What does it take to build a thriving optometry practice rooted in strong values and community care? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the honor of talking to Dr. Shannon Schaffer, an optometrist who built and successfully transitioned two practices while staying true to his core values of accessibility, hospitality, and reliability. From starting with just three patients to leading a dedicated team for decades, Dr. Schaffer shares his journey, the importance of patient-centered care, and how resilience played a crucial role in overcoming personal and professional challenges. If you’re passionate about building a values-driven practice and making a lasting impact, this episode is for you!

Takeaways: 

• Emphasize and communicate core values like accessibility, hospitality, and reliability. These principles not only differentiate your practice but also build trust with patients and staff.
• Encourage staff to treat every patient with the same care and respect they would a close friend. A welcoming environment fosters strong patient relationships and enhances overall satisfaction.
• Build a team that shares your vision and values. Long-term staff who are deeply invested in your mission contribute to organizational stability, exceptional patient care, and lasting loyalty.
• If transitioning ownership, start early and choose successors who align with your values. Work with consultants to ensure a seamless financial and operational transition that maintains continuity of care.
• Provide mentorship that helps new optometrists start with a solid foundation, emphasizing financial responsibility and a commitment to patient care. Encouraging them to start small and focus on fundamental values can set them up for long-term success.
• Actively connect with and serve your community. Addressing local healthcare needs not only fills market gaps but also strengthens your practice’s reputation and reinforces its commitment to accessible, high-quality care.

Quote of the Show:

• “I don't think a private practice has to be big to make it start. If you've got a good vision, go for it and go for it small.” - Shannon Schaffer

Links:

• Company website: https://schafferfamily.wpenginepowered.com/about/ 
• Email: [email protected] 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 
• Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 
• Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208