debating Championship and served as elected President of the Students’ Representative Council. Outside of work, he’s deeply passionate about music — including a past life as a highly rated indie-rock DJ in southern China — and is a lifelong supporter of Celtic FC and Liverpool FC. You’ll enjoy this candid conversation about leadership at scale, taking smart risks, staying close to the work, and why “kicking the ball” often matters more than measuring it from the sidelines.

This conversation is hosted by P&G Alum Sudha Ranganathan, who’s spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she’s honed her passion for customer-centric marketing and talent development.