Be It Till You See It

Explore the fundamentals of manifesting your desires in this engaging recap episode with Lesley and Brad. They revisit the most compelling advice from Clare Solly, including her approach to reading and the impact of the pandemic on her career priorities. This episode is filled with anecdotes and strategies that will inspire you to take bold steps toward your aspirations. Whether you’re a creative professional or looking to reinvent your career, this is your guide to implementing a Marie Kondo-like approach to your professional life. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• The essential equipment for a functional Pilates home studio.
• The community of people behind the niche #bookstagram.
• The importance of leveraging and highlighting your unique creative strengths. 
• Solly‘s Marie Kondo-like approach to focus on what brings you the most joy.
• Ways to implement Clare Solly’s BE IT methods to set achievable life goals.

Episode References/Links:

• Arizona Get Published Live with James Patrick
• OPC Summer Camp
• OPC Summer tour
• Cambodia Waitlist
• Barrels Flashcards
• Contrology Perks
• Clare Solly Website
• Clare Solly Instagram
• Clare Solly Episode 19
• Rise of the Reader by Nick Hutchison

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

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Resources:

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

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Episode Transcript:

Brad Crowell 0:00  

She said she took the Marie Kondo approach. She kind of took a step back and was like, Is this bringing me joy? Yeah, like, Is this really going where I wanted to go? And she said pandemic allowed her that reflection to identify what truly mattered to her. And then she said she stumbled upon the Bookstagram thing, kind of by accident. Yeah. And now it's shifting to become a major part of our life.

Lesley Logan 0:24  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 1:06  

Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the gratifying convo I had with Clare Solly in our last episode. If you haven't yet listened to that interview, feel free to pause this now and go back and join that one. And then come back and join this one. You also can go to Episode 19 and 20 and really get to know Clare. And then we also had her on as a recap host because Brad got stuck in Cambodia. 

Brad Crowell 1:32  

I did. It's true. 

Lesley Logan 1:34  

So Clare has been a fan favorite. Today is May 2nd and it's World Password Day, Brad.

Brad Crowell 1:39  

It is World Password Day. First off, I just wanted to say that this episode with Clare was super fun. And Clare, this is for you. I'm really impressed by your Be It Action Item. You're amazing. Okay, today's World Password Day, May 2nd. About this day, are you still using your cat's name followed by an “&” for your 401(k) account password? Sorry, but that is not enough to protect your life savings in 2024. Here's a term you need to know on World Password Day hashtag layer up. This refers to adding strong authentication to your important passwords to prevent identity theft, and other cyber crimes. 

Brad Crowell 2:24  

Intel created world password day. Thank you, Intel. The first Thursday of May, May 2nd, to address the critical need for solid passwords. It's simple, really, ironically, most operating systems offer an easy way to create and store passwords, such as Apple's Keychain Access, right? Safari uses that, all that kind of stuff. If you use cross device like cross manufacturer, so if you've got a Google phone and an Apple device, you can use other password storage platforms called, like we use one called LastPass. It's really convenient if you 

Lesley Logan 2:55  

They don't sponsor the show, guys. 

Brad Crowell 2:24  

They don't sponsor the show. I wish they did. But yeah, it allows me to put the same password I have, I have the same password tool on both of my devices on my phone on my laptop. And if I sign up for something on my laptop, I can easily log into it on my phone. And it allows you to make like complex passwords like crazy complex passwords. And you never actually have to remember them because you're only logging into one platform. And then your passwords are saved in there. And they're super hardcore about, you know, security and stuff. So, good things. Good things. You should definitely not get hacked. It's a real thing. Yeah. All right. Upcoming events and travel. It's May. 

Lesley Logan 3:40  

It's May. We're doing a little bit of travel, but nothing that you can, you can join us on. Oh, I guess there's Get Published Live, you could do? Yeah, that is 

Brad Crowell 3:50  

We're gonna be speaking at an event down in Arizona Get Published Live with James Patrick. And you can, what is it, getpublishedlive.com? 

Brad Crowell 4:02  

Yes and use code Logan 20. 

Brad Crowell 4:02  

Yeah, Logan 20 to get 20% off if you want to join us down there. That'll be super fun. It's a, it's an event about literally getting published. And there's some panels we're speaking on a panel. It's gonna be great. 

Lesley Logan 4:13  

Yeah, you'll be in front of all these people. That's really great. Okay, then we come back and it's OPC Summer Camp 

Brad Crowell 4:18  

In June. In June.

Lesley Logan 4:19  

This is virtual. First weekend of June. And if you can't join us live, you'll want to still buy things on the early bird because you get the access to them for life and we will have seven classes and workshops a day for two days. That's 14 events. And you'll be able to buy ala cart or you'll be able to buy a whole day pass which is really exciting. You want to go to opc.me/events to get on the waitlist for that because those on the waitlist will get the early bird. Now here's the deal. We're recording this a little bit early. And by now early bird should have happened. That being said, we'll still email you but it might be just be the regular public early bird which is still a great price. 

Brad Crowell 4:28  

Well, the best, the best deal is the day pass. Hands down, there's no question about it. So, pick up a day pass, you'll get everything for the day. And that's going to be I mean, that's gonna be some great stuff. I'm really fired up. We've got a bunch of guest teachers, it's going to be a lot of fun. And y'all, here's the deal. We're trying to make this a thing. We did it last summer. We met, we're doing it this summer. And we're going to do it again. Like for as long as we can plan ahead here where we're thinking we're gonna do a summer camp every year. 

Lesley Logan 5:26  

And there's different teachers, different instructors, different topics. I'm really excited. Some of these topics include, we have pre/postnatal workouts, as a workshop, and I learned so much I didn't even expect to learn it was so great. I've learned it because we already got to work with the instructor on it. I'm teaching a ladder barrel workout. It's literally 15 minutes on your ladder barrel, get ready, gonna be great.

Brad Crowell 5:49  

I'm teaching a REM cycles sleep class, not at all. 

Lesley Logan 5:54  

But all your OPC teachers are teaching something. And then we have guest teachers as well. So I'm really excited. So, opc.me/events to get more information on that, then the Summer Tour is around the corner, it's going to be in August, we are locking in as Brad and I record this we're locking in the cities for that and also sponsors for that. So if you know people who want to sponsor the tour, please reach out to us but I'm really, really, really excited that we'll already have summer and winter tour cities picked in the 

Brad Crowell 6:25  

By the end of April. 

Lesley Logan 6:26  

Yeah, by the end of April (inaudible).

Brad Crowell 6:29  

So like, a tentative potential route that we're going to go on here for the summer tour is going to take us from Vegas up through like to the to the northern Midwest. So we're trying to get up in through Iowa up into Minnesota, hopefully, and then over into Wisconsin and then down to Chicago. We think we'll probably go as far east as like Ohio, but no, no further east for the Summer Tour then we're going to scoot back around through the middle of the country and come along Route 70. So we're pretty sure we're going to be you know, like Indianapolis, then St. Louis, Kansas City, etc. on the way home, if you're going to be anywhere within a couple hours drive, come hang out with us, the actual dates and all the things we'll be releasing, you know, at this point, hopefully they're released, to be honest so but then the Winter Tour we're going to shift it here and we're going to start in the south and we're gonna go along through Oklahoma, Tennessee, North Carolina and then we're gonna go up the coast and then back down the coast and scoot back along Texas and stuff. 

Lesley Logan 7:34  

It's gonna be the longest tour we have ever done. 

Lesley Logan 7:36  

Yeah, geez, the winter tour this year could turn into like 8000 miles.

Lesley Logan 7:40  

So anyways, we'll announce all those things soon but just be waiting for us on (inaudible). 

Brad Crowell 7:45  

Yeah, get on the waitlist, go to opc.me/events. By the way, for all of you who are wondering what waitlist to get on we're consolidating the waitlists here, trying to keep everybody's life a little easier.

Lesley Logan 7:55  

As we say that I'm going to change the waitlist up right now. So the Cambodia, 

Brad Crowell 7:58  

Yeah, we're about to change this waitlist. 

Lesley Logan 8:00  

So the earlybird for Cambodia might still be going on when this comes out.

Brad Crowell 8:05  

Yeah, actually, it'll be 

Lesley Logan 8:07  

Right in the middle of it.

Brad Crowell 8:07  

It'll be closing the end of May. Yeah.

Lesley Logan 8:10  

So if you go to lesleylogan.co/retreats you will be getting the Cambodia retreat earlybird that's going on right now.

Brad Crowell 8:19  

Only waitlist people will know about the dates so go to lesleylogan.co/retreats that's plural.

Lesley Logan 8:26  

And that one is only about Cambodia. You only hear updates about Cambodia. And then barrels, because we just got back from LA shooting the deck, we did a whole photo shoot for the deck.

Brad Crowell 8:36  

It's super awesome y'all.

Lesley Logan 8:38  

Oh my God it was hence why I keep yawning, you guys, I did five hours of Pilates like nobody's so tired but

Brad Crowell 8:44  

Yeah, literally yesterday it was the day that we did the eclipse, too. 

Lesley Logan 8:47  

Yeah, we saw the eclipse then we discovered we didn't have one of the pieces that we needed to have. 

Brad Crowell 8:54  

Oops. 

Lesley Logan 8:54  

We had to Uber it. 

Brad Crowell 8:55  

Brad's fired. 

Lesley Logan 8:57  

Brad is not getting hired for that job ever again and the next time he's like yes Lesley I packed it I'm like well just remember we had Uber or something, so I'm gonna forever 

Brad Crowell 9:06  

She's going to lord this over me. 

Lesley Logan 9:08  

Forever double check you at forever. But barrels flashcards. That presale is going to happen in the next few weeks. So you do need to be on the waitlist at opc.me/flashcardwaitlist 

Brad Crowell 9:14  

opc.me/flashcardwaitlist that's singular. 

Lesley Logan 9:24  

Yeah, so both words because only the people on the waitlist are going to get the presale price.

Brad Crowell 9:30  

And that is a big deal. 

Lesley Logan 9:31  

And we do have a couple of retailers in, we have someone in Australia and we have someone in Canada. Now here's the deal, you guys. They basically take on the entire shipping cost so you have reasonable shipping, but they are not honoring presale prices. 

Brad Crowell 9:46  

Yeah, they, it's just not really feasible. 

Lesley Logan 9:48  

It's not feasible for them to do that and also cover all the shipping. So you can either pay a (inaudible) shipping on your own and get presale price or you can tell them that you want a deck from them. And so that's gonna be Claire ARB Plaza and under and the Melissa guy. Is B Pilates in Canada. Okay, before we get into Clare, we have an audience question. 

Brad Crowell 10:11  

We sure do. This is from Caroline. And she is asking, hello I'm looking for advice for the best home studio. Please keep in mind that it's small and has low ceilings and I already have these things. I have one ad is reformer, one baby chair, one Wunda chair, one pedi pull, one foot corrector, two toe correctors, two small barrels, two spine correctors, and I want to buy a Cadillac next, I have space for one more piece of equipment. What would you choose from the following? A high chair, ceiling height is low, can stand on caddy, but not sure about the high chair. Would you choose the Wunda chair offer duets? Or would you choose a ladder barrel which, I think, it takes up a lot of room?

Lesley Logan 10:54  

Girl I got two ladder barrels in one room.

Brad Crowell 10:57  

She does. 

Lesley Logan 10:57  

So what I would say, first of all, this is a full studio as it is. 

Brad Crowell 11:02  

Yeah, I mean, if you have a small space. I'm impressed. You're like playing Tetris here.

Lesley Logan 11:07  

Yeah, well, probably using the wall like we do for the barrels and stuff. But, but I would just personally say like, get the Cadi. And if you do have room for something else, I would actually get the ladder barrel. Just because the high chair, there's one exercise you can do it, there's like literally two, it's the press ups front and press ups back. So one exercise that you can't do on a Wunda chair, everything else you could do on the Wunda chair. So to me, if you had more space and you already had a ladder barrel, then I would say get the high chair. But that's not the case here. So I'm gonna say no on that, because you'll have a Cadillac to do the pull up stuff that's going to get you that shape that you're looking for. And then, as far as getting another Wunda chair, I also wouldn't because you have enough equipment here that you could have one person on a reformer and one person on a Cadillac, one person on the chair, you could have three or four people I'm just gonna say. But like, I don't actually think that's gonna be the best part of your worth your money, because the ladder barrel is actually quite unique. And as we mentioned, at the top of this, I'm doing a 50 minute workout on it. So there's a lot you can do on it. And while it can take up all that space, it also can just be shoved in a corner like it really, there's a lot of amazing tools that you can use or stretches you can do on it. There's things that are great for beginners also people learning swan on a ladder barrel, it's so much better than on a reformer. And so I would just say get the ladder barrel, and I don't believe it takes that much room. So that is my vote. If you want to use my Contrology link for any of the things you're buying, feel free to look up our perks page.

Brad Crowell 12:40  

Go to opc.me/perks Oh, yeah, great question (inaudible). 

Lesley Logan 12:44  

We're adding more perks to that because I've just interviewed two companies who have great things. And I'll be sharing with you on my socials what those are and we'll add them to the perks but I am super excited. People are really excited to get me off my current collagen and onto their collagen. So that's just a hint on one of those and then we got coffee coming.

Brad Crowell 13:04  

Oh yeah, we got coffee coming, y'all. Yeah, I'm excited about that. 

Lesley Logan 13:07  

Stay tuned. 

Brad Crowell 13:08  

It tastes good. I've been drinking it. Okay, now let's talk about Clare Solly. Claire is an executive assistant in New York City known for her work as an actress, producer, singer and founder of two theatre companies. She has gained more than 11,000 Bookstagram followers in the last six months and is a published author of three novels. What fills her cup aside from reading includes promoting books and authors and following people with similar interests. Clare is impressive.

Lesley Logan 13:39  

I know. She's so good at everything that she does. She's like, really, really quite amazing at it. And I am so impressed with all the things that she's able to balance at one time. But one of the things that I love to highlight about her is she said, I'm a storyteller first. That's a gift that I give to myself in this in this world. I think it's also the gift you give to other people, Clare, but you know, I think the world needs storytellers. And, you know, when we first had her on, she was like, helping people get their books published and things like that. But really, that turned into people just wanting help with the marketing. And it's that's not the side of it that she really enjoyed. And she ended up like just being a storyteller having this like, incredible, incredible following on a Bookstagram in such a short period of time.

Brad Crowell 14:24  

So if you all don't know, have any idea what Bookstagram is, like, I didn't.

Lesley Logan 14:24  

I know, we now know, we know two Bookstagramers. 

Brad Crowell 14:26  

Okay, so it's Instagram. But there's a hashtag Bookstagram. It's like a niche of Instagram, right? So what this means it's a cult following. It's a community of people. It's a great way to discover new books and whatnot. They're very communicative, you know, in this channel, as it were. 

Lesley Logan 14:49  

It's like it's a hashtag that they all use and you can find the Bookstagramer that like kind of suits your needs if you're in fiction or nonfiction we have do we do we already recapped Nick Hutchison or is he coming out? (Inaudible) So he's a Bookstagramer as well but he's a nonfiction one so like where and so just very fascinating so anyways, what I what I do love though is that like she has found something that is a lot of fun for her and she can monetize it she hasn't yet but and you know it may be that she needs someone to tell her how to do that so she can stick in the part which is her creative strength which is telling the stories and highlighting the books and not doing the logistical about it. 

Brad Crowell 15:33  

Well, she has plus one follower from this guy right here as of today. You won't be Solly. Heck yeah. I'm excited. I was looking because she was describing like, the wall and how people make it look so pretty. And all this stuff. I was like, what the hell is she talking about? So I had to go check it out. 

Lesley Logan 15:57  

Oh, they do incredible. Some of them have like, it's kind of crazy what they, the efforts and the lengths they go through to highlight a book.

Brad Crowell 16:05  

Yeah, it was definitely impressive. And I was, I was just like, flipping through her page. It was, it was fun. And also I'm like, I'm incredibly impressed at the amount that she reads. I can't even understand how you can read these many books. 

Lesley Logan 16:21  

You just have to sit down and read, Brad. 

Brad Crowell 16:22  

Yeah. But this is another level of reading. I mean, we're talking. 

Lesley Logan 16:27  

Well, but if you, if you read the book that Nick sent you, it would teach you how to read faster.

Brad Crowell 16:33  

No, his book is on retention, not about reading faster. 

Lesley Logan 16:36  

That's true, but also how to retain what you're reading. But it does tell you that if you read for 15 minutes a day, you'll read 20 books in a year. 

Brad Crowell 16:42  

Yeah, well, I read 20 books a year, but Clare reads like 10 times that. 

Lesley Logan 16:48  

She's fast. 

Brad Crowell 16:49  

Yeah, it's impressive. 

Lesley Logan 16:50  

You too, could be fast. 

Brad Crowell 16:52  

You too, could be fast. You could be a fast reader. Well, I'll tell you what I loved that she was talking about. She believes that for her, the pandemic was a gift. And I know that for many it was not a gift. And I also know that being in New York City, it was a tough, tough thing to go through. Especially there, there was a ton of death and a lot of isolation. But she said it forced her to pause and reconsider her priorities. She said before that she was working 80 hours a week. I think that's amazing. I think I remember doing that when I was, when I first moved to Los Angeles. Being in the creatives, you know, myself doing music, but I didn't really consider it work, right. But if you step back and look at it, I would go, I would work at a restaurant from like, all day, you know, and then I would leave and I would go to rehearsal. And then from rehearsal I would go play a show or I would go out to a show to network, right? So even though I was having fun, I was still like intentionally trying to be there. And if you add all those things up, like she was working a full-time job, but then working in theater at night, still going on auditions, writing on the side, and all this kind of stuff. And it's like, yeah, you add all these things up, and suddenly like, Whoa, I actually I never stopped, you know. And so she said, if you remember back from Episode 19, and 20, she was coaching people on how to publish a book. And she was coaching people on money mindset. And she, those were in addition to working and doing theater still. And so the pandemic really shifted all that for her. And she said she, she, you know, she, you actually asked her like, how did you let go of these things you started because she had started them well, you know, you start anything, you know, you want it to succeed. Right? So, you know, you asked her she said she took the Marie Kondo approach, she kind of took a step back and was like, Is this bringing me joy? Like, Is this really going where I want it to go? And she said, pandemic allowed her that reflection, to identify what truly mattered to her. And then she said she stumbled upon the Bookstagram thing, kind of by accident. And now it's shifting to become a major part of her life. 

Lesley Logan 16:52  

Yeah, I mean, well, because she's an author and she writes books and the reality is to get the deals and to get your, sell your books, you have to have an audience. So she kind of was like doing it for her own books. And now she's like, because she's like promoting all these other people's books, now people are sending her books to do it. Like it's a whole thing. 

Brad Crowell 19:20  

So and if you all like rom-coms, that's her like jam. So that's, that's her genre. She really digs and she's, so she's constantly reviewing these kinds of books. And if that's up your alley, then you should follow her on the IGs (inaudible) show but she ultimately said, you know, she took a look at what, at her life and what she was doing and you know, and was like, what, what's making me smile? What's making me happy? And she shifted because of that. So good for her. That's cool.

Lesley Logan 19:49  

GO Claie.

Brad Crowell 19:50  

Go Clare. All right. So finally, let's talk about those Be It Action Items, what bold, executable, intrinsic or targeted action items can we take away from your convo with Clare Solly? This is where I was talking about Clare, I'm really impressed by you because I think very, I think you might be one of two guests who have brought four items, like one for each of the B, E and I and T. X

Lesley Logan 20:16  

There's gotta be like, a mug for that. 

Brad Crowell 20:19  

We're gonna, we're gonna mail you a sticker. Yeah. This is really cool. So she said, hey, listen, this all flows together. So look at what you're obsessed with. Right? Use your comparisons and judgments, then build your confidence and manifest the shit out of it. But let's actually break this down. Let's talk about this. Look at what you're obsessed with. What things are reaching out to you, or what is calling to you, right? And spend your free time on that thing, right? For her it was reading, right? Use your comparisons and judgments, meaning use comparisons constructively. She said, like people's posts or of other people's lives, instead of going, oh my gosh, they're just so much better than me, I'm never going to be as good as them, turn it around and look at it as what is possible. That's amazing that it's possible that this person has, you know, all these things going on in their life. And then see that as possibility for you then use that to build confidence, let your interest and let that encouragement point the way for you in direction. And then manifest the shit out of it. You know, so keep focusing on it. Love this.

Lesley Logan 21:32  

She said your approach to manifesting has to be the right way. So she said recognize everything is energy. And so you have to get clear on your desires and visualize that desired outcome. But then you have to employ the tools for the focus of it. So like, if you want something but your energy around that is negative, you're never going to have it you're always going to repelling of it. So she said to get clear on those desires, visualize the outcome, and then employ the tools like journaling and meditation. But she also said be intentional and deep dive on the why. Why do you want this thing? Why do you want this to happen? What like, what is it about that makes and it doesn't have to be like brilliant Mother Teresa why but like, you know, like, why do I want to do and I've always wanted one period, end of story. I want, I want it. I want, I want it. I want to be in really cool color, I want everyone to know it's me. Like, that's what I want. And I've wanted it for over 13 years now. So I still want it.

Brad Crowell 22:21  

Why do I want a black cape? Because I've always wanted to be Darth Vader.

Lesley Logan 22:25  

Yeah, so there you go. But then Brad, you have to journal and meditate on that cape, I hope you never have. Then you want to detail desires and get clear. She says do that go as many details of it as you can like really like you ABCD all the way through Z are just like however many come up. But then she says you need to use physical reminders. So play sticky notes or other reminders around to keep your goals in mind. Because if you want to manifest something to think about you have to be, and then thinking about is not like the secret like if once I thought it now it's happening. No, you are when you keep it fresh top of mind, you start to use your RAS system to actually see opportunities for that to happen. The RAS system is particularly an activating system. So I basically (inaudible).

Brad Crowell 23:10  

It totally is. I'm impressed. Reticular activating system. Yes. 

Lesley Logan 23:14  

What did I call it?

Brad Crowell 23:15  

I don't know. But yes, reticular activating system.

Lesley Logan 23:18  

I made a new word. I think. Guys, I am so tired, love you. So get as clear as you can on what you want, like and distill things down until you can't get down any further. And I love the idea of Post Its because Post Its can be mantra, they can be affirmations. They can be things you want. So I just think it's great. All right, I'm Lesley Logan. 

Brad Crowell 23:37  

And I'm Brad Cromwell. 

Lesley Logan 23:38  

Thank you so much for being here. You are amazing. I just adore you. 362 episodes. Here we are. 

Brad Crowell 23:45  

Oh my gosh.

Lesley Logan 23:46  

Because of you.

Brad Crowell 23:47  

Incredible.

Lesley Logan 23:47  

So, keep send your questions in. Thank you for all of your reviews. Thank you for sharing this podcast with someone who needs it. And until next time, Be It Till You See It.

Brad Crowell 23:54  

Bye for now.

Lesley Logan 23:57  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. 

Lesley Logan 24:24  

Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 24:39  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 24:44  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 24:48  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 24:55  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 24:59  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

This episode explores Clare's journey to harmonizing her creative pursuits with profound personal satisfaction. Clare shares pivotal instances of introspection in her career and life that catalyzed transformative changes. Learn about her foundational goals in becoming a Bookstagrammer, focusing on genuine interactions and a deep-seated passion for literature, which propelled her to gain a community of 11,000 followers. Get inspired by Clare's story of growth, from passionate reader to influential Bookstagrammer, and the impactful choices that led there.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• How Clare turned her love for books into a vibrant Bookstagram presence
• The nuances of authentic engagement and monetization on social media.
• How aligning projects with passions can lead to genuine satisfaction.
• The significance of reevaluating life choices for achieving fulfillment.
• Clare provides practical, actionable steps to manifest change in your life.

Episode References/Links:

• Clare Solly Instagram
• Clare Solly Website
• Clare Solly on Amazon

Guest Bio:

Clare Solly is a modern day Renaissance woman living in New York City. She is an actress, writer, national pageant queen, and by day she is an executive assistant. She has published three books: The Time Turner, Christmas and Cleats and Save The Last Piece. Clare runs two theatre companies in NYC: The Bechdel Group and Company of Fools Theatre where she loves to foster and challenge new writers. She also is an avid bookstagrammer who grew her followers to almost 11K in 5 months time.

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Episode Transcript:

Clare Solly 0:00  

Bookstagram is gorgeous to look at, like you look at people's grids and like you just want to screenshot them because they're just gorgeous. People are like, this is my life. It's like lifestyles but with books.

Lesley Logan 0:12  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:54  

All right, Be It babe, we have one of those blast from the past, one of my besties, Clare Solly, as our guest today and I wanted to have this conversation because I like the turns it takes I also just love having on people to kind of give you a glimpse of where their life is at today. And also like hear how they got to where they are. That's our big thing at Be It Till You See It. It's like, how did someone get there? What happened there? Is it always sunshine and roses and butterflies? And it isn't, it's not, right? Things can be two things at once. And so Clare's on today to talk about, like what she's doing now, what she is excited about now, and how that changed her life. And we also get into some manifestation stuff, which I think is always a good reminder of how to like add that back into your life because sometimes it's really easy to just get off the manifestation wagon then wonder why you don't have what you have. And every time I talk about manifestation with Clare, I'm like, oh, yeah, I gotta go sit down. I'm like during that because every time I get specific, it all fucking happens. So anyways, without further ado, here is Clare Solly. 

Lesley Logan 1:51  

All right, Be It babe, I have one of your favorite guests. So you actually heard her many times on the pod coming back. We love to have people come back on. It's been a couple of years since her actual interview. And even over a year since she helped me out and did Brad's job for a while, maybe even two years. Oh, my goodness. Clare Solly is here, one of my best friends, my slingshot friend. I wanted to have her back on because you know what so much changes in such a short period of time, but also a long period of time. And I think it's really easy for us to hear people on a podcast, be inspired, think they have it all together and their life is set. Everything is perfect. Everything is done. It's just gonna keep going that way. And Clare and even like myself are like really great examples of like, sometimes it changes and it changes for the better. So Clare, tell everyone just in case they don't know who you are. They didn't listen to your first episode. Who are you? What do you rock at? 

Clare Solly 2:39  

Ah, hi, Lesley. I'm so glad to be back. I am, overall I'm a storyteller. I think that's like if I had to name my world in one or my life in one. I'm a storyteller. I have lived many different lives. I am an actress, singer, novelist. I'm a producer of plays. I, by day, I'm an executive assistant and most recently, I'm a Bookstagram.

