Be It Till You See It

Lesley Logan and Brad Crowell present a roadmap for success, sharing powerful insights from the conversation with Jake Kelfer. Discover the ACE Method's secrets (Action, Connection, Enjoyment), how to build meaningful relationships, and why achieving greatness depends on enjoying the process.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected] .

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Discover the hosts' top books, podcasts, and body positivity insights
• Explore the Lifestyle Enjoyment Matrix for better activity prioritization
• Uncover the power of 1% daily improvement through focused effort
• Master the A.C.E Method for greatness: Action, Connections, and Enjoyment
• Embrace the process and supportive networks for success and fulfillment

Episode References/Links:

• Jake Kelfer's Free Book Giveaway: DM Jake on IG
• Autism Supermom Day - part of Autism Awareness Month
• Live-to-the-Public Profitable Pilates Workshop

Trips:

• MAY: Seoul, POT, flashcards!!
• JULY: If you live in the UK and want the heads up on our upcoming TOUR there, get on the waitlist at OPC.ME/UK
• AUGUST: US Summer West Coast Tour, get on the waitlist at OPC.ME/TOUR
• SEPTEMBER: Poland stay tuned for a waitlist or where to sign up LesleyLogan.co/poland
• OCTOBER: Still time to join us in Cambodia lesleylogan.co/retreat
• NOVEMBER: I’ll be coming to Miami POT with the famed ERIKA QUEST.

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

Be It Till You See It Podcast Survey

Be in the know with all the workshops at OPC

Be a part of Lesley’s Pilates Mentorship

Waitlist for the flashcards deck

Use this link to get your Toe Sox!

Resources

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Social Media

• Instagram
• Facebook
• LinkedIn

Episode Transcript:

Brad Crowell: [00:00:00] Here's how to do it. You need to focus your efforts. Um, you need to go all in on one thing. Um, shut down all of the distractions. Um, and then his motto is, get 1% better every day. And there's so many 

things 

Brad Crowell: we can talk about here, but, um, this is something that is particularly challenging for me, uh, because I love to be involved in a thousand different things.

But what he was talking about was. When he realized that helping others get their books created, written, published, and grow their, you know, get that out there, uh, was the thing that he really enjoyed and got the most out of. Then he actually shut down all of his other revenue streams, which is like, oh wow.

That's crazy. Um, that's, that's daring.

Lesley Logan: Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained [00:01:00] thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt, my friends, action brings clarity and it's the antidote to fear.

Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

Welcome back to the Be It Till You See It interview recap, where my co-host in life Brad and I are going to dig into the literary convo I had with Jake Kelfer in our last episode.

If you haven't yet listened to that interview, feel free to pause this now. Go back and listen to that one, and then come back and join us. I'm just gonna say, first time ever that I've said this intro without bucking it up, so we're all gonna give me a round of applause. Anyways. Okay, so guys, today is Autism Supermom Day.

Um, [00:02:00] so if you have a friend in your life who is a mom whose child is autistic, please give them a hug. Tell them they're a supermom. Tell 'em tthey're doing amazing things. Um, it's, it's, 

Brad Crowell: it's 

It's actually part of the Autism Awareness Month. Yep. Um, and this day was created to celebrate the strength, courage, and determination of mothers of autistic children.

Um, if that is you, um, you are amazing. Yeah. 

Lesley Logan: We've had, uh, we have a, an episode coming up with a guest who is a mom of an autistic child. And, um, again, if we are screwing up how we're saying that, please feel free to correct us. Just don't yell at us, just say, this is how you say it. But, uh, I hope I'm getting it right, um, because I do know that there is so much, um, awareness that nese brought around neuro divergent children and, and that whole thing.

And so. Please be there for those who have a kid on the, um, who is never neuro divergent because it's hard, it's hard to be a parent in general. It's even harder when your child has a different way of learning and a different way of sharing those things. And people look at you like they should be normal.

Uh, so we should just get rid of the word of [00:03:00] normal anyways. Yeah. Um, that, that's, that's the today's holiday. Uh, this week, earlier this week, we hosted our first live to the public profitable Pilates workshop. You guys, we. Um, it's been, uh, many, many moons since we did anything like that. And really, if anything, this kind Yeah, 

Brad Crowell: probably like 48 moons.

Yeah. 

Lesley Logan: How many years is that? Four. Yeah. Five. Yeah. So, um, and uh, so this one was on, um, how to raise your rates and you will be able to, um, basically we did it because we're filming an older course and I wanted to make sure that as many people as possible could have access to this teaching, this learning, because it's so important that y'all know how to do this without cringing and freaking out, so at any rate, um, it will be a course that it'll be available for you to get on profit-wise dot com at some point soon. And next month, uh, is Pilates day on May 6th, and you should save this date because I'm actually going to teach on Instagram.

Live a [00:04:00] class, which is something I haven't done in what, 48 moons. Um, I'm teaching a, um, a workout on Instagram with, uh, TAVI Noir, Toesox and Vooray. So, uh, save the date. It will be in the morning Pacific time. Um, all those dates will be on my Instagram, so make sure you're following me. And you can also win some badass stuff.

So I'm just saying. Um, and then here we go. Uh, this is, the countdown is on you guys. Yeah. We are less than a month away from being in Seoul. Uh, which by the way, I didn't tell you this, but when I was in. Um, when I was getting my hair done, a girl from Korea was like, it's all if they call it"Seoul." So it's like, so yeah, we're just saying it wrong.

So I, I sound like a white girl when I say it, but we're wearing soul. Uh, but I think it's so, um, Pilates on tour. Nailed it there. Nailed, nailed it. Great job. I'm gonna learn, I think it's, Anyways, I'm, I'm bucking it up. However, Duolingo has a Korean, uh, lesson, so I feel like maybe I should [00:05:00] dumb download for, for Korean, just so I can get my directions around.

I really like it. Um, anyways, we'll have flashcards there. We'll be with the POT there, which is was almost sold out the last time I checked. Um, And then I will also be teaching a couple different workshops, uh, in Seoul, uh, uh, before we head home. Uh, so if you have, um, any questions about either place where you can take workshops with me, please set us up.

Okay. July, um, we are coming to the uk. We have very, very few spots available for the Mullet Tour. The business in the front, the Pilates in the back. Oh yeah. Um, so those on the wait list were getting, um, first tips. They're also getting the early bird price, and then we'll open that to the public. Yeah. Um, 

Brad Crowell: and that's coming to O P C.

Dot me slash uk and take it on the wait list. Yeah. 

Lesley Logan: And if it is after April when you hear this, you can still go there. Yeah. Uh, the early bird will have passed, but you can still go there and get the information. Uh, September we'll be in Poland. Um, you actually can, um, start snagging your spots right now.

So if you get on the wait [00:06:00] list there, I'll send you to the place where you can go. lesleylogan.co/poland. Um, we'll make sure you get information and you can take privates with me what, uh, during this conference and they'll be flashcards as well. Yeah, so if you're in Europe and you're tired of the shipping, two awesome options to save a talent shipping and hang out in real life, which is way more fun 

Brad Crowell: going back one month.

Going, going forward one month, going back one month to August. 

Lesley Logan: Oh, and before we go to Poland, Brad, myself, and our dogs are going to do a West Coast tour. Um, so you want to get on the wait list for this opc.me/tour. Um, you guys, we are super, super excited about this. We're working with people to pick locations, states, um, make this a big, badass circle, uh, just sort truly a summer party of Pilates. 

Brad Crowell: And it's looking like we're gonna go south to from Vegas, south to San Diego, and then up the coast, um, all the way up to Seattle. Yeah. So if you're anywhere in that route and, you know, within a couple hour drive and you wanna come hang, uh, we'll be [00:07:00] posting all the dates mm-hmm.

And specifics, um, as we get closer. But to make sure you get that information, just go to opc.me/tour. 

Lesley Logan: Yep. And then. Jumping ahead. Um, after Poland, we go to Cambodia, we will come home in between, but ...(Brad: that'll be in October). Yeah. And there's still a few spots left. Um, although it's filling up really fast and just gonna be, this gonna be an amazing, amazing time.

...(Brad: I'm so fired up). Oh my gosh. We already know who's coming with, who's signed up, and like we've got Australians, we've got some people from the States. We got a, uh, is Ainley Ainleys from the UK or is she from Yeah, so we are like, We're going global. We're gonna all meet in one amazing jungle. So, 

Brad Crowell: so yeah.

More info on that. lesleylogan.co/retreat. L e s l e y. Logan, 

Lesley Logan: if you're a type eight person trying to remember all these links, you're just gonna the show notes and just, yeah, just on the 

Brad Crowell: show notes. 

They'll be on the show notes 

Lesley Logan: Uh, and finally, uh, November. Um, I'm coming to Miami for POT and um, I'll be with our amazing friend Erica Quest.

And we're also doing a [00:08:00] fun little workshop around there, so if you want more information on that, just hit me up and then yeah, just stay tuned. Stay tuned. We'll get you more links. We're clearly good at that. Okay, we're almost to talking to Jake Kelfer. Sorry guys. I got excited about like all the European vacations.

Um, but before we get into Jake's interview, uh, recap, do we have a question to respond to Mr. Brad? 

Brad Crowell: We sure do. Uh, the question is, what are your favorite books right now, or favorite podcast beside your own? ...(Lesley: Do you wanna go first?) Oh yeah. First? Sure. Okay. Yeah. Um, uh, so I love to read, uh, non-fiction, or sorry, fiction books.

Um, I don't really read non-fiction 

Lesley Logan: very often. I'm gonna out him every quarter. He goes to this gentleman's hang and they all talk about the books that they bring and everyone brings like some sort of non-fiction political book that's like life-changing, award-winning. And they had these deep discussions and Brad is like, 

Brad Crowell: and I was like, I read, I reread [00:09:00] Harry Potter for the 75th time.

Um, I'm a big, massive fan of an author named Michael J. Sullivan. He is prolific, he's written like 20 plus books. Um, and I've listened to 'em all multiple times. Um, it is one of my favorite go-tos. It's one I am winding down at the end of the day and I want to listen to some ear candy. Um, and not stress about anything or think about anything else that can get lost in the stories, um, that he writes.

There're amazing. So, um, anything he's written is really, really fantastic. Michael J. Sullivan, so he's one of my favorite authors, um, and podcasts. Um, I'm. A big fan of Smartless. Uh, I love, uh, uh, just kind of goofing off with those guys is what it feels like. Um, but I know that leads directly into one of your new pods.

Lesley Logan: Okay, so we are listeners, smartless, and I do love Smartless, but I go back and forth because sometimes I'm like too stressed out for them. I'm like, dude, they not understand the world right now. I don't, [00:10:00] so sometimes I'm like, I just want someone to tell me that I'm not crazy. Uh, but we were listening to 'em the other night and they actually interviewed Jameela Jamil, and she's a comedian who has a new podcast called Bad Dates.

You guys, I'm so pissed that there was only three episodes. Do they not know how to drop a podcast? You have to have 12. You have three on day one, and then you do every other. And then after two weeks you start going into your regular cadence. And I'm just gonna say that's my feedback for Jameela Jamil's podcast called Bad Dates because it is awesome.

It doesn't matter what, 

Brad Crowell: despite that, they still hit the top lessons. 

Lesley Logan: Yeah, they're in, yeah. Yeah. They're in in New and noteworthy with not Paint Lane the game. So good for them. Uh, also Smartless, which is the number one podcast in the world, like, told them, everybody listened. But um, so you guys, what I love about it, It is, there's nothing about it that makes you think of work or politics or the world. You are just listening to comedians mostly, and writers and really just good [00:11:00] storytellers who are gonna be fairly famous or you might recognize their faces, talk about bad dates they've been on, and it's not that the person on the date is the bad one. They could be the bad one. Yeah. And I'm... 

Brad Crowell: Unfortunate incidences. I mean, it's, oh my gosh, 

Lesley Logan: hilarious. It's hilarious. I cried laughing. I've listened to every episode two times because I couldn't wait for Brad. So I did like little pot adultery and then I made him listen.

I made him sit and listen with me watching him because it was so funny. So that's my fair pod. Besides my own right now and book, give the book. So, of course, um, I've been talking about creating super fans. We have the author of that coming out really soon. And then, um, Jake's, uh, I've got his book, Big Idea to Bestseller, so I'm loving that.

Um, and then I'm gonna pull a book out from like mini moons ago. 48. 

Brad Crowell: We're on this moons thing today. We are, 

Lesley Logan: we're all, um, uh, at the time we're recording this, just the full Moon [00:12:00] into it was epic. So it was epic. Oh my gosh. You guys it's stunning. Anyways, back to one of my best favorite books that everyone should read is called The Body Is Not an Apology: The Power of Radical Self-Love by Sonya Renee Taylor. And. You guys, it's just a beautiful book. You can listen to it on Audible, you can read the book, you can check it at a later library. Uh, a must listen to, uh, in today's day in a world where we should all stop being so perfect about our bodies and love the ones we have, so, okay, those are my books.

...(Brad: Love the one you with. Love the one you with. Love the one you with.) Do you know the rest of the lyrics? ...(Brad: No). 

Brad Crowell: Yeah, I think they repeated like 50 times. I'll find out.

Okay, now let's talk about Jake Kelfer, inspired by Kobe Bryant and beginning his career with a Los Angeles Lakers, Jake [00:13:00] Kelfer is a lifestyle entrepreneur and bestselling author dedicated to helping others write books to leave a lasting impact. He's the creator. Big idea to bestseller program and the life enjoyment matrix, which we're gonna talk about today cuz it's so cool.

Which helps individuals grow a business and live the life that they love. Yeah. 

Lesley Logan: So this is so fun. We actually did this interview on the road, uh, we did it from our hotel room. Yeah. 

Brad Crowell: In Monterey. Monterey. 

Lesley Logan: Yeah. And also we, um, got this guest because of UK Claire. Who, um, obviously we're gonna go see when we're doing our mullet tour, but she had her an amazing episode on the pelvic floor, so she's been working with Jake.

Um, she's gonna get her book out, so she's, it's amazing. I actually know that her first draft is like, ready to go, so ...(Brad: I did not know that). Oh yeah. Hello. This is how, this, how all happened. Although it could have happened because. Jake knows all of our other friends. I know as 

Brad Crowell: soon as you started talking, it was like, oh yeah, 

Lesley Logan: course we, we, we know all these people.

