BE GOOD!

In this episode of the B.E. Good! Podcast by BVA Nudge Unit, we speak with Neela Saldanha, an Applied Behavioral Scientist whose work focuses on the intersection of behavior change and poverty alleviation. We learn about her journey from marketing & consulting at PepsiCo, to the many applications of behavioral science to public health, livelihoods and education across the world.

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Dans cet episode du podcast B.E. Good ! de la BVA Nudge Consulting, nous nous entrenons, en français, avec notre invité Olivier Sibony, ancient partner chez McKinsey, professeur de stratégie et de prise de décision à HEC Paris et à Oxford, et auteur de plusieurs livres sur l’effet des biais cognitifs et comportementaux, en particulier sur la décision stratégique, l’innovation et la transformation.

Notre conversation est centrée sur le dernier livre d’Olivier Sibony, NOISE - Pourquoi nous faisons des erreurs de jugement et comment les éviter, qu’il a co-écrit avec le prix Nobel Daniel Kahneman l’un des pionniers des sciences comportementales et co-auteur du livre Nudge, Cass Sunstein.

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In this episode, we have our 2nd conversation with Cass Sunstein, the American legal scholar and Professor at Harvard Law School, the co-author of Nudge and a pioneer in the application of Behavioral Science to public policy.

This conversation centers on Cass’ latest book, Noise: A Flaw in Human Judgment, which he co-authored with Nobel Prize winning Professor Daniel Kahneman and Professor Olivier Sibony.

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In this episode, we speak with Katy Milkman, a Professor at the Wharton School at the University of Pennsylvania, the host of the popular behavioral economics podcast Choiceology and the co- founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change.

Katy is also the author of a new book: How to Change: The Science of Getting from Where You Are to Where You Want to Be, which was just released earlier in May.

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In this episode, we speak with Piyush Tantia, the Chief Innovation Officer and a Board Member at ideas42, an organization that he co-founded.

ideas42 is a non-profit organisation that uses insights from behavioral science to improve lives, build better systems and policies, and drive social change. It is one of the leading practitioner organisations in our field and has contributed greatly to the growth of behavioral science over the past decade.

During our conversation with Piyush, we discussed: 

• The birth of ideas42, including two key decisions that positioned it for long-term success

• The challenge of scaling interventions globally – and importance of detail in adapting them to local cultures

• The range of skills needed to be successful in applying Behavioral Science (and why a PhD is not needed!)

• How COVID has forced ideas42 to adjust its mentality and approach to advising governments and organisations

• The “customization” opportunity presented by integrating AI and machine learning with Behavioral Science

• Three conscious shifts that are critical to the future of Behavioral Science

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In this episode, we speak with Dr. Lisa Feldman Barrett, professor of psychology at Northeastern University. Dr. Barrett is one of the top 1% most cited scientists in the world, and the author of two acclaimed books on the brain: How Emotions Are Made: The Secret Life Of The Brain, and Seven And A Half Lessons About The Brain. Her research examines emotion, behavior, and how the brain creates both.

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In this episode, we speak with Dr. Ashley Whillans, Assistant Professor at Harvard Business School in negotiations, organizations and markets and is the author of the new book, Time Smart: How to Reclaim Your Time and Live a Happier Life. Her research mainly focuses on understanding how the daily and long-term decisions that people make about time and money (in their personal lives, their relationships, and at work) impact their wellbeing.

During our conversation, we learned:

- Some common time traps we all fall into, including “time confetti”

- 3 key time affluence strategies: Finding Time, Funding Time, and Reframing Time

- How to spend your money to make you happier (spoiler: it’s with time-saving purchases)

- The best way to use your time when you find yourself with 30 minutes between meetings

- How organizations and governments can help everyone be able to put time first in their everyday lives

To learn more about Ashley and her work, visit https://www.awhillans.com/

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In this episode, we speak with Dr. Robert Frank, professor of economics at Cornell University's Graduate School of Management. A prolific author, Dr. Frank's most recent book is Under The Influence: Putting Peer Pressure To Work. His research examines breakdowns in traditional decision models, including both inefficiencies in collective actions and departures from rational choice in individuals.

During our conversation we learned:

• Different ways the traditional Rational Choice model breaks down

• How context affects our judgements and decisions

• Why people work for the good of groups... and why & when they don't

• Best approaches to change someone's mind

• How behavioral contagion propagates actions within groups

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In this very special episode, we turn the microphone on Eric Singler: the Founder, CEO and President of the BVA Nudge Unit. He is also Global Managing Director of the BVA Group, one of the 15 largest consulting and market research firms in the world (www.bva-group.com). Eric is a “slasher”: he is an entrepreneur, a marketing & research expert, a pioneer in applied behavioural sciences, an author and a lecturer.

Listen in to hear about:

- How Eric first discovered and became excited about the field of behavioral science

- Which significant ‘aha’ moment led to the founding of the BVA Nudge Unit back in 2013

- The inspiration behind his three books: Nudge Marketing, Green Nudge, and Nudge Management

- How behavioral science can be better leveraged in the private sector

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We speak to Dr. Michael Hallsworth, Managing Director – North America for the Behavioural Insights Team and an Assistant Professor (Adjunct) at Columbia University. Michael has been a leading figure in developing the field of applying behavioral science to government and public policy and is co-author of the book, Behavioral Insights.

Listen in to hear about:

– How a hand washing study helped Michael realize the power of behavioral science

– What Michael has learned from working with David Halperin and helping launch the BIT

– The three elements that define behavioral insights

– Two primary communications challenges tied to the COVID vaccine

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