In digital marketing, businesses are truly struggling with this question – should we be who our audiences want us to be? Or should we be who we truly are and find the right audiences for us?
Authenticity is not only being sincere and honest. It’s about being reliable, dependable, and true to what you say you will do coupled with your intentional actions. And it starts with self-awareness which takes reflection.
Let’s face it, every company, is in the business of making money. You can stay authentic by selling a service that you genuinely believe in and that you feel generally works, and genuinely helps people. If you have this set of compelling mission for your organization, you will the fuel for an authentic presence in marketing. If your sales & marketing reflects that mission you are authentic.
You’re also authentic if you listen to your audiences, if you seek their opinions and are accepting and willing to improve for the better. As long as it doesn’t stand against who you truly are as an organization, you can do this and be authentic.
If you want to connect with Sam and get to know more of him & his team and learn about their services, you can head over to his website and social media platforms: LinkedIn | Website | Podcast | YouTube
Book your free Sales Power Call with Jason
Enroll in the Persuading Like A Professional Online Mini-Course
Download The Power of Authentic Persuasion ebook
Get help with your sales team
Connect with Jason on LinkedIn
Connect with Sam on LinkedIn
Sam’s Bio
Sam is a digital marketing, sales and business growth evangelist.
He helps businesses that are tired of constantly hunting for new customers to gain a consistent flow of INBOUND leads & sales.
He typically does this via SEO – Positioning your business at the top of Google infront of companies needing your product or service. And just as importantly, ensures your website is effective at converting your hard earned visitors into a regular stream of new customers.
He is also host of Sam’s Business Growth Show – A regular top 100 Apple Podcast where he interviews global business leaders to learn their story and actionable digital marketing and business growth tips to skyrocket your sales.
Links–
Web Choice: https://www.webdesignchoice.co.uk/
Sam’s Business Growth Show: https://www.samsbusinessgrowthshow.com/
Sam Dunning LinkedIn: https://www.linkedin.com/in/samdunning/
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