I guess we should have been friends already, but thanks [00:14:00] Claire. Um, so, okay, let's talk about the life enjoyment matrix. Um, so this does take, you have to like sit down and do this, and I think this is where people get a little like, oh, I just wanna know and they wanna skip this over, but when you do this, it's gonna be great.

So first, decide the type of life you want to live, and then that's your life enjoyment. Yeah. And then ask, how am I making decisions that lead to greater enjoyment of my life? So like, maybe you go through your day and is, is this morning habit that I have, is this routine? Is this actually creating the life I wanna live?

Is this actually helping me? Like, go through it and then ask yourself how you're making these decisions. Are they happening to you? Are you just like, let, are you just like a people pleaser, just doing things like ask yourself that. Then this is cool. So let the, he uses numbers to take up the emotion. Uh, sorry guys.

My dog moved and it shocked my ears. I just need to take a moment. 

Brad Crowell: You, [00:15:00] um, you might wanna go watch that on YouTube. Yeah. ...(Lesley: I like jumped outta my booster). Shoot. She jumped out of her booster. Yeah. 

Lesley Logan: Okay. So, Let the numbers take the emotion out of it and go for what is going to bring you the most joy. So like this is actually really great because I think sometimes we get a little emotional when it comes to our goals or it comes to certain things and he uses numbers to kind of put things on a scale so it's less personal, it's less like there's something wrong with you.

And he talked about like how when he eats dairy pizza, it's like nine outta 10 on life enjoyment. Like it feels, it tastes so good. He gets stuck at home feeling nauseous, which makes his life a one. And the average is like a five. I would call that average maybe a four. But, but at any rate, um, so. That is like one way to like look at something or he can make a decision like, okay, if I eat a dairy free pizza, it's a seven.

It's not the most exciting thing, but then I can keep hanging with my friends, which is a 10. Now I'm averaging [00:16:00] 8.5. So you're making decisions based on the enjoyment you want to have in life versus this tastes super good in the moment and then I'm paying for it later. Um, I've done that. 

Brad Crowell: Yeah. Well, I mean, I think it's, uh, I think we've all done that.

I think the most obvious one is like, should we have that extra glass of wine. Right. And you're like, oh, I'm, I'm feeling high right now. This is great. I want to maintain, I'm just gonna keep on going cuz I'm at a 10. This is so good. And then the next morning you are at a negative 10 because you're like, oh, I can't even think, move cloud brain not functioning.

Yeah. So, you know, I mean, if it's a, if that's a one. 10 and five, you know, you'd be back at a five. Yeah. On an average 

Lesley Logan: there. So like, not great. So I think what this will go, kind of this matrix will help you do is like, as you're planning things, before you even say yes to something, just go, yep. Let me get back to you.

And then ask yourself on a scale of one to 10, where's the enjoyment of hanging out with these people? Yeah. And if you're like, well, or whatever 

Brad Crowell: it is that you wanna do, like maybe it's, um, you know, staying up late to watch another episode of your favorite show [00:17:00] mm-hmm. And then you don't get enough sleep.

So how do you feel the next day you can weigh those two things against each. 

Lesley Logan: By the way, if it has to do with the, um, white lotus, you will never regret the sleep that you let go of because then the next day you don't have to worry about spoilers. So this is, I, I, however other things we do, do this unconsciously and I think it's gonna be a lot of fun to us to like, Put numbers to a lot more things because I have definitely been like, oh, do I wanna do that?

Do I wanna watch one more episode of this thing? Or do I wanna walk the dogs? Or if I watch one another's a thing, then I can't walk the dogs. Which one is gonna win right now in the enjoyment field? Sure. And you get to decide it can change day to day. So I thought it was 

Brad Crowell: cool. But also I think it's funny because, you know, we, I think that there's like a short term versus a long term that he could overlay into this concept too, where, you know, in the short term it's a 10, but in the long term it's a one or a five, you know? Mm-hmm. In the, in the short term, it's a, um, uh, you know, he's feeling like he's sacrificing. Uh, by eating that dairy free pizza. But in the [00:18:00] long term it's even more beneficial because it's benefiting us' life.

So, you know, the short term versus the long term, uh, enjoyment. I 

Lesley Logan: gotta be really honest. I just got my blood results back. Um, and I can tell you right now my short-term decisions of some things that I don't do are having some crazy amazing long-term decisions on my blood work. It's pretty awesome. Nice. I do like add one thing to my life after this blood test.

So, um, well actually a few things, but nothing outta my, like the, the one thing that's in my control, the hormones were not, so that's different, but like of the eating things, of the choices on the enjoyment scale. So, um, which means I get to have more avocados because they are on the antioxidant list and I was like, oh, I was gonna say no to more guacamole.

Brad Crowell: I love that. Well, so for me, I, he kind of said something in like a offhand comment and he kind of rushed through, but I just thought it was so visually poignant that I wanted to call attention to [00:19:00] it. He was talking about his personal story and he just kind of said, yeah, you know, well, I wanted to get through that, that ceiling and make it a floor.

And I thought, I've never actually thought about that before. That's so funny. We talk about the ceiling, the glass ceiling, breaking through the barrier, all this stuff. And he said he wanted, not only did he wanna break through it, but he wanted to make it his floor. And I was like, wow, okay. And he said, here's how to do it.

You need to focus your efforts. Um, you need to go all in on one thing. Um, shut down all of the distractions. Um, and then his motto is, get 1% better every day. And there's so many things we can talk about here, but, um, this is something that is particularly challenging for me, uh, because I love to be involved in a thousand different things, but what he was talking about was, when he realized that helping others get their books created, written, published, and grow their, you know, get that out there, uh, was the thing that he [00:20:00] really enjoyed and got the most out of.

Then he actually shut down all of his other revenue streams, which is like, oh wow, that's crazy. Um, that's, that's daring. And he said, he, he said, you know what? Let's just give it a try and see what happens. And over the next year when he was able to focus his efforts. Uh, they had a record breaking year. Yeah. And, uh, you know, that's the going all in on one thing.

And, uh, so shutting down all other distractions, even revenue streams, that can be really challenging. But for a lot of people, I, I know this is hard for me because there's so much fear in that. Like, when I, I remember when I was working my full-time job and I was doing web development like, you know, at lunch and, and after in the evening, like after I got home, um, It felt like how am I ever gonna replace my full-time income with my part-time gig that I'm, you know, my business that I'm doing.

And um, uh, there was a lot [00:21:00] of fear of letting go of that distraction cuz that was what it was turning into was my job was turning into, like, I wasn't enjoying it. That's for darn shore. And it was not, you know, like I couldn't be doing client calls because I was at the office doing my job. And um, you know, but letting go of that job really was a challenge cuz the golden handcuffs feeling and you know, just the simple fear of what if it doesn't work, you know, but, uh, ...(Lesly: just that little thing, fear). You know, minor deeds. But once I, you know, once I did, I, I didn't end up making this a career, but, you know, we made way more money when I had the time to focus on talking to our clients, getting new clients.

Pitching new clients, building new websites, um, than we did when I was just working at, you know, once or one or two, three 

Lesley Logan: hours a day. Yeah. And then when you got rid of all that stuff and just went on, on our thing that we now do together, we make more. Yeah. I mean, there's less distractions 

Brad Crowell: actually.

That's like a really, um, compelling story because, uh, with when, when I [00:22:00] was doing, uh, the websites, importing all those products and selling on Amazon and doing like filming events and stuff, like I was making enough money to live and eat and pay the bills and whatnot, but, Uh, when, when I got rid of all that and focused, you know, my efforts with you on our company, then it paid for both of our lives.

Yeah. You know, where I was struggling to make ends meet when I was doing all that other stuff, so. You know, it's, this is like, uh, I just thought it was really cool to call attention to this again. Mm-hmm. Um, you know, if you're doing like a dog walking business and trying to teach Pilates or something, what if you focused or what if you're doing, you know, I don't know, babysitting or something, whatever it is.

If you're distracted in that way, um, trying to, you know, um, what if you let go of something and focused on the main thing? 

Lesley Logan: Yeah. We have an agency member who put, um, put, took a leave of absence at her. It was [00:23:00] a part-time gig, but like, it was more than 20 hours a week of employed because she'd have to drive almost two hours each way.

Yeah. Plus full day. And so then, while that doesn't sound like a lot, she still had like her farm and she still had, you know, her business. And so you start to go, well, where's the time to promote the business that you wanna be having, that you wanna be teaching? And so, It took 90 days to go full on on her pilates business and she's able to go to networking things.

And also to be honest, she couldn't have gotten gotten to a real job anyways cuz of all the snow that was there. But it's just like snow. The snow that was there. Snow, snow, they had tons of snow. That but any, the point is, is like it is so scary, but you don't have to like, You don't have to like rip the net away.

You can actually do a leave of absence and try things out. Or you can, you know, you can give yourself like, okay, I'm gonna do it for this long and I'm gonna see what happens. And, um, if that's an acting career in LA I'm gonna tell you right now, six months is not long enough. Just, just so you know, just giving you that.

But [00:24:00] if it's something else, you probably can start to see possibility in six months, uh, of just dedicating yourself to one 

Brad Crowell: thing. Yeah. And, and another like side note to all that, his motto is, get 1% better every day. And I thought, wow, that is really, uh, like that, that doesn't seem too intimidating. 

Lesley Logan: It makes me think of Allen Stein Jr's thing too, which is like at the end of each day he asks himself, if he's closer to the person he wants to be, right?

Which is like closer, can be 1% is closer. 

Brad Crowell: Totally. And, uh, you know, like adopting that, it, it allows the perfectionism, uh, you know, to kind of be sidelined because you don't have to, um, you know, it doesn't have to be a hundred percent better. It can be 1% better. Mm-hmm. You know? Mm-hmm. And, and if, especially if you are, you know, going back to this, uh, lifestyle enjoyment matrix are, uh, if you are, you know, making one micro decision each day, that helps.

[00:25:00] Bump those, uh, averages up. Uh, you know, that's, that's gonna be, over time it compounds, it's gonna be amazing. Just like you were talking about with the long term in your life. So how can you turn your ceiling into a floor? Yeah, 

Lesley Logan: it's like a snow globe.

Brad Crowell: Okay, so finally let's talk about those, Be It action items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Jake Kelfer? 

Lesley Logan: Okay, here we go. If you want to achieve greatness, you must enjoy the pursuit in the process. (...) Space for that, because I feel like a lot of people complain about the process, are frustrated with the process.

Even I'll sometimes go, I'm so tired of this being so hard, but you have to enjoy it. The process, at least some of the process, part of the process, the pursuit of it. Um, so here's how he suggests to do it. It's [00:26:00] called the ACE method. Um, so easy to remember. A is action. Take positive and intentional action in the direction of your dream.

Yes. So, hello. Being kind to yourself and having positive thoughts around those actions and taking that action is gonna distill the fear, right? Um, connection is C, build meaningful and intimate connections to find the right people to support you. This is huge. Like every, the reason Jake is here is because of connections.

Yeah. He could have been here sooner with other connections, but he was here when he is here because of, of a different connection, right? Like one. Jake and I probably would never have thought would've been one. Um, but such a huge thing. And so all the different things that we often happen, this house we live in is all from different connections.

And so oftentimes we like shy away from making those, or we think, who am I? But you have no idea who you, who you are to offer people things. And it's actually a lot of fun to connect to other people, to different things. Um, and then what you should then do is typically, how [00:27:00] can I help you? And then you can ask for the connection you need, um, enjoyment.

Um, That's e, e for enjoyment. Um, can you imagine if I was like, like say, you know, when you like say a letter E for N for Nancy, it's like E for enjoyment. E Um, how do you spell your name? Lesley. L, E for enjoyment, S, Okay. Um, you must enjoy yourself in order to achieve the life you're destined 

Brad Crowell: for. Yeah, I think I, I think that was probably the most common thread through this whole thing is his, you know, the life enjoyment matrix.

He talks about including enjoyment in the Be It action item, like how do you achieve greatness? Um, uh, you know, and, and just consistent throughout the whole thing was the pro the idea that you can, you should, you must enjoy what you're doing in order to achieve the life of greatness that you want.

Lesley Logan: Yeah. And like, you're not gonna shame yourself to being at the top. And [00:28:00] if you somehow do, like we've heard athletes who get all the way to the top. And they hated the whole way there. You don't end up staying at the top going, this is a party, right? You kind of have that like, like expectation hangover. So, so it's, the more you can really enjoy yourself, the easier everything is to, to put one step in front of the other, to show up and do the scary thing.

To have the life you wanna live, to have people in your life that you wanna be around. Because people wanna be around persons having a good time. Um, you guys, you sure do. Jake is, he's like a book papa, like you guys, he's, he is gonna help you take your big idea and make it a book. And if you're like, I've never thought I was gonna be a writer, um, go listen to Roxy's episode.

Um, I love it when you call 

Brad Crowell: me book pop. 

Lesley Logan: Put your hands in the air.

Oh my God. That's the best. Um, okay, so anyways, uh, if you are wondering if you [00:29:00] have an idea that's worth writing about, talk to Jake. His team is gonna take care of you and really help you understand how you can go from saying, I'm not a writer to having a book. People are reading books, guys. Yeah. And, um, totally.

And, and, and, and more people should be writing books worth reading. And that includes if you'll listen to this, that's you. 

Brad Crowell: So Yeah. And if you, if you, uh, do take, uh, start a convo with him, uh, let him know that you heard him on the pod 

Lesley Logan: Yeah. And what your takeaway was. Yeah. Because people need to hear that their words made a difference.

Yeah. So, um, it makes them feel awesome and seen, and don't we all wanna feel that way? I'm Lesley Logan. ...(Brad: And I'm Brad Crowell). Thank you so much for joining us today. How are you gonna use these tips in your life? We wanna know Tag the Be It pod, tag Jake Kelfer. Oh yeah. And you know, oh, 

Brad Crowell: and PS he is gonna, he offered to give a free copy of his book to you.

Oh. If you DM him on. Just DM him on ig. Tell him that you heard about the pod and say you'd love a free copy of the book and he'll send you it. 

Lesley Logan: Oh, [00:30:00] well we should have said that at 

Brad Crowell: the top. I know. I just remembered right now and I forgot to put it in the show notes. Okay, so in the notes, we're gonna, 

Lesley Logan: we're gonna also say this, you're gonna hear this at the end, and we're gonna play, we're gonna, we're gonna record again.

