☎️Schedule your free business evaluation call with our team HERE 

👉Join our free masterclass on how to get paid for estimates HERE

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EPISODE 385: Do you feel guilty charging for estimates when others offer them for free? Today’s guest believes you shouldn’t.

In this week’s episode of The Construction Leading Edge podcast, I sit down with Alex Gregg, owner of Gregg Homebuilding—a Tennessee-based company specializing in both custom and spec homes.

Today, Alex breaks down how he grew his business through strategic decisions, a clear vision, and robust internal systems.

You’ll learn:

• Why starting a business in 2008 turned out to be a great decision

• How giving away free estimates is like cheating your clients

• The mindset shift every leader must make

• Why delegating outcomes beats assigning tasks

• How strategic relationships with realtors and architects fuel growth

…and more!

Want to improve your construction operations and run a business that thrives no matter what the market is? 

Tune in now!

 

Key Takeaways:

Introduction (00:00)

From teaching to homebuilding (00:20) 

Alex Gregg’s strategic shift to custom homebuilding (05:00)

How to help clients beat decision fatigue (08:38)

Keys to running a successful custom homebuilding business (13:07)

The Kent Hooper story and lessons learned (19:35)

Why leadership growth is non-negotiable (26:19)

Delegating tasks vs. outcomes (31:19)

Before & after: The SYCB program impact (35:13)

Inside Alex Gregg’s CEO schedule and routine (56:51)

Why build strong relationships with architects and realtors (1:03:31)

What changed after implementing SYCB strategies (1:06:41)

The CEO Alliance explained (1:10:29)

The hard truth about running a business (1:13:52) 

Rapid-fire questions (1:18:09)

 

Additional Resources:

- Schedule your free business evaluation call with our team HERE 

- Join our free masterclass on how to get paid for estimates HERE

 

Connect with Alex:

- Follow Gregg Homebuilding on Instagram HERE

- Visit their website for more information HERE

 

Books Mentioned:

- Traction: Get A Grip On Your Business by Gino Wickman

- Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink & Leif Babin

- The Ultimate Sales Machine by Chet Holmes, Jay Conrad Levinson, Michael Gerber, and Amanda Holmes

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The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

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