Authors Who Lead - Learn to write a book from bestselling authors and leaders

Authors Who Lead - Learn to write a book from bestselling authors and leaders

By Azul Terronez - Author, TEDx Speaker, CoachBusinessEntrepreneurshipEducationArtsBooksHow To
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Authors Who Lead - Learn to write a book from bestselling authors and leaders episodes

  • Starting Over at Sixty | Deborah Hammett

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    In this episode of Authors Who Lead, I sit down with Deborah Hammett, author of Salty at 60: Becoming Better Than Retired. Deborah’s story is the bold, honest tale of how she left her thirty-three-year career in education in pursuit of a freer, purpose-filled second act—sailing solo aboard her boat and, eventually, writing a book about her experience.

    Timestamp:

    00:00 Trading chalkboards for chart plotters
    05:16 Sailing while teaching online
    09:22 Sailing adventure in retirement
    10:30 Sailing into unforeseen roles
    16:29 Engine troubleshooting at sea
    19:44 Fiction’s purpose and life lessons
    23:51 Docking and anchoring tips tutorial
    25:31 Women captains and ocean nomads
    28:00 Overcoming fears in sailing life
    32:07 Embracing classroom chaos for growth
    35:05 Embrace continuous flexibility

    Full show notes

    COMMUNITY PROGRAMS
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    38 min
  • Inside the World of Jack Ryan’s Newest Writers | Andrews & Wilson on Co-Writing, Thrillers & Dark Rising

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    In this episode of Authors Who Lead, I sit down with Brian Andrews and Jeffrey Wilson, the powerhouse writing duo behind the riveting thriller Dark Rising. Both veterans with storied pasts—Brian, a former submarine officer with business acumen, and Jeffrey, a trauma surgeon and Navy veteran—found common ground far from the battlefield: at a thriller writing conference.

    Their partnership, as Jeffrey jokes, was born of “stalking” at the International Thriller Writers’ ThrillerFest, where their shared backgrounds and values—family, faith, and service—formed a natural foundation for creative collaboration. But it wasn’t instant coauthoring. As Jeffrey explains, “Once we decided that we were gonna do this thing, we went into it knowing we're either gonna become better friends or destroy this friendship forever. Let's see." Thankfully, the outcome was a deeper bond and a writing team that has delivered years of explosive storytelling.

    Timestamp:

    00:00 Teamwork in writing: military ethos
    05:05 Balancing writing with distractions
    09:39 Inspiration cycles for writers
    13:14 Embracing pantser writing surprises
    14:23 Characters’ voices shape the story
    17:11 Curiosity and predictability in writing
    21:46 Teaching writing to nonfiction leaders
    26:19 Embrace imperfection in writing
    27:52 Antagonist’s two-week mission
    33:01 Balancing passion and obligations
    36:33 Supporting veterans in new ventures
    38:49 Principled characters in chaotic times
    40:43 Honoring unsung heroes through fiction

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    42 min
  • Is Authorship Worth It? | Azul Terronez

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    In this episode of Authors Who Lead, I explore a critical and sometimes overlooked question for aspiring writers: Why write a book? While the dream of bestseller status or financial gain is tempting, I challenge listeners to think deeper. Through personal stories, hard truths about book sales, and my journey, I reveal that the value of authoring a book goes far beyond money or external validation.

    Timestamp:

    00:00 Is authorship worth it?
    05:41 Sharing knowledge beyond search
    09:52 Gifts require effort to excel
    13:27 Join the author workshops for $90
    14:13 Inspiring author stories podcast

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    16 min
  • How What We Don’t Do Shapes the World | Nick Cooney

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    What does it mean to live an impactful life? Is it measured solely by the actions we take, or should we also be paying close attention to the opportunities we let pass by? In this episode of Authors Who Lead, I sit down with Nick Cooney—venture capitalist, founder of Lever VC and the Lever Foundation, and author of What We Don’t Do: Inaction in the Face of Suffering and the Drive to Do More. 

    Through our conversation, we tackle one of the thorniest philosophical questions for anyone aspiring to do good in the world: How might the things we neglect or fail to do shape our ethical legacy as much as our overt actions?

    Timestamp:

    00:00 Slow start to book writing
    06:29 Conscious investing in the FIRE movement
    07:31 Ethical investment for positive impact
    11:43 The ethics of everyday choices
    15:54 Sacrificing for non-family members
    18:16 Empowerment through individual impact
    22:26 Individual choices and their impact
    24:47 What we don’t do insights
    29:17 Thought-provoking leadership book

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    31 min
  • Embracing Change | Aime Austin

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    Aspiring authors often find themselves at a crossroads, deciding whether to follow their passion for writing or stay in a secure career. In this episode of Authors Who Lead, Azul sits down with Aime Austin, a successful author of legal thrillers, to discuss her unique journey from the courtroom to the writing desk. This insightful conversation uncovers Aime’s path, creative processes, and advice for emerging writers.