For the beginning because this is too good. So DM him if you want his book. Who doesn't want a free book? We all need to read things. And if you liked my list of books, his was one of 'em. So there you go. Oh yeah. Um, all right. Loves, well, we'll see you tomorrow cuz now we have Friday episodes. 

Brad Crowell: That's right.

FYF coming your way tomorrow. 

Lesley Logan: Yeah. And we wanna share your wins. So you can send 'em to the, uh, Be It pod on 

Brad Crowell: Instagram. Oh. And stick around to the very end because we got some outtakes that's been happening. There's 

Lesley Logan: always outtakes. Um, and the team does collect them for bloopers on the YouTube, but uh, we're adding them into the end of the pod because you know what you need to know that we are not perfect.

You're not perfect. ...(Brad:And we're enjoying the process.) And we are enjoying that. So have a good laugh on our behalf. Love you. I know. 

That's all I got for this episode of the Be It Till You [00:31:00] See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.

I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others be it till you see it. Have an awesome.

See it is the production of the Bloom Podcast Network. 

Brad Crowell: It's written, filmed, and recorded by your host, Leslie Logan and me, Brad Pro. 

Lesley Logan: It is produced and edited by the Epic team at Theo. 

Brad Crowell: Our theme music is by Ali at Apex Production, music, and our branding. A designer and artist, John Franklin 

Lesley Logan: ch. Special thanks to Melissa Solomon for creating our visuals and Sena Velazquez for our 

Brad Crowell: trans.

Also to Angelina Hark for adding all the content to our website, and finally the Meredith Bowl for keeping us all on point and on time.[00:32:00] 

It's like Choco tacos, stop selling, but then people get upset so they're gonna bring 'em back. Why? Cuz people finally let people know we actually like the Choco taco.

Interesting. Okay. Ready? No, you look really short for some reason. Are you? I'm sitting up. Yeah, my feet are on the ground. It's just the weirdest thing. I dunno why I am shorter than you.

You just have like a lot of space over your head though. I don't know. Like can the chair, can the chair go up? I don't know.

No, didn't go here.

Sit on a pillow. I got one. Oh, there you go. I feel super tall. No, you actually look normal and you can bring the mic up slightly if you want. I'm on a booster seat. That's what I feel like. I never got to sit in those when I was a kid, cuz I was already too tall, didn't need one. I have no idea if I had a booster or not.[00:33:00] 

Worth asking your parents.

Have you been thinking about writing a book? Is it really worth the time and energy to publish? The creator of Big Idea to Best Seller joins the podcast to show the large impact that a book has on your business and the way you can choose happiness for a life you love. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected] .

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• The proven way of creating a best seller. 
• Signs you should write a book.
• How you dealing with impostor syndrome. 
• How do we actually start writing again?
• Defining the life you want to live 
• The life enjoyment matrix.
• The simple truth that will direct you.  
• Start the thing and go all in. 

BIO 

Jake Kelfer is a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping people write and launch bestselling books. He is a 4x bestselling author, a high-energy motivational speaker, investor, and the founder of the Professional Basketball Combine which has helped 70+ NBA draft prospects turn their dreams of playing pro basketball into their reality. He and his work have been featured on Forbes, Sports Illustrated, ESPN, and many other major media outlets. Connect with Jake on social @jakekelfer

Episode References/Links:

• Jake Kelfer website
• Follow Jake on IG
• Follow and DM Jake on Instagram for a free copy of his book: Big Idea To Best Seller

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

Be It Till You See It Podcast Survey

Be in the know with all the workshops at OPC

Be a part of Lesley’s Pilates Mentorship

Waitlist for the flashcards deck

Use this link to get your Toe Sox!

Resources

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Social Media

• Instagram
• Facebook
• LinkedIn

Episode Transcript:

Lesley Logan 0:00  

Hey Be It babe, I love how fucking small the world is, I really just absolutely do. Today's guest is not only referral from one of your favorite guests we've ever had. He's also a friend of one of your favorite guests we've ever had. So, today's guest is Jake Kelfer. And, you know, I have had so many of you reach out with amazing ideas and things that you want to do on this planet. And I wanted to bring on a guest who could actually help you get known for that. Because the reality is is like you, what you're here to do is how is going to help people. And first of all, remember that because you are going to want to hear how Jake is going to take how you want to help people and what you are like being called to do, and really fire you up to do it in a big massive way. So first of all, Jake and I both talk at a speed of 2.0. So if you are, if you're someone like me who listens podcasts on 1.5, you may you may want to drop it down to a regular one point 0 on this one. If that is too fast for you, y'all just hit replay and enjoy this episode multiple times because I am going to listen to this again just so I can write down all the amazing things Jake said whether you have an idea of what you're supposed to do on this planet or not. There are so many things you're gonna want to write all right down and put on your mirror. Yes, I said it on your mirror like with a little dry erase marker, not a Sharpie, dry erase marker. You can write it down because I, it took everything in me not to stop them 17 times and then go: Can you say that again? Just say that again. Listen, I want to be like Oprah. It's a tweet tweet. That's a tweet tweet. If you listened to Oprah from 10 years ago, that's what she said. Anyways, my love's here is Jake Kelfer. 

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

All right, Be It babe. I am thoroughly excited to have today's guest with us today. He is actually a recommendation from a previous guest we've had and then we just found out that he actually is really great friends with someone we've already had. So we have Jake Kelfer here. Did I say your name correctly? I hope so. Great. That's wonderful. And y'all, he is an incredible, well, first of all, bestselling author four times over, he has helped more than 70 people end up in the NBA and he's actually going to talk to you a lot about books and writing books, but we're gonna first getting to know Jake. Jake, can you tell us who you are? What you rock at? How you got here?

Jake Kelfer 4:05  

You bet I can. Absolutely. And I'm excited to be here. Thanks. Thanks for interviewing me. Thanks for having me. And let's get this party started. So I'll take you back a little bit. I started my career working for the Los Angeles Lakers. I'm from Los Angeles. I love the Lakers. My parents have a room in their house called the Lakers room. It's painted purple and gold. I mean, we're diehard fan. So to start my career off with the Los Angeles Lakers was amazing. But was what was even more amazing, was it was Kobe Bryant's final NBA season. So his final season my first season. And while I was with the team, I got to see the impact Kobe had on the world. I got to see people spend a lot of money to travel the world to come see him play for the final time and I thought to myself: How can I make this impact? And why in my mind, do I think I need to have reached a certain level of success or a certain amount of money in my bank account before I can grant myself the permission to make that impact. And I realized I had it all backwards. And so I thought to myself one day after a Laker game, I said: What do I know? And how can I help people? Six months later, Kobe retires, I retired, I launched my very first book called Elevate Beyond To The World. That book goes on to become a best seller. And someone then tells me, hey, you know, you can speak on your book and get paid money to talk. I said, You're joking, right? Like, I didn't know that this was a career, I thought speakers were just people who had quote, unquote, made it and they just gave their time for fun, and they just was cool, you know? And I was like, Okay, I'm a speaker. Let's go. I fired up, I started speaking career, my book starts getting picked up in colleges as as required reading, and I'm like, I'm onto something here. This is special. But I also still wanted to work in basketball. And so over the next few years, I continued to build the speaking business. I continue to write a couple more books. And I started really helping NBA players signed their first contract. So I would help guys who wanted to make the NBA, I would help them get noticed, get exposure and get signed. I was like, you know what, if I can help NBA players do this, I sure as shit can help entrepreneurs, coaches, and great people do this with their book dream. And so fast forward to recent years, and I have four books written and now I primarily help entrepreneurs, coaches, experts, thought leaders write and launch nonfiction books to grow their business and make an impact.

Lesley Logan 6:22  

This is... Okay. So first of all, this is amazing. If you are not someone who's a basketball fan, just so you know, everything you said it's very impressive. And also like, your parents probably thought like you made it because of they're Laker fans. And you made, like your first years with the Lakers, like that's such a big deal. Having to do on a little sidetrack, Brad and I were in, in China having having lunch. And for whatever, my husband, if you haven't seen him recently, years ago, he walked out. He and Brad Pitt look very similar. And his name is Brad. So when we go to Asia, and he says his name is Brad. They're like Brad Pitt. And I'm like, yes, we'll take his room. We'll take that room. So we, the guy thinks this, this waiter at this restaurant thinks that he's Brad Pitt. And I say he's like, Oh, he's like, where are you from? I said LA, which of course, like convinces him even more. That's Brad Pitt. That's who we're with. And he's like Lakers. I said, Yes, we rent front row. And he's like, like, Kobe Bryant like, so when you if you are not a basketball person, people all around the world know who Kobe Bryant is, he has made an impact. What I love that you ask yourself is like, what if I start now? Like, why am I waiting to be deemed this. And then I also want to go back to like, it's not that that didn't keep going, because you kind of like had to, someone had to tell you could also be a speaker, like, it's so I say that not to like, discount what you did, but also to like, show people. It's not like we're looking down on people. And they just know what is next. Like, we're you don't have to wait to be deemed anything. And you also don't have to wait to figure it out. You can kind of just keep going. So how did you first of all, like, get a pen to paper on the first book, because I think that's where everyone gets stuck, they get writer's block, and they don't know what to even write about.

Jake Kelfer 8:02  

Well, I'll be honest, I had no clue what I was doing... (Lesley: I like that even more), I mean, I'm 22 years old, I'm an assistant for the Lakers have an idea to write a book, I was fortunate enough to have one mentor of mine, a friend who I grew up with his dad had written a book. And so he had kind of shared a few things. But I had to figure it out on my own. And I wish I would have had the resources that now we provide to people when I was doing this. But at the end of the day, I realized something because I didn't like writing. I didn't go to college to study writing. I didn't consider myself a great writer. But what I realized something very early on was that if the desire to create an impact is greater than the dislike for writing, you can and you will create a very good book. Because a book being written is not about you, it's about the person you aim to serve. And if you can understand that, no matter who you are, what you've been through, what skills you have, what knowledge you possess, you can turn what you have into a great book that will change people's lives. And so for me, I just put my head down, I figured it out. It wasn't the best thing I've ever written. It's not going to be the best thing I've ever done. But it was something that could help somebody else get the result they wanted to at that moment in time.

Lesley Logan 9:15  

Okay, so this is incredible. I think a lot of people get stuck on like, their purpose and their why and the way you phrased it was a little bit different. It's all the same thing. It's like trying to figure out like, how to make the desire to help people which would be like someone call that a wire or purpose to be greater than the actual pain of writing the book, which have been written one it is like birthing a child and I haven't done that. So I don't actually know but it felt like that and it felt like over every fucking Sunday. I'm like, okay, here I am trying, I tried everything, I was like I'm gonna go to a coffee shop and I'm only gonna, I have to write as long as my meter because I lived in LA at the time too long as my meter is going and I'm not allowed to leave until the meter has expired. I tried all the things, but you're right if you can picture the purpose, the person who is supposed to help. And you can think about them. And it's kind of like, well, then you have a moral obligation to get that book out there. Because if you don't, then you can't help this person.

Jake Kelfer 10:09  

Yeah, and look, I'm not gonna sugarcoat it, writing a book is not the easiest thing you could do. Okay, it's going to take time, and it's going to take work. But but here's the other truth, you could see it as this massive, massive undertaking that only the elite people can do. Or you can see it as something that you can have fun with. And you can do it in an hour a day. And you get to decide, okay, just like everything we've talked about so far, as you ultimately have the choice of how you're going to see things, how you're going to do things, and what is most important to get your time and your attention. And so for me, when I wrote Book Two, I was traveling the entire country speaking and running events for that, for the basketball combine. I didn't have time. But I figured out a way to write my book, my fourth book, I didn't have time, I'm running a big business over here. So I gave myself clear, clear timeframe, deadlines, I broke it down into actionable items. And I finished my rough draft in 17 days, and I launched it in 87 days, and we sold 1000s of copies and got the book in hundreds of people's hands right away. The point of all this comes to one simple truth. Do you believe that you can help somebody? And is the way you can help them at this moment in time? A book? If the answer is yes, you can create a commitment that will help you get this thing done faster than you ever thought possible.

Lesley Logan 11:29  

Okay, I love all this. And like my mind is going like crazy. If someone would just say, I don't know, like, I don't know, if it should be a book, what are some signs that like, why a book over like, you know, just standing on the street corner and giving a speech, or not that that's effective, ever not saying do that. But like, why a book over other modalities.

Jake Kelfer 11:51  

I don't always speak in absolutes, especially when it comes to marketing, because I think there's a lot of hoopla out there. But but but here, here's an absolute that I've come to believe. And this is what's worked for my own experience, a book is single handedly the most versatile marketing tool you could have in your business. And let me explain this. Okay, I'm going to rapid fire here real quick. So everybody, you might need to repeat this, I already talked fast, and we're going faster. A book is a paid product. Literally, you do it once you can get returns on it forever. Number two, it is a lead magnet, you can put lead magnets in there, you can use it you can give your book away for free. Your book is a Client Onboarding Tool, it's a way to create customer experience. The best customer is the one you already have. You start with a good experience, they get better results. They refer you and they upsell upsell into your programs. It is a client acquisition tool. Okay, if Jimmy and Johnny are, are you're looking at them to higher and Jimmy's got a book and Johnny doesn't, who is more credible? The person with the book. Okay, it is a networking tool. Let's say you want to get on podcasts. Well, how do you get past the gatekeeper, you asked to give somebody a copy of your book, they now give you the address of the person you wanted to get in touch with. And now you have a direct line. And guess what, everybody opens the package from Amazon. Everybody opens the physical gift. Not to mention, Okay, now let's get tactical even more. So, not to mention your book is the outline to your keynote and workshop. Your book is the foundation for your coaching program. Your book is what becomes multiple online courses, your book will become months of months and months worth of social content. So now, bolder claim than what I just made is not only is your book the most versatile marketing asset you can have, your book will actually gain your time back over time, ultimately making you have a book in hand and more time on your hands down the road.

