International trade is high-stakes, high-impact work—and BAs are at the centre of how governments support their exporters and grow economies. In this episode, I share 10 essential things every BA needs to understand if you're working in a trade agency, export business, or supporting businesses going global.

From cross-border data constraints to stakeholder diplomacy and exporter experience, this is your BA map for global impact.

🎧 Hit play and get international.

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