    Timestamp:

    00:00 Rushed graduate school decision
    05:38 Endless ideas, choosing the right one
    08:01 Creating vivid, relatable characters
    10:45 Writing coach insights on the process
    13:17 The challenges of authorship
    18:46 Small publisher’s author marketing advice
    22:18 Separating from fictional characters
    23:19 Immersed in writing characters
    28:12 Unique fan-author relationships
    29:58 Building writing Communities essential
    33:53 Marketing insights and writing advice
    35:59 Writing on social issues
    40:01 Art’s noble purpose celebrated

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

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    42 min
  • Five Essential Tips to Boost Your Book Sales in the New Year | Azul Terronez

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    Writing and publishing a book is a significant achievement, yet the journey doesn't end there for many authors. The real challenge often lies in keeping the momentum of book sales going, especially after the initial launch euphoria fades. In this episode of Authors Who Lead, I shed light on how authors can master the art of book marketing in 2025. Here, we dive deeper into the insights shared, exploring essential strategies for sustaining and enhancing book sales over time.

    Timestamp:

    00:00 Traditional vs. Self-Published: Sales Trends
    04:40 Write Books About Who You Are
    08:39 Platform-Specific Content Strategy
    12:43 Effective Book Promotion Strategies
    14:58 Book Marketing Workshop & Calendar
    16:24 Don't Give Up on Writing

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

    CONNECT
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    🖱️ Episode Webpage

    18 min
  • The Power of Letting Go | Azul Terronez

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    Writing a book is often seen as a solitary journey, characterized by the rhythmic tapping of keys as ideas flow from mind to paper. However, the path to becoming an author can be fraught with internal struggles, often rooted in deeper emotional complexities. In this episode of Authors Who Lead, I discuss the profound impact that unresolved trauma can have on a writer's ability to create, emphasizing the importance of authenticity and emotional depth in writing.

    Timestamp:

    00:00 Emotional Depth in Writing
    05:18 Overcoming Self-Doubt in Writing
    08:27 Innate Drive to Tell Stories
    10:43 Detach from Persistent Thoughts
    15:29 The Writer's Dilemma
    17:38 Emotional Depth in Writing

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

    CONNECT
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    20 min
  • Behind the Scenes of Unicorn Energy | Jen Kem

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    In this episode of Authors Who Lead, I sit down with brand strategist and author Jen Kem to discuss the release of her book, "The Unicorn Team." Our conversation explored building teams with unique energy and navigating the traditional publishing world, revealing lessons applicable to anyone's creative journey. Let's delve into the key insights shared and their profound impact on the essence of leadership and authorship.

    Timestamp:

    00:00 Strategist’s approach to messaging
    05:11 Building your idea support team
    08:38 Sharing my big idea
    09:55 Achieving unicorn energy
    15:10 From grassroots to millionaires
    17:21 Power team formation and expansion
    23:14 Energy: the ultimate currency
    24:16 Holistic leadership approach book
    28:53 Thought leadership vs. misleading books
    31:19 Redefining books and success
    35:32 Innovation playbook: reinvent and integrate
    37:42 Subtitle frustrations in publishing

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

    CONNECT
    📷 Instagram
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    🖱️ Episode Webpage

    45 min
  • Overcoming Fear | Azul Terronez

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    The art of writing is much more than crafting sentences or perfecting grammar. It’s a bridge connecting your inner world to the outside, bearing stories untold and messages unsaid. In this episode of the Authors Who Lead, I share a heartfelt reflection on how writing is intertwined with living fully, urging aspiring authors to delve deeper than the superficial act of writing to uncover a more profound personal revelation.

    Timestamp:

    00:00 Living Fully Through Writing
    04:59 Writing What Truly Matters
    06:31 Write for Yourself First
    11:56 Embrace Vulnerability to Shape Your Story
    14:45 Books Should Transform and Inspire
    16:57 Live Boldly, Inspired by Nature
    20:11 Join the Author’s Journey

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

    CONNECT
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    LEAVE A REVIEW
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    🖱️ Episode Webpage

    21 min
  • Mastering the Submission Process | Dennis James Sweeney

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    In this episode of Authors Who Lead, I converse with Dennis James Sweeney, author of "How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses" and recipient of the Autumn House Rising Writer prize. Our discussion offers valuable insights into a writer's journey, the perseverance needed in the face of rejection, and the power of authenticity in one's writing.

    Timestamp:

    00:00 Finding My Way Back to Writing
    04:37 First Big Publishing Win
    08:37 Finding My Groove in Academic Circles
    10:15 Surprising Career Turns After MFA
    14:07 Students Finding Their Voice
    18:44 Submit to Places You Enjoy
    20:48 Writers' Worries vs. Rules
    23:07 Teaching Without Textbooks or Tests
    25:54 Writing and Community Vibes

    Full show notes

    COMMUNITY PROGRAMS
    📚 Write and Publish your book

    CONNECT
    📷 Instagram
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    👫🏻 Facebook
    💼 LinkedIn
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    🤝🏻 Apply to be a Guest

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    ✍🏻 Review on Apple Podcasts
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    🖱️ Episode Webpage

    30 min

About Authors Who Lead - Learn to write a book from bestselling authors and leaders

From the publisher's feed

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul…

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