Lesley Logan 13:51  

I'm nodding if you're watching this on YouTube, I'm like nodding the whole time because yes to all these things. I did not know that when I wrote a book, I wrote a book thinking I was interviewing too many Pilates instructors who were not fully trained, and I couldn't hire them. And I was like so frustrated because here they are in an interview needing a job, they want to make money. But I can't hire them because they weren't trained. And whoever sold them a training program did not tell them you could not work at a full studio because you weren't trying these things. And so they needed to go get more training but they need a job to have the money to do that training and I'm sitting going someone lied to you, I need to solve this problem and try to solve my problem which will hopefully solve their problem. And what ends up happening I had no idea was that it would become this way to get past gatekeepers. I got picked to speak in workshops and big conferences and flown places because of this book and I'd only been teaching for two years. I was a brand new, like when you brand new like nobody instructor but I had this book. And now we this is a 10th year but last year we actually did an edit on it. Because now there's all these fun things you can do. So we were able to put QR codes into each chapter. So if you actually get the physical copy you can scan for more, it's like a Choose Your Own Adventure book now because now if you want more information on chapter two, there are seven blogs we can send you to, there's this free thing, there's a course you can buy. So now this now our book has become this thing that leads them into more products and more things. And so it's you're 100% Correct. And I had no idea back then that that's what I was creating. But if it also, less selfishly has impacted so many people because of how it has helped so many people go, Oh, I should be doing, I need to do that. And so I really do, I really do love the option of a book. And I love that you brought all those things up. And if any of those words make sense to you guys, then you can just ask us, right? Brad and I will answer on a on a recap. But when someone is trying to decide, like, should I write a book? How do I know anyone's going to read this? Like, I'm sure you've helped so many people. How do you get past that thought of like, well, who's gonna read my book? You know, that impostor syndrome? Like, I've got this idea? I know, it's gonna help these people. But what like, what if no one reads it?

Jake Kelfer 15:54  

I had that feeling too. I mean, I'm no different than anybody who's picked up a pen, or in this case, a keyboard, right? And here's, here's the truth of it, is that you may have a massive following, listen to this. And you may have minimal following or just beginnings. The truth of the matter is when you have a book, and you put yourself out there and you be vulnerable, and you share your authentic truth, great and unexpected things will happen. I got invited to do a 10 day speaking tour in China, because I wrote a book, I got invited to speak in at an indoor waterpark in Wisconsin, because I had a book, who's going to read it, you don't necessarily need to know that right off the bat. What you do need to know is that is this book going to help somebody and if it is, the right people will find you. And more importantly, as you'll be able to find the right people because you have the book. Now, this is a little bit of of a deeper analysis here. And the truth is like, I don't really care how many people buy my book. That's the truth. You know why? Because I'm not worried about a $7 royalty, I'm focused on getting a $7,000 client a 70K deal, because of the trust, the credibility and the authority that comes from being perceived as the expert that has a book, I'm more concerned about, can I give my book away and get featured on somebody's podcast? Can I give my book away and help change somebody's life? And that's it. So who's going to read your book? Well, it depends. But there are people and this another important point, there are people out there that have read every other book by the every guru that you are comparing your future book to and guess what, it hasn't resonated yet, they haven't been ready to receive the information at the time they need to receive it. And so somebody out there is waiting for your book in your voice with your message, and it will finally click for them. And so by saying: Who am I to write this? That's selfish, that's selfish, right? It is our responsibility to share that message if you believe it can help somebody. And to sum it all up, right? To sum it all up. If you don't write the book you are being called to write, you might be depriving somebody of the book that they will recommend as their favorite book of all time.

Lesley Logan 18:14  

Oh, my gosh, y'all hit rewind, just you just go to your whatever you listen to, there's always a button. And it just hit it back at least two times because that was really incredible. I agree. I think when any, whether you're it's a book, or a speech, or a course, or a class you want to create or just anything, you're doing for other people, if you are holding it back, you are keeping, you're being very selfish, because I always say, like, you are the only person who can do what you do the way that you do it. You're it like, there, there are a million podcasts out there by women. But no one can be me, no one can do it the way I do it. And for a lot of people will be the best way that they're going to hear it, right? And so it's, it's true. Like we when we get in our own our own way, we're actually taking away a gift from other people. And so I love that you said that. I'm wondering. So we've got everybody listening, everyone listening, nodding, they're onboard, they're okay, they're ready to write this. How do you and you obviously have a crew who does this, but how do you how do you help people who like maybe they've not written since like, college or high school? Like, how did, how did people like get in the habit of writing again? What did you do?

Jake Kelfer 19:22  

Sure. So there's multiple questions in here. Would you like me to explain how do you get into the habit of writing? Or would you like me to explain how do we if we haven't written in five years or a decade, how do we actually start writing again?

Lesley Logan 19:35  

I like the second one.

Jake Kelfer 19:37  

Okay. So first things first. Alright, let's get this out of the way here. The world of books today is not the same as the world of books 10, 20, 50 years ago, and here's what I mean by that. No longer do you have to have this professional prose and everything perfect and it written in a certain way and people are like, Oh, no, that's not professional, right? Society accepts people now for who they truly are, especially in the world of personal branding, especially in the world, where you are the product, you are the coach, you are the service, you are the business owner. And so understanding that is, a book is really supposed to be now a way of you communicating through the written word to the person on the other side. So instead of thinking: Oh, I have to be a good writer, I have to write it a certain way. It's so, you have to communicate in your voice, the message you are trying to articulate using the written word. And if you can reframe that, you put yourself at a higher level of completion opportunity. But to take it one step further is we live in 2023. You can speak your book, you can transcribe it, you can write it. And then to go even another step deeper, is that why you get an editor, that's why someone like us, like we're not going to look, most people's writing as their own is fine. But then you're going to work with someone who's a professional editor who does this for a living, and they are going to take your manuscript, take your book, and polish it up to help you become a professional writer. And that's the biggest thing is like, I'm still not the best writer, but I have the right team around me, who makes my writing much better.

Lesley Logan 21:24  

Yeah, well, and that's the truth for everything. Like y'all, whether you want to be a speaker, or a teacher, or anything, like you have to have a team around you, you know, I get the question, like, how you do everything that you do. And I'm like, I don't, that's how I do all. You think I'm editing this podcast? No, thanks heaven. You know, like, no, it's like, there, you get people around you. And they're, that's why there are writers, writers. And there's other editors. And like, one of the most recent books I listened to, the author, on the audible version, thanked her editor for like, helping her dig deeper and write a better book, because you know, that the editor was like, I love this, I want more here, I want this here. You know, like, it's so important to not get stuck on like, how am I going to be the person to write this? It's like, No, you get someone around you to do it. And with my first book, when I first auditioned my book, I did not I had like some buddy who could like lightly edit it. And then, of course, I had somebody go on Amazon, this book has a lot of grammatical errors. And I said, What's a good thing, I'm not teaching English in this book, and I'm teaching you how to be a Pilates instructor. Like I had, of course, it stung. Of course, that review was like, Oh, my God, the most hurtful. And then I was like, wait a minute, this is not an English book. This is I'm not teaching her that. So, so I had to get out of my own way. But when we, when we redid the new edition, we hired an actual editor to do the actual grammar. And now I can trust that all the commas are on the right fucking places. And that's great.

Jake Kelfer 22:50  

It's so true. It's so true.

Lesley Logan 22:52  

So Okay, you are like basically like a book mama like you are papa, I realize what I just said. So what made you decide that you wanted, I mean, you talked a little bit at the beginning, when you're saying how you got here, but like, what made you go you know what I've written four? I want to do this, like, did you, did you know you can help other people? Were there any reservations there? Did you like give yourself the same pep talk around helping other people spoke the same you gave yourself? How did you get to this next spot?

Jake Kelfer 23:18  

It's a really great question. So I was, the minute I released my first book, people started asking for help. And I kept saying, Sure, I'll just help you. It was just like, a side thing. Because it was not a priority for me to help people or create a business around that. It was just, oh, you're launching a book here, do this, this and this, it'll work. And it worked. And they just kept getting results and results and results. And it wasn't until I had a coach who was like, hey, you've now written three books. People are asking you about this over and over and over again. I want you to guess, coach on this not what you're currently doing. Would you do that? No, I had some resistance at first, put together a presentation and did that. And I realized that's the evolution of the business. We're gonna go super niche, super concrete, get people very specific results, and rock and roll. And so in 2022, we made it the official at the very beginning of the year, I said, we're not doing anything other than this in the business. We shut down on the other revenue streams. And we said, this is the only angle we're going. We're all in here. And since then, we've helped dozens of authors get to the finish line.

Lesley Logan 24:32  

That's insane. That's crazy. That's a big like, That's bold. Yeah, no, it's going all in on this.

Jake Kelfer 24:39  

Well, here's, here's the thing that I've been doing is look, I've been very successful up to this point. But I had always had my attention in multiple areas. And I knew that if I wanted to break through the current ceiling that I was at, and turn that into my floor, I knew I had to do something a little bit different. And the biggest thing that that it was was let's stop trying to put our attention in multiple things. And let's just, let's just go all in on one thing. If we've been this successful across the board already, imagine what would happen if we put three years of singular focus attention. Imagine how much further we could go. And that's just what I said. I said, let's give it a shot and see what happens. And then we had a record year. And now we're, it's like, okay, we clearly are good at what we're doing. It's working, why not get even better at it. And so our whole motto right now is get 1% better every single day. You don't need to do more, you just need to do better. And that's what we do.

Lesley Logan 25:34  

That's, that's don't need more. You deserve to do better. I love that so much. I also love that you brought up, you're sort of after you write your first book, you start getting questions, started helping people. And I think where people get stuck. Like, if you're listening this you're like, oh, my gosh, I love this, Jake. I love this Lesley, like, but I don't know what I'd write about. It's like, what are you getting asked a question about all the time, like, as a people think you're an expert in. That's what people want to know, your perspective on is like, what what did it that's why this podcast exists is because people kept asking me like, How are you so confident? How do you do all these things? I'm like, Am I confident? Like, I'm just like, flying by the seat of my pants, y'all. So, so here's the, here's how that looks. But you you you kept hearing that question, and you got curious about it. And then you heard you actually were able to hear when someone said: Hey, what's this about? We always need someone who's a little bit further ahead of us to look at go. Just so you know, like what you're doing is really unique, and none other than you, there's no one out there doing it.

Jake Kelfer 26:32  

And it just goes to show you, like, no matter what industry you're in, you can't do it alone. Right? There's always people that have done what you're trying to do at a higher level than you're currently doing it at. And this is the same for sports. When you look at Kobe Bryant, what does he do better than he does the fundamentals and are in a mutual friend of ours Allen Stein Jr. Talks about this a lot is the fundamentals. And it's something that I picked up from Kobe working for him that that season, he would go out there and he would take warmup seriously, he would shoot his fadeaway jump shot from the same spot. And everyone else would be doing dunks, throwing it all up, throwing layups up, just shooting random shots. But life is about getting really good at the fundamentals and not getting, as Alan would say, bored with the basics. And and this is something that is that is so true. And so everybody at the highest levels, has their own coach for various different things. Okay. And so if you're trying to get to the next level, well go find somebody who's done what you're trying to do. So that you can shorten the time that it's going to take you to get there. And if you do that, not only is going to shorten the time, but more likely than not, you're going to create a better product than you initially would have. Had you gone at it all by yourself. Yes. And that's, that's the biggest thing. And I've realized that and so now, instead of focusing on like, how am I supposed to do all of this, I say, Well, who can help me do it faster, who already has better results. And that's kind of how I've started to evaluate decision making, when it comes to what book to write, who to help me with the book, what to grow the business with, how to make sure that my time is prioritized correctly. Because to me, it's not just about working. It's not just about writing books, it's about living, and you got to win the game of life. And all of these come through the filter of knowing what makes the most sense.

Lesley Logan 28:23  

Yeah, I mean, oh, my gosh, that is genius stuff. Because it's true. You can't like these days. Can I google how to write a book? Or how to book publish a book? Yes, you could do that also 10 years ago, and there's, there's a lot you could do. But also, wouldn't it be better if you had someone in your corner who could go actually, you could do it that way. But here's why I think you might want to do it this way. And here's we could do instead, that would actually help you get these things that you're also wanting and your goals done. So it's just really nice to have someone in your corner. And I love that you brought up sports, you know, and Alan is don't get like, like getting with the basics all the time. It's a lot of people listening this are Pilates instructors and other kinds of teachers. And it's the same thing. Like we don't we don't take our clients to the most advanced exercises right away. We're not here to entertain them, we're here to like, really make sure they have the fundamentals so that they can do all that stuff without pain without fear without without hurting themselves. And so it's, I love how everything just correlates in life. And I also love that you are like, how do I get there fast? Like who do I need to hire to do this? And that's such a great question. Because it might be a coach, it might be you. And this if it's someone who's wanting to write a book, it might be it might be anybody you just have to think like who actually has been where I'm going so I'm sure not making wrong turns everyone you can also use a Maps app to get somewhere but you can also like maybe someone at local is like actually you don't want to go that way because like that's like there's construction there tomorrow you want to go this way. You know it's nice to have someone on your side. So if, can you tell us a little bit more what you do because let's just say someone is like, oh my gosh, I want to write this book Jake has really helped me with like, what do you do with people and how how, what does that look like?

Jake Kelfer 30:01  

Cool, and I want to answer that, but I feel compelled to share this on the next layer of that. Okay... (Lesley: Okay). Do we have time for that? Is that okay?... (Lesley: We have so much, go ahead). Okay, so it's part of making decisions in your life. And what we're talking about is, is very, very important. But one of the biggest things you have to think about beyond what we're talking about is what type of life do you actually want to live, right? Because if we're only focused on thinking about decisions for business, and spending time doing the research, and we're trading time or money, that that's all great. And you could do whatever you want, but it comes down to your life enjoyment. Because at the end of the day, you're not going to remember that I work this many hours a day, pay someone to do this, you're gonna remember that I enjoy the life I lived. And I want everyone to listen to what we call the life enjoyment matrix. Okay, I made this up because I was having severe stomach pain, okay. And I said, I need to start figuring this, figuring this out. And so I started to think about how am I making decisions that lead to a greater sense of fulfillment in my life. And I started to create this thing, and here's what it is, if I ate dairy, okay, like a good pizza, that was delicious. That was like a 9 out of 10. Like that, that shit is good, okay? But what would happen as a result of that is I would get an incredible stomachache, I would miss two hours, I would feel nauseous, that's a a one, my average is a five on that decision, a nine, and then a one averages out to be a five. Okay, that's an average life. Now, here's the flip side of that. Let's say I eat a dairy free pizza, gluten free pizza, maybe that's a seven. It's not great. But it's, it's decent. But then, on the flip side is now I can go out with my friends. After that I can go for a drink, I can have a wonderful night, I'm not in pain. And I can have a memory that was created. That's a 10. My average is in 8.5... (Lesley: Yeah). So whenever you are thinking about a decision, whether it be time or money, whether it be work or pleasure, I want you guys think about the life enjoyment matrix, and rate the two decisions, come up with your average and let the numbers take the emotion out of it and go for what is going to bring you the most joy. Okay, now that I got that out of the way,

Lesley Logan 32:18  

I just love that so much. Thank you for doing that. Because I think it's so easy to especially for my overachievers. Hello, I see you! To go Okay, check the box, write the thing, do the thing, call this person do this stuff. Since I'd love to enjoy the life a lot more. It can't just be about the next thing that we're trying to achieve here. So thank you. Okay, now back to you.

