February 17, 2023

Avoiding Catastrophe: Don’t Forget These Critical Teams During Your Launch

38 minutes

“There are several things that can challenge a launch, but forgetting about some of the teams that are necessary for a launch can have a massive impact.” - Diane Pierson

In this episode of Product Chats, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diane Pearson, founder and chief market strategist for Innovate on Purpose and Pragmatic instructor, about launches.

Rebecca and Diane discuss:

The people and teams that should be involved in a launch—but often aren’t

Why you should use a launch readiness assessment rather than a launch checklist

How to not lose control of a launch

Why are product marketing managers often overlooked in the launch process

Want to learn more about effective launches from Pragmatic Instructors like Diane?

Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.

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By Pragmatic Institute

4.7

2828 ratings

February 17, 2023

Avoiding Catastrophe: Don’t Forget These Critical Teams During Your Launch

38 minutes

“There are several things that can challenge a launch, but forgetting about some of the teams that are necessary for a launch can have a massive impact.” - Diane Pierson

Rebecca and Diane discuss: