Meet Tom Morris, the co-founder of The Selah Group - a premier general contractor specializing in exquisite outdoor living spaces. With operations spanning North Texas and Palm Beach, Florida, the Selah Group is renowned for their family-centric approach and unwavering commitment to crafting high-end, luxury outdoor spaces. Leveraging his expertise in engineering and technology, Tom's strategic focus on impeccable design, cutting-edge marketing, and exceptional customer service has propelled the success and growth of his business.

Here are a few key takeaways from the discussion with Tom:

• The difference between marketing in Texas and Florida
• Keeping a database of all your design work and images of projects
• The evolution of AI and how it helps with marketing efforts
• Why you should scale for sale, even if you don't plan on selling
• Don't neglect the analytics or your financials

Visit the Selah Group website here https://www.selahpools.com/

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