Lesley Logan 3:11  

Okay, so I didn't even know that Bookstagram was a thing. But I just interviewed someone, his episode's probably come out, Nick Hutchison, and he's, he, he was a Bookstagramer as well. And like, and I was like, hold on. You're the second Bookstagramer I know. Like I didn't, I, like this whole thing I didn't even know existed. So how long have you been a Bookstagramer and how did that even get started?

Clare Solly 3:32  

Oh, it's a journey. Like it's a short journey. But actually, I have to post my post right now. So I was waiting to do that so we can get it. So if you want to see me actually post physically. I was sitting waiting for the interview to start so I could do that. Or so I could maximize my time. I've been an Instagramer for about six or a Bookstagram or I've been on Instagram forever. I've been a Bookstagramer for about six months. I kind of fell into it to be honest with you. So Bookstagram for those of you who don't know or BookTok is a corner of Bookstagram or TikTok, it's not a separate platform and

Lesley Logan 4:12  

Oh, so BookTok is like, it's like a corner of TikTok and then Bookstagram is a corner of Instagram. Got it. Okay. 

Clare Solly 4:19  

Yes, exactly. If you look up either of those hashtags, if you go on that platform, if you look up the hashtag Bookstagram you'll find it. Same with hashtag BookTok if you're on TikTok, and it's pretty, it's pretty easy to find. I joined because, as you know, I'm a three-time published novelist and I just published a novel in September actually, which you know, I joined in September. I already had established an Instagram for the world of books, and we'll get to that in a second. And I just hopped on, and I was like, oh, this is easy. I'll just go promote my books to people who like books because I knew the hashtag Bookstagram existed because I sort of pedestrianly followed a few people over on my personal account and I laugh because there's this woman who I follow and she has like rooms full of like smudges, which we'll, we can talk about that and I'm going to teach you that word.

Clare Solly 5:25  

And I was just like, oh my gosh, I want to fill my house with gorgeous books. But anyway I was on and I was like, let me just simply promote, save the last piece, I just published it, it'll be kind of a cheap way to help get my book out in the world. And then I, like Alice in Wonderland, fell down the rabbit hole. I started out I think with like 500 or 600 followers that were kind of leftover from when I decided in the pandemic that I was going to be a book coach and a money coach. And then so go back and listen to one of Lesley's first episodes. I'm sure you'll (inaudible)

Lesley Logan 6:00  

You were a great money coach for us.

Clare Solly 6:03  

And I fell down, I took that, that account and I just started following people that I liked. And in somehow promoting my own book, I was like trading with other authors to promote their books and then found companies that do this kind of thing. And somehow ended up with, I don't know where I'll be, when this this podcast actually comes out but like right now, as we're recording this, I'm about to crest 11,000 followers on Instagram.

Lesley Logan 6:32  

In six months. Okay, so this is insane. Because you're not a social media coach, you are a Bookstagramer and less than 2% of accounts are growing on Instagram the last time I checked out what that stat was, and you clearly are in the 1%. But also like because you niched you like found a corner and you're focusing on one thing, and also it's something you freakin love to do, you love to read, like you always have loved to read. 

Clare Solly 6:57  

I love to read I just got back from vacation, where we were on the beach for six days. Or technically, it was seven and I read seven whole books. While I was, yeah, I mean, novelette like little, like shorter than, like 100 pages or so. Yeah, I like I wasn't reading like Game of Thrones or anything like that.

Lesley Logan 7:21  

Right, right. But also like, that's like three books in one anyway, so people should get credit for that. Okay, so what does a Bookstagramer do and then how does that change like what you do? Because obviously, you can't be a, I guess you could, but you're not a book coach and a money coach and a Bookstagramer like you can't of like gone all in. So like, how, yeah, let's talk about that. 

Clare Solly 7:44  

So, Bookstagramer, I mean, I'm basically like a hype girl for books, is what it is. There are lots of different ways that people do it. But like, because I read so much and because I'm establishing, I'm doing two things. I'm reading a bunch of books that I like, and I'm also establishing an author community for myself. So again, these are two very, very niche things, but I think people you know, you can take my niche and like, run with it if you want.

Lesley Logan 8:10  

I think so.

Clare Solly 8:13  

So being a Bookstagramer, I look at books that I like, or I read books that I like, and then I create art around that book. Bookstagram is gorgeous to look at, like you look at people's grids, and like you just want to screenshot them because they're just gorgeous. People are like, this is my life. It's like lifestyles but with books. So this is my gorgeous lifestyle photo with you know, a cup of tea and my book in the middle of it and some beads and yeah, I don't know chocolate like. 

Lesley Logan 8:46  

I picture you like either like a theme of gorgeous coffee shops and like a beautiful book or like gorgeous beaches and books and like.

Clare Solly 8:54  

Yeah, well, and everybody's got sort of their theme. Like there are people out there that like do colors I have like one we call each other Bookstabesties I have a Bookstabestie who like her theme is always butterflies and bright flowers. And it's just like her grid's gorgeous. So you're, you're basically as a Bookstagramer you're promoting the titles of the books, you're promoting authors, you're promoting other authors, you're promoting yourself. And there's all kinds of things on there, like, people will do things like here's a book stack with my name spelled out in the first letter of every book. So you'll have like, Clare would be like a book that starts with C like, I don't know, Catcher in the Rye and L, Light in the Forest, you know, so like, you have the stack of books and a hand. So yeah, people are doing all kinds of different things. And it's great because it's like, we're all nerding out and loving, like over books and then there's also competitive posts of like, I read 27 books in March and or I have this many books on my TBR that's my to-be-read list for those of you (inaudible).

Lesley Logan 10:02  

Okay, I love this and like for just a second I thought, oh my god, what like the sweetest most special part of Instagram? And then oh, here comes the competitive post like it has to get there. There is no there's no play there's no corner of the of social media that doesn't have its competitiveness. 

Clare Solly 10:18  

Oh 100% because again, you're still, you're, you're in a box, and you can do whatever you want, and you can be whatever personality you want. I think honestly, though, on like, the nice side of that I have so many people like that AI trend that happened, what was it in like, November, December that everybody was making AI pictures of themselves the Disney Pixar, whatever. 

Lesley Logan 10:40  

I definitely didn't, because I thought but someone was just trying to get my data. And I was like, I don't participate in those things.

Clare Solly 10:47  

Most likely, probably. But, but everybody like, you know, decided to do that with the Bookstagram. And like, pretty up their page. But it's funny because people like their, their real photos are coming back. And people are, some people are gorgeous like models. And some people are just like, hey, I'm a normal reader. My face is not part of my image. 

Lesley Logan 11:11  

She, I think for anyone listening to this, who's like, oh, I don't know what to do like, a Bookstagramer sounds like I don't ever have to take a shower. I could just read them. Like, I'm just like, I never have to match. I don't have to clean up the background. I just have to have a little set for my books. So I'm loving this. I think it's wait. So I just want to say like, you set out to do this because you were like promoting your own book and then also like, nowadays, you guys, here's the sad truth about being an author. It doesn't matter how good a writer you are, you now have to have a following. And how many of those followers will buy your stuff? Because publishers never they'll never take risks anymore. So was it like something you stumbled upon that you were like, like that you got like, this feels like new and shocking, like, did you think that you're gonna have 11,000 followers? You have to promote a new book a day. 

Clare Solly 12:01  

I mean, yes-ish. I'm like, I stumbled onto it. And then like it, yeah, I kind of raced towards it to be honest and transparent about it. And I'm like, I feel like it's working well, but it like my KDP Amazon numbers are not necessarily agreeing with me. And also like my Amazon bill from how many books I'm buying versus how many books I'm selling, it's definitely not. 

Lesley Logan 12:30  

Okay. Okay. Yeah, yeah.

Clare Solly 12:33  

I'm not getting paid as a Bookstagramer. I'm getting paid in books. And I feel like I'm like 11 years old again. It's like, hey, do this job.

Lesley Logan 12:42  

Do you remember those, like books you would get like, okay, if you send in a self-addressed stamped envelope with five stamps, we're gonna send you these stickers. Like that's what it sounds like. 

Clare Solly 12:54  

Yeah. So I went on a chat with somebody and was talking about the were you around for Bookit with with Pizza Hut? Was that I don't know if that was out in California. But it was like, if you read so many books, you could earn yourself a pizza.

Lesley Logan 13:08  

Oh, that's cool. We did not have that. But my mom read me 500 books. And so I became like a ferocious reader. But it was a competition in my junior high. Like, what reading level are you and I was so embarrassed because my friends were like, senior reading level in eighth grade. And I was like, Junior reading level in eighth grade. And I was like, there's something wrong with me. I'm not a senior, and I quickly have come to know, it's fine. Everything is fine. (Inaudible)

Clare Solly 13:36  

We'll never read them all. And like that's something I have to be okay with. And they're classics you'll never read and they're books that are in my physical house that I will never. Yeah, no, we're not going to talk about Kindle. 

Lesley Logan 13:49  

Yeah. You know what, there's Audibles that I will never read. I'm using all my credits. I'm like canceling it. Because I'm forcing myself to get Libby. I'm just like, I'm doing it. I'm supporting the libraries. I'm getting Libby. I want to have you want on to share this because I do think that people go, I have said I was gonna do this thing. I have to do this thing. And they don't let them, they don't let their life evolve. And so I guess I want to know, and maybe you haven't processed it yet, verbally, but like, I guess I want to hear like, what was it like to like, kind of this has taken oh, this a lot of time. Like, it's actually a lot of time to do this. And so to let go of like you built website, I mean, you were doing the book coaching and money coaching, it was like you weren't doing those things for. So to let those things go to like, go and do this. Like, what was that process like? What were you thinking? Like, was there any like, wonder or shame? Like, was there anything like that going on your head? Or is it just kind of easy to let it go? 

Clare Solly 14:41  

I think there was, it's funny that you say wonder and shame because those words kind of crossed my mind as you were, as you were asking the question. There was a little bit of both. I mean, I think, I think I probably hit the the crest of the wave or I was on the back of the crest of the wave of everybody starting their own business and in the pandemic and trying to get online and I, I've never been a great salesperson for, especially for myself, it's so hard. 

Lesley Logan 15:12  

You're an amazing salesperson, because we were in retail together. But I think where you clarified it for yourself might be, that's hard for a lot of people. 

Clare Solly 15:22  

Well, and then I mean, it's also it's hard because I, you know, I'm, like I said, at the top of this podcast, I'm a storyteller first, that's the gift I give myself in this world. And I give, I give support. And like, I'm amused to other people. And that's like, I feel like that's my karmic energy and in this life. And so it's hard to be like, yes, you want to write your book, pay me $500. And I will help push you and cheerlead you to get through writing your own book, when you're the one doing a lot of the work. I'm just here to be that person for you. When I mean, yes, I should monetize myself because it is my time. And as many people who have come on this podcast before me have said, and you've reiterated a number of times, your time is valuable, and you should charge people for it, especially if it's a commodity that you do, or that it's that you're good at, and people want it. But I was not, I was not being fulfilled by it. I was having a lot of people who were sort of interested in it. And then they decided, a lot of folks were like, well, I want to put it into practice, or I want to with the book stuff, they wanted marketing and with the money stuff, they were like, it's a little bit too intangible. And like, what are your results? And it's like, well, you kind of have to have to live it and believe in it to get there. And like, if you're not believing it right now, then, you know, I can't, I can't make you believe it. It's not like, you know, you are saved. 

Lesley Logan 16:53  

Yeah, no, I mean, that's the thing. Like, it's also really hard for some of those things like we are working on trying to get tangible results of like money earned from the people that we coach, but also like, I don't, I'm not that kind of person who's like we've helped so and so make seven, like a million dollars (inaudible) this person because the truth is, like, some of those numbers might actually intimidate you to the point that you don't want to work with us. And also, like, some of those numbers might be more than you've ever like that that you want to make. And so like, I know that we've helped make many, many people millions of dollars, but is that what you need to hear? Or do you need to hear that, like, we can help you with like, what your particular goals are and here's how. And I think I'm with you, like a lot of people, especially with money, it's like, there's a lot, there's a lot on there. Like it's not always just like, here's who to invest in, it's also like, habits on around worthiness and belief and money story and, all that stuff. So it's complicated. 

Clare Solly 17:47  

Yeah, yeah. And like, my, what I was, was putting out into the world had, you know, a dose or six of woowoo. So like, there's a, there's a specific niche for that. So, and I wasn't, I wasn't finding those people, I wasn't attracting those people, those people weren't finding me. So. And I also got really lucky and transitioned, I was in a job that, that I transitioned within the company. And that actually had a headhunter come out and talk to me, and I moved to a different company that I'm head over heels in love with. And I really, really love my job. And we, you know, we came out of the pandemic, and I was working more in person. And you know, still I'm lucky, I get to work a couple days at home. But the amount of time that I had to focus on my own business was not, was not there. And I also found I would rather spend time working on my theater projects and working on writing new novels and spending time with friends and just sitting on my couch, watching a movie and chilling out and I just didn't want I didn't have enough people that weren't interested. And I also didn't have the interest enough to go to keep pursuing it. Which is fine. 

Lesley Logan 19:03  

Yeah, I think that that, like, it's also I love it, it's also okay for it to be fine. And I also like, I think it's okay for something that you tried, and you did, if it's not fulfilling. You know what I mean? Like, you can, I think it's like, it's like the idea, you're just gonna keep hammering at it. Because, you know, I mean, I think a lot of us are like, Oh, I said, I was gonna do this. I said, I'm doing this, I'm gonna just keep going. And that doesn't make it fun either. And so it kind of let you evolve into doing something new. And that actually gives you purpose, and it's fun for you. It feels like it's fun for you. 

Clare Solly 19:36  

Well, and I did you know, I mean, it probably should be said, this is something I didn't give up lightly. It's not like I just turned a corner and was like, well, oops, that didn't work. I mean, I spent I spent 1000s of dollars on educating myself and working with my own business coaches and I mean, it wasn't, it wasn't anything that like massively put me in debt or anything like that. I, you know, put it all on credit cards and paid it back within six, eight months and, you know, luckily, I had a day job that I could do that with. But again, it was not, it was not fulfilling enough to me to keep trying at juicing it for money. So, let it go.

Lesley Logan 20:15  

Thank you for, I think that's a really, I think it's really good to share that. Also, it doesn't mean, that was for nothing. You know what I mean? Like, I think like, you learn so much from it around organization of your own thoughts and like, what you do, and I think we think it's easy for us to like, go like a sunk cost fallacy. Like we, like human beings are so conditioned to like, hold on to something to like, save what they have, versus they'll spend more try to save what they have and make something happen than they will to just get out. And it doesn't mean it's easy to get out. But also like, there are so many people who would just like keep hiring more coaches and keep trying to make it happen, and by ads and all these things. And so, for you to give yourself permission to just kind of explore something else with your time is really I, do you give yourself a pep talk like do you journal about that? How do you like come up? How did you come up with the idea of like giving yourself more time to explore reading and like sharing your novels?

Clare Solly 21:13  

I think it's sort of like Marie Kondo-esque kind of thing. Like, I just was looking at it, at the the work I was putting in and seeing what I was getting out of it and seeing whether or not the joy was worth the time, you know, whatever that mathematical equation might be. And it's, it is interesting, because I don't know that I've ever actually really sat down and processed it. I think I just was like, well, my life is changing. This isn't working. I don't need to be spending more time on it. I think the pandemic was a gift for me, because I was that person that was running, running, running. I was living in an 80-hour workweek between all the things that I do. But I could do that. Because I'm a single woman living in New York City, I had enough of an income that I could support myself in a healthy way. Pandemic made me stop and go, wait a minute, you have to sit in your house for months and figure out what is really important for you timewise. And I found like the like, I had lots of leeches and vampires that were sucking my energy away. And were not fulfilling me back. So I think it was, it's more of a conversation or a more of, and yeah, I think I'm pretty sure I journaled. I could probably, knowing me, I did. But I took a look at my life and what, what was making me smile and what was making me happy and I hated when I would set up a workshop that would be like trying to get some people that were interested in buying and have the free, learn how to write your novel in three months to try or learn how to make money. You know, here's five tips on how to make money in your world for free. 

Lesley Logan 23:03  

I just want to interrupt you, but like, I hate doing that launch stuff. It's like not fun. We were doing launch models for years. And for some pre-pandemic, the launch model worked for us in one capacity and was actually really great. But then during the pandemic, because then everybody and their mother was launching something like literally their mother, and everybody were launching something, they need to start doing those, like, here's five ways to make this much and like people want that quick fix. And so that's it you're having to like sell. And we don't do that anymore. And it is it does make it really difficult to grow our business because I don't do before, and I've never done before and after pictures for OPC. But like the only business where we have a launch models on our business coaching, and it seems to work there. And it's just, it doesn't it's not that it feels inauthentic because I only do things that feel really good. But it is really hard to get people to do something that's going to benefit their lives during the window of time you have set aside to support them.

Lesley Logan 24:05  

You know, that's what those things are.

Clare Solly 24:07  

And it has to be I mean, I got, I got pulled and I don't want to say suckered because like it turns out like a couple of them were really great coaches, but like I, I got pulled into those calls on my own and I was like, oh my gosh, this rainbow and this pot of gold sound amazing. Sign me up. And yeah, I mean, and it works for some people and you have to have a good script and a good energy and a decent product and but it just not and it's so funny because you just said that I'm a good salesperson. I'm a great actor. And for some reason, like I was not able to get any and it was it was disheartening because I was having like 100 people sign up for the call and five show up. And it was the numbers were just gutting me. And I think after I did, I don't know, I want to say it wasn't a ton. I did like 20 of those, like workshop things between the book coaching and the money coaching. And I (inaudible).

Lesley Logan 25:06  

That's a lot of that's a hard like thing to not take personally, it's not personal, but it feels personal because like, I'm doing this, I said this, I can help you, and you won't show up, you won't let me help you. And like, yeah.

Clare Solly 25:18  

It's also a lot of time, like, it was in 90 minutes each time, and 10 to 20 times, 20 times (inaudible) I stopped thinking about how many it was because it like, it makes my stomach hurt to think how much time I gave up. And like I could have been writing or I could have been like, helping a charity or I don't know, I could have watched how many movies, you know.

Lesley Logan 25:41  

But I just so I love that we're talking about this because I don't think I think a lot of people see the not even Bookstagramers or other Instagramers out there like launching things or they'll sell like I say, I made this much money in a weekend and da-da-da. First thing, you don't know how much money they spent on ads to make that much money. I'm just gonna tell you right now, like they could say they had a six figure, you know, launch and they spent, like, they made $100,000, but they spent 90,000 to get there, like you don't know. And so it's really, really important. Like, yeah, they can say that they had a six figure launch, but it cost them a lot to get there. And I, and so, you know, I also like there are a lot of coaches out there who will sell you these things. Like there's a lot of business coaches out there in my industry who are like, I'm helping people make $10,000 a month, I'm like, that's great. And also some people need more than that. And also for some people, that's a lot and they live in Oklahoma, and what you want them to charge to get there is not possible. And I'm not, not to like slide on Oklahoma, it could be anywhere. But like the truth is, is like there's emotional triggers that are, will work on people to make them buy things. And you need to know if you already wanted it in the first place. And this person understand you and they should have testimonials. They also should have people that like literally did it that you have their faces and you can talk to them, and who aren't being paid to talk to you. So like there, I just say all these things, because we've had people in our, in our groups who've like had other coaches for other like offset things, sell them things, and it's like snake oil. And they're, they feel bad when they fall for it. And it's like you didn't actually fall for anything. It was designed for you to make that one decision.

Clare Solly 27:18  

Yeah. And, and you know, sometimes, yeah, and oh, yeah. And it just felt bad that being the snake oil salesman, not that necessarily like (inaudible).

Lesley Logan 27:30  

Well, you weren't, you were going to help them but you but you felt like you had to do those things is what you're saying because you were not (inaudible). 

Clare Solly 27:35  

Yeah. And again, I was very, I was fortunate in the fact that I was kind of like, my next seat on the Ferris Wheel was open. And I could just hop on, you know, hop on that right? Um, so and I realized not everybody is that lucky. But I think I was also sort of, in a way, why no, I was manifesting, like, change. 

Lesley Logan 27:57  

Yeah, you were, okay, I want to talk about this. Because even though you don't coach on this, like, I got to be part of like the time when you are manifesting this change to happen. And like, I think a lot of people will because of making decisions around things and spending money and time to make something happen, a project happen, an idea happens a goal happen, you, even though these things were happening, I didn't, I saw you like manifest change in another way without like, kind of not that you weren't, you know, sulking or worrying about this, but you did do that. How? 

Clare Solly 28:34  

Oh, I was.

Lesley Logan 28:35  

You were. You can wake up, by the way, we can hold many, many emotions at once, guys. But, you know, when you were here recently, we talked about you can't manifest money, but you can manifest change and like, how, what are the, what are those practices?

Clare Solly 28:52  

I mean, it's, it's sort of simplistic, but you'd like instead of saying it's so funny, because people are like, I want to win a million dollars, but you get like, it won't happen for you. Because you need to. Going back to all the, and money stuff. Money is energy. Breath is energy. You know, a Snickers bar is energy, not a sponsor. So, you take and you release energy, a hug is energy, right? So you take and you release energy, that's what we do as beings, you know, dogs do it, you know, grass does it, etc. Your cable TV does it. So you need to manifest something well, and again, this is not like a magic wand and it's not going to happen to you overnight. But you need to get really clear on what you want, what your result is. And you need to be able to visualize it. And you and I were talking at the time and you were helping me visualize where I was going and what direction I wanted to go in. And I did a lot of work on that on my own to journaling and meditating and whatever. And you don't have to journal you don't have to meditate, you can do it in whatever way that puts it out into the world. So this is all a little two woo for you. Hi, Brad.

Lesley Logan 30:16  

He loves this stuff. Actually, you guys, like we light money candles all the time. But we're intentional. That impact is, in fact, represents.

Clare Solly 30:25  

Well, and you have to. And it's funny, because I have a lot of those candles, too. And I have regular candles that I'm still very intentional with when I start the energy for those. So you have to think about what you want. So I don't know why a boat is coming to my head right now. But if you're like, I would love to have a million dollars. Well, that's not, that's too short-sighted. I want to have a million dollars to have a boat. Well, why do you want that boat? You want to have it so you can cruise around the world? Do you want to have it so you can put it in your backyard and have something to brag about? Do you want to have it so you can have freedom? Do you and because you can go out and you can like have? Or do you want it so you can have quiet time? So you can go fish off your boat. So you have to get really clear on the ABC through XYZ of what you want the money, the energy, whatever to do for you. And for me with the job I got really clear on, I still want to serve people, I want a boss or a situation where I am treated with respect and also like delicacy when I need it. But also space to make my own way in the job. But also forgiveness when I mess up because I'm human. And I got really clear on a lot of those things. And I swear to you, my boss, I might have just drawn a picture of her because she has everything. It's funny because I swore up and down I was never going to work for a woman again. And when I started having conversations with her, it was just it like synergy and wonderful. And I you know, it's not a perfect world. I'm not a perfect employee. You know, it's not a perfect situation every single day. But it allowed me to have you know, and I also thought about things like what kind of salary do I want? And what kind of availability do I want to be able to like what days the, you know, not specific days of the week, I didn't get down to that. But you know, what's my work life balance gonna look like and things like that. And it's, you know, it's not quite, quite what I envisioned. But when I get to do like, it seems like everything I asked for is sort of in this space, what I asked for. So you get as clear as you can on what you want, like distill things down until you can't get them to go any further. And that's how you manifest and then you just start thinking about it every moment you get a chance to. Like, I have sticky notes all over my house, I'll find them every once in a while, that will say things that have specific manifestations on them.

Lesley Logan 33:06  

I love that. I think, so first of all, I love Post-its and I love, we actually just moved a mirror in our house and now we just like put notes on it because like, you know, with mirror markers and like, it's you know, because it's kind of, it's kind of fun, and it catches you because it's not where you would normally see words. But I, I love that you share like you've got as specific as you can. Because it's really true. Like there was, I forgot, you guys, I forget her name, it's in my Audible, I'm sure my team is gonna know what it is. But there's a book where this woman talks about the story about the more specific you are, the more things happen. And like she talked about, like someone lost a pen. And it was like a specific type of pen that was so expensive. And like she like was like, oh my gosh, I can't believe it's lost because I love this pen, it will come back to me. And sure enough, she walked into a store and there was the exact model and make of this pen. And like this is like the book was written around the 1920s, guys. So like pens were really expensive back then. I don't know. Anyways, it was her pen. And it was like not as expensive as when she like what she thought it would probably somewhat be. But there's another story of this woman who wanted to go on a trip. And she knew exactly the trip she wanted to go on. She knew exactly what it would cost. And she had no money and she called her mom thinking like her mom would loan the money. And her mom was like that trip sounds amazing you should totally go on it. And like that didn't go anywhere. Mom's like, hey, I don't, you know, I think you should go on it but and she didn't have the money and her mom was like why don't you come over here and go like you've got some boxes here you need to pick up and I've got some mail for you. So she goes to her mom's house and she's like, I just want to go on this trip with my friends like I really need to go on this. And she goes to the mail and there was a letter from her old roommates and she opens up the letter and it was a check for her deposit on an apartment that they had years ago and she's like I finally moved out and this money is yours and it was the exact amount of money she needed for the trip. She was so specific about what she needed. So like that's the thing, like you, it really does work and the house I'm sitting in it's five bedroom for a reason. It's exactly the neighborhood I wanted when people go I can't believe you live in Vegas. Do you love it? I'm like, I love it because it's exactly what you manifested. I didn't manifest the money for the house. You know, so, yeah. 

Clare Solly 35:10  

That's okay. You can make the money. That's.

Lesley Logan 35:12  

Well, no, no, I mean, we got it. We got the money to buy the house. We bought it, guys, it's ours. But like, you know, like, I didn't know, the point is I didn't manifest I mean, you know, $485,000, or whatever it was. I manifested, like, what it would look like and where it was, and we pictured it, Brad, and I know exactly what it's gonna look like. And it looks like that. That's just really fun. So I really love that. Okay, Clare, what are you super excited about right now? Like, what is your like, excitement, joy, what do you?