Jake Kelfer 32:37  

Okay, and so you asked, What do I do? How do we operate? Right? So essentially, we run a program now called Big Idea To Best Seller, and at the core of it is that we help entrepreneurs, coaches, thought leaders, experts, people with skills, people with the story to turn that into a nonfiction book so they can grow a business and make an impact. And the way that we do that is from taking you from big idea, helping you create your idea, validate your idea, feel confident, all the way through a best selling launch. And we can coach you through the process. Or we can literally do it for you where we write the book, we edit it for you, we design it, all you got to do is show up for a couple interviews, and boom, you have a book on your hand. So that's kind of how we operate coaching, consulting, and done for you services.

Lesley Logan 33:21  

Wow, wow. That's great. I'm in. I don't even know what I'm writing. But I already love it. Okay, this is so that's so cool. So you had to get a whole team for this. Like, did you already have a team in place? Or do you have to like go out and find all the people?

Jake Kelfer 33:36  

No. So beginning of it, we had me and just my experience, which let me tell you, that's more than enough, you are more than enough to start the thing. Okay? I started, we did it. Then what happened? Right. And I had a couple, I didn't have assistant and so we kind of did that. But then we built out a team. And now we have over 30 plus contractors and referral partners around the globe that assist us throughout these different parts of the process. And it's friggin amazing, because not only are we getting to help people write their book and bring their book to life, but we're now providing opportunities for people to have employment for people to get deals. And you know, like we sent someone 25 grand last year for multiple projects. That's a great amount of money for someone who I'd never met 12 months ago.

Lesley Logan 34:22  

Isn't that so fun? That is, I know, we're going off topic everyone, but not really. Like when you hire people, you are literally giving them an opportunity to do something with their strength and get paid for it. So I mean, even if like for their life matrix equation, like their life is getting better. I really love like It was so scary when we hired our first person and then our second person now we have 25 people and one of our team members shout out to Jai. She has been with us for several years and she took a picture and this two story house that she built with her husband because from working with us and I was like oh my gosh, well first of all, we should move there because that's a nice house. Holy fucking Molly like, it is so cool that the work that she has to do that she's so good at for us and the people that we serve got to give her that gift. And so it's it's scary to do those things. But it's also like really badass to like to give that as a gift around to people.

Jake Kelfer 35:15  

Yeah, and so everybody wins. But yeah, we didn't start with all those people I had to find them, you know, so, so I did what everyone else did I use the people that worked on my books. And I said, Alright, let's build it out. And now that's turned into we host a monthly meetup that where it has like 40-50 people in the book space, who can come and collaborate and they have referral partners. And so it's it's really amazing, but but at the core of the core of it all is is this simple truth. Right? This is simple truth. What do you know? And how can you help? And that can be the foundation of your book, that can be the foundation of your business, it can be the foundation of your choices, and ultimately, it can be the foundation of your life fulfillment.

Lesley Logan 35:52  

There's so many little, like little mic drop moments. I just I'm so excited for for us to like re listen to this and get them all out to people to hear him but y'all, Jake, you're fucking amazing. This is great. We're gonna take a brief break. Find out how people can find you, follow you, work with you, write a book with you. Okay, Jake, where do you like to hang out? Where can people stalk you, send you like love for all the things you've given them?

Jake Kelfer 36:16  

Absolutely. The best place right now is on Instagram @Jakekelfer. That's where I'm hanging out. And to spice things up a little bit because I'm having a great time here. If you're enjoying this, okay, I'll give everybody who's listening this a free copy of my book, big idea to best seller. So all you have to do go to Instagram, send me a message saying hey, heard you have a pod? I'd love a free copy of a book and I will literally send you a copy of my book Big Idea To Best Seller.

Lesley Logan 36:42  

That is so fucking great. Oh my gosh, that's so fun. Thank you so much, Jake, before I let you go, you've given us pretty much all the best bold moments. But just to sum it up for the TLDR for the people skip to the end of the book to like get the Cliff Notes. What both executable, targeted, intrinsic action items can people take to Be It Till They See It?

Jake Kelfer 37:04  

Alright, here we go. You ready? (Lelsey: I'm ready.) If you want to achieve greatness, you must enjoy the pursuit in the process. Okay, and here's how you're gonna do that. It's called the ACE method. Alright, we'd like to make these things up. So people remember it our ACE method A is action. Take positive and intentional action in the direction of your dreams. C connection. Build meaningful and intimate connection so that you can have the right people and the right support system to get you to where you want to go. And E enjoyment. You have to find a way to enjoy yourself if you want to achieve the life you are destined for and if you combine all of those you will create a winning life to fully Be It.

Lesley Logan 37:46  

Okay, this is great. This is an episode we're saving. Thank you so much Jake. This is awesome. Y'all, how are you going to use this in your life? You want to tell us, you've to tag us the Be It pod, Jake Kelfer you've got to DM him, so you can get his book. And send this to a friend, send this to a friend who you know should be writing a book so that they can hear why they need to do it. So we can all Be Till You See It. Thank you so much and I'll see you next time. 

That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!      

Be It Till You See It is a production of Bloom Podcast Network.      

Brad Crowell 38:08  

It's written, produced, filmed and recorded by your host Lesley Logan. And me Brad Crowell. Our associate producer is Amanda Frattarelli. 

Lesley Logan 38:08  

Kevin Perez at Disenyo handles all of our audio editing.       

Brad Crowell 38:08  

Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianranco Cioffi.       

Lesley Logan 38:08  

Special thanks to our designer Mesh Herico for creating all of our visuals, (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week, so you can. 

Brad Crowell 38:08  

And to Angelina Herico for transcribing each episode, so you can find it on our website. And finally to Meridith Crowell for keeping us all on point and on time.

Transcribed by https://otter.ai

In this FYF episode, Lesley Logan shares her and a listener's victories as she celebrates conquering fears and embracing authenticity. Get inspired to recognize your achievements and obtain clarity in your life and career.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected] .

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

Be It Till You See It Podcast Survey

Be in the know with all the workshops at OPC

Be a part of Lesley’s Pilates Mentorship

Waitlist for the flashcards deck

Use this link to get your Toe Sox!

Resources

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Social Media

• Instagram
• Facebook
• LinkedIn

Episode Transcript:

Lesley Logan: [00:00:00] It's, fuck yeah. Friday. 

Brad Crowell: Fuck yeah. 

Lesley Logan: Get ready for some wins.

Lesley Logan: Hello. Be It babe. Welcome back to your F Y F. It's like, yeah, Friday. Oh my gosh. I feel like we need to dance. I need a little disco. We need a little jingle. Um, I want like some sound effects. Imma work on that. Anyways, um, this is where if you're new this podcast and this is the one you landed on. Hello, I'm Lesley Logan, and Fridays we do something fun.

Of yours, I share one of mine, and then we go on about celebrating our weekend. Um, and that's so important to me because ditching perfection comes from collecting data and collecting data, a k a means results. So celebrating the things you did do, it builds confidence, I [00:01:00] promise. Um, if you're like, huh, that's interesting, what else is here?

Well, then you'll also find interviews and recaps and please, Binge on out on the podcast. I love doing that with new podcasts, so have fun doing it with this one. For those who've been here already. Hello. Welcome back. Here we go. So Allison Whipple, she's one of our agency members. I freaking love this girl. Um, I mean, I love all of my agency members, but, um, she's been kicking some ass and this is just one of her mini wins.

So this is her latest one, um, that she wanted share with you guys, which is y'all. I just made a LinkedIn video on my lunch break. I recorded it on my walk. And the message is about the importance of taking time for you during your workday. Very in line with my messaging and without specifically being about Pilates.

I know my ICA is on LinkedIn. I've been terrified about showing up there for a fear of what my coworkers at my day job might think. Engineers all follow each other and they're all on LinkedIn a lot. That's in parentheses, and this is all information for me cuz I'm, I'm not hanging on LinkedIn as not as much as I'm supposed to be.

We'll get there. So I realize I don't really show up as an authentic [00:02:00] self at work, and I'm afraid of what my boss will think about me making a video about employees taking breaks. I actually, uh, talked to myself out of it and then made myself go back to my desk, get my phone and earbuds. I still don't have AirPods and just hit record.

So far I haven't immediately been fired. So I love this because she talked herself out of it, and then she's like, no, I'm doing it anyways. And you know, I think we, there's a lot of times we don't do the thing that is being until we see it, because we're afraid of what others are gonna say. But those other people are not the people that she's trying to convince to take pilates with her.

So, um, Also second part of her win. I had some great clarity yesterday. I had a job interview and they really want me, but I don't want them. The money is better, but it's a longer commute, expectation of overtime. And honestly, I hate writing proposals, so when they make me the offer, I'll decline. But doing interviews gave me clarity.

I hate where I am at right now, but if I have to have a corporate job for a while longer, it needs to be work [00:03:00] from home or in the city proper. No more long commutes in the western suburbs, and it needs to be a position where I'm developing and giving trainings. I love to teach. I love to write, and I hate writing as a day job.

Training is where I belong, so now I have, I can direct that accordingly. Uh, the person who interviewed me told the recruiter I have the IT factor, which was super surprising to hear. I have never seen myself as someone who has it, but I apparently do and it's worth exploring and cultivating that apparently I have an inner charisma I wasn't aware of.

Well Allison, you do, you have the it factor. I could tell you that. Um, I've had the pleasure of meeting you in person and your joy for what you do is just really incredible. So I am so thankful for you for sharing that. I hope that everybody, you could hear yourself and like, have you ever talked yourself outta being it till you see it?

Have you ever talked yourself outta doing something? Have you ever taken a job just because someone offered it to you? Anyways, you have permission to say no. Okay, my win, we hit 200 episodes. Woo. Okay, so here's the deal. I know we've [00:04:00] been celebrated a little bit, like I talked about last week. Um, and you can see the numbers, so obviously it's coming.

However, to be honest, two years ago when I started this, I, that number 200 sounded so far away. It sounded so intimidating. And, um, podcasting in general has really been this like force of me having to Be It Till I See It. Because I didn't really know how to interview. I, I'm someone who's like, afraid to ask questions in a big group in front of people.

So asking questions in front of you can be the biggest group in the world. Um, so it really was a struggle for me to, like, I wanted to get started cuz I wanted to have something for you to see how you can do things when you're not competent in them, that you can actually take action and act like the person you want it to be.

So hitting these 200 episodes is like it. It is such an incredible achievement and it is not something I did alone, which makes it even more fun cuz I was definitely the person who was like, don't put me on a team project. Oh my God, never. And instead, um, there's so many [00:05:00] people, if you ever listen to the credits all the way through and you should, cuz there's outtakes.

Um, there are so many people who touch this podcast to bring it to you. Every single, every single week, multiple times a week. And the amount of people we get wanting to be on the show, um, the amount of people who share the show, there are people, I just had someone share the show. I didn't even know I was listening, and she'd been listening forever and she's a dear friend, and it just like brought me so much joy.

So we had 200 episodes. That to me, is a huge win. It's a, it's a win for my entire team. And, um, I'm not hitting 200 episodes going, Ooh, done there. I'm actually hitting 200 episodes going, okay, now what? What's next? And we're gonna hit 300 episodes even faster, cuz now we got this FYF. So y'all. You are part of this week's win for me.

You're a big time part of this week's win. We would not be able to display without you. I promise you. My team will be like, Lesley, we're not doing a podcast and no one's listening. So because so many of you listen every single week, thank you, thank you for subscribing, thank you for sharing this with your friends, your friends who don't know how to use a podcast, [00:06:00] who don't know where it is.

Um, I appreciate you all so much and you're my win, this episode, uh, 200 coming. Uh, this happened this week. Is is my win. So thank you. This is a big celebration win. So what's yours? I wanna hear it. Tag me the Be It Pod . DMS, you also, if you are getting the weekly newsletters about the podcast, you actually can just submit it there.

Um, and if you're knocking the weekly newsletters and you want to hit my team up, they'll tell you how to do it. But just. Thank you and truly make sure that today you celebrate a win cuz it is FYF and you can celebrate it tomorrow. Some people go, oh, my day late on the FYF and it's called like, you know, satisfactory Saturday.

Or, I don't know, I, I'm not good with alliteration on the fly, but hopefully you can find a way to celebrate something about you every single day. Thank you and have an awesome one. 

Lesley Logan: That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the [00:07:00] show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.

I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day.

Be It Till You See It is the production of the Bloom Podcast Network. 

Brad Crowell: It's written, filmed, and recorded by your host, Lesley Logan and me, Brad Crowell. 

Lesley Logan: It is produced and edited by the Epic team at Disenyo. 

Brad Crowell: Our theme music is by Ali at Apex Production, music, and our branding by designer and artist, Gianfranco Cioffi 

Lesley Logan: ch. Special thanks to Melissa Solomon for creating our visuals and Ximena Velazquez for our 

Brad Crowell: trans.

Also to Angelina Herico for adding all the content to our website, and finally the Meredith Crowell for keeping us all on point and on time.

Curious about thriving even when things don't go as planned? This episode delves into fostering self-reliance to tackle life's uncertainties and building confidence to embrace the unpredictable. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected] .

