Ever delivered the exact requirements… and still watched the solution fall flat?

In this episode, I break down the top 10 reasons BAs miss the mark – even when everything looks “right” on paper. From unspoken stakeholder expectations to the trap of treating Agile ceremonies as substitutes for real analysis, this is a no-fluff guide to what separates average BAs from truly impactful ones.

✅ Why requirements ≠ expectations
✅ The hidden cost of skipping personas
✅ Why “in Jira” doesn’t mean “understood”
✅ How to link every requirement to real business value

Whether you're a junior BA or a senior working on strategic initiatives, this episode will challenge how you approach your next piece of work.