Clare Solly 35:38  

I'm super excited. I got sort of inspired in January to write a new novel. So I have yet another work in progress. I've got about like five books in progress right now. And I'm really excited about that. I'm sort of giving, not sort of, I am giving myself the goal to get the thing written, because I already have 20,000 words. So the thing is, like, 1/4 of the way written, because it's a rom com, and I'm, I just am excited. Like, I need to sit down. I'm excited for time with myself, because the ideas are there. I just need to sit down and write it. Um, what else am I excited for? I'm excited for travel. I've got a couple of I'm planning a vacation. I'm so excited. I'm gonna go to Greece. 

Lesley Logan 36:19  

You just came back from a vacation. I love you. I love that. People, you know this, you should take more vacations, you can actually plan one, right after one.

Clare Solly 36:27  

Well, vacation is so good for you. Because, well, especially getting out of my house is good because it allows my brain to stop and pause or it gives it kind of a different like jumpstart or like a like, I don't know, like a chiropractic crack. And then I come back and I'm so like, I've stopped looking at my same six walls. And I'm like, wait a minute, I can do all these different things. And so I'm excited when I get to vacate and then come back and get like a jumpstart. Yeah, it's so funny. Like, what am I excited about? I don't know, I've got so many things (inaudible).

Lesley Logan 37:06  

I do know, it's like you're not asked that question all the time. But I really love to ask that question of people because like, it's like, oh, there's this thing I actually have been working on and you might have to pull people yet. But anyways, you're going to Greece. I love that I've never been. I hear it's amazing. 

Clare Solly 37:18  

Yeah, I'm going to, I'm going to go to London for a couple of days on the way there and then go to Greece. And hopefully by the time, hopefully, I'm gonna manifest this, hopefully it will be taking my completed manuscript with me so I can edit it while I'm flying on all the planes. 

Lesley Logan 37:35  

Beautiful. Okay, we're gonna take a brief break and find out where people can find you, follow you, you know get book recommendations from you. 

Lesley Logan 37:42  

All right, Miss Clare, what is your Bookstagram handle? Where can people buy your books?

Clare Solly 37:47  

You can buy books on Amazon. Save The Last Piece, my most recent one, is also on Barnes and Noble you can just look up Clare Solly. My Instagram handle is youwontbesolly

, Y-O-U-W-O-N-T-B-E-S-O-L-L-Y.

Lesley Logan 38:05  

And also, are your books rom-coms always or like mystery novels? What are your books? 

Clare Solly 38:10  

My first novel that I wrote was a time travel mystery novel called The Time Turner. My second novel that I published is called Christmas and Cleats, and it's a cozy Christmas Connecticut story where it's very, very lifetime Hallmarky woman runs a museum and her best friend slash crush from high school comes back to town after being a famous baseball player and they reconnect and madness ensues. And then my most recent novel I wrote is called Save the Last Piece and it is sort of a Devil Wears Prada of the wedding industry. I worked in the events world for almost three years and had so many stories to tell or so many stories that I heard of, I didn't really tell, I mean, yes. So it's all fiction, although, you know, it's stretched and different things happened. And it's a crazy, crazy romp through the world of events. 

Lesley Logan 39:09  

Oh, my goodness, I love it so much. So Clare, you've been on the show before. So you've already given us some amazing advice on what's bold, executable, intrinsic and target steps. So you can repeat what you gave us, if you remember it, or you can give us something new. And also, I saw you just face you can give us something new, it's totally fine. We just need something to take action on that for the too long didn't listen all the way or for the person who's like okay, hold on. I love this. What should I do next? 

Clare Solly 39:35  

Okay, so I have to tell you, I because I've been working on this for like three weeks since you reached out to me and asked me to do this. And because I'm a recovering people pleaser, and I'm always an A student. I don't want to let down my bestie and I also kind of want to wow Brad, because like I'm always excited to hear on the replays. Brad as well. So I'm trying to hit off all four. 

Lesley Logan 39:56  

Oh, do you know what I'm gonna tell you right now you'll be one of very few people who have done all four. So here we go.

Clare Solly 40:03  

Here we go. I would say like if you're, if you're trying to like, live your best life, or if you want to get your Instagram, whatever going, Look at what you're obsessed with, what things are reaching out to you, what are, what you are loving, looking at, what you're liking or what is calling you and your life to spend your free time on that. Also use your comparisons and judgments of these things of like people's posts or of other people's lives or whatever. And instead of going, oh, gosh, they are so much better than me turn it around the other way. And use it to build yourself confidence and let it point you in the direction. Why do you think that they're better than you? Or what could you do? What is your magical snowflake-ness that's that's taking you in that direction. That and make sure it fulfills you in some way. And just you know what manifest the shit out of it.

Lesley Logan 40:57  

Oh, I love that. I love that so much. I think it's great. I think that's I love that because you know what? Most people would just stop at the comparison part. So you are you gave us a bold, executable, intrinsic, targeted step all in one step. That's so cool.

Clare Solly 41:18  

It's so funny because I kept working on it. And then I would like I was doing something like I was folding laundry and I would like run to my phone. I was like new note. 

Lesley Logan 41:28  

Okay, so this is so funny because it's kind of like your expert bio. Brad, I have to read a bio all the time guys. I'm sure, Clare you do, too. You have to have a bio all the time. 

Clare Solly 41:37  

You remember when we wrote them for each other? 

Lesley Logan 41:39  

Oh I do because it nothing will bring me to tears sooner than like someone making me make my bio fit into certain character we haven't done so Brad has taken us over and he like took it over and so you're, every, it's like this, that Be It thing is like having to go oh, hold on, world renowned. That's a better word for that. Like you're running to the node to like, that's a better word for saying this thing. And then he did it in like two paragraphs under 600 words under 200 characters.

Lesley Logan 42:13  

So I think I've got all the bios I could need for at least this month.

Clare Solly 42:19  

This month is covered. Yeah.

Lesley Logan 42:21  

Clare I love you. It's so fun to follow along on your journey. You guys, go listen to the first episode we have and you can listen to you can also see when she did some of the recaps because Brad was out of country and 15 hours ahead and was not that was not gonna work out for us. And so (inaudible) a trip. Oh my gosh, yeah. But you're, you always have a great insight and what I love is like you're, you really do follow your passions and you're really curious about things and it's your, you get excited about things and your books are just different facets of your unique creativity. And I can't wait for this next one to come out. And also, if you're wondering what to read, her Bookstagram can be a great place. So you guys, make sure you tag youwontbeSolly, tag the Be It pod. Let us know how you're going to use these tips in your life. And until next time, Be It Till You See It. 

Lesley Logan 43:10  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. 

Lesley Logan 43:38  

Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 43:53  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 43:58  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 44:02  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 44:09  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 44:12  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

In this inspiring episode, host Lesley Logan shares remarkable stories of personal success and transformation from the Be It podcast community. Listeners will hear about Ainsley's journey of persistence and self-advocacy, Megan's triumph in launching her first masterclass, Lori's dedication to mindfulness, and Lesley's own progress with a major project. Each story highlights the power of setting intentions and celebrating achievements, no matter the size.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Ainsley's determination to follow up on a salary owed.
• Megan successfully launches her first masterclass.
• Lori maintains a daily commitment to the Calm app for over three years.
• Lesley celebrates the near completion of a significant project.

Episode References/Links:

• eLevate
• OPC Flashcards

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

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Resources:

• Watch the Be It Till You See It podcast on YouTube!
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• Profitable Pilates

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Episode Transcript:

Lesley Logan 0:00  

It's Fuck Yeah Friday.

Brad Crowell 0:01  

Fuck Yeah. 

Lesley Logan 0:02  

Get ready for some wins. 

Lesley Logan 0:05  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:46  

Hello, Be It babe. How are you? Happy Friday. Oh my god, how is it the last Friday in April already? This year is just flying by in the most amazing ways. And I know that that can feel kind of crazy and chaotic. And, you know, it's like we just celebrated spring in our like, people already talking about summer. And you know, for my people in Southern Hemisphere, you're like, please, can we talk about spring because I'd like to get out of this weather that we're in. I'm so excited for you. I'm so excited for where you're going today. Whether you're driving to work, or you're driving home, or maybe you've got something kind of stressful about to go to it, but I'm excited for you because everything is happening for you. It really, really is. And we get to connect the dots looking backwards later on. And that's really, really fun. So if this is your first time listening to FYF, hi. We celebrate wins, I read out wins that were sent in to us. And then I share a win of mine and we get to see how many ways you can celebrate wins. Good ones, things that feel a little off things that like actually feel like a loss, but then they actually turned out to be a win. We got some of those coming up to share with you in the future weeks. So you know, what are your wins? We want to hear them send them into the Be It pod. 

Lesley Logan 1:58  

All right, first up is Ainsley. Ainsley is an Agency member and eLevate member she'd been in Cambodia with me. She lights up every room she's in. So she said, this week I got gifted 711 pounds. Yes, it should have been over 14,000 pounds from a salary I'd earned for a company I'd previously worked for 10 years for that with into administration in 2020. But this gift I got because I followed up and refused to accept that I had not received what was due because one human put a line through my name because I was having an operation. It was about me setting boundaries. It's a gift because it's symbolic and full closure of previous chapters. It forced me to pivot and retrain. When I thought I was at my lowest. I was not, that came later. Little did I know it truly was done for me at the time and not to me. Who knew I could be so much happier creating and curating this life. I want to lead not and not have to. So this is the life she wants to live and not have to. Isn't that beautiful? Alright, she said this week I'm fully celebrating with the 711 pounds intentionally, spending every penny so it's not swallowed up by daily bills. My studio got a repaint some new magic circles for group class and the decorator has a cancellation for next week. So is painting my bedroom and kitchen to a new color. Fresh energy, gray be gone. Bedroom represents sleep, common rest. Kitchen represents nourish me and my family. There's 95 pounds leftover from a Lumi ice bath for daily habits. Oh, and a new set of matching mugs represent cup of teas with friends, family chats. These are for me what 2024 are to be about, building on what I have, my skills, my business, my family and my home. Ainsley, freaking way to advocate for yourself. It should have been more but like way to like, just freaking get some for you as you were to. And then to truly and being so intentional about that money. Oh my gosh, it's beautiful. Thank you for sharing this win. Because it's really beautiful to celebrate and I got to picture how you would use that money and I'm just so excited for you. 

Lesley Logan 3:58  

Megan Clements who actually was in Cambodia at the same time Ainsley was also a win, she's an Agency member and she wrote, I taught my first masterclass today 10 of 12 spaces filled, super happy with how it went. And I have three more in the series. Way to go, Megan, way to go. I mean, it's so new things even when teaching long time are can be so difficult and like I love that you're celebrating that you got the first one done and that you could have more in that series. So congratulations. 

Lesley Logan 4:23  

Lori Watson. She's an OPC member. Oh gee, Agency member, she actually will contribute to OPC workshops and we've got one coming up with her at summer camp and she has a win. My win. I've been consistent on the Calm app for 1096 days. That's three years plus one day. I listen everyday to the Daily Calm in the morning before getting out of bed. I listen to the Daily Jay midday as well as do the Daily Moves. Every evening I listen to the Daily Tip once in bed and sometimes after I will listen to a Sleep Story. Do breathwork in your music. I figured since I've been working out daily anywhere from 10 to 60 minutes since I recovered my 2020 Fusion somewhere around June of 2020, I started adding sessions on the equipment. I would add the mindful piece. Anyway, that's my win. Thanks, LL, for always encouraging me and always believing in me. Lori, you're freaking incredible. And I remember when you started that Daily Calm, and I mean, like 1096 days in a row. And you already do so many things daily. But I love that you have a morning, noon, and night thing that just is truly part of your day and who you are and supporting you in every way. So you've got your movement, you've got your mind, and it's just beautiful. So thank you for sharing. Guys, I want you to know, I know Lori has actually celebrated her Daily Calm days sooner than three years. And I think that's really important to note. But I also love that she keeps celebrating it. The reason why we celebrate things, you guys, is that it actually puts dopamine in the brain and that helps create habits. And so my Agency members, my eLevate members, my OPC members are used to celebrating FYF always. They've been doing it for years. And it's because it's how habits are truly created. That's how they're made. So if you are trying to make something happen in your life you've got to put happiness around it and epic celebrations around it. And also the reason why we do FYF is like, my goodness at the end of the week, instead of looking at what you haven't done yet what you got done, right What did you do? 

Lesley Logan 6:17  

So a win of mine. Okay, this win is a little bit long time coming to celebrate actually did it a few weeks ago, but I have not celebrated it with fully with you. And so I'm also just not done celebrating it yet because it was a freaking ton of work like a shit ton of work. But I got the draft first draft done of the flashcards and they are on the Design Cards Online where we set everything up before we hit print. It's a really big deal because this is like the biggest step into getting closer to hitting print on this deck. This deck was a big beast of a deck. I mean, they're all big beasts of a deck but like the Mat Deck was like mat, the Reformer Deck felt like a beast, the Cadillac Deck I was just like, oh what did I get myself into, the Chairs Deck, I was like okay, I think I got it going, the Barrels Deck did was like it felt like a Cadillac Deck again, there's just like so many different parts to it. There's four different pieces of equipment in this deck, which is really, really huge. And I had to do the photoshoot after writing them instead of before. There's something nice about having the visual picture that goes with the thing and I had to do it the reverse because I was waiting for some equipment to be built. This has been a journey. And I'm so, so excited that we're one step closer to this deck being completed. But do you see, I'm not waiting for a deck to be completed to celebrate it, I'm celebrating that this biggest obstacle the biggest hurdle to getting closer to it being printed is done and now the reviews start so that means a contemporary teacher reviews them a non-teacher, non-client reviews them then I do a double check on them to make sure that they make sense. And then they actually go to a printer. And then we get to like see the kind of draft of it like what its gonna look like on the cards make sure we like the order of everything. And then it gets to you where you can actually do pre-sell. So anyways, big, huge, humongous win and I should have celebrated a few weeks ago but I'm celebrating it with you now. So I don't worry. I celebrated a ton at home. As soon as it was on I did a jump, jumping up and down and I went on a camping trip. So thank you all for those who do celebrate and support the flashcards we make, we make them for you, trust me I do not make them for me. I would not spend 500 hours writing if it was for me. So I'm just, I'm so excited for these to be in your hot little hands. 

Lesley Logan 8:34  

So now the mantra part of our talk today and then you get to go off and celebrate your wins and I hope you send them to me so I can share them on the pod because when you get to hear them, it's like they happen a few months or weeks ago and then when you hear them you get to re-enjoy that win, it's pretty cool. I love that I love what I love. I love that I love what I love. I love that I love what I love. Oh I love that. Don't you love that? I love that I love what I love. Well, I love you. And I love that I love that. You are amazing you bring me so much joy and thank you so much for being a Be It pod listener, for leaving reviews for sharing this podcast with a friend and until next time, Be It Till You See It. 

Lesley Logan 9:20  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. 

Lesley Logan 9:48  

Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 10:03  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 10:07  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 10:12  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 10:19  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 10:22  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Brad and Lesley delve into Jordan Dunin’s journey of recovery and discovery—exploring his emphasis on self-ownership, identity transformation, and the power of envisioning your goals. Join the conversation and discover insights on how to empower yourself to overcome challenges and manifest your aspirations. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Recognize how your actions or mindset may be contributing to the issues you face.
• The value of coaching as a guided pathway towards overcoming challenges.
• The impact of daily habits on our identity and overall outcomes.
• The importance of visualization and feeling it in order to be it.  

Episode References/Links:

• HatchPath Website
• May Accelerator
• Cambodia Feb 2025 Early Bird
• OPC Summer Camp
• To Grip or Not to Grip, That is the Sock Question
• Rob Mack Episode

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

DEALS! Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper’s Naturals, Sauna Space, HigherDose, AG1 and ToeSox

Be in the know with all the workshops at OPC

Be It Till You See It Podcast Survey

Be a part of Lesley’s Pilates Mentorship

FREE Ditching Busy Webinar

Resources:

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Follow Us on Social Media:

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Episode Transcript:

Brad Crowell 0:00  

He said he thinks that habit change and identity is something that really leads to success. It comes down to what we do day to day and if we do something tomorrow different than we did today, so yeah for us I mean, this is literally the be it. This is being it till you see it. 

Lesley Logan 0:20  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 1:01  

Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the influential convo I had with Jordan Dunin in in our last episode. If you haven't yet, listened to that episode, you can listen to it now and then come back and listen to our takeaways. You can listen to our takeaways as your spoiler alerts for what you're gonna listen to on that one. It's kind of fun. I know people listen to all the podcasts at least once some of them have gone back through the whole library again, which is kind of insane because this is episode 359. Holy fucking Molly. Today is April 25th. It is Love Your Thighs Day. About Love Your Thighs Day. Love your thighs. Whoo. Love Your Thighs is celebrated on the fourth Thursday of April every year and this year falls on April 25th. Women all over the world have a love hate relationship with their bodies. They're constantly encouraged to love their bodies and society where beauty standards have been predefined and sometimes unreachable. Love Your Thighs Day seeks to mitigate this and tell all women around the world that no matter what your bodies look like they should love them because it's theirs to cherish. And one of my favorite clothing lines that I like to wear has a shirt that says fuck a thigh gap. And another one that says like thick thighs save lives. And I just love them. I think what I get frustrated with is that we had a couple of years where the media was not talking about toning and slimming and burning belly fat. And we're back to that bullshit. And it's so annoying to try to be an educator in a world where the media wants this stuff. And guess why they want this stuff because it sells magazines. So please stop fucking buying that shit. If you want it to stop, we have to as a collective say I don't want an article on how to slim my thighs. I want an article how to love my thighs. I don't want an article on how to tone my arms in five minutes, I actually want an article on how to strengthen my arms so that I can be older in this world and have a great time in menopause. We are a huge amount of people that can demand what we want. So we need to, this is my call to action, demand it from these publications because I'm pissed off about it and I'm sure my publicist is like you've just stopped telling us like there's no such thing as that that can never happen and here's what you can do. Okay.

Brad Crowell 3:09  

Nice. 

Lesley Logan 3:10  

Anyways, I'm just on a pedestal over here just a little pissed off.

Brad Crowell 3:13  

Yeah, upcoming events and travel.

Lesley Logan 3:14  

So, tomorrow, literally tomorrow, we are going to be at POT, that's Pilates On Tour, Balanced Body's Pilates On Tour Phoenix, April 26th to the 28th. Come see us in person we have a booth. The May is just literally around the corner and so the May Accelerator, you can go to prfit.biz/accelerator. That is our two-hour workshop that Brad leads that will help you grow your studio. So if you are an instructor or studio owner that works for yourself, this workshop is for you. And it's not just where you get thrown up on an information that you'll then go back to work and never integrate.

Brad Crowell 3:45  

No, it's an actual workshop. We're going to work on your stuff together in the workshop. It's gonna be good it's gonna be for people who are new to teaching or people who've been, had a studio for 20 years and they're just kind of feeling like okay, I've got my clients but the needle is not moving. This workshop is also for you, too.

Lesley Logan 4:00  

Yeah. And then also happening in May is another early bird for Cambodia because October trip is so sold out, it's so sold out so you have to actually sign up for the February opportunity and those on the waitlist are going to get the early bird if you're not on the waitlist you're just going to hear about Cambodia, but when you actually can sign up for it, it will be full price. And the last one almost sold out on early bird. So just saying, you want to think about that. So go to lesleylogan.co/retreats to get on that waitlist. And finally upcoming is our June OPC Summer Camp. Oh my gosh, it is, okay, I think it's eight events each day. We have OPC teachers and guest teachers who are all OPC members and we have workshops and workouts. I'm leading a workout and a workshop and other people are leading their workshops or workouts. We've got something for everybody, hyper mobile, strength building, reformer workouts, tower workouts, mat workouts, soccer, runners, like we've got something for everybody so you want to go to opc.me/events opc.me/events stay on the waitlist because if you're an OPC member, you get the best early bird you will just give me email for that. And if you're not an OPC member and you're on the waitlist, you'll get the second best early bird but if you're not an OPC member and you're not on the waitlist, you get the third best early bird which is not the same as the first best or second best. So get on the waitlist. opc.me/events 

Brad Crowell 5:19  

opc.me/events all right.

Lesley Logan 5:21  

Okay, we have an audience question before we get into Jordan's episode. 

Brad Crowell 5:25  

We do from YouTube. Sofia asked, should you wear grip socks to Pilates? Are they necessary? 

Lesley Logan 5:32  

Yeah, so I love this question so much that we actually did a whole live on it for our YouTube channel because it's really appropriate for our subscribers over there. So if you are a YouTube subscriber first of all, thanks so much. For the OPC subscriber, you can subscribe to this podcast and we thank you for that too, especially if you want to see what's happening behind this microphone. 

Brad Crowell 5:51  

Yeah, this podcast has its own YouTube channel. 

Lesley Logan 5:53  

Yeah, yeah. But on the Online Pilates Classes YouTube channel, I actually answered this in a very a lot of detail. But do you so here's a quick story, do you need to wear grip socks, not unless it's a studio mandatory thing. So if you're at your own home, you don't need to your bare feet are unless you have sweaty feet are going to be great and super solid and not very slippery. That being said, if you have super sweaty feet, or you're going into a public studio, grip socks are really great and a lot of studios require them, I require them because people's toenail polish was like rubbing off on my equipment, but a lot of people require them because of germs. Just like you know, like you're stepping on the dirty floor that people just walk past to go the bathroom, you know what I mean? Like just the grip socks are really great. They also do ensure that your feet are sticky on the equipment. Most importantly, don't wear regular socks if the socks don't have grip on them or the grip has gotten old time for new socks. And we have ads on the show every single week about Toesox and Tavi socks. I am an ambassador for them. And so if you just go to toesox.com or Tavi Active, you can actually use my code Lesley L-E-S-L-E-Y to get a discount on anything. And that includes their Vooray bags, by the way. So like, go get some sox go get some sticky socks, and they're really great. Some people use them (inaudible). They have really cool bags. Really, really cool bags. So anyway, Sofia, I love this question. I went into more detail on the YouTube channel. So we'll make sure that link is there if you want to actually see me talk about the socks and explain more details about how the socks can actually help you over there. For you guys who have questions, there's no question that's off limits, we will answer it. It's a great way for us to get to know you, for us to support you, for us to help you with what's going on. So ask a question, it can be Pilates, it can be business, it can be life, can be you know, somebody asked the other day what what shorts I was wearing? And I was like, yeah, and I was like, okay, let me see what shorts I was wearing. So, you know, we're here to help.

Brad Crowell 7:11  

Reach out, you know, reach out, lots of ways to do that. Okay, now let's talk about Jordan Dunin. Jordan Dunin's life took a dramatic turn following a serious accident in 2016, leading to a traumatic brain injury in a battle with chronic Lyme disease. Today, he's the founder of HatchPath, and a passionate life coach. Jordan uses his journey of recovery and discovery to empower others, emphasizing his roles as a father and half marathoner in his mission to foster wellness, human connections and support others in their own health challenges. Pretty dramatic story.

Lesley Logan 7:50  

Oh, my god. First of all, I can't believe he didn't die. 

Brad Crowell 7:54  

Yeah, if y'all have not listened to the episode, he banged his head. And it was like, I don't know. It sounds like it was a pretty intense bang on the head. But somehow the hospital released him. And he literally was working in finance, he went back to work and was like, I can't see my computer screen. 

Lesley Logan 8:48  

Yeah, no (inaudible).

Brad Crowell 8:48  

He dropped out of college. 

Lesley Logan 8:50  

Yeah, just life changing. And I mean, there was some reasons like he part of it was like, he didn't want to admit how hurt he was. 

Brad Crowell 8:57  

Right. Sure. 

Lesley Logan 8:57  

And you know, doctors can't help what they can't see. So anyways, it was just a lot. But he has turned that around. And then taken, like, what he saw as a problem is like, hey, it's really hard to figure out who to hire like where these coaches are, like, all this stuff. And he created Hatch, which is like, is really awesome. But before we get into that one thing I liked that he said is like, we are the only constant of all of our problems. That's what a lot of his coaches said. And so in 2020, he was the leading factor to his illness. And so he said, whatever your problem is, you are there, or you are part of it in a way. 

Brad Crowell 9:34  

Yeah, whatever your problem is, you are there. You're in the middle of it. Yeah, I think it's really easy to do this. I mean, this is effectively stories that we tell ourselves, you know, and we talk, we talk about this so many times in the pod of like, okay, this is what I'm telling myself. So I'm, you know, I'm believing this thing. And 

Lesley Logan 10:00  

Well, we put the problem outside of ourselves, like, we don't have control of it like, oh, my injury caused X, Y and Z. 

Brad Crowell 10:06  

Well, yeah, that too. But I mean, even the story of like, oh, well, it's not that bad. You know, like, maybe that's what he was telling himself. Which is why he wasn't taking action.

Lesley Logan 10:16  

Yeah. And so I think like,

Brad Crowell 10:20  

I think it's like denial. 

Lesley Logan 10:21  

Well, a lot of us or a lot of us do this all the time. And it doesn't have to be on such a grand scale that he experienced it. But like, anytime you are saying, oh, because, like, you know, we coach teachers, and when, like, when my clients won't reschedule their own sessions. Okay. Well, you're part of that problem. 

Brad Crowell 10:37  

That's right. 

Lesley Logan 10:37  

You are, you are, and I get they're 70. Guess what? 

Brad Crowell 10:40  

Well, you know what my coach said to me, which was tough. I said, I've got this developer who, like, just isn't delivering his work on time. And my coach said to me, well, how does that help you? Why are you allowing that to happen? And I was like, what? It doesn't fucking help me. And I'm not allowing it to happen. He's like, well, you are allowing it to happen, he still works for you. What are you talking about? I was like, oh, how's it helping me? Why am I not addressing this problem? It must be easier for me to not address the problem than it is to have the results of what I wanted from this guy. Right? And I was like, that was tough for me to kind of wrap my head around and tough for me to swallow. You know, same thing, though. That's like, wherever your problem is. You are there.

Lesley Logan 11:26  

Yeah. And I think like to go back to my story, because we have, (inaudible) business leaders listening to us. I get that your 70-plus-year-old clients don't want to learn technology. I'm gonna tell you right now, their fucking microwave is more complicated than your scheduling tool, like their dishwasher. Like they have things in their life that they have figured out because they had to or they wanted to, and if they choose not to, and you want to like, okay, I want them as a client, you can say the only way I can reschedule you is in person. That's it, I'll do it. But it has to be during your session time. It's going to cut into your session time. And I'm not going to do it outside of your session time. So guess what? They will figure it out the moment they need to change it. 

Brad Crowell 11:26  

They sure fucking will because it's annoying. 

