Regardless of what business you’re in, you must learn the art of marketing if you want to be truly successful. On this episode of Business Outlaws, BigMike and Chris Collins explain how to make yourself a customer-focused marketing machine — first, by shifting the way you see yourself.

Until you understand that you are a marketer first, you won’t achieve the high-level success you crave. Hear the Outlaws and host Jayme Foxx discuss the marketing books, courses and coaches they’