AW360

When most people think of media investment, either retail inventory or excess real estate come to mind, but that’s just scraping the surface of the possibilities. Gordon Zellner, CEO of Evergreen Trading walks us through Evergreen Trading’s unique position as a specialized media investment firm. I hope you enjoy this episode.

Chapters:

* 00:29 – 09:34 – What is Evergreen Trading?

* 09:34 – 13:57 – What types of brands benefit?

* 13:57 – 16:49 – How does it work?

* 16:49 – 21:01 – What inspired Gordon to start Evergreen Trading?

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Today’s guest on the AW360 podcast is Mike Sepso, CEO of Vindex. As a former executive at Activision, Mike has extremely interesting insights in gaming and esports, and discusses how brands can enter the live streaming world, as well as how best to solve the various roadblocks in the media buying process.

Chapters:

* 00:51 – 04:14 – Intro

* 04:14 – 08:15 – The current state of e-sports sponsorship revenue

* 08:15 – 11:06 – The history of Vindex

* 11:07 – 13:35 – Attention spans of gamers

* 13:36 – 19:37 – Fortnite, brand and audience

* 19:37 – 24:40 – Addressing brands fears of getting involved in the gaming industry

* 24:41 – 26:10 – Are you still playing games?

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This week on W360, we speak with Amol Waishampayan, Chief Product Officer at FullThrottle. Amol discusses the increasing importance of first-party data, why first party data scarcity exists and what can be done about it, and the  need for marketers to transform their own data into actionable information.

Jake Stott has spent the last 5 years defining marketing in the web3 space, leading 175 experts globally and working with many leading brands. Jake discusses why web3 offers brands and consumers more than web 2, the opportunities available, and the unique community of developers behind the scenes that are key to its success.

Chapters:

* 00:29 – 05:40 – Jake Scott, CEO of Hype, on the importance of community

* 05:40 – 08:27 – Is there any hesitation for brands and agencies to get involved in the Metaverse?

* 08:28 – 10:49 – What was the catalyst for him getting involved in the Metaverse?

* 10:49 – 13:41 – What are the opportunities available to people in the marketing world?

* 13:42 – 18:06 – Does it make sense for a product company to be involved in the Metaverse?

* 18:07 – 21:54 – The definition of community, as it relates to the Metaverse

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On this episode of the AW360 podcast, we’re pleased to welcome Paul Hirsch, President and CEO of Doremus. Paul fills us in on what we can expect from the new B2B Creative Lion category at Cannes this year, as well as the similarities and differences between creative in the B2B and B2C spaces in general.

Chapters:

* 00:29 – 04:20 – Paul Hirsch on the new B2B Creative Lion

* 04:21 – 05:54 – How does B2B and B2C advertising differ today in your opinion?

* 05:54 – 10:43 – Have you seen culture shaped by the advertising world?

* 10:44 – 13:33 – Where do you go to find inspiration?

* 13:34 – 15:44 – What standards are the B2B Creative Lion entrants being held to?

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This week on the AW360 podcast I speak with Ilhan Zengin, CEO at ShowHeroes Group. Ilhan discusses ShowHeroes’ massive growth, the growing importance of video and CTV, and the reasons why contextual and semantic technologies should be at the core of every advertiser’s targeting strategy.

Chapters:

* 00:30 – 02:08 – Ilhan Zengin, CEO of ShowHeroes Group

* 02:09 – 04:53 – How did ShowHeroes get started?

* 04:54 – 07:13 – Business in international markets

* 07:13 – 10:01 – Dealing with the death of the cookie

* 10:02 – 13:21 – The importance of video and CTV

* 13:22 – 15:11 – Challenges and opportunities in the next 5 to 10 years

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Meagan Martino, Head of Demand, EMEA and Americas at AppLovin, joins the show to discuss the value behind the mobile audience, the importance of measuring where every ad dollar is going, and how the journey from traditional programmatic to mobile in-app advertising is transforming our industry.

Chapters

* 00:29 – 03:23 – Introduction

* 03:24 – 07:39 – The audience in the gaming space

* 07:40 – 10:21 – The mobile in-game experience in 2022

* 10:22 – 12:51 – How have recent changes in the privacy landscape impacted Applovin?

* 12:51 – 15:03 – How does Applovin differ from traditional programmatic advertising?

* 15:04 – 18:23 – What are the brand safety concerns for advertisers?

* 20:23 – 22:56 – What is a good hyper casual game that’s ad supported?

* 22:57 – 25:05 – Challenges in the mobile space

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Thanks for listening to the AW360 Podcast from Advertising Week. We’re taking a short break this week and next for Advertising Week Europe, returning to Picturehouse Central in London, May 16th through the 19th. For more information on this and other Advertising Week global events for the advertising, marketing, and technology industries, visit www.advertisingweek.com and follow us on social media.

The AW360 Podcast will return on Monday, May 23rd. Thank you for listening.

Today’s guest on the AW360 Podcast is David George, CEO of Pixability. David discusses why YouTube is so important for today’s advertisers, how the TV experience continues to evolve, and Pixability’s role as a leading Brand Safety and Suitability provider.

Chapters:

* 00:28 – 03:59 – Pixability CEO David George on why YouTube is so important for advertisers

* 04:00 – 05:35 – What is contextual targeting?

* 05:35 – 08:01 – How do you tackle such a large amount of content like that of YouTube?

* 08:01 – 13:21 – How do you leverage your technologies? What other platforms are you working with?

* 13:22 – 15:42 – How do you see the TV market evolving in the coming 5 years?

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In this episode, we speak with Sam Shaw, Strategy Director at  Behavioral Insights Agency Canvas8. Sam discusses and demystifies the insights industry, and talks about why behavior and culture, not personal data, are the next big thing in marketing.

Chapters:

* 00:17 – 02:17 – Sam Shaw, strategy director at Canvas8

* 02:18 – 06:38 – What does insight really mean?

* 06:38 – 08:11 – Do you ever find that there are inexplicable behaviors that you then later find reason for?

* 08:12 – 10:01 – How has the events of the past two years impacted the insights industry?

* 10:02 – 11:49 – How Canvas8 works with global brands

* 11:50 – 17:00 – Do companies look too narrow at their own industry or their own direct competitors?

* 17:00 – 19:38 – How do you see behavior changing and marketing changing as a result of the next decade?

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