Lesley Logan 12:06  

I'm telling you they will. And if your scheduling tool is complicated, get a new one. Get one that's not get one that is pretty simple. Because it should be easy for the user and you complain about they won't do it. And it's multiple days, you're allowing this problem to happen. 

Brad Crowell 12:19  

Yep. Yep. Jordan said the way he looks at coaching is that it's a path. Right? And because it's really interesting, we haven't talked about HatchPath, yet, but effectively, he was out there trying to find help for himself. And he said there was no real database of vetted, like, vetted coaches like and coaches isn't necessarily life coaching, it could have been exercise or you know, mindset or 

Lesley Logan 12:47  

You're just Googling whoever's the best better SEO which means, you gotta pay to play like 

Brad Crowell 12:51  

It doesn't make them the top-qualified thing. And you know, there was no real trusted resource. And he said, now, today, what HatchPath is, is a, basically a platform where they interview different coaches in across five different topics. Like, I can't actually remember them, but it's like fitness, spirituality, mindset, stuff like that. And they have these conversations with these coaches before they allow the coach to list themselves on the platform. And he said, when he interviews them, and he's looking for coach with empathy, right, that's like a really, really big sticking point for him. And he said, the best coaches, coaches, something that they've already overcome themselves. So that's why today he coaches people on Lyme disease, because he overcame Lyme disease. And he said, there are coaches who coach on anxiety, weight loss, weight gain, there's no one size fits all for health. 

Lesley Logan 13:47  

That's so true. 

Brad Crowell 13:48  

Which is why he has all sorts of different coaches on the platform, which I thought was really interesting. 

Lesley Logan 13:53  

Yeah, I love that he took this problem then created a solution. And not only is it allowing him to potentially help more people for what he specializes in, it's actually allowing people, all these coaches can be in one place and they're vetted. And then also, all these people can go and it makes me so excited, because what if the Lyme person like recovers from that, but then wants coaching on something else they don't have to, like, start fresh and find something new, they can actually go throughout what has been created for them to help them all succeed. I just think it's great. I think everyone wins on this. 

Brad Crowell 14:24  

Yeah, I feel like our insurance system tried to do this with doctors and like having doctor's profiles, and, you know, there's all these, there's websites and all this stuff on that. And you know, that that's like the beginning of this idea, because, you know, a coach doesn't have to be a doctor, right? So they have more than 200 coaches on there now, and they've, he said that they're spread out across like 19 different niches. And that includes things like you can read up on the coach ahead of time. You can understand their credentials that what I specialize in also there's reviews, and then you know, you can actually I find different coaches for different things even. So, clever, really interesting. I like the idea of it. And I also agree with you I love that kind of rolled out of his own need. And his own, you know, the things that he was able to win. 

Lesley Logan 15:13  

I think like we, you probably heard this a million times, is called like your message is your message. And like, you know, the obstacle is the way. And the reality is like, I love having these people on who share like, whoa, what the hell happened to you? And now look what path it's put you on? And so I love this called HatchPath. Because anyways, the link will be in the show notes for you to actually go check it out if you are a coach who wants to be on it, or you're wanting to find a coach? 

Brad Crowell 15:39  

Yeah. All right. So finally, let's talk about those Be It Action Items what bold, executable, intrinsic, or targeted action items can we take away from your convo with Jordan Dunin? Okay, Jordan said, what the things that we do daily become us. That was like kind of like a rude awakening. It's like, oh, shit, that's

Lesley Logan 15:59  

 You are what you eat and what you do. 

Brad Crowell 16:01  

True. Because the concept of, of a cure is so fickle. The only way we change is when we change. He said it took 20 years to get sick, it took him his body 20 years to get sick. And he's like taking this pill for two weeks isn't going to fix that. It's a process to do the reverse of whatever it was that took you to the place you're in now. That's like, literally with anything, any change you want to make. It took you time to get to that point. And it's going to take you time to shift away from that. So. 

Lesley Logan 16:35  

Be kind to yourself. 

Brad Crowell 16:36  

Yeah and I think you're right. Being kind to yourself is really understanding that it's a journey. It's a path and he talked about coaching as a path. He said that the biggest thing that was helpful for him was when he began to change his identity, right? He was associating himself as someone who was sick. And so because he's sick, I can't do this thing, right, or it became this limiting factor. And he shifted into a different identity, where hey, okay, I am sick. But that doesn't define me. That's not who I am. I happen to be sick, but I am still Jordan. You know, he said he thinks that habit change and identity is something that really leads to success, it comes down to what we do day to day, and if we do something tomorrow different than we did today, so, yeah, for us, I mean, this is literally the be it. This is being it till you see it. You know, this is taking what bold, executable intrinsic or targeted steps can you take, you know, making these small changes on a daily basis will help you move to a different spot, you know, mentally or physically or any of those things.

Lesley Logan 17:52  

Yeah. Well, the next step is to envision a goal. And then he want you to envision you have everything that you want in that like everything you want is there, envision it, and then this is the most important part. How does it feel? 

Brad Crowell 18:07  

How does it feel? 

Lesley Logan 18:09  

And then he wants you to feel that right now. And then go after it because you can, the feeling sometimes we like 

Brad Crowell 18:18  

I just got chills. 

Lesley Logan 18:18  

I know. So remember, remember way back to episode three. 

Brad Crowell 18:23  

Oh, geez. 

Lesley Logan 18:23  

Our dear, dear friend, episode three, whose name is escaping me, but he's so handsome. And he is so nice. And we've had him on many times on the podcast many times

Brad Crowell 18:34  

Alex.

Lesley Logan 18:35  

No, Alex, Alex was five or seven. This is episode three.

Brad Crowell 18:40  

Episode Three, Rob Mack.

Lesley Logan 18:43  

Rob Mack. Rob Mack talked about how like you don't get to see the whole staircase you can see the first step and what I love about feeling into a goal is it really does help you make the next step because you can go off of like okay does like let's just say you want to like be a biohacker. Okay, how does a biohacker feel? And it's like, okay, biohackers, like, take a cold shower and like, okay, feel it, like, okay, they take cold showers like how's that feel? And then you won't take a cold shower and doesn't feel like that. Maybe you need to do a cold plunge or maybe you need to do cold room or maybe you need to just like do the feet only. And that's just like a really made-up thing. But like feeling into that goal. Having it now makes it easier for you to judge should you say yes or no to something because you might not be able to the full staircase yet. But you can feel something you can feel the energy from the other person is going to participate. And if it doesn't feel like the energy you had when you envisioned your goal, it, it makes it that vision doesn't have to be perfect. But your feeling is something that you can go off of your gut instinct more. I love that.

Brad Crowell 19:44  

I think also, you know, he was talking about the 500 square foot apartment in New York where you lay in marble floors at the end of the day. It's still a 500-square-foot apartment. And he said what if there were no limitations about around that, like, imagine when you're when you're envisioning your goal? Think bigger and then how does that feel? I feel like we don't feel, you know, these goals, we just write it on a wall. And we're like, yeah, I want to, you know, make money like this, or I want this car, or this thing or whatever. And but then we don't actually imagine what it's going to be like, you know, when you are there. And that is like, I think, you know, you talk about habits, you talk about changing habits, associating. Like, the habit has to feel good, or you won't continue to do it, your body will just won't allow you to do it, your brain won't won't want to do it, so you won't make it a habit. So if you can feel that vision, you know, and it's positive for you. What is it going to do? It's gonna make you want to go there to get that to be it.

Lesley Logan 20:55  

So, feel it to be it. I'm Lesley Logan. 

Brad Crowell 20:59  

And I'm Brad Crowell. 

Lesley Logan 21:00  

Thank you so much for listening to this podcast and you've been one of our listeners, it just, it really means a lot to me. Thank you for writing reviews and sending your favorite takeaways. I love, I love I love how are you getting them to me? You get them to me in some random places. And it's a fun like Easter egg hunt. And I just adore you all so, so very much. Thanks for being with us for 359 episodes. So how are you going to use these tips in your life? We want to know. Tag Jordan Dunin. Tell him. Tag the Be It Pod so we can share it. And until next time, Be It Till You See It. 

Brad Crowell 21:28  

Bye for now. 

Lesley Logan 21:30  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. 

Lesley Logan 21:57  

Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 22:12  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 22:17  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 22:22  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 22:29  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 22:32  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Jordan Dunin shares the profound story of his struggle and ultimate triumph over a traumatic brain injury and chronic Lyme disease. Overcoming tremendous challenges, including intense depression and physical adversities, his story unfolds as a powerful showcase of perseverance and transformation. Discover how he transformed his adversity into strength, ultimately founding Hatch Path, and creating a platform that offers support for others. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• The complex triggers of Lyme disease and the journey to diagnosis.
• The physical and emotional toll of surgeries and injuries.
• How the right coach can guide you onto a path to recovery.
• The power of reshaping habits and identity for life's transformation.
• The mission and impact of Hatch Path in holistic health coaching.
• The mindful steps to craft and pursue your envisioned future.

Episode References/Links:

• Jordan Dunin on Instagram
• HatchPath Website

Guest Bio:

Jordan Dunin, founder of HatchPath, embodies the essence of resilience and transformation. His personal journey through the depths of Chronic Lyme Disease and a Traumatic Brain Injury not only tested his limits but also unveiled his true strength. Jordan's path to recovery, significantly aided by a health coach, ignited a passion within him to empower others facing similar battles. As a Certified Health and Life Coach, Jordan now dedicates his life to lighting the way for individuals seeking healing and empowerment. HatchPath, born from his trials and triumphs, serves as an inspiration for those navigating their way through health challenges, aiming to foster lives filled with purpose, joy, and boundless potential. Through his work, Jordan aspires to demonstrate that real change is not only possible but within reach for everyone. His commitment to HatchPath and its mission showcases his belief in the transformative power of guidance, empathy, and community support in creating profound, lasting change in people's lives.

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

DEALS! Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper’s Naturals, Sauna Space, HigherDose, AG1 and ToeSox

Be in the know with all the workshops at OPC

Be It Till You See It Podcast Survey

Be a part of Lesley’s Pilates Mentorship

FREE Ditching Busy Webinar

Resources:

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Follow Us on Social Media:

• Instagram
• Facebook
• LinkedIn

Episode Transcript:

Jordan Dunin 0:00  

Every time I took a step in that direction, people were telling me that you're going the wrong way, you're gonna fail, or that's not gonna work, you're just gonna get sicker. That's, that can't cure you, that's, that's impossible. Like, talking about nutrition or I did some resonance therapy, which is like, like energy healing. And people were consistently telling me it's a waste of time, or a waste of money or a waste of resources. And not only was the worry in my head that it's not going to be enough was that tough, but it was also going against what everybody around me was saying was a little hard. But I have Lauren, my, my now wife, and she was always in my corner. But for people that are struggling and wanting to change something, I think that the hardest thing to do is to get rid of the opinions of others because that's, that's tough. 

Lesley Logan 0:49  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. 

Lesley Logan 1:31  

Oh my gosh, Be It babe. Okay. So I find it's important to share interesting stories where there's an overcome of challenge. Because I think it's so easy to look at people building businesses building things and think they have it all together, their life has been so easy. And not everyone shares with you their journey to get to where they are. And I'm not saying that they have to. Also, because sometimes people just don't want to repeat the story that they've already told. But I think and like today's episode, especially, it can maybe help you understand that pretty much most people create things based on the journey that got them there. And I find that some of the best inventions, and the greatest things that I've you know, especially in my life that have happened, have all if I look back as hindsight that 2020 I can see that came from this version of a rock bottom. And I share this with you because I've met a few people in like in a rock bottom zone, and they just want it to be over. And I really love to say like, you know, if this is your rock bottom, like do not, do not wish it over. Like do not wish it never happened because some of the greatest things in your life are going to come from this, right? So today's guest is Jordan Dunin, Founder of HatchPath and it's a really cool company, I'll let him tell you all about it. And like what it's meant to do and what it's designed for. But also, like, if you're watching this on the YouTube version of it, you're gonna see my face just like, like I get more and more stunned as he tells a story of what he overcame. And I think it's important for you to hear that because I know that you're probably going through something right now. Or you're just, you feel like you're on the other side of it and you're wondering, like, why did that happen? What am I supposed to do next? Or maybe you forgot how far you've come. And maybe this episode can be a reminder that you're doing amazing things. And being it till you see it is not the easiest thing to do. And it doesn't mean that it's all shiny roses and rainbows and sometimes you're being it till you see it and then you go cry in your bed a little bit because it's hard to become that version of you that you believe you are meant to be. I hope you'll like today's episode. And here's Jordan Dunin. 

Lesley Logan 3:40  

All right Be It babe. I'm so excited for our guest today, Jordan Dunin is here and off camera, off recording, we've just realized that like, you know, everything that looks like it's all together and organized. There's like all these apps for everything. And really, it just makes us all realize like, we can have very different lives and all need a different app to make sure the dogs are in the house, the babies are asleep. I'm just really impressed by you, Jordan, how organized you are. And I'm so excited to talk with you about coaching and your life to that. So can you tell everyone who you are and what you rock at? 

Jordan Dunin 4:11  

Yeah, thank you so much for having me. First of all, and I'm Jordan. I am, I guess my title is the founder of HatchPath. But I'm a dad. I'm a life coach. I just ran a half marathon. So I guess I'm a half marathoner. And most importantly, I guess I'm human. But that being said, my journey all started in 2016 when I suffered a traumatic brain injury, so I dove off a dock at a friend's cottage so I'm from Canada. So up north, we have a bunch of lakes and is called Muskoka. For those of you that know it. It's a lot of fun. But I hit the bottom and I actually compressed fractured my entire C spine. I tore off my rectus capitis. I needed 15 staples in my scalp. And I slipped suffered a traumatic brain injury. Pretty, I was pretty embarrassed about it. So I didn't tell anybody really. And I skipped all the imaging and at the time I was working in finance. So all the numbers on the screen are really smaller and smaller, I was popping Advil at the desk. This is before I became into health, obviously. And I was going to my final year of university, I was always a Dean's List scholar. And my parents were in Africa at the time. And I remember texting them saying, hey, I quit school. And I'm in my fourth and final year of my business degree. And then I got home and never felt depression before and I had to watch all my friends graduate while I was sick at home, and then in 2017, I was actually diagnosed with chronic Lyme disease. And for people with Lyme. I know there's a lot so I'm sure there's some listening, it typically becomes active after a trauma. So mine was physical. I think the emotional side actually triggered it more. But it can be through relationship trauma, childhood trauma, physical trauma, your immunity gets suppressed so far that the virus or the bacteria they think actually becomes active. So I was diagnosed in 2017. Over a four-year period as a net caller for four years lost 70 pounds, I was extremely depressed and pain every day. I was told I had multiple surgeries I didn't want to have including one that was to repair a ruptured artery and my sinus. 

Lesley Logan 6:13  

Oh my god, this isn't, okay, like, if you are watching us on YouTube, my face is just like, okay, there's because I'm just like, you hit your head. And you're like, trying to be cool. Like, I'm good. I'm fine. I can't believe the hospital even let you be good and fine. Like, can you believe it? And then you just tried to live your life with like a compressed C-spine. And like, all this stuff, and it was basically like, so, so just because I want to understand this. Do they think you already had the Lyme disease and the hit of the head triggered it to become active or was it the emotional trauma afterwards? Like when did the what did you catch Lyme do you know?

Jordan Dunin 6:52  

I think it like we have to back up like a decade. So, like previously is always getting sick. In the winter I was like becoming antibiotic resistant for the amount of antibiotics that I was prescribed as a child that I thought I was diagnosed with bronchitis really young. So every winter I was on like high doses of antibiotics and it just cycled into sinus infections, ear infections. And just every time I was sick, there was a drug for it. And that's Western medicine for you. There's a drug for everything. And then, okay, fast, fast, fast, fast forward to the incident, I was at school, I was kind of trying to take care of myself who'd been like three years away living from home. And my lifestyle was great. Like it was a lot of partying, it was a lot of not eating anything that has any nutritional value. And I think it was kind of burning the candles at both ends. And I don't know how I contracted the illness. A lot of people say that it's a tech, I'm more open to the fact that it can be airborne, sexually transmitted, you name it, I think that there's a number of ways that it can be contracted. I've never been or I never knew that I was bitten by a tick if it was but the running theory is that my trauma activated it. But I've always had awkward blood panels I've always had like insane inflammation markers. I was always like

Lesley Logan 8:07  

So there was always something kind of there and they were just putting the pieces together because Lyme is very tricky from what I understand for any even if you know you got bit by a tick, it's very tricky diagnose. Okay, so your parents are African, you're like quitting school. And then you end up having multiple surgeries and like your life just changed, went from being a young, active person to like, you know, having multiple surgeries like that's really hard to go through.

Jordan Dunin 8:29  

Yeah, the first surgery was because I had an MRI on my head and they figured out some damage and they actually saw that my sinuses were filled with infection. And it was they were like you cannot physically heal until you remove this infection. So the first surgery I didn't know any better than to listen to the doctors they went in they drilled out my entire like sinuses. And four weeks later actually ruptured an artery above my left eye, it was like a faucet of, too much information but, is like a faucet of blood and I spent the night in emerg and then they thought they're gonna have to take my eye out to stop the bleeding. 

Lesley Logan 8:30  

Oh my god. 

Jordan Dunin 8:58  

I went into surgery thinking that they're going to take my eye out. Anyways, they ended up being able to go up through my nostril and cauterize the artery. And that was kind of the start of everything because at that time, my head was actually relatively okay, like, depending on the trauma, but it was getting worse. So I started to see a chiropractor, and the chiropractor had the theory that they could crack my neck enough times that I would be healthy. 

Lesley Logan 9:40  

I'm so worried. 

Jordan Dunin 9:41  

I don't know the theory behind that. But I saw this person for a long time. They're actually really intelligent. And I think it was just a poor case for them because the trauma to my neck was magnificent if that's a word. And at the time, it felt really good to get my neck cracked but then I found out that my neck became kind of hypermobile. And I think the actual word for that is unstable. And we didn't know that I had like, compressed fractured my spine at that time either. So then we found out through like more imaging that I had an unstable spine and I had lost the curvature it becomes straight from and then, yeah, and then I tore my rectus capitis off the back of my head, which is the muscle that turns your head. 

Lesley Logan 10:26  

So you're just like, how old? So your like, 22, 23 at that time?

Jordan Dunin 10:31  

Yeah, I think it was, I think it was 21-ish, then.

Lesley Logan 10:34  

Oh, my gosh. And so that's really like, it's a lot of different people trying to like help what is a complex situation. First of all, I'm looking at you, you, I obviously saw you get up walk around your head turns like how did we get to like, because I feel like when your life stops, because your body is no longer feels like your own, it can be really difficult to even think about a future. And so you know, I'm just kind of curious, like, how do we how, what was that like to get, go through these surgeries, injuries, all this stuff, trauma. And also still like, think about what you want to do in your life outside of that. 

Jordan Dunin 11:09  

There was no, I was the most negative person I think you would ever meet in the world. I had to learn positivity from my my now wife, Lauren. But at the time, it was like, why me, everybody's against me, kind of isolating myself, removing myself from friends that truly cared. But I just I was just so angry. I was so angry that they got to live their life and I didn't, and that the future looked really bad. It looked like I was going to be handicap the rest of my life that I would never have to be able to hold a job that I have to depend on my parents for the foreseeable future. I actually didn't see a future. That's the negative thing. I think a lot of people go through when they're sick is that the concept of a future contains their illness or their injury. And I, I had that condition where it's like, I couldn't envision a future without my injury and illness. But I think that I now know that's wrong. And if we can envision a future of whatever we want, it's definitely possible. 

Lesley Logan 12:09  

Yeah, I love that you brought that up, it's like really, when you are sick, whatever that illness or injury is, like it can, there are so many unknowns, like, people who listen to podcasts before know, like, when I fractured my tibial plateau, which is nothing compared to what you went through, but as a person who like you don't get to walk on two legs for the first time in your like, knowing walking life, right? I've never broken anything before. So it's my first like, you know, injury that like set me, set me back in air quotes. And I remember being fine for a bit like going okay, we're gonna heal saw the doctor like saw the X-rays, like I know enough about the body to know that it's okay. And then also, at some point, because you're not getting that dopamine hit from the workouts you're doing, you're not getting these like hormones that help you feel like a happy person, you do become negative. And I remember like, just feeling like what is the point, and I'm not a negative person, like I was a positive person who, like watch myself go into that negativity, because I just didn't have the same routines and lifestyle that I had before. And even though I knew like in this many weeks, you can put weight on this leg. It was really hard for me to plan that many weeks ahead. Because I could not understand how I can't walk on my leg now. And I'm supposed to walk on my leg in that many weeks. Like you just can't, it's really hard to wrap your brain around. So obviously, you get healed because you ran a half marathon recently. What was the journey from like going into positivity and then getting into the coaching world? Because if you are Mr. Negativity, the most negative person in the world and I'm looking at the person who can't stop smiling, I'm just wondering how that, how that happened? 

Jordan Dunin 13:48  

Yeah, I don't think it was overnight. I think I, in hindsight, is always 2020. And I definitely was the leading factor in my illness. And one of my favorite things that one of my coaches said to me was like, whatever your problem is, you are there, or I'm paraphrasing, but we are the only constant in all of our problems. Yeah. And that can be both like demoralizing, but also liberating. And when I, when I stopped outsourcing my happiness and I stopped, I stopped outsourcing like the cure for my illness and whatever that search was like a pill or a surgery, like it was never going to work. There was no, there's no cure. There's no there's not a single person out there that could cure anything. And when I started to internalize it actually became liberating rather than like a like an imprisonment. So the positivity came slowly at first it was fake it was faking it and then crying in my bed.

Lesley Logan 14:49  

I understand that. You are to me, it's been at like you're trying to be a positive person and that's hard to do when you're not naturally but you that's there is science behind if you smile when you're feeling like shit, eventually if you just keep smiling, like your brain starts to go, okay, we're smiling right now and starts to turn things around. So I love it. It's okay to cry in your bed after, but you're being positive.

Jordan Dunin 15:09  

Yeah. And I had to do stuff that went against everything. Like it went against my vision of the world. I think we all have like a blueprint of the world, like, our perception or the way we see things and I saw things that that guy in that white lab coat is going to fix me. And when I met my wife, she opened me up to spirituality, which took years because that was like, a hard thing to for me to unfold as growing up, where that was kind of, not a not something we did. It was hard. So now it's something like a daily ritual of mine is like breathwork, and meditation and, but that was hard. And seeing that, that I was the person who was gonna give you better, not somebody else. And it was hard, because every time I took a step in that direction, people were telling me that you're going the wrong way, you're gonna fail, or that's not gonna work, you're just gonna get sicker. That's, that can't cure you. That's, that's impossible, like talking about nutrition, or I did some resonance therapy, which is like, like energy healing. And people were consistently telling me it's a waste of time, or a waste of money or a waste of resources. And not only was the worry in my head, that it's not going to be enough was that tough, but it was also going against what everybody around me was saying was a little hard. But I had Lauren, my now wife. And she was always in my corner. But for people that are struggling and wanting to change something, I think that the hardest thing to do is to get rid of the opinions of others. Because that's, that's tough.

Lesley Logan 16:43  

No, you nailed it. I mean, like, because also it's like this deep fear of rejection, you know, like, when people don't, and also, like, just not being seen, right? And the reality is, like, the things you tried before that were supposed to work, weren't working, and it's not, and it's not because they intentionally didn't want them to work. They thought that they had an answer for you. When you as you're speaking this, like, you know, how, like, every people say, like, everything is happening for you. And then you're just like, okay, but like, what about the bad things? Like, what about the actual, like, legit, terrible abuse, terrible injuries, people who, like, screwed up trying to help you? And they sort of be more like, what about that? Like, how is that for you? And I heard someone say, like, we have responsibility for those things. And I was like, oh, like, you know, but then the way this person explained, it was like, because we have the ability to respond. And what you're saying, what I'm hearing you say is like you took upon this ability of yourself to go, you know, these things didn't work. And I'm gonna try this over here. And it is so hard to hear the people that you think, care about you and love, you go, that's not gonna work, and you just want to go, what I just can you just, like go along with it, but at the same time, like, that's their own fears that's their own, they have an ability to respond as well. And like, it's so cool. And it's really a great sign towards the strength, inner strength of you, when you go, nope, I'm going to I my, my ability to take this on and do this thing, because I believe it's going to work. That's my responsibility. And so I think it's just really, really cool. And I also think, like, we disregard some of the most amazing, energetic works that are out there as like on this double whoo spectrum. And, look, I am not going to say that, like if I had a cancer diagnosis, I'm not gonna go straight to the western medicine, I'm gonna be like, Yeah, please, I'll take that. And I would like to see the Reiki person and I like, we can't, it doesn't have to be either or it can be encompassing. 

Jordan Dunin 18:46  

We can collaborate. 

Lesley Logan 18:47  

Correct, exactly. And so I think it's really interesting when people just want to like do something just because it's different. And so it's what a strong muscle you had to create for yourself and being it and becoming this person that you are by like having to stand up against people who are doubting the decisions you're making. That's not easy to do. 

Jordan Dunin 19:03  

Absolutely. Yeah, I think I think that's a really good point. It's like we can be collaborative with our efforts on all fronts. And I think that the hardest thing for people to understand is that it's, it's work. Like still to this day, my routine is not something that everybody would want to do in order to stay healthy, and that I didn't train for a half marathon and I was able to run one, it was just to be able to see what my my lifestyle is able to let me do. And it all comes down to what we do every single day. Like the things that we do daily become us and I think for some reason, while we're pushed in marketing and all this stuff, it's like, okay, it took me years to become this sick. It took me for me 20 years to become this sick. I'm gonna get well in two weeks. This antibiotic is gonna cure me into like the word cure is just so fickle. It's like something that it doesn't make sense to me a cure, because the only way we change is when we change. And that's what like we're bridging into like a coaching conversation. But I am not the person that was sick. That's a completely different identity. And I see people struggle with Lyme disease because they put something in their Instagram bio like chronic Lyme warrior. If you identify with an illness, how are you ever going to get past it? And there's nothing wrong with that it may be your identity, maybe something that you inherently find value in and maybe a community built, that's even stronger reason to not remove yourself from that community. So I think that habit change and identity is something that really leads to, to success. It all comes down to what we do day to day, you do something tomorrow different than today. Like for me, I'm doing all this like PR training and stuff like that. And it's hard. It's uncomfortable. But the reason it's uncomfortable is because I've never done it. It's not because I'm not meant to do it. And I feel like a lot of the times when we do change, especially for me, it was like, I didn't like Reiki it wasn't for me. No, it wasn't for me, because I've never done it before. I had to get uncomfortable with it. Got outside of my comfort zone. Doesn't mean that it's not for me, it just means that I just felt uncomfortable. It's change.

