In this episode of Behind The Wall, I sit down with bbno$—the rapper, songwriter, and internet sensation who has redefined what it means to go viral in music. From making songs for fun in his Vancouver bedroom to racking up billions of streams, bbno$ has mastered the art of blending humor, personality, and insanely catchy music to build a fanbase that stretches across the world.

But his journey wasn’t always this clear. After a back injury ended his dreams of becoming a professional swimmer, bbno$ turned to music as a creative outlet. Little did he know, his early experiments on SoundCloud would lead to some of the biggest viral hits of the decade. His song Lalala with Y2K exploded overnight, charting globally and becoming one of the most viral internet-era hits. But what people don’t know is that before Lalala, he was already making waves in China—going viral in a way that no one saw coming.

In this conversation, we dive into:
🎵 How bbno$ turned memes into music success
🎵 The Lalala phenomenon—how it changed everything
🎵 His legendary collaborations with other artists
🎵 The reality of staying independent and making it big
🎵 The formula behind his addictive, unconventional songwriting

As a content creator, I’ve seen firsthand how bbno$'s music thrives in the internet space—his songs aren’t just hits; they’re moments that people connect with, remix, and turn into trends. He’s proof that in today’s music industry, authenticity, humor, and creativity are just as powerful as major label backing.

If you’ve ever wondered what it really takes to make viral music, this episode is a must-watch.

Huge thank you to bbno$ for going Behind The Wall with us and sharing your journey! 🚀 Check out his new music out now.