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The Makeup Insider is a weekly one-on-one podcast exploring the life and career of makeup artists, hosted by freelance mua Vanessa Barney. This week we take a look at a different type of artist, Automation-Queen, Charlotte Isaac.

Organised, tick. Talented, tick. Super friendly, tick. Meet Charlotte. An all-round organisational bada$$ who works with creative business owners to streamline their client communications.
 
 She talks us through why she’s obsessed with a tool called Dubsado (and she’s mildly confident you will be too!) that helps your business stay in motion.

Charlotte also provides an overview of Business tools available on her website, to help your business succeed.

Whether you’re just starting out or have been in the industry for a long time, tune in now, check out the key takeaways and subscribe for future podcasts below.
 
 KEY TAKEAWAYS:

 What Is Automation?
 

It’s cloning what you would normally do, without you having to do it.
 
 Let’s walk through an example for a bridal mua:
 

1. Someone comes to talk to you about doing their wedding makeup
2. You’ve got to make sure the date, time and location are organised
3. You probably have to sort out some sort of contract, including requesting a deposit
4. You might want to send them some information on how to get ready
5. You might want to send the bride some skin care tips in the lead up to the wedding, and
6. You might want to send them a reminder a week before the wedding.
    

There’s A LOT of information and organising that goes into a job, and while it’s different for everyone, what is clear is that automating those 6 steps above makes your job (and life) a whole lot simpler!
 
 One of the biggest time sucks for mua’s is responding to emails. Most of the time new clients are messaging on a weekend, when they’re free - but you’re likely at a wedding or have just worked for 8 hours and you’re exhausted, and don’t want to check your emails and craft a reply.
 
 Imagine having that all set up to automatically respond in your tone of voice, for you - without you having to lift a finger!?

 Why Dubsado?
 
 Dubsado helps your business stay in motion. You can build relationships, schedule appointments and streamline your projects from start to finish.
 
 Plus, it’s especially good for mua’s because:
1. It connects with Xero and QuickBooks (Accounting), Paypal, Square and Stripe (Payments), video conferencing apps, email providers and calendar apps.
2. You can try it for free for up to 3 clients - indefinitely! Yes, no lifetime payment needed.
3. You can request a client review a certain number of days after you finish working with them. Automating those pesky Google reviews and recommendations you hate asking for, but let's be honest, really need!
 
Ps. Yes, we totally acknowledge it’s an usual name. Fun fact: it’s run by a husband and wife, whose son used to run around their house going ‘dub - sa - do’, so that’s how they landed on the name ;)

 How Do I Start?

“I know it feels like a big job. You need to create a check

@the.makeupinsider

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