Lesley Logan 21:15  

Yeah, so I want to get into like, because you said something really important, like we are the things that we do every day. And like also, if it took you this long to either get sick, or if you've been sick that long. Or if you've been sedentary for whatever length of time, we just expect that we should be able to, you know, be energetic, by two weeks of going to the gym. I think it's so true. I think like people want instant gratification. Hey, I see you like I love opening presents or like, I love, I love instant gratification but 

Jordan Dunin 21:45  

Love language. 

Lesley Logan 21:46  

Yes, yes, yes, yes. But like, yes, but I think like, it is so true, like becoming that person you want to be and like trying things out, it's gonna take time, and you have to have that patience and consistency. I do want to get into the so like, you go through this transformation. You get into coaching. And now you're also doing something where it's like bringing coaches together. So can you explain like, what was the impetus? Like, what was your reasoning for doing that? Like, it's because you want to make other people feel better, was it because you want to do like, what made you want to do the next thing instead of going back to school? 

Jordan Dunin 22:21  

Yeah, well, I did finish my degree. That was the first thing I did, I finished my business degree, I became a licensed personal trainer. But the journey was kind of not great. I was training people and like people wanted aesthetic changes, they wanted overnight XYZ. And then I heard about health coaching. And I realized that the person who helped me get better was essentially a health coach, they hooked me up the right practitioner, the right nutritionist, introduced me to meditation, spirituality. And it was a holistic approach to healing that I could then take on my own. So like when we talked about the difference between coaching and therapy, therapy is typically focused on problems, whereas coaching is focused on results. Like, okay, you started anywhere, we're gonna get to this result. Whereas therapy is like, where did you start? Like so the way that I looked at coaching is it's a path. So like the name HatchPath is like birthing your new journey, you're taking the path, and a coach guides you along the way. But yeah, I became a certified health and life coach, and I realized that the industry is very much like (inaudible). Yeah, there's nothing wrong with real estate agents. But the way that people view them is like, oh, you earn income off of selling other people's things, you know, like all this snake oil stuff. And same thing for health coaches, it's like there's 100,000 of them in the US unregulated. You don't have to be certified to be a health coach. You can just coach on wellness and call yourself a health coach. And I wanted to make that more trustworthy for people. I found so much benefit in my journey with someone that cared about me, had the empathy, had the answers and guided me to success, and I wanted to help people weed out the people that weren't good. The people that were just not wanting to have a nine to five and wanting to be a coach, or, you know, there's a lot of people in the industry that don't fit the mold, and it's unregulated. 

Lesley Logan 24:05  

It's, my industry is, the Pilates industry is, it's not, it's unregulated by government. There is an organization that tries to like, you know, have some version of a true certification but like, let's just be real. In all industries, the use of certification is incorrectly used like certificates are great, but certifications who like they think they get it from the person they pay the training, like nope, that's actually not how it works. Like you don't go to if you go to law school, even at Harvard Law, you're not a lawyer till you take a regulated exam outside of the person who paid for your education. So, so I agree with you. There's like a lot. There's a lot and what's unfortunate about that is that people when they finally do take the leap to like, do the thing and hire the health coach. If they get the air quotes wrong one first. That's it. They don't they think I'm not good enough. And they don't realize that they there's, you know, they just didn't get the right one for them. And it really hurts my soul. So you, you got into what your actual training, your actual (inaudible) and you're like, wow, it's the Wild West, it's unregulated, and there's like a random bunch of people calling themselves this. It's really hard for people to get help.

Jordan Dunin 25:20  

Yeah, that's the end we wanted or I wanted to simplify the path to help. And so what we do is we have a verification process that's relatively simple. Any coach that wants to join us, we're free to join, we work on a transaction basis, and we have the clients on our platform for you, we'll get into what that means. But how you join is you fill out a form includes a certification, what you do, who you coach, how many years, like XYZ irregular form, and then you have a meeting with me. So I've had over 300 meetings with coaches, look for empathy. The questions are literally, what do you do? And how do you help? And we like we already know that you're certified. So we look for empathy, we want to know that you're driven by empathy, and the best coaches coach on something that they've overcome. So for me, I've overcome Lyme disease, my path is coaching people to overcome Lyme disease. Some coaches coach on anxiety, some coaches coach on weight loss, some coaches coach on weight gain, whatever it may be, we look for to see if there's empathy there. And then all things go, well, you're onboarded to our platform, and it's a true marketplace. So coaches offer their own programs. And the reason we do that is because we know that there's no one size fits all for health. And typical platforms have a system. So if you onboard to another health coaching platform, you may be put into a system that they have their coaches run, I wanted to be different in the sense that I know that there's no straight path to wellness. And I wanted to enable choice. So on our platform on the client side, we now have close to 1000 different programs to choose from on our platform, ranges from nutrition, fitness, chronic illness, mindfulness and spirituality and life and holistic health. Those are five categories. And our coaches are all verified and certified. So when you come to our platform, it's a trusted environment, we've done the vetting for you. And all you have to do is click Pay and Attend. Our full ecosystem is contained. So we're HIPAA compliant, whatever that means. But that means that your information is safe. So you never have to leave to Zoom, Google meet, you don't go through text chats or channels, we make sure that you have a really safe and easy experience with your coach. 

Lesley Logan 27:22  

That's amazing. I think like, I think that that there's something like that legitimizes that and makes it feel less like okay, I'm in this random telegram chat with some weird person, like person I've never met before. And I'm, you know, they're gonna put crystals all over my body. Like, you know, like, I think that there's something really nice about that. I also love it. It's kind of like a dating app for a health coach. 

Jordan Dunin 27:44  

That's it. 

Lesley Logan 27:45  

What I love so much about what you're doing is like you had this incredible like, hit obstacle, obstacle, wall, wall, wall that was clearly guiding you down the hallway, to make sure that you could be on the path that you're on. And then instead of just like making your own health coaching thing, which you could have just done, like you could have just done your own thing and just done for Lyme people and had a good time. You're like, how do I make it easier for everyone, because I'm sure it would have been easier for you to have gone to one website to find this thing. And, you know, get a bunch of resources to work with rather than like, literally googling individual types of health coaches that could have been out there. That's just that would be overwhelming, especially when you need it. The last like I remember when I needed when I was looking for an actual therapist. I Googled like, therapists near me and it's just like thousands of people and you're like, I don't I don't even know how to start like, do I just like, eeny, meeny, miny, moe and call? You know, so I think it's really, it's really cool, what you've done, and also the vetting process. What are you most excited about HatchPath now? Like, what are you hoping it does and like the next year or so?

Jordan Dunin 28:52  

I'm really excited for 2024 because we've been building forever. We've been building for two years. And we just made an incredible collaboration where we have a contract with a charity that helps over 10,000 Special Ops veterans. So when I said that we have clients already on our platform, looking for coaches. So we have a deal for with them that they put money in the wallets of these veterans, families, and active military. So when they come on our platform, they can book with a coach that the charity pays for him. So it's amazing for coaches, because there's clients waiting for your help that you can make a true impact. And it's a community that we can really help. So our goal is twofold for them. We want to make sure that we have veteran coaches as well. So that coach, the military can coach the military. And also it's amazing for any coach that wants to join our platform because you can make a true impact and grow your business. So the way we work is we also have social proof metrics. So you get ratings and reviews on our platform. It's how you scale I guess you were used to it with Airbnb and yeah, Uber and all this stuff. But now we have real people awaiting your services. So yeah, this has been a year in the making. We've actually built us a specific portal for them, so they can attribute funds to people, approve people and bring this to life. And as of two days ago, I was actually in Tampa. And we made it real. So starting next week, this is all happening. 

Lesley Logan 30:17  

Wow. Wow. Wow. So this is like, so yeah, guys, we're recording this in the middle of January like this is kind of this kind of amazing I love, you know, someone who's like created stuff, it's people don't realize the amount of time and years that things have to take to come to fruition. They think just like, you know, it's going to take two weeks to have the transformation of my life, it's, I'm going to have a business idea, and it's going to be up and running. Congratulations, Jordan, like, just what a transformation and also like, the way you're giving back, and not just to people who need help, but also the people who can help them. It's really cool. We're gonna take a brief break. And we'll find out how people can find you, find HatchPath and your Be It Action Items.

Lesley Logan 30:53  

Alright, Jordan, if I'm a coach, how do I like connect with you to see if I can be on your platform? And if I'm a person who has a need of a place where people have been vetted, how do I how do I do that?

Jordan Dunin 31:05  

It's the same answer. We're www.hatchpath.io such as H-A-T-C-H-P-A-T-H, we have a nice little page called Become a coach, if you want to become a coach, you just hit that button. If you're looking for a coach, you can browse all of our programs, our coaches, our offerings, you don't need to create an account, you can simply check out with your name and email. And then once you do that, you can add the session to your calendar. So we do everything from payments, scheduling, video conferencing, ratings, reviews, and messaging, all in one place. And it's really easy. So yeah, click, pay and attend.

Lesley Logan 31:39  

Yeah, that's so cool. All right. And is there any social handles that they can go and follow you at?

Jordan Dunin 31:46  

Absolutely. So our business social's HatchPathCoach, that's Instagram. Mine is Jordan Dunin. And that's it. 

Lesley Logan 31:55  

Amazing. This is so cool. I'm excited for people. I also, I'll have to go back and listen, because I don't remember the exact phrase you said. But there was an amazing sentence you said about like simplicity and getting help. And I was like, That is like your that's your like little mantra. Okay, before I let you go, it's been incredible hearing your story and like to hear what you're doing in this world. But what can you leave us with, action steps, so Be It Action Items, what bold, executable, intrinsic or targets steps people can take to be it till they see it. What you have for us?

Jordan Dunin 32:26  

Envision a goal where you have everything that you want, and how does it feel? Feel that now and then go after it. I think that the major thing that we do is, I heard a quote, I'm going to paraphrase it because it's not mine. But envision yourself living in a 500-square-foot studio apartment in New York, putting an Italian marble down, spending millions of dollars to renovate it. You're still in a 500-square-foot apartment, break down the walls, make it a mansion, make it whatever you want. I think the struggle with people is that we build our future in our box that we're in right now. Build the future however you want. Envision it, feel it and go after it.

Lesley Logan 33:06  

I think that's brilliant. I love that. I love that. Like also just explain like it's really easy for us to envision our future with our current reality. Yeah, yeah, that's a problem. So Jordan, you've been amazing. Thank you so much. Thank you for what you've created. Congratulations on what you've done out there because it's going to help health coaches really find their people and people find the right health coaches and and help them be it till they see it. So thank you so much, and everyone how are you going to use these tips in your life? What are you going to do next? Make sure you tag HatchPath, Jordan Dunin, and the Be It pod. Let us know how this worked out for you. And until next time, Be It Till You See It. 

Lesley Logan 33:44  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. 

Lesley Logan 34:12  

Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 34:27  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 34:32  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 34:36  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 34:43  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 34:47  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Dive into the power of perseverance in this inspiring episode, where relentless dedication and unwavering resolve are the keys to success. Featuring the remarkable stories of listeners and insights from Lesley, this discussion highlights how perseverance overcomes challenges and transforms dreams into reality. From navigating slow business periods to celebrating the success of fully booked retreats, each narrative reinforces the importance of steadfast commitment. Explore the actionable lessons drawn from these experiences, showcasing the essential role of tenacity in achieving professional and personal milestones.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Mary transforms slow seasons and reflects on the profound joy of teaching Pilates.
• Why Charlotte seized opportunities and invested in a new reformer.  
• How Sonia’s unplanned advertisement led to community engagement..  
• Lesley collaborates with amazing women and sold out her Cambodia retreat. 

Episode References/Links:

• Mentions, Mary Dellanina, an agency member
• Mentions, Ainsley, an agency member
• Mentions, Charlotte Coker, an agency member
• Mentions, Sonia Ahmed, an agency and eLevate member 
• OPC Perks
• Erica Quest Website
• Alicia Lavender, Club Pilates
• Jessica Papineau Website

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

DEALS! Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper’s Naturals, Sauna Space, HigherDose, AG1 and ToeSox

Be in the know with all the workshops at OPC

Be It Till You See It Podcast Survey

Be a part of Lesley’s Pilates Mentorship

FREE Ditching Busy Webinar

Resources:

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Follow Us on Social Media:

• Instagram
• Facebook
• LinkedIn

Episode Transcript:

Brad Crowell 0:00  

It's Fuck Yeah Friday.

Lesley Logan 0:01  

Fuck yeah.

Lesley Logan 0:02  

Get ready for some wins.

Lesley Logan 0:05  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. 

Lesley Logan 0:46  

Hello, Be It babe, how are you? Welcome to another FYF. What an amazing weekend it has been. Holy freaking molly, sort of whirlwind, actually. You're hearing this while I've wrapped a Sarasota event. A Nashville event is finishing up today. Some (inaudible) working remote in Nashville and just amazing at Brad and got some incredible stuff coming up next week while we're in Phoenix. But before I get into that, if you've never listened to our podcast, and this is the first one you're listening to, FYFs are Fuck Yeah Fridays and they are where we share a win of yours, a win of mine, and a little mantra. And the goal of this is to basically kind of highlight all the different ways you can find out that you have wins in your life. And I think that that's super, super important because it's so easy. It's way too easy to not even celebrate the wins you've had because they didn't happen when you thought they would. I have some amazing wins I want to share but I'm gonna get into yours first. 

Lesley Logan 1:40  

Mary Dellanina, she's one of our Agency pro members and she was just here on a retreat but before that she had this amazing win. It said slow February as many clients are wintering, but I have received two really great new clients and I'm loving working with them. One is entirely new to Pilates and watching her brain find connection to the movement is so fun and made me realize why I love this work so much. She is loving learning something new as well. I have a newish client, four months, and she walked in the other day and exclaimed, I'm so happy I found you. I absolutely love Pilates, it's the first exercise I found that really made me feel good in my body. That is so fun. She also tagged one of our other Agency members, Ainsley, because Ainsley motivated me to think about my wins. Thank you so much. The weather in Chicago is beautiful and sunny. So I walked everyday to work. It's been a great reset for my day mentoring a friend of mine who is training with TRX and Pilates. And so we're working together on the reformer. It's been so fun. So I love this, Mary, because we shared some work wins, right, like how she was actually able to take a slow February and like still find a way to win it. Also, wins that she has seen in celebrating her clients. And then also like up just noticing the weather and being able to walk to work can be a win. Like how cool is that? So I really, really love that. So thank you Mary for sharing those wins. We have Charlotte Coker, she's a new Agency member. And she said ten people sign up for my online mat class first offering of this type and hosted the first session last night. I blew my magic number for these classes out of the park. I'm also going to order my Contrology reformer and tower this week. I'm so thrilled. See you later, studio reformer. So, way to go Charlotte, I'm so excited that you first of all, like we're able to put together a new offer and then sell it out and then also be able to invest in that reformer you've been wanting. And so really, really, really excited for you. 

Lesley Logan 3:28  

Sidenote, y'all, we do have a perks page where you can get discounts on a lot of things like Pilates equipment, so just know that. Charlotte's taking advantage of that. I have one more win. This is Sonia, which is an Agency and an eLevate member. And she said, Oh my God totally excited and slightly, and she has a poop emoji, myself. After finally getting some rest over Christmas, I thought I'm doing it and advertised my first workshop for end of January. I thought I had scheduled for a later date. But I clearly messed up and advertised right away on my social media pages. Oops, wasn't ready for that. Today I shared lots of different Facebook groups also nerve-racking and I've made my, I'm already on my first signup, literally within 30 minutes of advertising. So excited, a couple of lessons I learned, don't have an annoying popup on your web page so people can can't get to the page you're trying to sell to people on separate Facebook account that say the same thing. I have removed it completely and then they gotta sign up. Just bloody do it. That was another lesson she learned. And she actually added to this before I was able to pull it that she got four signups and so she's, she's really looking forward to have 15. So this is an older win. But I wanted to share it with you because I think it's really cool to have a win. Recognize some lessons you can learn from for future times and also like making a mess, taking messy action and making a mistake doesn't mean it's a mistake. You can actually just like go for it. So I'm just really proud of you, Sonia. I know that you already offered this event and it went really well, it was a great learning lesson. And I love that you didn't wait to celebrate until it was done, until you had all the signups and then like it wasn't the one numbers you want. And I think that's really important. So, y'all, are you seeing how you can start to celebrate different things that are in process? Like that's important. 

Lesley Logan 5:09  

Okay, my win. Okay. So, you guys, first of all, huge win. I'm just gonna celebrate it was just doing an amazing collaboration with a beautiful human. I've actually done two collaborations so far this year with beautiful, amazing women. And I know that like women supporting women is like a cliche people throw around, but like, It's not every day that like it truly happens. And it's happened twice this year because of intentionality, communication, just being on the same page. And so, shout out to my girl Erika Quest, and Alicia Lavender. We had an incredible colab in March. And this past weekend, when I was in Sarasota it was an amazing collaboration for Jessica Papaneau, she has been a Be It Pod guest and you should absolutely listen to her podcast. It's really amazing. I'm so excited for what she's putting out in this world. So that was amazing. And then this is really cool. So this is a big win. And it's gonna sound like it's like against like what I just said about like celebrating things while they're in process. But this happened really quickly. And also not at all. So our Cambodia October retreat for this year is completely sold out, like 100% sold out, no room at the end, just phenomenal. And we opened up the doors for this in January of this year. And we sold it out by middle of March. And we had to actually pick our February dates super, super early, which is because we needed to have a place for the waitlisters to go. But for the first time since 2020, we've actually been able to plan another retreat, a second one, within six months, we have been able to do that since, since actually 2020. Sorry, 2019 was when we did that last. And we've been offering retreats since 2017 you guys and the thing is, is that it's really easy to hear me say oh my gosh, my retreat sold out and go, Oh my god, it's so nice for her. And the reality is, is I have been working on this since 2017. So 2017, we had an almost sold-out retreat. And then we didn't have a sold-out retreat. And then we had a sold-out retreat the next year. And then we didn't have a sold out retreat. And then the next year, we had two almost sold out retreats, and then March 2020, we're gonna have a sold-out retreat and the pandemic scared a lot of people off, but we couldn't cancel it. So we did it with a small, amazing, phenomenal group. And then it was like rebuilding time. And we didn't do it for two years. And so the fact that our 2024 Retreat, which is our third one, since the pandemic, is sold out, and sold out in three months, two months of actually, the doors been open. I'm so proud of my team. I'm so proud of our efforts, it's years in the making, and just really, really, really grateful and I can't even wait to go on this retreat with these amazing people because I'll get to celebrate more wins. Alright, those are some wins, those are some of our wins to help you celebrate your, to kick off your weekend and celebrate with you. So what is your win? I want to hear it. I want you to send it in so we can share it with the audience. Because as you can hear some of these wins are in the, they happened in the past, and our listeners are going to hear their win. And remember what they slayed already this year, which is so, so important. Now before I let you go, we have a little mantra part of this Friday tradition which I love seeing how you guys reshare these and sometimes you tagged me in them and thank you so much. Here it is. I do not rush through my life. I temper speed with stillness. I do not rush through my life. I temper speed with stillness. I do not rush through my life. I temper speed with stillness. How will you be still this weekend? And I bet you'll have an incredible win because of it. I bet you'll actually notice a win you've had in your life. Thank you so much for being a Be It Pod listener, you have no idea how grateful I am to know you and be in your ears. I do not take that for granted. You're incredibly amazing. So please continue to share this pod. Continue to leave us reviews, continue to send us your questions and your wins. And until next time, Be It Till You See It. 

Lesley Logan 9:03  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. 

Lesley Logan 9:27  

Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 9:50  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 9:54  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 9:54  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 9:59  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 10:01  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Join Lesley and Brad as they explore the journey of self-discovery, inspired by Ryan Lang's transformative insights. This episode dives into how a deeper understanding of oneself can enhance your contributions to society. Lesley and Brad share strategies for shedding limiting beliefs and spotlighting your true identity. Together, they discuss the power of minor, daily actions in creating significant life changes and a lasting impact on the world.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• How self-improvement enriches your life and the lives around you.
• Strategies to shift emphasis from external validations to cultivating your true self.
• Why understanding your identity sets a solid foundation for achieving goals. 
• Insights on making small consistent steps to empower you to the best version of yourself. 

Episode References/Links:

• May Accelerator
• Cambodia Feb 2025 Early Bird
• OPC Summer Camp
• Ryan Lang Instagram
• Ryan Lang’s Facebook
• Ryan Lang’s Website
• Ryan Lang’s LinkedIn

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

DEALS! Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper’s Naturals, Sauna Space, HigherDose, AG1 and ToeSox

Be in the know with all the workshops at OPC

Be It Till You See It Podcast Survey

Be a part of Lesley’s Pilates Mentorship

FREE Ditching Busy Webinar

Resources:

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Follow Us on Social Media:

• Instagram
• Facebook
• LinkedIn

Episode Transcript:

Lesley Logan 0:00  

He said I believe that I and we, collectively, are so well positioned to help so many people who in turn are going to go out and help others. And I think this is like something that I always tell people like how is self-care not selfish care? Because if you fucking like yourself you're just nicer people. 

Lesley Logan 0:16  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:58  

Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the redefining convo I had with Ryan Lang in our last episode. If you haven't yet listened to that now, go back and listen to that one and then come back and join us or listen to this one and then listen to that one. Whatever you want to do if this is your first time here, hello. 

Brad Crowell 1:14  

Welcome.

Lesley Logan 1:15  

Brad is my husband. My name is Lesley I never introduced myself on this.

Brad Crowell 1:18  

Wow (inaudible) just very rare. Spelled L-E-S-L-E-Y. What?

Lesley Logan 1:22  

I don't think I ever introduced myself on any podcast that we have. So, okay, anyways, thank you for being here. Thanks for being part of this, we are going to get into it. So today is April 18th and it's National Exercise Day. About this day, it's a day to encourage everyone to participate in physical activities. Exercise enhances our general health by giving us more energy, making us feel better, and even extending our lives by years. Regular physical activity and exercise have several health benefits that are impossible to overlook. Everyone, regardless of age, gender, or physical ability, benefits from exercise. Build new habits. So you guys exercise does not mean like burn yourself to the ground and overdo it on this day. I was listening to some podcast and she's like, yeah, you know, when you're like feeling good at a workout, you just got back into it. So you just like I'm gonna do two more things. And it's like, no, if this is your first day exercising this week, maybe like, intentional movement matters, okay? And I think if you don't like the word exercise, or working out if those those things like cause you any stress or worry or guilt, then intentional movement is what you want. That's what you want, intentional movement, get that blood flow going. Okay, so we're in Nashville right now, we come back from Nashville, hang with pups for a few days, and then remind them who loves them, and then leave them again. And we're gonna be at the Pilates on tour in Phoenix. So super, super excited about this come see us in person, April 26th to the 28th. 

Brad Crowell 2:41  

Big, big event. 

Lesley Logan 2:42  

It's one of their biggest it's more people than they've ever had in Pilates On Tour that I've ever been to. And there's a big huge party on Saturday night because Pilates anytime so come see us we'll have some flashcards and some other things. So come check us out. May Accelerator. So, the April Accelerator was so great. So many people loved it and also learned from it and so many people missed it. So Brad is doing another one. So go to prfit.biz/accelerator this is where you're, if you're a teacher or studio owner, you're going to learn how to grow your biz and particularly if you work for yourself. So if you're an employee somewhere, if you, you can come if you're wanting to not be an employee somewhere but it's best for people who get to actually make their own decisions in their business. So prfit.biz/accelerator and what day in May, Brad, do we know? 

Brad Crowell 3:31  

Sure. Just get on the list. 

Lesley Logan 3:35  

If you hit that it'll tell you. 

Brad Crowell 3:36  

I do, I do have it somewhere I just don't know off the top of my head. 

Lesley Logan 3:38  

And then also in May we are actually doing another earlybird for Cambodia because well we over we've sold out. 

Brad Crowell 3:46  

We definitely have a large group coming in October, which is just really amazing and exciting. 

Lesley Logan 3:51  

It's so amazing. It's so amazing. So (inaudible).

Brad Crowell 3:53  

We actually have more interests. So we opened up February 25. 

Lesley Logan 3:56  

Yeah, opened up February and it's a really good time to come. It's going to be after Lunar New Year celebrations. And so it's just at the tail end of what would be considered high season for travel there, which means it's not a lot of people there. It's before it gets too hot and it's just a really lovely time also, I do really love the sunrises in February, so I'm just gonna be really honest, like October is amazing and the weather is phenomenal and everything is green. But in February the sunrises are just really, really cool. It will be about a month, actually like two weeks off of like, what would be the spring equinox which means you just have to turn your phone a little bit and then your sunrise is directly over in core. So go to Lesley Logan. L-E-S-L-E-Y as we talked about earlier L-O-G-A-N.co/retreat. (lesleylogan.co/retreat)

Brad Crowell 4:36  

That'll get you on the waitlist. 

Lesley Logan 4:38  

Yeah, they'll get you on the waitlist which means if you're on the waitlist

Brad Crowell 4:40  

(Inaudible) announcement. Yeah, only those on the waitlist, get the early bird announcement.

Lesley Logan 4:44  

Once you hear it publicly on the socials and stuff. It's because it's full price. Yeah. And then also coming up huge, humongous deal. 

Brad Crowell 4:53  

Big deal, y'all. 

Lesley Logan 4:53  

Big deal. We are doing the biggest ever OPC summer camp. I think it's one of the biggest events ever. Definitely one of the biggest virtual events ever for Pilates lovers of all kinds at all levels. It's only two days. It's the first weekend of June. The workshops are all virtual and workouts and there's a lifetime access to them. And so there's no excuses to not get your ticket. But this time, you can buy a day pass or you can buy ala carte. If you're an OPC member, you're actually going to get the earliest of early bird tickets, which you may have already gotten those emails by the time this comes out. And then if you're on the waitlist, you get a different early bird pricing, not as goes OPC members, but still really good, better than the public early bird. And then once you hear publicly, it's the public early bird and then it's full price. 

Brad Crowell 5:35  

It's the recurring theme here, y'all even though we may already have your email, get yourself on this waitlist because we're not going to add you to them. You have to add yourself.

