In episode three of Backbone, we get into the numbers that actually keep your business alive: cash.

Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (and least confidently managed) parts of running a business.

So this week, we cover:

• Why profit ≠ cash, and how profitable businesses still run out of money

• Why cash flow is the most important metric to understand as a founder

• How to think about managing cash flow day-to-day (not just at tax time)

• Practical measures to safeguard your cash flow as your business grows

• A simple walk-through of the key line items in a cash flow statement — and what they actually tell you.

If you have any questions, about cash slide into our DMs.

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See you next Thursday for our last episode of Backbone!

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