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Client loyalty programs and rewards
• Celebrating small victories and reinforcing positive decision-making
• The value of asking for help and acknowledging the support of others
• Personal growth and expansion through travel
• Three components to manifesting the life you want

Episode References/Links:

• Join OPC for the members only challenge
• May 6: Pilates Day! More about it soon.
• May: Elevate Round 3
• Upcoming Trips:
• May: Seoul, South Korea (Balanced Body's Pilates on Tour)
• July: UK Mullet Tour (Get on the waitlist or get more information at opc.me/uk)
• August: Summer West Coast Tour (Get on the waitlist at opc.me/tour)
• September: Poland Tour (Don’t miss out on the information! Go to lesleylogan.co/poland)
• October: Cambodia (Pilates retreat. Go to lesleylogan.co/retreat)
• November: Miami Pilates on Tour

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

Be It Till You See It Podcast Survey

Be in the know with all the workshops at OPC

Be a part of Lesley’s Pilates Mentorship

Waitlist for the flashcards deck

Use this link to get your Toe Sox!

Resources

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Social Media

• Instagram
• Facebook
• LinkedIn

Episode Transcript:

Lesley Logan 00:01

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and fitness business coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started. We hit 200 Holy cow, you're listening to the 200th episode, this one right now in your ears. I mean, that's insane. 200 Okay, so we actually got here much sooner. And we weren't really paying attention. That's what happens when you're having a good time. And so we have not put together to another episode like we did for the 100. However, we wanted to take a moment to celebrate because you should celebrate your wins, no matter what mile markers you put, so happy 200 to us, we would not be here if it wasn't for you. So I just want to take a moment and say thank you, and I'm celebrating you today. So jump up and down. And I'm moving around in my seat. And and I just love the table, which everyone hates. Anyways, thank you again, from the bottom of my heart, to our teams. To everybody who touches this episode, including your ears, you have no idea how much it means to me. We are sitting in the top 2% of all podcasts in the entire world. That is like, do you know how many how many podcasts we beat because of you guys, so that tells me you'll love it. You want to listen to more of them. And I'm just so frickin grateful.

Brad Crowell 05:27

And now, today's episode.

Lesley Logan 05:30

Welcome back to the Be It Till You See It interview recap where my co host in life, Brad, and I are going to dig into the untraditional convo I had with Hillary Billings in our last episode. I think that also call it expanding.

Brad Crowell 06:25

I think we should just stick with expanding because the untraditional Yes, it's untraditional but she really dig digs into expanding.

Lesley Logan 06:32

Yeah, she's an expander. If you haven't yet listened that interview. Feel free to pause this now and go back and listen that one and then come back and join us. I had somebody actually DM me because they listened to the recap that we had about Phil Barth, and they're like, Okay, listen to your latest podcast. But what's a bo hag? Oh, and I said, Oh, well.

Brad Crowell 06:50

I think we talked about it. 

Lesley Logan 06:51

Well, maybe we, I'm sure we did. Because you're so good at that. But I just said just go listen to him explain it. 

Brad Crowell 06:59

I listened. I listened to the initial interview and I missed it. And I was like, What the hell are we talking about? So I had to go back and really dig in. So yeah,

Lesley Logan 07:08

Well then I thought we talked about it... 

Brad Crowell 07:10

on the recap, we defined it, for sure. Yeah. 

Lesley Logan 07:12

Oh, I was definitely on point with him there. Well, then. What's the bo hag?

Brad Crowell 07:16

big old hairy ass goal.

Lesley Logan 07:19

That's what I thought. Yeah, okay. Okay. Okay. A decade ago, a ton ago. Okay. So you guys, today is aside from being 420. Which those of you who know you know, then today is all that's for my brother who is a weak Somali a and if you are interested, there are people who like are really experts on that. And I'm not saying you anyone should be doing it or not doing it. I'm just saying if you're doing it, go see a Somali who like knows what to do with all the things and it's also more importantly, national death doula day. And if you're like, what is that? Well, my original assistant who is was on the podcast, Lindsay, she is not a death doula anymore. But she was a death doula before the pandemic and I just loved it. And I found out about a guy who's also a death doula, and I think I want to bring him on actually. Coincidentally, I used to go the church that he was a pastor at, so I feel like... (Brad: ohh random) I know so random. I know. Anyway, everyone's like she went to church with that foul mouth. Yes, y'all. I have a degree from a private university. And at any rate, if you don't know what that is, you should definitely look that up. Because it's actually a really cool way to look at death. And big shout out to Lindsay, our first assistant there's so many holidays, we can celebrate you. She's probably like, really, this is the day. This is the day that we've decided for this year. So anyways, yeah. It's not for that. It's for the death, doula. And she is rolling her eyes right now. Okay. Also, this week, we are in the middle of the OPC members only challenge and if you're like, wait, what? you're missing it! Well, if you are not an OPC member you are. And it's because we moved the OPC challenges into the members only group just because we will, we can have a lot more hands on experience with you. Because we have an app and we have a group and we have this whole it's just easier. So you can join OPC if you want to be part of the next challenge. Next month, May 6 is Pilates day. We'll have an event plan and I'm working on all the details. We can announce that to you in the actual so you can like plan for it. But everyone is going to be able to join in on it which is really exciting. Also next month elevate round three kicks off. If you are listening this in real time. There's only two spots left. Actually, I don't know they might be sold out by the time this comes out. But at the time that we're recording this before it comes out in real time. There's two spots left. I feel like I want to do round four. That is 2024 because it makes sense.

Brad Crowell 09:55

Next year!

Lesley Logan 09:56

Next year. Also coming up may we are in Seoul. We are bringing flashcards to balance buddies P O T supplies on tour. It's our first time back to Seoul in three years. And we just secured a mat reformer and Cadillac cards for them to have at that P O T. So if you live in Korea and you've been wanting the cards, you better sign up for P O T. I'll be teaching there. July if you live in UK or if you want to fly to the UK, we are coming there for our mullet tour. Yep, that's what it's called. I'm so excited. You can get on the waitlist or get more information to opc.me/uk (...) said mullet and I mean, I absolutely do. But the true definition

Brad Crowell 10:39

Business in the front Pilates in the back.

Lesley Logan 10:41

Yeah. And August we're doing a summer West Coast tour. You can get on the waitlist and opc.me/tour that is the US states West Coast. Australia, I know you got one. I want to get there. We're not there yet.

Brad Crowell 10:56

Everyone has a West Coast.

Lesley Logan 10:58

If there's if there's two coasts, that's true. Like Spain is like, there's not you know what I mean? Like in Europe as well (...) Canada might have, no because they've a West Side ,west coast. I don't know. Somebody who knows geography can explain that to me. But anyways, the places that would think of the West Coast, we're gonna be in the US if you are wanting to be a host for that. And you're like, I want to fill a class and I want you to stop at our place then ping the team... (Brad: yeah, makes sure we know) Yeah, shout it out. September Poland. Stay tuned. Actually, the time this comes out. I'll have a link for you. But you can always just go to Lesley logan.co/poland And we'll make sure you don't miss out on the information. We are bringing flashcards to Poland and to the UK. October Cambodia. Oh my gosh, the women's...

Brad Crowell 11:47

Yeah, yeah, I was just gonna say we have a super fun group already. That has already decided they're coming literally, they're buying their plane tickets now. And we'd love to have you join us too. It's gonna be really incredible. Also, we you know, don't have an infinite number of spots. So don't sit on this. There's still plenty of time for you to find tickets that aren't like insanely expensive and get your visas and all that stuff we can all get through all that so

Lesley Logan 12:15

snag your spots so you don't miss out and then also there's plenty of time to buy the plane ticket, plane tickets prices change you know

Brad Crowell 12:21

Yeah. You don't have to worry about the only thing you have to worry about is getting yourself there will pick you up from the airport and then you will that's further

Lesley Logan 12:28

By the way. I just said flexual and I meant flexible and and... (Brad: flexual?) flexual and like...

Brad Crowell 12:34

That's a 420 day. 

Lesley Logan 12:36

No, no, I don't know what the other word like they they they're fluid and flexible. Like the prices are always changing. Like it's like sexual but not, okay. November November. One of the greatest times to be in Miami. I thought so and so requested that, so we'll be at the Miami P O T. More to come on that because...

Brad Crowell 12:58

Oh wait, but you're gonna be down there prior

Lesley Logan 13:00

We're gonna be there prior. Our (...) will be there for the (...) weekend together. 

Brad Crowell 13:06

Yeah. And I will be joining both of you at the P O T.

Lesley Logan 13:09

 Yes. Which by the way, if you want to know what's going on with that we don't know anything about the P O T part. We just know it's happening... (Brad: and we're just gonna be showing up) Yeah, we're just showing up because that's what the party is at, it's Miami... (Brad: with flashcards) Yeah, with flashcards. And if you're like I don't wanna wait for flashcards, to all these dates, you can buy them anytime, y'all. So anyways, that's our trips. And we're gonna keep doing that so that you are invited to hang out with us in person. Somewhere in this world. We're trying to get to different places. It's fine.

Brad Crowell 13:37

Yeah. So thanks for joining us on these quick announcements. All right, on to an audience question. What do you think about client loyalty programs? Do you have a workshop that addresses them? I scrolled through your website. Maybe I missed it. Thanks. Well, the smiley face. 

Lesley Logan 13:56

Yeah. So a Pilates studio asked me to send DMS and I don't coach in the DMS. So you're welcome to ask and we'll just answer them on here. Unless you're an agency member, and then I'll answer your agency. And I actually thought this is a really great question to talk about today because Hillary billings actually connected us to Brittany Kodak. Yeah. And Brittany Kodak wrote the book creating superfans which is out now and you can get it on Audible she did the reading and also you can get the hardback it's actually really cool hardback book to have. And we will have her on the podcast, her episodes gonna drop, I think sometime in May. So the reason I bring this up is I just don't really I stand by you. It's really hard to pay people to talk about your product. Yeah. And it's really tough. So...

Brad Crowell 14:42

Unless you're paying them like $1,000

Lesley Logan 14:44

Yeah, I mean, well, here's the deal. We have affiliate programs like so I would even call it a client loyalty program or an affiliate program. We have those. And we let our people sign up for them because they're going to talk about anyways and we want to reward them for that. However, we don't Push it. So I'm not like, Hey, guys, it's the month of May. And anytime you any new member, you get me you get paid double. And the reason I don't do that is because I really do want the referral to be authentic and genuine, someone asked them or they're talking to someone, and they think that this is the appropriate thing for them. Regarding studios with client client loyalty programs, here's the deal. People actually want you to solve the problem that they have. That's why they hired you. And what I would recommend you do is actually become obsessed with solving their problem as quickly as possible and making sure that they have the most amazing experience, that they just can't wait to tell their friend about it. However, the truth is, is that there are influencers out there that make their money off of off of being an affiliate. And there are programs out there that can be really great client loyalty programs, what I would say is, without knowing your business, if you don't have a big studio with multiple teachers, and tons of classes every week, the client loyalty program is really hard to keep on top of mind, because you need a team and you need enough people to actually be like winning the things that people it's just becomes another thing you have to manage. 

Brad Crowell 16:30

Well, but also, I mean, you know, your program doesn't have to be this formal, dedicated, like written out side of contract program. It can literally be like, Hey, thanks for referring Susie. Here's a $50 gift card to the Italian joint down the street.

Lesley Logan 16:44

Yeah, and I guess and also like, if there you could also not have a program and just like, have set up in your thing that anytime someone's a client that a year from now, you're alerted, so that you just send them something like that, that would be cool. Why have them sign up for a program that you could just surprise them with something?

Brad Crowell 17:03

Yeah, or their birthdays, you know, you do something special 

Lesley Logan 17:06

I'm gonna, I'm gonna steal something from Brittany. In her book. She says why not? Like, of course, absolutely. Definitely celebrate their birthday with them. But what if you just set a reminder this celebrate their half birthday with them? That's a fun idea. Yeah, like, yeah, so that's really fun. So I would just say like, what do I think about them? I think they can be great. I don't think that they're going to they're the I don't think that that is the thing that's going to make or break your business?

Brad Crowell 17:30

Well, I don't think that's the thing that's going to get your clients to refer their friends. No, it's just a nice perk that keeps you top of mind that that that continues to reinforce how much they love you, you know, unless you're running like a true affiliate playbook. You know, these are more like, like, really fun relationship building perks.

Lesley Logan 17:54

Yeah. I mean, and also, like, if you're thinking, Well, I just want to celebrate how many classes they come to, or how long they've come? I would just do it without having a fancy schmancy program. 

Brad Crowell 18:05

I'm not opposed to that, though. Like if you have really happened in studio, where you're running group classes all the time, having a loyalty program where like, when somebody hits, 100 classes, 250 classes, 1000 classes, that's, that's, that can be an incredible driver for people to come back often and to really participate as much as they can. Because they want their name on the wall, or they want the coat that you're going to give them or whatever. But if that's not the style of studio you run then, you know,

Lesley Logan 18:38

Also you'll read in her book because you're gonna read her book because she's gonna be on the show, but you'll read in her book that like, yes, people are accustomed to getting emails like this is how many classes you went to this week. This is how much you did this, but it doesn't they it doesn't mean like Peloton emails me every week. They don't send me any gifts. I still open the email. I still use my Peloton. So you don't have to give them things all the time. But you can give them shout outs from time to time and I'm just I think the thing that I'm afraid of saying is like, yes, have a loyalty program and the solopreneurs are like, how do I do that? I have like nine clients.

Brad Crowell 19:12

Yeah, I agree. It's not gonna be the make it or break it. 

Lesley Logan 19:17

Every person can reward clients with some sort of love note at different points in the journey with you. You don't have to have any fancy technology for that. If you're a big studio who has a team and capacity to include this, fine, do it but if you think it's like, oh, this is how I'm going to get to my seven figures or am I this figures. No, your actual treatment of clients in the studio before they work with you when they left you. That is absolutely going to make the difference in your business. The client loyalty program is extra icing on the top.

Brad Crowell 19:53

Yeah, no, I'm with you. 100% There. 

Lesley Logan 19:56

Okay, great.Thanks for agreeing with me. Okay, let's talk about Hillary Billings.

Brad Crowell 20:49

From the beaches of Nicaragua. Hillary's adventure began as a travel blogger, she became Miss Nevada. And today she is actually a sought after brand strategist and speaker, sidenote, lion tamer, what I don't even know I need to learn more about this. 