Lesley Logan 5:41  

You have to add yourself. Why? Because you have to raise your hand for the things you want in this life. 

Brad Crowell 5:44  

That's right. 

Lesley Logan 5:46  

Hi, I'm an elder millennial and you gotta work for it. Okay. All right. So before we get into Ryan's amazing takeaways, we have an audience question? 

Brad Crowell 5:54  

Yeah, we did. This was a great one from Meghan MBE on IG, I shortened your last name, Meghan. But she asked, hey, hey, how do you feel about music in a Pilates class? How about background music? What about choreographed Pilates class that goes to music? Is any of this frowned upon? 

Lesley Logan 6:10  

Yeah, so it's not here's the thing, legal, there's legal things to think about here versus like, like, what's going on? So is it frowned upon? No, I don't put exercises to music beats because the reality is, is like that, I'm not a spin class teacher, I'm not a bar teacher, I'm not a dance teacher. If you come from a dance world, and that's a strength you have, and that's a style you like to teach, that's fine. As a classical teacher, here's what I love, we start with a hundred, we do push-ups, put a theme in there. And for me, I literally do not play any music on anything that is online for us. And that's for a reason. It's very expensive to get licensed music of any kind that anyone would recognize, ever. And so. And by the way, when I apparently when I was teaching classes at Equinox, I was illegally using music. Oops, I didn't know. 

Brad Crowell 7:02  

But also too, I think your class has to be up to speed. You know, like, sometimes if people are learning any of the moves, and you've got like, okay, we're gonna do this now. Now, now, because you got to choreograph, you might be leaving people behind (inaudible). 

Brad Crowell 7:11  

Yeah, yeah. That's also why it works for a bar class or a dance class, because you can repeat the moves, whereas in Pilates, we don't do that. 

Brad Crowell 7:14  

(Inaudible) to repeat the moves. That doesn't happen in Pilates. So, yeah. 

Lesley Logan 7:29  

Maybe you do 10 reps, but you're not usually going back to an exercise unless you're replacing something you can't do yet with something you can. So.

Brad Crowell 7:35  

I was thinking about your the stint you did about step up classes that you're doing. 

Lesley Logan 7:41  

Oh, my little stint. Yeah. 

Brad Crowell 7:42  

And they were but it was like, they would teach you the move. And then you would do the moves. And then you would do a second move. And then you'd merge those two together, and do both moves, and then you do a third and add it in. It's repetitional until you actually like, get it.

Lesley Logan 7:53  

And then at the end, they added the music. And then we did to music. We didn't learn it to music. And so that's another thing like, like, you just have to decide like, how you how you turn the music on and off. So I did background music, when I work in studios on tour, whatever background music they're playing, that is fine with me. I hope they have the rights to it. I'm not involved. But also, like, we had an incredible webinar about music licensing. And just because you pay for your Spotif y doesn't mean you're licensing for business. And you can't, y'all can get in trouble for doing this. Brad can talk about that. But I because I don't know the name of these people. But like, it's a real big deal. You wouldn't like it if people were using your stuff for free. 

Brad Crowell 8:33  

So you know, yeah, they're called PROs performance rights organizations, and they literally have people out in the field, you know, like secret shoppers, they do the same thing for music, it exists. You know, and they are the, they're the in between the go between, for where music is played, whether that's a radio station, or like a theater or something. And the artists themselves and they effectively represent the artists and they say, Hey, you guys gotta pay for the music. You're playing in your lobby, because these guys over here wrote it, and they, you know, you're using their product. So anyway, that's what those PROs actually do. But it's long and complicated to be honest. We just intentionally don't record music because it just cuts the whole thing out.

Lesley Logan 9:16  

Yep. Yep. Makes it easy. Anyways, I hope this was helpful for you. 

Brad Crowell 9:20  

Great question, Meghan. Thank you for asking it. 

Lesley Logan 9:22  

And you guys, just send in your questions, and we will answer them in detail on the podcast.

Brad Crowell 9:27  

Yeah, do it. All right. Now let's talk about Mr. Ryan Lang. He's the founder of Whole Performance Coaching and co-founder of Empire Partners. Ryan brings over two decades of experience from building an eight-figure energy business to consulting for notable clients like the Tampa Bay Buccaneers. His approach to coaching is deeply influenced by his insights into identity's impact on performance. Identity's impact on performance, that's an interesting thing to say. And I, I think there's a there was just a really, really interesting conversation. I didn't actually know any of Ryan's backstory even though we know him I had never sat down and like just listened to him share so I enjoyed this conversation a lot actually.

Lesley Logan 10:10  

Yeah I thought it was really fun I think it's interesting is like when we meet people when they're at like this new top of their life we like know this we know that the 

Brad Crowell 10:19  

We only know the today. 

Lesley Logan 10:20  

We don't know the before Ryan and I don't know the don't, gonna be honest right? Not sure we've been friends. Not sure. Not in a bad way I don't know if our paths may have crossed. I don't think you wouldn't like me either. Anyways, I love that he said this, the more internal work I did on myself the more I was looking at what I was getting back to the world. And this is when he was talking about how he was just like sucking badly at like giving back to the world. He just really wasn't. And.

Brad Crowell 10:55  

It wasn't just the world. It was like his family, his daughters, his life. 

Lesley Logan 10:59  

Yeah, and you know and so I think, we were recently listening to someone else yesterday on a call. And they were talking about like, someone was complaining to her boss. And the coach was like, Well, what do you think your boss needs? Well, have you thought about giving your boss what they need? And it was interesting thing, because it's like, of course, you'll gonna go what a shit boss. Fuck that boss. And then it's like, oh, burn, what have you been doing? But like, also, the idea is like, yes, there are gross narcissists out there. There's terrible people, of course. But what are you bringing to the environment that you're in, to people that are around you, and you can change the environment you're in, just by being a person who's giving the environment what it needs, and what the people around you need. And so the more internal work he did, he was able to look around and see what he was giving back. And you can, it can be a really nice mirror. And so I really appreciate him sharing that internal work. And I think we can all use more. I think it's a really good time to step in and go, what am I doing? How am I attributing or contributing to the world and we all need contribution, we all need to contribute for to feel like we're part of society, community growing in this world. 

Brad Crowell 12:07  

Yeah, he talked about how he like really hated himself. He said something that really struck a chord with me, I was gonna say profound, but.

Lesley Logan 12:16  

I thought you were going to say poignant, (inaudible) you love poignant. 

Brad Crowell 12:21  

He struck a chord with me when he said, based on the actions that I had taken, I started to tell myself my own identity. Right? So for example, he said he was driving on sales, he was working remotely. So he's driving around, you know, and he's away from his family. And he's like, I guess, because of my company that I started that I, you know, my partners and I have done, I guess, I'm just that dad who's going to be absent. I guess that's just who I am. And that I that really, really hit me hard. What because I remember with my, my ex-wife, thinking, I made the decision that we are going to be married. And so I guess this is just what marriage is. And it fucking sucks. You know? And I was like, okay, I signed up for this next 50 years. And I literally told myself this, and I was just like, resigned to this idea of like, this thing that I was, I felt very stuck in. Right? And that shaped me. That really, really made me sad. Because I wasn't enjoying the relationship. I was shocked. I was actually more shocked that this was the relationship the experience of being married than anything else. I was like, this is not what my expectations were in any way. Right? But and I was like, I guess I'm in. I guess meant for it now. Because I went through with it.

Lesley Logan 13:47  

Yeah, I feel like there's some sentences like I just, this is just who I am. Whenever you hear yourself, say this is just the way it is. Or this is just who I am. That you are creating a obstacle, a block a limiting belief in that moment, that if you were able to step outside yourself and actually hear someone else say that about themselves, you would never, you would never here's what I know, you didn't say this out loud anyone. And he didn't say this out loud anyone. And if you, because if you had something like no way, dude, that is not you don't have to be this person. That's not who you were.

Brad Crowell 14:19  

Yeah, I bet my ex did say this out loud to her best friend. And she clearly wasn't happy in the relationship either. Right? And so she's the one that ultimately pulled the plug. And that's where the catalyst of change happened in my life. Where is with Ryan, what I found really interesting is he, he actually said, I don't remember what was the moment but I just remember there was a day that I said, I can't keep doing this anymore. And that's when the change started to happen. And it really shifted. That's when he started working more on himself because he said I hated myself. I didn't like who I was becoming. The story I was telling myself was shit. I felt like shit. And he got really, really dark, you know, internally. And then, you know, when he made that decision, alright, this cannot continue, or else what's the point? You know, he started to work on himself and tell himself different stories and shift and change and draw lines in the sand and he contacted his wife and he said, hey, do you actually want to try to fix this thing? You know, and he said, I want to be a better dad. And you know, and I think the thing was, it was all rigged, in spite of the thing that he thought he had to do, which was his job, right, this company that he started and this thing he signed up for, and for me, it was my marriage, this commitment that I have made, right? And he said, when, you know, I'm going to make a change, despite my job. Right? And for my ex and I was, we're going to make a change despite our marriage. Right? And so anyway. 

Lesley Logan 15:54  

I'm really grateful for your ex-wife. I'm just gonna say that. I think it's so important for people to hear. 

Brad Crowell 15:58  

Yeah. You know what, me too, be honest. 

Lesley Logan 16:01  

Yeah. I mean, like, shout out to her for like, realizing like, I should pull this because now you and I are together. 

Brad Crowell 16:06  

Well, there's that for sure. But also, I wasn't, I wasn't very happy. I really wasn't happy. I was becoming a very dark person. 

Lesley Logan 16:13  

Yeah. Lastly, and then we'll talk about what you loved. I think we can wrap this up with what he said. I believe that I and we, collectively, are so well positioned to help so many people who in turn are going to go out and help others. And I think this is like something that I always tell people like how is self-care, not selfish care? Because if you fucking like yourself, you're just nicer people.

Brad Crowell 16:33  

Yeah. And so this is the other side of his story, right? This is today, or now he is like, he's a completely different person than he was, you know, 10 years ago. I don't know what the timeline actually was, his relationship with his wife is healthier. He's being a dad on purpose, all that kind of stuff. And today with his, with his company, he gets to help people help people.

Lesley Logan 16:54  

Yeah, and I think that's like, that's the reason why I believe more buyers should do Pilates is because when you take care of yourself, you change the lives of the people around you, when you fill your cup, you are a completely different person than when your cup is drained. Brad, drained and pissed and in his last marriage, not a nice person to the barista, not, I'm sure not still not an asshole, because you were in the service industry, but just like not seeing like the potential out there. But you know, when you when you can change how you help people, and you can change how you see yourself. And you can start to see that when I take care of me and I give out to the world, it makes the people around me better and then they make those people, it's a domino effect of the world being a better place. So anyways, I just love that. Okay, your turn. 

Brad Crowell 17:40  

Yeah. Well, what I thought was interesting, was the two of you went down this really cool conversation about the what, you know, versus the who. And at first, I was like, this is obscure, I don't really I'm not connecting the dots here. But you kept talking about which I'm really glad you did, because it kind of brought it home for me. Ryan's initial company, the job that he signed up for the job, the life he created, was in pursuit of money. Right? And that's not necessarily a bad thing. But that was the thing that was it. And he said, actually, what I've what I was pursuing was the what. And the what was how do I get paid? As opposed to how do I pursue the who? And the who is who do I want to be in what I am doing? Right? And I thought this is so profound. It made me go back to, this is so poignant. This made me think back to 

Lesley Logan 18:40  

It struck a chord with me. 

Brad Crowell 18:42  

This struck a chord. This really resonated with me, this took me back to high school, where I was like, what do I want to do with my life? That's the fucking question that we all ask. What do I want to do with my life? (inaudible)

Lesley Logan 18:52  

They ask little kids, what do you want to do? 

Brad Crowell 18:54  

Yeah. What do you want to be when you grow up?

Lesley Logan 18:55  

My sister's response? An adult.

Brad Crowell 18:57  

I love that response. I think that's the wrong question to be asking, "What do you want to be?" I think it's, "Who do you want to be? How do you want to live? How do you want to treat people?" And then the what will find itself. It comes together. I never fucking imagined in any way shape or form that I would be involved in Pilates. Ever. I didn't even know what Pilates was until I was in my 30s. If you asked me when I was 18. I don't know, I would have told you I wanted to be a pro soccer player or something. You know, but who did I want to be? What a profound difference my life would have had. 

Lesley Logan 18:57  

It would have had a poignant moment. 

Brad Crowell 19:32  

It would have had a poignant difference in the cultivation of Brad's resonance with the, he said by not paying attention to who, and instead focusing on what, we literally become whatever it is we're chasing, which is the what, and then we wake up one day and go holy crap, who the hell is this? Who the hell am I? Right? I really, really appreciated the conversation that you had around that.

Lesley Logan 19:59  

Well, thank you. I appreciate it. I just thought it was a great, I'm so grateful for Ryan. We had a really great conversation. I came out of it going, I learned a lot today. 

Brad Crowell 20:05  

Yeah, I think we have an opportunity if we've not ever thought about the who. Why not start thinking about the who today? Because we wouldn't, we most likely inadvertently dedicated our lives to the what? You know, what do I want to do, what do I want to be, how is it gonna go?

Lesley Logan 20:23  

(Inaudible) like, what do you do for a living? So no one asked me like, who are you? And I was who was I with? Oh, we're having her back on, Mel Dolman. She'll ask people like, oh, how do you like to spend your time because like, it allows for people get out of the oh, I do this for a living, but it actually was at South by Southwest. And so it's like a networking, you know, whatever. And everyone's like, this is how amazing it is. And she was just like, oh, how do you spend your time if you're like, what? 

Brad Crowell 20:49  

Right, exactly. 

Lesley Logan 20:50  

It's like what do you, what do you do with your time? Like, what do you like to do with it? 

Brad Crowell 20:54  

But I, but thinking about this, like, you know, if you have never thought about who you want to be and you're already quote-unquote resigned to what's happening in your world might be finding yourself in a similar position as Ryan, right? And you know, so but 

Lesley Logan 21:11  

Don't be old Ryan. 

Brad Crowell 21:12  

It's not, it's not too late to start asking yourself the question, "Who do I want to be?" You know, who would I want to be now?

Lesley Logan 21:19  

I mean, that's the be it till you see it thing.

Brad Crowell 21:22  

Yep. Love it. All right. Finally, let's talk about those Be It Action Items. Say it with me y'all. What bold, executable, intrinsic or targeted action items can we take away from your convo with Ryan Lang? Again, 

Lesley Logan 21:23  

Why are you saying his name like that? Ryan Lang, come on down, welcome to The Price is Right.

Brad Crowell 21:44  

So he said start with the who like we were just talking about. First and foremost, don't do anything before you figure out the who. This emphasizes the importance of self-identity before taking action on the what? Before you even sit out on your annual goals ask how do I want to show up this year? Who do I want to be? I love this. I think this is fantastic.

Lesley Logan 22:07  

I also think you can, by the way, you guys can start new a new year today. You don't have to like oh, you know, it's April. 

Brad Crowell 22:13  

Yeah, I guess I'll start in eight months.

Brad Crowell 22:15  

Just so you know, like it was just the combined new year. So it's like there's like literally a new year at different times of the day depending on like where where you are what religion you have, like you can have, you can have a, you can try the new moon. Okay, so like you could just start this now. And you can change how your trajectory is going by starting with who. Which leads to what are some small steps that I can take literally every day and hammer in that nail? Now just a side note, shout out to Anthony our yoga teacher do not hammer your actual nail don't do it. It's not pretty. Hope his palm is getting better. (Inaudible) I love him so much. I'm sure he doesn't listen. Anyways, but what are like when you think about the who be it till you see it means work backwards. And what are some steps you can literally take every day but so if you're, if the who is someone who is like bright and shiny, has great energy for their children, what do you have to do every day to have energy for your children? What would that look like? Is it more sleep? Is it more water? Is it more vegetables? Yeah, just just a shameless plug for you know, the ad there. But you know so think about that. And I think that those two questions are something you can ponder, percolate, pontificate on just using Brad's ridiculous amount of words he uses to like, draw attention to a thing that he's thinking. 

Lesley Logan 22:16  

Very poignant, babe. 

Lesley Logan 22:18  

It really is. To helping you figure out the who and how to make the who who you are today. It's how to be it till you see it. I mean, it feel like he just like summed up how to be it till you see it right there in his action items. I was just gonna say, like, put that on the, on the board. 

Brad Crowell 23:50  

Well, the small steps, you know, what I thought was cool about this was he was talking about the what if you're in a place where you just feel like you're lying to yourself, right? Because he's like, what do I, like, you know, I was, I started to smile about certain things, but I felt like it was fake, you know, and it but it's a small step that you can take to start the change. There will come a point along the path that you believe it, you know, that you actually live it, you are it. And that is the be it moment. So when you look in the mirror, you actually believe that you're becoming the person. 

Lesley Logan 24:23  

You'll probably won't actually see the day that it happened. It won't be like ding-ding-ding-ding. It'll just have like slowly happened, just like 

Brad Crowell 24:30  

You have arrived. 

Lesley Logan 24:32  

Yeah, just to say in the same way that it slowly happened the other way for him. Anyways, I'm Lesley Logan. 

Brad Crowell 24:38  

And I'm Brad Crowell. 

Lesley Logan 24:38  

Thank you so much for listening to this podcast today. We are so grateful for you. How are you going to use these tips in your life? We want to know. Tag the Be It Pod, tag Ryan Lang. Make sure you share with him how his episode may have changed your life or what you what you were thinking about doing. It means a lot to our guests and it means a lot to this podcast. It's how this podcast gets found. So leave us a review. Send in a question. What else can I ask you to do? Share this with a friend. And until next time, be it till you see it. 

Brad Crowell 25:03  

Bye for now. 

Lesley Logan 25:04  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. 

Lesley Logan 25:32  

Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 25:47  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 25:52  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 25:56  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 26:03  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 26:07  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Ryan Lang challenges the traditional notions of high achievement, introducing listeners to the concept of whole performance. By sharing his story of personal downfall and rebirth, Lang illustrates the dangers of one-dimensional success. He offers guidance on aligning personal identity with broader life goals, ensuring that success is measured not just by professional achievements but by overall life satisfaction.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• The key differences between achieving and performing.
• Ryan Lang's turning point towards a purposeful life.
• The transformative power of finding one's passion.
• The methods for consciously crafting a desired identity.
• Importance of aligning goals with personal identity.

Episode References/Links:

• Ryan Lang on Instagram
• Ryan Lang on Facebook
• Empire Partners
• Ryan Lang’s Website
• Ryan Lang’s LinkedIn
• Sales Program - www.closeeveryone.com

Guest Bio:

Ryan Lang combines his expertise in sales, marketing, and human optimization with transformative whole performance coaching principles to take high achievers and businesses to the next level. He is the founder of Whole Performance Coaching, Lang Properties, Inc., and co-founder of Empire Partners. He has coached, managed and mentored 1000+ professionals over a 20 year span and worked alongside Rory Vaden, Russ Ruffino, and other notable thought leaders. In addition, Ryan has consulted with the Tampa Bay Buccaneers, New York Yankees, Precision Nutrition, and Conoco Phillips. Prior to his current companies, Ryan was instrumental in building a 8-figure service firm in the energy sector, where he was responsible for the acquisition and divestiture of over $100 million in oil & gas properties, royalties and leases. In addition to 30 years of study in the fields of human psychology, sales and performance, Ryan holds certifications from Digital Marketer, The Transformational Coaching Academy, NASM, Precision Nutrition and Institute for Integrative Nutrition. 

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

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Resources:

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Episode Transcript:

Ryan Lang 0:00  

We can play at a really high level in one area to the detriment of so many other areas of our lives. And to me that is not high performance. High performance is really what I call whole performance. And that's being able to play at a high level in every area of your life. Yes, we're not robots, the meters are gonna move up and down just a little bit. But you're never in a situation where one thing is like way up here, and something else is just a dumpster fire. 

Lesley Logan 0:29  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. 

Lesley Logan 1:11  

Okay loves, get ready. We got a great story for you. We got a great journey for you. We've got some great nuggets like mic drop nuggets, like you're gonna want to rewind, hold on, what did he just say? Like he was saying this one thing? Also, I should tell you, our guest is Ryan Lang, he was saying this one thing that I was just like, if you're watching our podcasts on YouTube, my hair bun is like nodding for me. It was everything. It was like the best encapsulated question, you could ask yourself to be it till you see it. So get ready. I'm not going to talk anymore, because I'm going to let Ryan do it for us. Ryan Lang is our guest today. Here he is. 

Lesley Logan 1:47  

All right, Be It babe, I'm so excited. I have a dear friend, Brad and I got to meet him in real life recently. And his name is Ryan Lang. And what he's doing is like, it's just really amazing. And I love his take on it. So we're gonna dive into his unique take on identity and things like that. So Ryan, can you tell everyone who you are and what you rock at? 

Ryan Lang 2:06  

Yeah, Lesley, I'm so first of all, thank you for having me. And I'm so excited to spend some time with you. So I'm the CEO of a company called Empire Partners. And at our core, really, we're a business consulting firm. And we specialize really in the coaching space, though. We have deep backgrounds in the coaching industry and have worked for and consulted for some, I mean, really, the biggest coaching companies on the face of the planet. And Empire really exists to help coaches become profitable business owners, a lot of coaches know how to coach very well, very few of them are profitable business owners. So that's empire. And then, for me, personally, I am a high performance coach. And so that's something that I've been obsessed with for a very long time, I kind of went through, you know, quite a journey that we can, you know, get into if you want on our podcast today. But I went through quite a journey in the business world building an eight figure business and kind of watching it and myself burned to the ground. And having to reinvent myself, hence, a lot of my study and work around identity. And so, you know, I really work directly one on one with a handful of high achievers, entrepreneurs, executives, business owners, and help them play at a high level in every area of their lives, which is what I call whole performance.

Lesley Logan 3:30  

Very cool. Okay, so you've got your hands in a lot of things. I love that there's coaches for coaches, because same thing I coach a lot of Pilates instructors, because they're amazing at what they do, and they're not often very good at business. 

Ryan Lang 3:42  

Yes, yes. Very true. 

Lesley Logan 3:45  

You know, I'm like, oh, please don't do what you're doing that you're gonna lose your house with that model. Like you have to separate yourself. So Ryan, I do want to like something that just came to my mind, and we can dive more into your journey. But you said high performance coach, and something that I'm curious about. And you also said high achiever, which is very different than I think an over like, overachiever. Like I'm recovering perfectionist, overachiever. Is there a difference between high performance and high achieving or like, do you know what I mean? Like, should we be striving for high performance, but not like, I guess I'm wondering, like, how you differentiate those things and those personality traits? Because I know a lot of our listeners are perfectionist, overachiever type personalities?

Ryan Lang 4:27  

Yeah, absolutely. So I'm going to make, this is a really good distinction. And I'm going to, I'm going to rephrase it just a little bit because I actually think it's exactly the same thing. So high achievement is really what I think most perceive most people identify as high performance. And most of the time when we're talking about high achievers or high performers, we have a tendency to do that somewhat interchangeably. And it's usually someone who has made it you know, who's shown a significant amount of progress or capability or results in one area, typically, right. And so what I would redefine this as actually, one of the reasons that I started my whole performance program was because of the fact that I realized I fell into this category as that I, you know, many of my contemporaries as entrepreneurs and business owners, in that we can play at a really high level in one area, to the detriment of so many other areas of our lives. And to me, that is not high performance. High performance is really what I call whole performance. And that's being able to play at a high level in every area of your life. Yes, we're not robots, the meters are going to move up and down just a little bit. But you're never in a situation where one thing is like way up here. And something else is just a dumpster fire. 

Lesley Logan 5:57  

Right. Like your, your work is like insanely amazing. And your relationship is like, there's not there's no relationships. Got it. So like, okay, that I actually love that you brought that distinction, because I do think people use it interchangeably. And I think that it's your I like your idea of like a high performance is more, is whole, like it's more balanced. And like you have yeah, I think that that's really cool. Because it was just something that came to my mind. I was like, hold on, wait a minute. We don't often talk about high performers. A lot of people are high achievers or overachievers. And that's interesting. Okay. So I want to go back to your journey a little bit, though, how did you get into coaching, and then also that little bit of a burnout journey that brought you to where you are like, because I do think, you know, I had a coach who said, you can never take people's rock bottoms away. And I know, people are all like trying to protect their kids from like a rock bottom. But like, really, we learn the most from these these journeys. So I would love to hear your advice. 

Ryan Lang 6:50  

Yeah, so I, I got into the business world after spending about four years in sports radio and in broadcasting. I got into the business world, in my mid 20s. And, or early, mid-20s. And I had an opportunity in the oil and gas industry, working with my dad and a business partner, where we built a company, literally from nothing to eight figures, and it was a it was a wonderful opportunity for me and helped me learn and craft and cultivate a lot of different skill sets and understandings and all of that stuff. And over the course of time, you know, I built a hell of a skill set, I was you know, leading and managing upwards of 200 people at a time at one point. And, you know, I was making a lot of money for especially, you know, for a person, my age and living a life of freedom and doing what I wanted to do and all of that stuff. What I didn't realize was happening along the way, though, is that number one, I really was pretty much chasing a buck and a thrill, essentially, you know, my, my hedonistic setpoint was consistently getting higher and higher, and I needed more, and I just couldn't keep, you know, like, I was insatiable from that standpoint. And in conjunction with that, my wife and I had our first child, it was an amazing experience. And shortly after that, we found out unexpectedly that she was pregnant again. We didn't even know if we were gonna have another kid. And like, yeah, like, nine months later, we're like, hey, there it is, again. So we were almost 

Lesley Logan 8:49  

Oh my gosh those are Irish twins. 

Ryan Lang 8:51  

Very close. Yeah, very, very close to Irish twins. So when she found out that she got pregnant, it was a really tough time for her. And we, we started having a really difficult time in our relationship communication started to break down. And right around that time is like, I can look backwards now and sort of see when the pieces really started to fall apart. I spent a lot of time on the road like 75,80% of the time. And as our communication got worse and worse, I started turning into a completely different human. It was on some level somewhat self-preservation, so to speak but I literally turned myself into somebody completely different. I lived a completely different life away from home. I honestly, I think I was an absolutely terrible husband. Eventually, a really terrible boss and leader. I literally looked at myself every day and just hated what I saw in the mirror and I couldn't stop doing what I was doing. Like I just, I was on that highway to complete and total disaster. And I was not slowing down at all. And eventually, I came to a point where, you know, those things started to catch up with me and I can't even tell you how or why it happened. But God, the universe, whatever it is that you know, you believe in, I feel that I had a day where I was just like, I have to stop this or I don't know if I'm gonna make it. Like I hated myself so much internally, that I had moments where I was like, what am I doing, I might as well just get this over with.

