AW360

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Kara Barry, VP of Brand and Marketing Communications at Topgolf.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Edward Fuller, CEO & Founder of Media Bodies.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Maggie Walsh, Head of Strategy of GLOW.

Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Lenore Moritz, Founder of Momentum.

In today’s competitive landscape, the ambition to be “data-driven” is a shared goal among advertisers. Yet, despite the abundance of data at their fingertips, many fail to harness its full potential. The question is, why? The answer lies in the operational bottlenecks and strategic tradeoffs that impede the scaling of data-powered advertising. These obstacles have traditionally constrained the ability to deploy data at scale effectively. However, the industry is now witnessing a transformative shift. Breakthrough advancements in audience targeting, coupled with sophisticated data-powered automation, are revolutionizing the way advertisers engage with their audiences.

In this episode of our 4-part series in partnership with Fluency, we delve into these pioneering strategies, offering you an in-depth exploration of how to leverage automation to unlock the true power of your data. By doing so, you can achieve unparalleled audience relevance, precision in targeting, and robust privacy measures, setting a new standard in data-driven advertising.

Guests:

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc

Multilocation advertisers encounter significant operational challenges, particularly when it comes to deploying branded campaigns across various local markets. This task is compounded by the constant evolution of assets, the need for dynamic budgeting, and diverse campaign requirements. To navigate these complexities effectively, it is essential to adopt winning strategies that enhance both efficiency and performance.

This episode of our podcast series with Fluency delves into proven methodologies and best practices for optimizing your multilocation advertising portfolio, ensuring that your campaigns are not only streamlined but also achieve exceptional results across all locations.

Guests:

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc

Locality offers the largest source of local streaming and broadcast advertising inventory in the U.S., enabling unparalleled reach among key audiences in target markets. Locality’s experts understand communities and consumer behavior, helping to unlock the power of local video advertising to achieve desired outcomes. On this episode of AW360 I speak with Keith Kazerman, President of Locality Streaming and Ann Hailer, President of Broadcast at Locality, to get their unique perspectives on how streaming and broadcast are beneficial for advertisers and consumers alike. We hope you enjoy this episode.

The advertising channel landscape is becoming increasingly complex, driven by advancements in programmatic media and the emergence of retail and financial media networks. In this second episode of our 4-part miniseries in partnership with Fluency, we delve into the critical components of a successful media mix, exploring strategies for leveraging automation to streamline operational complexities inherent in each channel.

Additionally, you will gain insights into how a leading automotive advertiser effectively launches and tests new channels, such as Amazon Sponsored Display, on a large scale. This discussion aims to equip you with the knowledge to navigate and excel in the evolving advertising ecosystem.

Guests in this episode: Andy MacLeay, Vice President of Engagement and Channels at Fluency, and Ben Gilbert, Sr. Dir, Advertising Innovation at Dealer.com, a Cox Automotive brand.

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc

AI and automation are two of the most significant buzzwords in the realm of ad tech. In this special episode of AW360 – part 1 of a 4-episode miniseries in partnership with Fluency– we will delve into the current state of these transformative technologies and their future trajectories. By gaining a thorough understanding of their development and potential, you will be equipped to make informed strategic decisions and investments. This knowledge will empower you to effectively shape and optimize your revenue technology stack, ensuring you stay ahead in a rapidly evolving industry.

To kick off this podcast mini-series, we speak with Eric Mayhew, Co-Founder and President, as well as Chief Product Officer at Fluency.

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc

In this 4-part miniseries presented as part of Advertising Week’s long-running AW360 podcast, we’ll explore the many unique challenges today’s marketers face and how they go about tackling them.

In each episode, we’ll speak with experts about topics such as multi-location, multichannel, demand gen, maintaining efficiency and performance, and of course, utilizing modern tools like automation to reduce the layers of complexity traditionally associated with our industry.

Accelerating AdOps kicks off next week, right here on the AW360 podcast. Please consider subscribing if you haven’t done so already.