Pain Points vs. Problems – Why Getting This Right is Everything

🧠 In this episode of The Better Business Analyst, I’m pulling back the curtain on one of the biggest mistakes I see across projects – confusing pain points with actual problems.

Too often we get caught reacting to symptoms instead of diagnosing the root cause. The result? Misguided priorities, wasted effort, and “solutions” that don’t actually solve anything.

In this practical, no-fluff episode, I walk through:

✅ 10 real-world examples of pain vs. problem
✅ Case studies like FitNation and reporting automation failures
✅ Techniques like the 5 Whys, empathy mapping, and process modelling
✅ A simple framework to trace pain points back to root causes
✅ The difference between being a busy BA… and a better one

If you want to sharpen your analysis, deliver more value, and stop building bandaids—this one’s for you.