Lesley Logan 10:36  

That's a really dark place to be and I think a lot of people can resonate, because it's like, I'm like thinking back to like your definition of like a high achiever versus a high performer and like, and then even like, your thoughts, and I didn't (inaudible) it's like, you probably like, this is the this is what we're doing. This is what I'm good at. This is where I'm going. And then it's like, too much of one thing is never, is never, it doesn't make you a balanced person. So yeah, that's a really hard day. 

Ryan Lang 11:04  

It was yeah, it was, it was pretty tough. And I, I had this really, I can't even explain how or why it happened. But I had a moment of clarity one day where I was like, okay, what do you want to do here, like you got two, two roads, you can take, you can see if you can repair your marriage, maybe you can, maybe you can't, but at bare minimum, you give it a shot and commit to a different life, no matter what happens with the marriage, or you keep doing what you're doing and see how that works out for you. And so I decided to go back and you know, the Cliff's Notes version of the story is that my wife and I agreed, we, you know, we'd give it a shot. And we did, and we're still married, and our girls are amazing. And we have a great marriage now. But at that time, I realized in order to make this work, if I was really going to give it a shot, I had to not be traveling 75, 80% of the time, and at the time, we were living in a suburb of Nashville, and Franklin Tennessee, and I was traveling to Pittsburgh constantly. I had an office there. And so I went to my partners and I just said, look guys, I can't do this anymore. I have to find a way to live and work in the same place. This isn't going to work. And so we had an office in Colorado, which is where I live now and where I'm from originally in Denver, and we made an agreement for me to come and you know, do some work out of that office. And shortly after we made that move was really good thing. And everything was moving in the right direction. But I quickly fell out of love with what I was doing professionally. And I realized finally for the first time, that I had no purpose in what I was doing at all. And it never bothered me before, to be honest. But it was bothering me heavily. The more internal work I did on myself, the more I was looking at what I was giving back to the world and realizing that I was sucking really badly in that category. And I also felt like, the more that I learned and grew that I had a story that would resonate with a lot of other people, because I knew a lot of people that were in exactly the same boat as I was and they weren't making it out on the other side. So. 

Lesley Logan 13:18  

It's almost like you were so busy. You didn't even have time to realize you had no purpose with what you're doing. And I think that's a really also tough crossroads to come to. It's like, oh, I don't you know, like, I actually don't like this, like I recall. You know, like, I when I start doing Pilates, I started to really like be in my own body and like, hear my own thoughts. And I'm like, oh, I don't like living here. And then it's like, okay, but now I know that (inaudible) right? And then I was like, oh, I don't like this job I'm in it's like, okay, so you end up with this like, amazing aha moment, but then it's like you (inaudible) your whole family to Colorado you have to. 

Ryan Lang 13:58  

Yeah, yeah. It's the equip, I'm sure you experienced the same thing. But it's getting unplugged from the Matrix. Yeah, yeah. And once it happens, like, you can't go back. You're out. You know, like, yeah, so I, once I kind of came to that moment that was really what led me to coaching is that I I knew I wanted to do something I had no passion for my industry at all anymore. I still wanted to make money. And I knew also that I wanted autonomy. I've worked for myself for so long. I couldn't imagine the idea of going to work for somebody. And so my first foray into coaching was I spent a year just trying to figure out what I wanted to do after I left my my partnership. And I have a background as an athlete and in health and fitness and I got my first job as a personal trainer, when I was 19 years old in and did that for three or four years and I thought to myself, you know, I had a, one of the places, interestingly enough, when I was working on myself after things were such a mess and I finally sat down and was like, okay, who do you want to be? And how do you start crafting that human, the very first thing that I did was start working on myself physically, because it felt approachable to me, I knew how to do it. And I knew that if I could just commit to that, like that would be one piece that I could kind of rely on. So I got back into the health and fitness industry at that point, first, just as a personal trainer. And then eventually I fell head over heels in love with nutrition and holistic health and all of that stuff. And that's kind of what got me into coaching. And then, you know, from that place, interestingly, the further along I got, the more I realized that I yes, there's a passion for health and fitness. But really, the overriding passion was for what was going on upstairs for somebody and helping somebody perform at a really high level. Not necessarily just physically, but in all areas of their life. And I knew that I couldn't do that purely through the lens of of, you know, personal training and nutrition and that kind of thing. And that's really kind of what started bridging the gap into where I am now.

Lesley Logan 16:18  

That's cool. Thank you for sharing, like, take us on that journey. I do. It's I mean, as a Pilates instructor, I know there's, I can do all the things, but if you like I, you know, there's so many things are out of my scope. So I went by training mindset and habits and breath work, because like, you know, sometimes you're just like, you're my client was late all the time. And she's like, I'm sorry, I'm sorry, I'm sorry. And I'm like, you have to actually stop apologizing to me. And you have to actually ask yourself, like, why don't you think you deserve a full 55 minute session, I'm charging you I'm sitting here like, I got a client after you. I'm like this, I getting paid. But you, this is yours. And if you only want 45 minutes, that's fine. But like, if you want the full hour, you have to ask yourself why you can't give yourself permission to leave work early, or give yourself permission to deal with the traffic. And that's what was one of those moments. I'm like, okay, hold on. That's not, it my training. Where do I get this? Because it's, it's, I can only do so much with your body. I can't, you know, like, so if your mind is not in it, and your hormones aren't like if there's so many other things to the to the puzzle. So what I mean like what a crazy journey to go from like eight figure business crazy company, that you're traveling all the time to really work on yourself, and then you're working with people. So can you, can we go into like, what was the the the lens of identity like, what were you? How is that affecting the decisions you're making or making you with the coaching you're doing? 

Ryan Lang 17:42  

Yeah, great question. So it's when I was kind of in, you know, the thick of it before I exited my partnership. And when things were as bad as, as they were, what I realized is that looking back, of course, hindsight, always being 2020, I made a couple of decisions that I really hated. And when I made those decisions, I backed it up, I reinforced it by deciding that I was the decision that I made, oh, well, because I did this, I guess I'm just that type of person, I guess this is just who I am. And I can remember times where during that period of time, I literally I started crafting the identity of somebody that I didn't want to be and hammering it into my subconscious. So I can remember for right now, as we're having this conversation, I used to take I used to do a lot of driving when I was in, you know, in Pennsylvania, between Pennsylvania and West Virginia and Ohio, visiting clients and some other things. And I can remember driving down the road thinking to myself, well, I'm really not there for my girls, I guess that's just how it's gonna be, I guess I'm just gonna be that dad who just sends money in the mail, and they can rely on me financially. But you know, I'm not home. I guess that's just who I am. And I literally just hammered it in. It's like, you know, identity with those kinds of statements. It's literally like hammering a nail into the wall or a piece of wood. Like we hit it a couple times. And it goes in a little bit. And we hit it again. And it goes in a little bit. And eventually if we hit it enough, that soccer is going in all the way and it's you know, it's all the way in there

Lesley Logan 19:30  

And so difficult to pull out because like 

Ryan Lang 19:32  

Yes, that's right. 

Lesley Logan 19:34  

I remember listening to a Brené Brown book many, many years ago, I don't, don't ask me which book it is guys, because I only remember this line. And it was, it was there's a difference between saying like to your child who gets a bad grade, you're stupid, or who does something ridiculous and you're saying you're stupid or that was a that was a dumb thing to do. Like there's a difference between your and that and so like, and it's so, it's so common for us to go I did something I am that person, as you're saying versus like, oh, I that was a weird mistake I made or what, why did it like, like, it's so, it's so crazy how we just like bring it on and our brain is not going to like, go metal on us and go rogue and go no, no, hold on. That's not you. (Inaudible) okay, that's what I am. 

Ryan Lang 20:18  

Yep, yep. It'll eat, it'll eat whatever you feed it. And, and you know, so when fast forward when I kind of started to when I was really kind of starting from scratch, Ryan 2.0, after I left my partnership and started over, I literally sat down with myself and one thing and I didn't even understand, I had done very little inner work to that point and I didn't even fully understand what I was doing. But one of the best decisions that I made, whether I knew I was doing it consciously or not, was that I didn't sit down and say, okay, what is it that I want my life to look like or what do I want to do in life or not even what do I want a day to look like? What I did is I sat down and I asked myself, who do I want to be? What do I want to be able to say who is the human that I want to show up as and that I want other people to see day in and day out? And that became kind of the bedrock for everything that I built. And what was interesting about that is that all of the things that had swirled around in my mind about where I wanted to go and the things I wanted to do and all of that stuff, when I focused on who I wanted to be and how I wanted to show up and what I needed to do to actually become that all of the rest of the things just came. 

Lesley Logan 21:52  

Yeah. I mean, you just described be it till you see it. Like that's the best, that's the best question you could have asked yourself versus like, it's so easy for us to go to the day or the calendar or the the thing the action. But it really is you have to understand the who so that you can understand, like, what would that person do? Like, how would that person show up like what of those actions I would take? Well, I love that so much. And I also like, you know, it's so important, because I have done, you know, many, many years ago, one of the first times I ever did like a goals like a one-year, five-year, 10-year thing was in 2012 I think maybe 2011. And if you do it like that, it's great. You'll get what you put down guys like it's, I got like exactly put down and I got it fast. And I wrote it. But it didn't make me happy because I didn't start with the who I started with the what. And like, so I remember, like everything was going along and I'm like, okay, now I'm going to be, start to find a yoga training. I'm like, do I want to be a yoga teacher? Like I'm a Pilates? Do I need to be a yoga teacher too? Like, it was this weird question that I was like, hold on, what did I write down? Like, what were, are these my goals? And so I had to go back to the drawing board a year later and go, Okay, who is? Who am I wanting to show up as, and then let's do this again. And it's really, really important because you will get what you want. Like, you, what you put out there you'll get. It's really amazing. And also like if you put out the wrong thing, you're gonna get that thing.

Ryan Lang 23:18  

Amen. Amen. 100%. And I love the way that you phrase that because it's so true if we attack the what first, we don't necessarily become who we want to become in the pursuit of the what, that was literally what sent me in the wrong direction in the first place. I was in complete pursuit of the what, with no belief or understanding of who I wanted to be and how I wanted to show up in the world and all of that kind of stuff and it led me to a really, really dark place. And I think that's especially circling back to the person that identifies as a high achiever, high performer, whatever. More often than not, that's it, they get fixated on a what, and once they realize they can do the what everything else kind of goes by the wayside and they inevitably become something that they don't choose. And just the same way that we have the ability to choose who we become by not paying attention to that and not choosing we can become anything and then wake up one day and go holy crap, who the hell is this?

Lesley Logan 24:25  

Well, we become so like, I was just listening to another podcast where it's like, if you aren't really clear on the things you want, or the like the thing, the who you want to be it's very easy for your algorithm to serve you that like, because like, I like curate my, if I don't like what I'm saying like okay, I need to do some searching like I need to recreate this algorithm. I love being cookie guys. Like you've heard it, you've heard me say, I say it all the time (inaudible) in my life. I'm like, yep, I like that because I want you to serve it to me again later. Thank you so much. Like if you aren't intentional about these things, you'll get served. And so I have a client who is like okay, I'm on this like, have you seen like the kitchen TikTok? And she's like, I'm buying these baskets. I'm like, what are you talking about? Last week you were focusing on rugs. What are you doing buying kitchen pantry stuff? Like what? No, your your whole life is being told what you're going to be based on because you don't know what it is. You're not super clear. Yeah, it's your it's, you know, many, many years ago before social media was like, if you don't have goals, someone's goals will become yours. Like it's the same kind of thing. Yeah, yeah. So okay, so all this work, all this stuff you've got you really focus on the who? What are you excited about right now? So now that you're like, on the other side, you got this 2020 hindsight, like, what? What are you so excited about right now? What are you focusing on?

Ryan Lang 25:41  

Oh, man, you know, for me, I'll say this in two ways. First things first, I'll talk about what I'm kind of excited for others for, you know, when I got into the coaching space, just like any other area of entrepreneurship or business ownership, I didn't know what I didn't know. And I knew nothing at that time. So I got my ass handed to me, over and over, and over and over again. And one thing that I love a lot about where I sit right now is that I sit in a space in this moment in the work that I get to do with people and the work that Empire gets to do with people and companies where we have failed over and over and over and over and over and over and over and over again. And we've watched others fail over and over and over and over and over again. So much so to the point where we figured out a lot of things that most people haven't. And one of the things that I'm most excited for is that right now, I believe that I and we collectively are so well positioned to help so many people who in turn are going to go out and help others that excites the ever living hell out of me right now. And what I love even more is that I also recognize that this isn't a place in any way, shape, or form. I believe that if I wake up one day and feel like I've arrived anywhere, I'm in big trouble. You know, it's I'm sitting in a place in this moment, personally, where what really excites me is that I'm also kind of ready for like my big shift. So, you know, the ironically, this year has kind of been a lot of my work starting on, you know, Ryan 3.0 at this point, you know, so I'm super excited personally to, to kind of take a lot of next big steps, and step into a lot of spaces that are unfamiliar and play with a whole lot of people that, you know, in the past, I thought maybe we're, you know, too far ahead. And, you know, it's gonna be a lot of fun, and I'm ready to buckle up and, you know, go fast. 

Lesley Logan 27:53  

I love that. I think that's really cool. And I also, you know, I want to help highlight, like, back when you're Ryan 1.0 your work is all about money. And then now it's about the impact on the people. And like, I feel like that's something that I focus on, I think about a lot because we, I want as many people in the world to do Pilates, like it's I'm just obsessed, I know, it's a great thing. I also know that like, not everyone will like me, and I'm not everyone's, like, I'm also not the best teacher for you. If you've got like pelvic floor issues, there's going to be other people for that, like I have. So I love that the more I help these other teachers, the more impact that makes because they actually can get their message out to the people that they're going to help and then those people are gonna have their lives up. So like, it's kind of this thing where it's like, when you do focus on like, the amount of people you can impact, like you it really does make the work you we do, like, more exciting because it's less about, like how much we're going to charge for that and more about, like, how are we going to make how we get these many people to how you help them? How are they going to hear it, how we can help. And I think that that it makes it way more fun and it does require more work on on the part of ourselves because you gotta keep growing and learning to configure it, how to help them in a different place that they're at. So I think that's really cool. Ryan, I'm excited for you. We're gonna take a brief break everyone, and then we're going to come find out where you can work with Ryan, hear more about what he is doing, and his Be It Action Items. 

Lesley Logan 29:20  

Alright, Ryan, where can people find you follow you connect with you more?

Ryan Lang 29:23  

Yeah, so you can get me on Instagram @RealRyanLang L-A-N-G on Instagram and easily findable on Facebook and LinkedIn as well. If you are in the coaching space and you want to be able to grow, scale your coaching business, you can check us out at www.empirepartners.io and we've also right now, you know we were very heavy into business consulting in general, but in addition to that, we do a significant amount in sales arena as well. And so if you want to check out our sales program that is good for any type of consultative, consultative selling, you can do that at www.closeeveryone.com. 

Lesley Logan 30:11  

Cool. We have a lot of coaches who listen in all different kinds of areas, so I'm excited for them to connect with you guys. Okay, you, you've told us amazing stuff that has some great nuggets. But just for our amazing listeners who are the recovering perfectionist, overachievers, who would like some action items at the end? What are some bold, executable, intrinsic, or targeted steps they can take to be it till you see it?

Ryan Lang 30:34  

Yeah. Number one, as you and I talked about earlier, I think it is, first and foremost, don't do anything before you figure out the who, start with exactly who you want to be and I would even say, as you're sitting down and setting annual goals and things of that nature, before you even set those out, how do I want to show up this year? Who do I want to be? And how does that person do what they do day in and day out? And then, you know, the next step for me and anybody that I'm coaching, personally is, what are what are the things essentially I've got to build collateral for myself so that my subconscious can catch up with the things that I'm doing and who I want to be and where I want to go. So in order to build that collateral, I'm going to sit down, and I'm going to say, okay, what are some small steps that I can take literally every day and hammer in that nail, just like we talked about, so that when I look in the mirror, I actually believe that I am becoming that person. And eventually, I can easily become that person by simply sitting down and chunking my goals down to what are some small approachable tasks, and just so that it's not totally nebulous. A perfect example is if we're talking about health and fitness, I might say, you know, if I don't go to the gym at all right now, I don't do anything physical. It might be okay, you know what, I want to be the type of person who goes to the gym five days a week, but I don't know that I can trust myself to really show up and do that yet. So I'm going to promise myself that I'll go for a walk five minutes, 10 minutes every single day? Well, if I do that for a week, and then I do it for two weeks, well, now all of a sudden, I'm a walker, I can identify as that person, right? And then I can, I can stack something else small right on top of that, okay, cool. I'm a walker, you know, what, one day a week, I'm going to go to the gym, and I'm going to do a full body weight training session one day a week, well, I do that for a month or two. Now all of a sudden, now all of a sudden, I'm a gym person, right? So I think it really is deciding who and then you know, small things that you'll do repeatedly, day in and day out, that can start conditioning that identity where you build up that collateral with yourself and your subconscious, executing on those things, and then stacking the next small step right on top of it. Because at the end of the day, it isn't with any kind of a goal or an outcome, it's we can't predict the goal or the outcome, what we can predict and decide on every single day is that we're going to do the things that we believe will eventually get us there. So we fall in love with the journey, we set the outcome, we forget about it, we fall in love with the journey and we do it over and over again, and then see where we're at and adjust.

Lesley Logan 33:31  

I love all of those. I really do. And I love that you just said at the end because we can't control the journey. And like, if you are someone who identifies an abundance mindset person, then you have to like one of my, I remember, I wanted this house, the house we're in right now. And I remember telling my therapist, I was like, I'm just so nervous like what if we don't get it, like and she's like, oh, hold on, you are an abundance mindset person, you have to believe that there's other houses out there. Like if you don't, like you know, like, you can't get so obsessed with the outcome that you take away like what could possibly happen. And so I was like, okay, so I just need to fall in love with this process. And I just need to enjoy this journey that I'm on that could lead if it doesn't lead to this one, it's going to lead to even better one like it's gonna lead to exactly what's supposed to happen. And it was just such an interesting thing because it reframed how I like looked at the things that I was like holding on so tight as the outcome I want in, it's way less stressful. Just like, let it, let it happen. Yeah, Ryan, you're so awesome. I'm so glad we met and thank you for being here and sharing your journey with us. I know. I think that the way we when people share a story like that allows all of us to identify like different parts in our life. And we really went oh, that's interesting. That's what I was doing back then. And that allows us all to grow. So you're amazing, y'all. How are we going to use these tips in your life? Make sure you tag Ryan Lang, tag the Be It pod so we can share this, send this to a friend who needs to hear it, send it to your friend who you are like, oh my God, they keep self-deprecating. They're identifying as something that they're not, send it to them because it's, they might be the thing that they need to hear so that they can change their life. And until next time, Be It Till You See It. 

Lesley Logan 35:06  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. 

Lesley Logan 35:34  

Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 35:49  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 35:54  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 35:58  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 36:05  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 36:08  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

Dive into the transformative stories of individuals who dared to step out of their comfort zones. Through stories of financial liberation, innovative marketing strategies, and spontaneous adventures, Lesley explores the impactful outcomes of embracing uncertainty and innovation. Hear how these bold moves not only led to significant advancements in their careers and lifestyles but also inspired a community of listeners to reconsider the boundaries of their own potential. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

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In this episode you will learn about:

• The value of acknowledging personal financial milestones.
• The importance of client communication and marketing strategies.
• How spontaneity and fresh initiatives can propel professional advancement.

Episode References/Links:

• Mentions, Ainsley Walker, an agency member
• Mentions, Jenna Dennis, an agency member
• Mentions, Djamila Muller Villela, an agency member

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Episode Transcript:

Lesley Logan 0:00  

It's fuck yeah Friday. 

Brad Crowell 0:01  

Fuck yeah.

Lesley Logan 0:02  

Get ready for some wins. 

Lesley Logan 0:05  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:46  

Hi, Be It babe. How are you? Oh, my goodness, it is that time of the week. It is Friday. So this is where we celebrate your wins, and we celebrate my wins. And we also hopefully inspire you to celebrate more wins and find them throughout your day. It's so, so important. It's so easy to like get caught up in all the stuff that's not going well. And so today, we're not going to end the week like, on how behind we are already in the week on all the things we did well, so let's hit your wins up first. Thank you for sending them in. You can send them into the Be It Pod and we'll share them with you. So Ainsley, Ainsley is an Agency member and she's also in eLevate round four this year, but she wrote, It's 7:30am on a cold January Sunday, and this week, I paid off my final installment of my second reformer. I nearly overlooked it as I press pay automatically, but it glitched and didn't go through so I had to press pay again and paused wow, I did this. So I'm celebrating. Egg sourdough and sparkling tea. Cheers. Thank you, to me for all of my hard work and paying it off and having the courage to commit to it and all of you whose energy and encouragement is essential and contagious. I have Sunday self-practice and cuppas with the new eLevate group. Thank you. So you are so welcome. Ainsley, you are just I thank you for taking a moment to celebrate this because I bet you there's someone listening to this right now who just paid off their final credit card bill or their final payment on their car, or they're getting closer or like I remember, I remember I paid off my student loans. I was like, oh my god, I just, that was the last payment. That's it. That's all. That's all it is. I'm done. And it was like, I just, I remember like, wanting to celebrate and then going oh my god, everyone to celebrate with is still paying off their student loans. So like, no one's gonna wanna celebrate. And you know what? I should have celebrated with them because they should have celebrated with me too. Like, we should be celebrating the things that we did well. Congratulations. Thank you for sharing that with us. 

Lesley Logan 2:36  

All right. Jenna Dennis. Okay. She's an Agency member. And she's really cool. We got to see her on the summer tour. So here we go. My wins. I watched LL's talk about bringing in clients. And earlier in the day, I had hesitated reaching out to someone in my network. I was thinking she's going to be irritated. I'm reaching out to her about marketing. But during the class when LL talked about that very topic, I paused the class, texted her, and she was so excited I text her about it. Three new people sign up for my herb classes. I changed the marketing based off homework with Lesley and Lesley's talking about giving early bird prices for retreat. I took this weekend off and managed to say no to people who reached out and wanted sessions I finally launched my new client welcome email series to nurture new clients. It worked and the new client clicked to read my bio on my website. I had some problems come up with my website. So I'm transitioned over in inconvenient times that I remember LL saying one of the reasons you can't level up your business is you can't handle the next level problems and totally changed my attitude about it. And I went from overwhelmed and oh shit with a side of panicking to wait, stop. Whatever. This is not a big deal. And I totally fixed the whole issue myself after reading copious amounts of directions on the internet. I'm actually excited to have total control over my website. Heck yeah. Oh my gosh, Jenna, these are all just so fricking great. Thank you first of all for listening to the webinars that I do. And taking those notes and integrating them because look how it's helping you like you're doing it you know, just so awesome. 

Lesley Logan 4:04  

Alright, we'll do one more. Djamila. She's been kicking butt you guys. If you ever had to move house before and like change your whole business and have kids while you're doing it like this, she is doing that and so this one is for all of you who are like moms who are trying to make magic happen and also having to like start a new study so Djamila is in our Agency members and she said so while I'm bleeding money at the moment these past weeks I've learned to advertise via meta easy upgraded and I'm using Canva pro have a superfan client who's bringing me more business I'm working that connection and excited and touched by the progress one of my new clients is making she is almost paralyzed from the waist down. My employees are amazingly supportive with her too and it's so nice to watch that in action, have drafted an introduction invitation letter to physiotherapist in my neighborhood have prepared at my house to receive 450 moving boxes from South Africa and Myra farmers finally got quality cert certified. This means my clients can get financial assistance from Swiss health insurance to come to my studio and I'm leveraging my moon cycle to really use my Peak Pro to productivity times and rest too and making progress and getting out of my own way. And I let go of all the things I cannot come to keep up with this week. Well, Jamila, I think you just helped all of us do that, too. You're so great. Like, I love these wins. I love that you're seeing these obstacles as like opportunities and wins. And you're also in observation mode of all the things around you that are going so well. Thank you. Thank you, thank you, you guys send your wins in, I want to read them here. I want to help you also it's so cool, as I'm probably sure you've heard, some of these wins are a couple months old by the content that come out. So that means when you hear your win again, you get to re-celebrate what you just did, which is so freaking fun. 

Lesley Logan 5:39  

All right, my win. So I've two wins. Last week, the affirmation was like I leave room for spontaneity. I have this fun win. I had been overwhelmed with work load. And to be honest, because I went so long without having help that like I just got really, really behind. And then we had retreats in a row, several retreats in a row that eLevate like, there's just a lot of things going on. So just wasn't really able to, like take time to just relax and rest because I fell behind on things. And I was also working. And so Brad was like, hey, change your clothes, we're gonna go somewhere. And instead of going, Nope, I'm fighting with him to stay and like stay in my overwhelm. I was like, okay, how much more money can I get? And you guys, I left room for spontaneity. And it was so fun, ended up not being what he wanted, he was hoping to take me for a hike and we got all the way to the place and was covered in snow. There was zero way we were gonna hike anywhere. So we pulled the camping chairs out and we sat on a snowed in rode and had a beer while watching the mountain covered in snow. So, you should leave room for spontaneity, it's so fun. Second win, the team for months, has been planning some changes in the Profitable Pilates business. And it's a little scary to do something new in your business because you're like, well, this thing has worked is not, doesn't work the way it used to. But it still works. So like, let's just keep making it work. But the reality is, it's like it's working-ish, right? And so we are starting, we started something new, we did this, Brad led a workshop called Accel. And it's for Pilates teachers and studio owners. And it's our first time running it. And it was so cool to see the team put together new systems, new ways of doing things and test this out. And it was such a success. And I'm so excited because you know, doesn't mean it's gonna be the fifth thing that works. Although I hope it turns into that. We will know, the more we do it a few more times. So if you missed it, don't worry, there's another one. But the truth is, is like, too often, a lot of us will just keep doing what we've been doing because it sort of works. And we know it. And the truth is, is that sometimes you got to do something new to get new things, right? And so anyways, way to go team, I'm so proud of you, I'm so proud of what you and Brad put together. And I'm so excited for all the people who have joined Agency because of that thing that you did. And if you guys are interested in Accel, stay listening to the pod, we'll probably have another one next month. And you can actually DM the team and they'll give you the link so you can get signed up for that. But it's gonna change your business and your business is there to make massive impact. It's not always about making the money, although you will. But if you get to focus on the actual impact you want to make, it makes it really fun to do. So two awesome wins for this week. So grateful for spontaneity and an amazing team that's willing to take risks and try something new, and have fun with an experiment. 