Lesley Logan 21:07

Oh, you guys, we had her speak in the agency group. And she is a lion tamer or was a lion tamer

Brad Crowell 21:14

Hilary works. Hillary uses psychology to get attention for companies both on and offline in a content saturated world. And she and her partner actually have this amazing company where they are teaching people how to make content that is viral. And I know that's like the gimmick word. But they have a very scientific approach to how they analyze content that could and should be viral. And if you can hear dogs in the background that being hilarious or no, yeah. But it's, it's kind of amazing. We're actually about less than (...) bootcamp

Lesley Logan 21:49

Attentioneers. And at the time you've listened to this, we've already taken their boot... (Brad: Yes, that's true) We'll put the link to the bootcamp below. Yeah, we have a we have a link for you. Anyways, I She's just I mean, like, talk about like, a cat has lived Nine Lives.

Brad Crowell 22:03

Yeah. Oh, yeah. 100%. Like, I definitely was like, every time she kept going with her story. I was like, what? And what? And what?

Lesley Logan 22:11

I know. I know. So, so. Cool. So um, and we talked about this on the episode

Brad Crowell 22:16

dude, like research, scientific research. She basically put herself through college on scholarships. She helped her parents buy their house or something

Lesley Logan 22:28

Well, first of all her company's quality engineers. Second note, do you remember the guy who introduced Do you remember Michael? I think his name was Michael. He wrote that book about his journey. And like, he's the one he's like, Oh, my friend is Miss Nevada. And she lives in Las Vegas. Let me introduce her. He's the first person to introduce me to her in June of 2020.

Brad Crowell 22:46

Right. So we were introduced to her multiple times over multiple years. And it took until this year to finally connect the dots. 

Lesley Logan 22:55

It's like you and me getting together. It just took the universe a lot of extra work to get you to pay attention.

Brad Crowell 23:02

Yeah. All right.

Lesley Logan 23:03

Let me tell you what I love. Re enforcing good decision making behavior. So she talked a lot about there's a couple of examples she gave, but first of all celebrate the micro decisions. So remember, when she was talking about when she's traveling like, and she was alone, she would find a place to have breakfast, and then she'd celebrate like me, I like found a place in a foreign place to have something I like to eat. Like, that's really amazing. And I think especially the women listen to this if your listeners Hello, perfectionist, recovering overachiever, that means you. It's too often I see people not celebrate that they did these things even big deal things. It's like leaving your hotel room. I will never forget when I was in Brazil by myself. And I got to my hotel room and I slept for 12 hours. And then I got up and I was like, Okay, I got to go eat. And I was like, I thought, What am I going to eat and I googled and like I like everything is in Portuguese and I like walked to the place and I got the breakfast and then I walked back to my hotel, because that's all I had researched. And I was like, I did it. I did that. And these are the ways that you build confidence. And also when she talked about her horse, like she would give like little they called like muffins, cookies, cookies, like her her horse was a skittish horse and not and I'm not saying your horse, but like more was Hillary but like, you give them the cookie to the horse to reinforce the good behavior, then they're less scared of the thing. And so you too, need to give yourself a cookie. Every time you do something that is like outside of your comfort zone and it doesn't have to be a 10 feet out to the computer. It could be a millimeter.

Brad Crowell 24:40

Yeah, for her bigger picture of this was she had been in control but in control, like she grew up in a in a in a environment where she didn't have control. Her parents didn't have much money. She didn't have you know much luxury or any of that stuff. And then she put herself through college by taking control. Yes, and then she got rejected from all the colleges that she was trying to go to 

Lesley Logan 25:02

also, just like every millennial, we had, that you do this, and then you do this and you do this. So you write, you do all the sports and you have a job and you apply to colleges and you volunteer, you do 17 things. And you do you do it, and it's picture perfect. And you get into the thing, and then she didn't get into the thing.

Brad Crowell 25:22

And it was it was a fail. Right? So and but it was a fail. Okay, she didn't get into the schools that she wanted to go through. Yeah, not on her fault. But it still didn't go the way she wanted. So what did she do? She threw it all the wind. And she went around the world to travel, which is like, there's no control in that. Right? And so when she got back, when she got to these places, she was thinking, okay, cool. I just succeeded at a thing. She said she was often really like, felt alone and scared. And this is like before the internet was everywhere, and Wi Fi and cell phones and stuff. And so the idea of reinforcing, you know, quote, unquote, good behavior. Instead, reinforce success, reinforce those wins, remind yourself, she said, review your history, see where you've succeeded in the face of adversity, then you can conclude that you've succeeded, even when you didn't have control. It didn't go the way that you wanted, but you still were able to succeed. So the ultimately, that allows you to look forward in the future and say, even though I don't know what's going to happen, I know that when I didn't have control in the past, I was still able to succeed.

Lesley Logan 26:32

Yeah, and I will, there's an upcoming episode, spoiler alert, that what's really cool is when you do things like this, and you celebrate those wins, and you give yourself a cookie, you start to have these moments where you can count on you like recognize you can count on yourself, right? And that is so key for showing up when you don't know what's going to happen. Because I know like when everything hits the fan, I'm like, I know, we can count ourselves. Like I might not be able to count on this technology, or this company or this thing, but I know I won't let myself down. You won't let ourselves down. So like, you know, so anyways, but that comes you gotta you got to actually like recognize that.

Brad Crowell 27:11

Yep. Yeah... (Lesley: What did you love?) So I, I love the idea that you can't do it alone. And it is whatever it is, you might be, we all need help. Right? And we need to know when to ask for help and how to get it. And this stood out to me because of my entrepreneurial journey, and experience and being in the band and doing all these things. I just assumed that I have to do it myself, whatever it is. And she kind of laughs at that and says, Hey, even though you made the decision to go to breakfast, you getting breakfast, you have help getting breakfast, you had to get there. So maybe you took a ride, you had help from someone, you had to order get help from someone there, they had to have the food. That means there's like, whole supply chain and farmers and like, you know, like people driving it to the restaurant involved. Right. So we've I think that it's really funny that we think I did this on my own. You know, maybe you set up a studio in your house, I did this on my own. Did you make the equipment? No, you didn't. Right? So you had help? Even if it was a company, you had help!

Lesley Logan 28:31

Even if you did make the equipment yourself, somebody made the wood... (Brad: Oh, her partner made it) okay, but Right? Well, I understand maybe she wants to say let's just for the example that I'm trying to make, let's just say that she made it somebody else made the like metal hooks, right? Somebody else made the springs

Brad Crowell 28:48

like yeah, the boards that she bought, I mean all the things. So like, we have this, this weird concept that I have to do it myself in order for it to be a win in my book. And I think that we can dispel that notion, you know, we can let go of the idea that I did it myself because that's not actually real.

Lesley Logan 29:09

And also, why are we so obsessed with doing it ourselves?

Brad Crowell 29:14

I actually don't know, like I wrote down where did we learn that we have to do it on our own in air quotes, you know, in order for us to chalk up that quote unquote, win on our own board because I agree, I don't I don't know we just I think must be just this like natural inclination. And I think that we should let that go.

Lesley Logan 29:36

I think it's because we have somebody gets an award. So like when people get an award in school, you get an award. You get an award for the spelling bee they don't go and your teacher got an award and your school got an award and the janitor who made sure to clean classroom got an award like they don't do that. But I like every single person who you've ever heard a speech get an award thank somebody. And if they miss someone that makes the news but everyone thanks somebody. So anyway, stop trying to do it all on your own. So many people want to help you. There are so many people who are like literally like going, oh my god, I'm so good at copywriting. And you could just hire them. They don't want to be the face. They don't want to do the things. They just want to write words down. That sound cute. That's what they want to do. Like they need you so that they can do the thing that they want to do anyways. Okay. 

Brad Crowell 30:28

Love it. Alright, so finally, let's talk about those Be It action items what bold, executable, intrinsic or targeted action items can we take away from your convo with Hillary Billings?

Lesley Logan 31:20

Speaking of travel to Cambodia.

Brad Crowell 31:22

Yeah, so she said, travel to get uncomfortable. And she said this is something that really was something she was able to do more in her 20s when she wasn't, you know, owning a horse, like had a place and stuff like that here in Vegas, but travel to get uncomfortable. And then while you're uncomfortable, figure out how you can make it comfortable. And that will help you create this confidence, like we talked about earlier, that you are able to survive through situations where you don't necessarily have control. Yeah, she said today she uses different tools in order to find expansion and the growth that she's wanted. But travel is an amazing way to do it. And we absolutely recommend joining us in Cambodia because it is a little bit scary. But it's also so rewarding.

Lesley Logan 32:14

What's so scary? It is scary to be on long flights. It is scary to go to a place you've never seen before... (Brad: the scariness is just simply the unknown) It's the unknown, but it is very safe.

Brad Crowell 32:25

We've gone so many times. Yeah. Her dad has joined us. He's a 70. He's only 71. He's joined us three times now in the last three years (...) But yeah, he's brought us three times now.

Lesley Logan 32:45

Yeah, I do think I've really there's something about travel, that really helps you, like get comfortable with uncertainty and unknowing. And especially when you're with people who know things. So there you go. It's like it's like a it's like a cheat. I love it. It's like training wheels.

Brad Crowell 33:02

And it's one of the like, you know, you mentioned this earlier about when you were Brazil, I remember the first time you know that I was in Cambodia by myself... (Lesley: Oh, yeah. You went without me to get the house) to get the to get the house. And it was just me and I was in a new neighborhood. I didn't really, I mean, I still had a couple of relationships there. But they were working and busy. And I had to basically do the same thing. Like, what am I going to eat breakfast, and I couldn't even Google it. It wasn't like,

Lesley Logan 33:32

No like the places that do breakfast, they don't have a website.

Brad Crowell 33:35

Yeah. So you know, it was like, Alright, I guess I'll just get on my bicycle and ride up the street and see what happens. And then okay, that's enough. And I'll go back. And you know, and then obviously, the more you do it, the more confident you get. And now today, we know we have relationships with most of these places. 

Lesley Logan 33:50

Except for the people that make my bananas and my (...)

Brad Crowell 33:55

(...) carts, but they move, they move around.

Lesley Logan 33:57

And my lady, she takes random days off and then some of them will roast the bananas, but they won't make potato cakes and some of them like and the only thing in the morning and it's just, I I just really want it I want that to be served. Anyways, this isn't me complaining at this point. Let me talk about my takeaway. So um, okay, so she actually also interviewed actually, I was mentioned Lacy Phillips, To Be Magnetic is her podcast and we will work on getting her on Hillary. Let us hope. Okay, so there are three components to manifesting the life you want. So this is what Lacy Phillips created. So the step number one is always be expanding if you're like whaaat?, so you can find expanders, like you can actually like, find people who you're like, Oh my God, they're always expanding. You know, these people are they're like, always learning something new. They have an abundance mindset like things don't scare them

Brad Crowell 34:47

or they've already done what you're trying to do. Yes. Right. So you know, and it allows you to feel confident that it's possible, right?

Lesley Logan 34:55

Yep, unlock second step, unlock limiting beliefs. So first, this is like goes back to the artists way, you have a limiting belief like you whenever you say I can't do that, that they're just saying that's a limiting belief or that won't work for me or

Brad Crowell 35:08

no matter how kindly you say you can't do that to yourself, oh, I can't do that. I'm never gonna say, No, you're still holding on to a limiting belief.

Lesley Logan 35:16

Oh my gosh, yeah, so that's a limiting belief. So first of all, like, you have to actually feel deserving, and worthy of receiving what you want. So that's one place worth exploring. And then do you believe that you want what you want as possible?

Brad Crowell 35:33

Right, so that goes back to the expanders that you surround yourself with.

Lesley Logan 35:36

And then, um, see to believe is a reprogram that you can like you can do

Brad Crowell 35:43

well, this idea that we have to see it to believe it. Yeah, you know, like, there's, there's a sense that it's helpful, but it's not necessary.

Lesley Logan 35:50

Well, also, like, there are so many people who have done things in parallel lines of work, or ideas that you can use, right? Like, in my world, I'd never seen people do what I was doing with the flashcards, but tarot cards were existence. So like, you can find different evidences to prove but also don't use like, well, it's never happened before, so it won't work. No one landed on the moon before someone landed on the moon. So hello, right. And then. And then lastly, like really understanding what it is standing in the way of your fears and like, get really honest with like, say it out loud.

Brad Crowell 36:34

So there are fears that are standing in the way of your belief

Lesley Logan 36:38

in The Artists Way, she actually has you like, say some affirmations. And when you say them, if there's any, any cognitive dissonance around it. She asked you to like figure out who told you that when did this start happening? When did you have this thought when did this thing come up. And then that is going to help you figure this out, because you have to unlock those limiting beliefs. And lastly, which will be called my brother, Leslie Lacy Lastly. Take aligned action. Remember action is the antidote to fear and action makes clarity. So, aligned action I think can actually sound a little like on the double blue side, like taking aligned action and like, you know, whatever. Aligned action just means like, take a step that is actually going up, is in alignment. I hate using the word definition but goes along with what you are actually trying to have and do so if you are wanting, we're, okay, I want to know hobby. If you've been listening this podcast for two years, I've been working on it. You guys have been working on it. So taking an alignment and aligned action, it doesn't have to be perfect. Like the things that I have tried as hobbies have failed. Not it's nothing against them. It's just it didn't work for me. So I can't go up. Never gonna have a hobby. Again. That'd be a limiting belief. Instead, I'm like, No, people have hobbies that are my age who have their own businesses. I'm looking for these expanders, what is something else I want to do and then taking an action. So we are signed up to take a beginner climbing, rock climbing course. So I'm gonna do that because I I think it could be a cool hobby. At any rate, aligned action is just simply taking a step towards the thing that you want. And you are going to have to unlock those limiting beliefs to figure out what that next step is. And you'll have to go with an expander or stalking one online to help you get those things. All right. I'm Lesley Logan,

Brad Crowell 39:26

and I'm Brad Crowell.

Lesley Logan 39:28

And the dogs have lost their minds. We're gonna wrap this up. We are so grateful for you truly, uh, you have no idea. Brad and I actually spent a week at a pod, podcasting conference convention conference. Yeah. And I think it was you guys. And as I was in all these different sessions, I was like, Is this going to actually work for them? Is this going to help them? Is this going to help us get more listeners? You know, and we're really excited. So we have a special announcement to share very soon. You'll actually hear about it as soon as it's ready. But there's all these different opportunities we've been looking at and we've been thinking about you and it's because we hear, we see your views, we hear, we read your surveys, we are talking with you, you share our stuff and you tell us what you like and sometimes what you don't like. And I appreciate that so much. And so thank you for joining us today. Thank you for sharing the show, however you do that. And we want to know as you've said in every episode, how are you going to use these tips in your life? What are what was your favorite Be It action item. What were your favorite talking points? Who your favorite guests is? send us an a DM, tell us a question you want us to ask on the next Recap and until next time, Be It Till You See It. 