Lesley Logan 5:39  

All right, gotta give you an affirmation because we love those and also because it might help you do something with your weekend. So my body is worthy of being cared and adorned in beautiful garments. Well, go shopping, loves. That's what that one means. My body is worthy of being cared for and adorned in beautiful garments. So go get your movement on. Go have some fun, putting on some beautiful garments, my body is worthy of being adorned and put in beautiful garments. Have an amazing day. Until next time, Be It Till You See It.

Lesley Logan 8:55  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. 

Lesley Logan 9:23  

Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 9:38  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 9:43  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 9:47  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi. 

Lesley Logan 9:54  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 9:58  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

In this reflective episode, Lesley and Brad unpack the wisdom behind Tess Waresmith's approach to financial literacy, focusing on the dual objectives of debt management and investing for your future. Drawing from Tess's experiences and their own insights, the hosts explore how to navigate the financial landscape with confidence. By highlighting the importance of understanding your financial standing and the potential of investments, this discussion offers a clear guide to anyone wanting financial security. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Why it’s never too late to start your investment journey at any age. 
• When you should prioritize debt repayment over investing.
• Why it’s important to learn the basic fundamentals of investing. 
• How journaling about money can transform your financial goals.

Episode References/Links:

• May Accelerator
• Cambodia Feb 2025 Early Bird
• OPC Summer Camp
• Best Pilates Reformer for Home
• Discount Links for Balanced Body’s Equipment and Contrology
• Wealth with Tess
• Free Workshop - 3 Keys to Making Money in the Stock Market

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

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Resources:

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

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Episode Transcript:

Lesley Logan 0:00  

If your loans are under 7% just give yourself permission to just let them be and focus on having some fun investing and watching your money grow versus like watching like this student loan payment every month because that's just exhausting. 

Lesley Logan 0:14  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Lesley Logan 0:56  

Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the enriching convo I have with Tess Waresmith in our last episode. 

Brad Crowell 1:04  

(Inaudible) enriching. 

Lesley Logan 1:05  

Very much so. I thought it was an appropriate word. So great job team. If you haven't yet listened to that one, you're gonna want to, my dears, you really, really are. But you can listen to this one first and then go back and then listen to that one. Brad was saying before we hit record, or maybe you'll hear it already. We are at episode 353. 

Brad Crowell 1:24  

That's amazing.

Lesley Logan 1:25  

That's insane. 

Lesley Logan 1:26  

That is a, I mean, I never imagined. 

Lesley Logan 1:29  

I know it's a lot. Wow. So way to go, team, 353. There are no balloons for this episode, but you know we are celebrating in our hearts. Today is April 11th 2024 and that is Dog Therapy Appreciation Day. So about this day, Dog Therapy Appreciation Day is celebrated on April 11th every year to appreciate the dogs who come for us by being therapy dogs. Therapy dogs go through a rigorous testing program before they become certified with their certification to become eligible to visit hospitals and nursing homes to give comfort to people. Therapy Dogs are usually at first pets who receive training and then become therapy dogs. Being around dogs makes everyone happy. And on this day we thank dogs are making us happier. It's true. They say if you want unconditional love get a dog. Because otherwise if you get a cat you just gotta remain. You never know what the cat you know. Some people's cats are loving, some people's cats are a little diva. Just saying. Just saying.

Brad Crowell 2:26  

My friend's cat knocks his stuff off of his table. It just sits there. Yeah, sits there and just p-p-p-p-poop funk knocks it off the table.

Lesley Logan 2:36  

Ah that's so funny. 

Brad Crowell 2:39  

Yeah, pretty hilarious. 

Lesley Logan 2:41  

So we've upcoming events so we want to share with you. So first of all, we're flying to your Sarasota today there's going to be a fun little private event to celebrate just mapping out you know, the podcast and her her app you can meet us at Pilates on tour at Phoenix, which is from Balanced Body on April 26th to the 28th so you can come see us in person we're gonna have a booth, we're gonna have flashcards. It's a huge event. It's a big, big party because Pilates anytime (inaudible)

Brad Crowell 3:03  

No dogs. I wish we could bring the dogs. 

Lesley Logan 3:05  

We're not bringing the dogs. 

Brad Crowell 3:07  

It's going to be so hot so we're not gonna bring them.

Lesley Logan 3:09  

(Inaudible) It's just that we're doing a booth and we cannot have three dogs at our tiny booth. Yeah. So. So you'll definitely want to check that out. I hope if you're coming already, let us know. And make sure you come up and say hi to us. Let us know what your favorite episode is. We love hearing that. We were just in Texas and people are sharing like quoting the episodes and they're quoting episodes like one and episode five and I was like wow, like yeah, we go back and listen, I was like, you're fucking awesome. Thank you so much. So ladies, hi. So fun to see you in person, you know who you are. In May we'll have the Accelerator for Profitable Pilates. This is the two-hour workshop that Brad leads where you actually get to learn how to accelerate your business, your studio and really, truly get to work on it in the workshop, which is really cool. He's going to teach you his 'accel' formula, which is about acquiring and cultivating and basically making clients for life and it's super, super fun. So you'll want to do that. 

Brad Crowell 4:03  

Not just making class for life, like bringing them in making them class for life, but then setting them up so they invite their friends and family to come to your studio.

Lesley Logan 4:12  

Yeah, so you can go to PRfit.biz/accelerator

Brad Crowell 4:16  

That's PRfit.biz/accelerator. 

Lesley Logan 4:19  

It's also like $47. So it's really it's a no-brainer to say yes. 

Brad Crowell 4:23  

If you're looking to jumpstart your business, come take this. 

Lesley Logan 4:26  

Or you're still stuck. Go take it, right? And also in May. 

Brad Crowell 4:31  

Yeah, this is really exciting news.

Lesley Logan 4:33  

First time sharing this on the pod. 

Brad Crowell 4:34  

We're back. 

Lesley Logan 4:35  

We're back. Okay, so the Cambodia retreat is sold out. 

Brad Crowell 4:39  

Yeah. October 24 it sold out, y'all. I'm so excited. It's gonna be the most incredible trip. And because of it, we thought, well, we better get the next one ready.

Lesley Logan 4:51  

Yeah. So because actually people who are still wanting to come I actually was talking to some people were like, oh, February is even better for me. So that's great. So February 2025 early bird is going to open up in May. Again, waitlist.

Brad Crowell 5:02  

Yeah, it's going to be Feb 23 to 28, 2025. But we're gonna do the the earlybird in May of this year. 

Lesley Logan 5:09  

Yeah, so waitlist. You've got to be on the waitlist. 

Brad Crowell 5:11  

Get on the waitlist.

Lesley Logan 5:11  

If you're not on the waitlist, you don't find about this early bird. 

Brad Crowell 5:13  

That's right. Get on that waitlist.

Lesley Logan 5:14  

You've got to be on the waitlist. And it's a limited time early bird by the way, so. 

Brad Crowell 5:17  

Yeah, it's only going to be two weeks, y'all.

Lesley Logan 5:19  

So you want to go to lesleylogan.co/retreats. My name is spelled L-E-S-L-E-Y.

Brad Crowell 5:24  

And that's retreats, plural, plural. Yeah, lesleylogan.co/retreats.

Lesley Logan 5:30  

And then coming up in June, right around the corner is going to be our summer camp. And it's huge. You guys, we are looking at eight events each day, 16 events for summer camp. Oh my god, this is a huge dream. I'm so, so excited.

Brad Crowell 5:45  

If you can't be on 10 hours of Pilates classes. That's okay. Because the cool thing about summer camp is you'll be able to keep the, the replays. 

Lesley Logan 5:55  

Yeah, you get the replays for life, which is amazing. And so if you can't be there for the first weekend of June live, you can just buy them while they're on early bird. And by the way, Early Bird really gets the worm on this one because our OPC members get the best early bird. And then if you're on the waitlist, you get the next best early bird. And if you're not on the waitlist, you get the next best early bird which is not as good as any other early bird. So you want to go to opc.me/events, plural, events plural. So opc.me/events to get on the waitlist, if you're an OPC member, you don't need to get on the waitlist, just make sure you're watching your inbox and the community for when you're when your window opens up to sign up.

Brad Crowell 6:35  

Just a super sneak peek on that not only we're gonna have a bunch of amazing teachers coming in and guest teachers. But also, this is like a big event for us, y'all. This is a big deal. I anticipate there being a ton of people participating. We took a look at last year how we ran everything and we decided this year, we're going to shift it up, we're actually going to offer day passes. And that is going to be the best possible rate. And you don't want to miss the day passes. It's going to be awesome. So great, great stuff. We're really fired up. And can't wait. So yeah. opc.me/events. So this week, we did have an audience question from YouTube. Sophia asked, 'What kind of reformer length should I have for someone who is six foot tall? 

Lesley Logan 7:18  

Yeah. Yeah. So also, there's another Pilates question I didn't want to bring in the brand name, But she was like, I'm looking at this brand name, and it seems really pricey. And I looked it up and it was only $2,000. And I had to say that's actually really expensive for a good reformer. However, I still wouldn't get it. So I let Sophia know that. But what I will say for all of you, if you are six feet tall, you can still operate on an 80-inch reformer, it's when you get above 6'3, that you're going to want to be more than 86-inch reformer. And why these things matter is just because it's, it's

Brad Crowell 7:52  

It's physics. It's literally like geometry. It's physics.

Lesley Logan 7:55  

Well, it's also like, when you press your legs too straight, you hit the end of the reformer. And if you're too tall, your legs don't get too straight. And it's and I will say just for the record, actually never care if the knees get straightened footwork, I only care that the hips open up the front of the hips open up so you could still be on too short reformer, that wouldn't be fun. So I would say you can, Sophia, you probably still could do the Contrology 80-inch but you might enjoy it in 86-inch for anyone under six feet tall, the 80-inch is going to be so awesome. Like, I'm five nine and gets towards spine a little tricky. I have to start at a harder spot. But oh my God, I love the support of the straps. Because again, physics where the strap hits the reformer and into the springs is a shorter distance than on an 86-inch so that's why I love it.

Brad Crowell 8:40  

And also I know you still work with pro football players on an 80-inch.

Lesley Logan 8:45  

I did, I did. They were 6'3" or shorter. So they were totally fine. 

Brad Crowell 8:49  

If you're working with basketball, people who are 6'10" and seven-foot. 

Lesley Logan 8:52  

I think they're like seven foot now. But also like if you are working with a team of basketball players, then by all means, like go get there's bigger formers for that. But if you are working with one NBA player, and you have an 86-inch, you're gonna be fine. You'll just you can do other exercises that they can't do on the reformer somewhere else.

Brad Crowell 9:10  

You said 86-inch, you meant 80? 

Lesley Logan 9:12  

No, they could do an 86-inch. 

Brad Crowell 9:14  

But if they have only one basketball player? 

Lesley Logan 9:17  

Yeah, I think well, the 80-inch is going to be a little tricky. 

Brad Crowell 9:20  

Yeah, are you saying there's bigger than 86? 

Lesley Logan 9:22  

Yeah, there's an 89. 

Brad Crowell 9:23  

Oh, I didn't know that. 

Lesley Logan 9:24  

There are some people that like 90-somethings don't do that you guys, there's no need. Again.

Brad Crowell 9:28  

Also the leverage, like the amount of you know muscle that's needed to be able to pull that strap. Yeah, is like gonna be really, really challenging, especially as your clients get older. 

Lesley Logan 9:38  

I know shout out to Joanna, an eLevator, she's like I would have paid attention to our physics class if it was taught to me as like it's Pilates. Yeah. And it's true like, like every workshop I'm doing okay, so guys physics, right? So like, this if you do x and you try to do y the window chair is gonna fall over, but I truly like for mostly listening to this, I'm just gonna say 80-inches that's really, really awesome. It's just so, so great. And if you have to get an 86, that's fine as well. But you can check out on YouTube I have a whole video on the reformer for like which one to get for home. It's not one that slides underneath the bed. It's an 80-inch performer spoiler alert. But I go over all the different things you want to look at when it comes to choosing a reformer and why you want to make sure that you're not getting one with bungee cords or, or like one that goes underneath the bed because all these different changes affect how you can do the practice and what you can do. A reformer that's too low to the floor you can't do pulling straps, it's a basic, amazing exercise everybody needs to do. So you can watch that video. 

Brad Crowell 10:37  

It's called Best Pilates Reformer for Home: How to Choose the Best Reformer for you. That's the video name. And that's just right on our YouTube channel.

Lesley Logan 10:44  

Yeah, yeah. So you can watch that, check it out. And then if you have questions about it let me know also, if you want a discount, we got it.

Brad Crowell 10:49  

Or you want me to clarify the YouTube channel, because we have one for the pod, it's on the Online Pilates Classes YouTube channel. 

Lesley Logan 10:55  

Yeah. Do you know what that that URL is? I'll tell you guys, I got it memorized. It's really weird. youtube.com/@onlinepilatesclasses, because they go we're gonna give you a handle, it's like a social media thing. But you can't actually use the handle. You have to do youtube.com/@onlinepilatesclasses. 

Brad Crowell 11:12  

It's because you can at mention people now in comments. They're really trying to get the community element going. 

Lesley Logan 11:16  

Yeah, no one's recovering a million people's edits. Fine. Whatever. Anyway, Sophia, thank you for that question. And also you guys, we have discount links when it comes to purchasing Balanced Body's equipment, whether it's a Balanced Body line or the Contrology line. 

Brad Crowell 11:29  

Yeah and sidenote, did you know, we have a YouTube channel for the pod? 

Lesley Logan 11:34  

We do.

Brad Crowell 11:35  

If you like to watch these to watch this show, you can. We are actually on video. We're staring at each other in a video camera.

Lesley Logan 11:43  

Yeah, and all of our guests are on video. 

Brad Crowell 11:45  

It's pretty cool. 

Lesley Logan 11:46  

So cool. I hope you check it out.

Brad Crowell 11:48  

Yes, just go to the Be It Pod on YouTube. All right, now let's talk about Tess Waresmith. Tess is a financial advisor who turned an 80k loss into a million-dollar net worth by the age of 35, which is incredible. Her mission is to educate women on investing via Wealth with Tess, ensuring financial empowerment, literacy and independence. And I just want to throw in here, great remake on the bio, but she didn't go to college to study finance. In fact, she's an acrobat. And she literally was working on a cruise ship. And you know, that's how she, because she had no expenses literally, they pay for housing and food, so for the time she was on the ship, every penny she made, she was able to put in a bank account. And when she got back, she started investing and didn't really pay attention to it, and it went wrong. And she lost a lot of money. And that really made her angry. And so she started to educate herself. And today she educates others, which is super cool. 

Lesley Logan 12:48  

She's so cool. We had her in the agency family, she did a webinar and we actually were able to put her webinar in our agency on-demand curriculum means anyone who comes into on demand or as a pro member for agency, gets to watch her incredible, incredible webinar, which I'm just so friggin grateful. Because then you could if you want to you can work with her. So here's the deal. I loved we talked about demystifying myths around investing because there's a lot of myths around investing. And one of the things we talked about was like that myth, it's too late to invest or catch up. I know for me, I'm always like, fuck, I should have started when I was 20. And I didn't start till I was 31. And like, you know, I look at it sometimes we just looked at with like these wealth advisors we're talking to and I'm like, how's it only that much? You know, how was it only that much?

Brad Crowell 13:34  

Yeah. It's also been in there for a long time and you were kind of cross-eyed, and like, really? 

Lesley Logan 13:39  

And I also actually, because of Tess, I like I really was like, look at this and tell me what's going on. And they said, oh, it's that they're not being aggressive with it like you want it. And I was like, I literally, Brad and I literally had a call with them a year ago and said, make it, be aggressive. And they still didn't. So thank goodness for Tess and opened my eyes because now we know and we can move it. But anyways, she said age does not matter investing, it's never too late. Even if you've done some mistakes that are irreversible. She's like, if you're starting to take action, you still have time to make a massive difference. And she said, the longer you wait, the harder it is going to be to reach your financial goals. So like, basically going it's too late to invest is not, you got it, you can just start now and like it doesn't have to be too late.

Brad Crowell 14:23  

I feel like we need to even take a step back like this idea of financial goals is this like it's an amorphous not like thing. It doesn't make any sense. It like do people actually, obviously, more is better. Mo better, right? That's the way I've always thought of financial goals. But the more we've been educating ourselves about this, the more I'm realizing there is an actual number out there that you will want to you know, kind of go for over your career of making money. That's your entire life so that when you retire, you have enough money to live the lifestyle you want to live and it's like talking with Tess was really interesting because it allowed not only the podcast interview. 

Lesley Logan 15:04  

She needs a podcast called Talking with Tess. 

Brad Crowell 15:06  

Talking with Tess. 

Lesley Logan 15:07  

I know she's Wealth With Tess, but like Talking with Tess 

Brad Crowell 15:09  

It's pretty good. It's a good alliteration. But the like understanding the foundational elements of like a financial plan, and what does that even mean? What is this amorphous, like goal that you may or may not have yet? Like, and how do you start to go forward toward it? These are all the things that she begins to teach. And, you know, she's teaching I mean, and she, what was cool is, you know, there's a couple of different ways to do it. There's like the, you know, hire someone let them do it, right, for you and you're paying them the 1% thing, there are things you just like, buy it, never look at it ever again. And there's people who try to like actually play the stock market, right? Those are kind of the three different ways that you know, and she, she kind of, she has different programs that educate you through those things. And I thought it was really great, because maybe, depending on who you are, where you are, what your financial position is, and your goals are, you know, it depends on which avenue you may want to go. And then there are different things inside of that. I was poking around her website, if y'all can't tell. It's good. So yeah, I really loved that she said, a lot of people feel like they have to pay off all of their debt, even their mortgage or their student loans before they start investing. So this is myth number two. Myth number one was what Lesley said, it's, oh, it's too late for me, I didn't start when I was 20. So why even bother? No, wrong. Second one is you don't have to pay off all your debt before you begin investing. There is like a, like a generalization that if you're, if you have a loan, and it's less than 7%, you know, the on average, the money that you may invest in things is going to be like, not not in like, like, obviously, when I'm talking to savings account here, but it's going to be greater than 7% on average, over I think this is like over a 10-year period or something like that. Anyway, the point is this, if you have a credit card, it has 27% interest rate, and then you take all your money and you put it in the stock market, you're not going to be doing yourself any favors, you should be paying off the 27% interest rate right now, get that down. But if you have a mortgage or a school loan, and it's like 4%, right, then 

Lesley Logan 17:21  

Let it be, just pay what you're supposed to pay. 

Brad Crowell 17:23  

Yeah, pay what you're supposed to pay, feel free to add a little bit on top, that's fine. But like, you don't need to be dumping money onto that 4% loan, you'd be better off serving yourself by taking that money and investing it in a way that will bring you seven or 8% greater, you know, or whatever. And so, so the point is, if you have high-interest debt, then you do need, you want to get rid of that right away. That's the first primary and that could, right away could take a year or two. 

Lesley Logan 17:49  

It could take up and also by the way, because I used to have a lot of credit cards and student loan debt and lived in California in LA with lots of things. I literally just took, I did the minimums on everything and paid off the highest interest rate bill I had, then I took that money and went to the next highest interest rate bill. And then I, it's like all the other ones I was just paying like like barely a little over minimum, because it's like, they're all more, they're all lower than this. And I have to get this one down. And I was able to take that money unto this one and that one, and I got out of my credit card debt faster than I actually thought because I was being very intentional about it it's kind of interesting how like, when you focus on it like, what you're able to do, and I paid my student loans off months earlier than I thought not even because I paid extra, I just actually had it set up, where I always paid the same amount no matter what the interest was, because I had this like interest rate, and it went down while I had them. But I kept paying the same amount. And so I had a higher payment going to the principal. So it goes it does go away. We just have to also not look at it like oh my god, I'm financially illiterate. I'm a stupid person for these things. No, like, you know what, guys? I wouldn't I want to live in a world where it doesn't cost $80,000 to go to a regular college, I would love to see that I would love to see a world where you don't have to go to college to be a fucking secretary. Like you don't need to. But we don't live in that world right now. So you just have to go I made these amazing choices. I probably met some incredible people. And I'm gonna make this payment, put it on auto pay and do some things. But also if the interest is under seven, which most student loans is and if the IRS is not, let's figure that out. But 

Brad Crowell 19:26  

Yeah, just to clarify that statement. I want to put the descriptor word in that sentence a lot differently. You don't have to go to fucking college to be a secretary. 

Lesley Logan 19:36  

No, you don't. You don't. 

Brad Crowell 19:39  

The point is like you can make a living being a secretary you can make a living. You don't need to go to college to make a living. You can but you don't necessarily need to. 

Lesley Logan 19:49  

Yeah, I say that because like, I definitely I now use my degree but like I use college as a way to get out of like my hometown and I'm grateful because I wouldn't be on this journey. And I wouldn't know the people I have if I hadn't done it. But also, also, I couldn't have done what I did in retail, which taught me what I needed to do to do business with Pilates. Anyways, so would I've been in business coach, maybe not, but that doesn't, that doesn't really matter. So I think it's just really important. Just to go back to, if you're, if your loans are under 7%. Just give yourself permission to just let them be. And focus on having some fun investing and watching your money grow versus like watching like this student loan payment every month, because that's just exhausting. 

Brad Crowell 20:34  

So finally, let's talk about those Be It Action Items. Say it with me, y'all. What bold, executable, intrinsic or targeted action items can we take away from your convo with Tess Waresmith?

Lesley Logan 20:45  

I wonder if anyone does it? Anyone says it with you.

Brad Crowell 20:47  

If any of you say that with me every single week, I want to know, I want to know you needed the (inaudible)

Lesley Logan 20:53  

I know Mindy says the intro like she would if for SEO. She's got it memorized. (inaudible)

Brad Crowell 21:02  

That is amazing. Okay, cool. So as I was already alluding to, at the beginning of this pod, Tess actually educates people on the subjects and she's got some really approachable courses. It's like a one-month course where she works in small groups with people who are probably, you know, all in the same boat, she said, it's often very revealing, you know, learning the foundational understanding of investing of money about how it all works. And she said, it's very, very possible for you to learn this yourself. It's, it sounds intimidating, but that's only because we don't know what we don't know. Right? But when you begin to see when she you know, you lift the lid on it. She said it's not rocket science here. A lot of the investing that you know, that is happening, we probably could be managing it ourselves, instead of having an organization manage it for us, because they're taking fees that literally we don't need to do, we don't need them to take. Because if you're just setting it and forgetting it, there's really an opportunity for you to manage it yourself. So she said find out where you stand in the ecosystem of learning investment, like, are you trying to be complicated, then maybe you need a team to work with you. But if it's just a set it and forget it, you can make a smart decision. So as long as you know the options, and then you can choose how much money can you invest and watch how it grows. You can learn together, you know, with your partner with your family to be able to make intelligent financial decisions. Well, she said something I really light her fire is investing and teaching kids, right? So she said there's a there's a plan called a 529 plan, which that doesn't mean anything to me other than it's a number, where you can, as a parent, begin to put money into an account for your kids college fund. And if they choose not to go to college, down the road, it can roll into some other kind of a retirement plan.

Lesley Logan 22:58  

I know is that, that to me was so cool, that if they don't go to college, it can go into a retirement plan. So it doesn't have to be forced. I love it. I love their option.

Brad Crowell 23:07  

That's pretty rad. It's pretty, pretty rad. But how would you ever even know about this stuff? Right? So you gotta you gotta learn. So what about you?

Lesley Logan 23:16  

She said, so my biggest takeaway that I want to talk about is journaling on your relationship with money. And I, we and I, we both have done some stuff on this show. So we, of course, I love this because we've been, it was really revealing for us when we did it. So she said ask for, this is for my people who are like, what do I journal? Write this down. Okay she said ask yourself questions like, how do I feel when I make a money transaction? So, when you receive money or when you spend money how does it make you feel? Do I feel like there's an opportunity for me to make more money or not? Do I think I'm capable of learning how to invest? And she said if the answer is no, you need to DM her because she'll talk to you. She'll talk to you, and she's going to absolutely help you because she believes you are more than capable to do it.

Brad Crowell 24:01  

Yep. She said there was another thing before we wrap it up. She mentioned she often hears that people say they are or they are not, quote-unquote good with money. Oh, I'm not good with money anyway, so whatever, you know, like I just am doing my thing. And she said that this is like the honestly, from a, be it perspective, Be It Pod perspective, this is like the definition of negative self-talk, even though we don't even realize it, we are counting ourselves out from ever even learning the possibility or understanding that we could be good with money. Right? And we just assume that we don't have the quote-unquote golden touch, you know, that like maybe a (inaudible) investment banker has or whatever stock market person has, like they're good with money. You know, I'm not good with money. No, that's a story we're telling ourselves. Right? And that doesn't have to be the case. And it's also not that complex to learn how you can be good with money. And that's why we love to have this conversation with Tess.

Lesley Logan 25:04  

Yeah, she's great. I like want to spend more time with her. So thank you, Tess for helping us become really amazing and hyped up about money and investing. I really, I cannot wait for everyone to tell me how they're gonna use these tips in your life. And by the way, share this with a friend who like says they're not good with money or says that they wish that they understood the money matters in their household more like this is a really, Tess can really help so many women in your life. So. 

Brad Crowell 25:31  

Yeah, we'll put her link in the show notes. 

Lesley Logan 25:32  

Yeah, so do that right now. And until next time, I'm Lesley Logan. 

Brad Crowell 25:36  

And I'm Brad Crowell. 

Lesley Logan 25:37  

Thank you so very, very much for being here. 353 episodes if you haven't listened to that, man, you should go listen, I'm just saying, some people listen twice, just no pressure. Let us know what your favorite one is so far, and Be It Till You See It. 

Brad Crowell 25:51  

Bye for now. 

Lesley Logan 25:53  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. 

Lesley Logan 26:21  

Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.

Brad Crowell 26:36  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.

Lesley Logan 26:41  

It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell 26:45  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan 26:52  

Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell 26:56  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.