Brad Crowell 40:26

Bye for now.

Lesley Logan 40:26

That’s all I’ve got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over on IG at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day! ‘Be It Till You See It’ is a production of ‘Bloom Podcast Network’.

Brad Crowell 40:26

‘Be It Till You See It’ is a production of ‘Bloom Podcast Network’. It’s written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.   

Lesley Logan 40:26

It’s written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.   Kevin Perez at Disenyo handles all of our audio editing. 

Brad Crowell 40:26

Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.  

Lesley Logan 40:26

Special thanks to our designer Mesh Herico for creating all of our visuals, (which you can’t see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week, so you can.

Brad Crowell 40:26

And to Angelina Henrico for transcribing each episode, so you can find it on our website. And finally to Meredith Crowell for keeping us all on point and on time.  

Transcribed by https://otter.ai

How would you live if you truly believed that the universe is working in your favor? How can you step into a life that will expand with you and fulfill all your dreams? Tune in for a messy journey through uncertainty to decisions that become aligned. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected] .

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• The moment of realization that perfection was not a serving factor. 
• Allowing the universe to work in your favor 
• How you learn the micro steps of confidence 
• The impact of the animalistic side of the brain 
• The new way of creating content
• The three components of manifesting the life you want 

BIO

With over a billion organic views, Hilary Billings is a popular viral video creator and strategist. She is also the Co-Founder and CEO of Attentioneers, where she leads a creative agency that helps brands and their partners drive exponential audience growth through viral content.

As evidenced by the fact that she grew from 0-400k followers on TikTok in 40 days, Hilary understands the psychology of capturing and keeping attention online. She uses this expertise to demystify TikTok for her clients and to help them build genuine relationships with their followers – all while going viral.

A certified personal brand strategist, Hilary has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria’s Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, on-camera host, and TV producer, Hilary has also worked with national traditional media outlets including USA Today, E! News, and Extra! Entertainment Television. 

As a highly sought-after speaker, Hilary has shared the stage with William Shatner and Bon Jovi. She speaks on the psychology of attention, and how to get it both on-and-offline in a content-saturated and apathetic world. 

Considered an authority on branding and viral content, Hilary’s insights have been featured in Entrepreneur, Huffington Post, and Thrive Global.

Episode References/Links:

• Attentioneers Agency Website

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

Be It Till You See It Podcast Survey

Be in the know with all the workshops at OPC

Be a part of Lesley’s Pilates Mentorship

Waitlist for the flashcards deck

Use this link to get your Toe Sox!

Resources

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Social Media

• Instagram
• Facebook
• LinkedIn

Episode Transcript:

Lesley Logan 00:39

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Hey Be It babe. All right, I'm stoked, this, get ready to write this whole thing down my perfectionist overachievers, this woman is here for you. She gets you, she understand you. Yes, that's me. But it's also our guest, Hilary Billings. She has just really made an incredible career for herself. And I think it's easy to see people doing stuff and go, must be nice. We've talked about this before with Tanya Dalton. Let's be nice. It's so easy for them. Like, yeah, they could do it, but I can't. And honestly, like, what I love about Hillary's story, and we could have gone 17 different ways with this episode, so I will have to have her back. But you are gonna hear that she can't, she started out like a lot of us. Most of us started out in a position where we didn't have money. We didn't have people around us as models for what to do. And also like, there was a lot of things out of our control that kept us from being who we wanted to be in this world, or we thought we wanted to be in this world. And so what I hope you get out of this episode is that life is such a journey. And we're supposed to do it together. And so thank you for being a listener of the show. Because, I mean, I couldn't do the show without you. I really couldn't. So thank you. Thank you for listening. Thank you for sharing. Thank you for being you. And here is Hilary Billings. All right, Be It babes. I am really thrilled. Because honestly, we should be doing this podcast in person, we actually live close enough, we probably should have done that. But I'm really excited because, you know, the world is a funny place. And I was introduced to this woman a couple of times. And a couple of times, we had texted back like let's get together. And like true women who work for themselves. Life gets really busy and things get in the way. But this is really funny how we came upon this. She reached out about wanting some help. And someone's like Lesley, you should, you would be perfect for her. And then we hit it off on a zoom call. And we realized we were literally down the street from each other at the more we were talking. And so Hillary Billings is my guest today. She is a neighbor. Even if there's a freeway in between, and she's an incredible woman who has a wonderful journey that I can't wait for you to hear about. Because y'all we I think it's really easy for us to think about life happening to us. And really, it can be the thing that's happening for you. And Hillary is going to tell you that, so Hillary, will you tell everyone who you are and what you're rocking at?

Hilary Billings 08:51

Oh my gosh, Lesley, we should have done this in person. What were we thinking?

Lesley Logan 08:54

I don't know. I literally, I was like, Oh, she could have just been to kind of come over.

Hilary Billings 08:59

Walked over, had coffee and sat down.

Lesley Logan 09:03

I would have made you a latte. I have a machine now.

Hilary Billings 09:06

Jesus, we'll have to redo this whole thing over again. We'll just come back we'll do more. (Lesley: Yes, there'll be more I agree). You know, what I think is so beautiful about this is that it is such a testament to me that the universe will not let you miss the thing that's meant for you. Because we have spent so much time going back and forth. I think over the past two years, I'm being introduced in multiple different ways to different people. And I think that there's something so special about that, that even though it wasn't it was misaligned in the time or I was here and you were there or whatever was happening that we couldn't make it work that the universe will always ensure that the people that you need to meet come back into your life. And that gives me so much peace now as someone that has struggled with anxiety and perfectionism and needing to continue to roll the ball up the hill all the time that the universe is conspiring in your favor. So I love that.

Lesley Logan 09:55

Yeah, I you as you say that I am it brings up all the different times that like the universe like would not let me not know this person. Yeah, yes, yes.

Hilary Billings 10:06

We've all been there right? It's so it's such a beautiful thing. So I'm Hilary billings I'm based out of Las Vegas, Nevada. And I also am a recovering perfectionist and I have such a very eclectic background, I'd like to call myself a cat with nine lives. I started off in psychology, went into journalism, I accidentally became a travel blogger, accidentally became Miss Nevada due to a firework accident and separating second and third degree burns. And then all this, again, this continual evolution of the universe lovingly taking me off my path, and abruptly putting me into a new scenario that I had to figure out how to work. And so now, I am a content creator of viral video content creator for social media and run a creative agency where we help personal brands and entrepreneurs and companies and their agency partners, you know, make content that people care about that their audiences want to see. So we help drive revenue and reputation that way, but lifetime learner, and certainly I like to consider myself a professional adventurer in a lot of capacities. Having done everything from Lion taming to beauty pageants to Red Carpet hosting and beyond. 

Lesley Logan 11:21

Okay, so, I, I think we need to tell people like when you say like, you have animals, like you have farm animals situation happening as well, right, like so... And you have a, like, land with animals.

Hilary Billings 11:33

So I do have a horse that I keep her at a barn in the mountains edge in Las Vegas, and then we do have 125 pound great pyrenee, so yes, we're, I'm slowly accruing, the animals. I don't have all the land yet, but we're gonna manifest that at some point. It's coming, I'm sure. But I have always been able to be around lots of land, lots of animals, which has been fantastic and, and had a lot of opportunity to work with different even big Catholic African lions and tigers throughout the years. So...

Lesley Logan 12:04

So So what I guess like there's so many places we can go because I'm sure people like the firework thing, what's going on? ... But I guess like, I want to start with like, when did you recognize that your perfectionism was getting in the way? Because like, I can see how like on so many of those things like being the psychologist being the journalist, like some of that, like the perfectionism might even felt like it was a superpower. But like, obviously, it led you to something else, like can you think of a time where like, this is actually keeping me from having the life I want to live.

Hilary Billings 12:34

So the first moment that I recognized that my perfectionism may not be serving me was when I received 14 rejection letters for graduate school. So I was the number one graduate of UNLV, they gave me an award called the outstanding graduate for being the best student out of all the students and I was so proud of that. And that was based upon not only academics, where I had a three point 90 GPA, I had one A minus my entire college career, it was in world history. Ironically, I like to blame it on the teacher failed many, many moons later. But you know, it's based upon your academics, your research, your community involvement, I was taking 21 credits a semester, which is a full course load, plus running multiple research labs, plus working part time jobs. And I was on a full academic ride scholarship. I, I couldn't, my parents couldn't afford for me to go to college. And I was very heavily involved with the finances of paying for our house and our mortgage when I was growing up. So I knew that if I wanted to go to college, I had to make it happen. So I applied for so many scholarships that by the time I graduated, UNLV was actually paying me to go to school. And I was terrified that we're going to ask for the money back because I don't have enough expenses for all of this and books and what have you. But and I made the sacrifice to stay in Las Vegas to go to school. It wasn't the dream that I wanted. I always wanted to get out and go to someplace exotic and wanted to attend an Ivy League. But you know, again, the realistic perfectionist in me is like, let's graduate debt free and then figure it out. So when I was applying to graduate schools, like if there was a top draft pick for graduate school programs, I was very competent, that I was that I was doing everything that I had been told, since I was a freshman that if you do these things, you will get into a great program. And it just so happened, you know, as the world will, will come upon you. There was a lot that was outside of my control for this. I graduated right after the 2008. So graduated 2010. So we're still dealing with the 2008 crisis and recession and that crash. PhD programs will not take students unless they can fully fund them at least on the clinical psychology side. And so I was up against the same, you know, 700 applicants from across the country, and I would see the same 70 people at all of the interviews that I was going and paying to participate in. And through that process, I will get phone calls from the professors being like we loved you, you are our number two or number three pick, we only have enough money to fund student number one, or it was you were great. But the students that we've chosen are actually already practicing physicians that have their masters that are coming back to get their PhDs now, because of the way the market has turned. And there are a better deal than having to pay for somebody on a full PhD, right? There was even one letter that I got that was not addressed to me. And someone, someone had crossed out the name, and then misspelled my name over that for the rejection letter. So if you want to talk about feeling like I wasn't even worthy of a reprint of a piece of paper to get my rejection it was was pretty horrific. (Leslye: Oh my God) But that was the first moment of like, you know, I've done everything according to what I was told to do. And now I'm in a place where the the future that I was promised isn't available to me, at least on in the timeline that I wanted it. So now what and what would this look like? So I did what any rational 20 something would do. I bought a plane ticket to Nicaragua. I started a travel blog and went to a surf retreat with a bunch of other really powerful females to figure out my life.

Lesley Logan 16:16

No, I free I love when a perfectionist like like, what is it like goes off the deep end. They're like, I'm going to Nicaragua, they go to Costa Rica, they go somewhere.

Hilary Billings 16:27

Go on this journey. Everything I thought I knew was wrong. So let's just go the other way and just swing the pendulum completely in the opposite direction. Yeah, certainly that moment. That was the first time that I started to consider what did I want my life to look like versus what should it look like? Which I think for our generation, I think now, especially for younger generation, that's a lot easier. We're more empowering about build the lifestyle that you want to have, and then find the career that fits within that. And I don't feel like 10 years ago, that was an option.

Lesley Logan 16:59

No, no, hello, I'm an elder millennial. And I can tell you like I did it all right too and I was like, and then I was, you know, going to college with 911. And then I graduated right before. So i i The perfectionist rebellion is definitely something I think millennials and Gen Xers are like very clear, because like I did what you said. Yeah, it bit me in the behind. (Hilary: Yeah). Yeah!

Hilary Billings 17:23

Absolutely. Well, especially, I mean, I feel like every teen movie, every show is always about like go to college, every adult that we talk to is like, you must go to college, you must do it this way. And then you'll make a lot of money and be happy. And it's like, okay, great. I will I'll do this path, just like you said. And it was very interesting to see, as I started blogging about this, like journey of finding myself and feeling at the time, like I was just really journaling the downfall of my life and like this is the unraveling of the Hillary. So here you go, and away from my friends and family to keep in touch with me while I was traveling. And then to get the response back from people all over the world who we're dealing with a very similar mindset. And so I ended up building a readership in over 100 countries didn't know what to do with it at the time, didn't know how to monetize it. But it was very powerful for that to be a connection point where people wanted to have that conversation and, and to recognize that we were all dealing with it in our own little spheres in our microcosms and could finally have a way to connect about it.

Lesley Logan 18:24

Yeah, I am. I think like I think what's really cool is you just kind of like I'm just going to try something and I'm not going to have the plan to follow which is a little it's just like very hard for (Hilary: terrifying) it's terrifying for perfectionists but like you were correct like I don't think people understand that time is very specific. You all there were lawyers were going out of college who could not get a an internship like unpaid internship because four and five year attorneys were like I'll take that job because I just I and so they're getting these like experienced attorneys for cheaper than a college graduate. So it was just a really hard time and so I think when those things happen for you clearly it puts you it took you out of like I'm just gonna follow the next step and the next step and it made you go from a paint by number life to something that you are actually painting from scratch and so I think that's just really really cool. From so as you as you got into this travel blogging thing and then you went on to this next thing what what was your Northstar? Was it like, what feels good? What was like, how are you picking what to do next? Were you journaling about it? Were you talking to people that you have a coach or therapy what was going on?

Hilary Billings 19:40

Yeah, it was it was a lot of allowing the universe to show me while me trying to hold on to some resemblance of control, which was not working out very well for me if I'm being honest, like, you know, the the travel blogging aspect can seem so fantastical and what a movie like experience and there were so many of those moments. A majority of the time I was terrified. A lot of the time I was crying, there was a lot of having to work through these emotional blocks. I think the biggest thing that I learned through that process that I hadn't previously really embraced was that I am fully capable of making my own decisions, even just and that's the beautiful thing about travel, right? Especially when you go to places where you don't speak the language, you don't know where you're going. This was a time this was pre international phone plan. So like, could not Google did not have Google on my phone, where I was going. And, and I was very much alone. Like I, in order for me to feel connection, I was just journaling things I wanted to tell people later, because I didn't want to spend the money to try to text them. It was still like $1 text message or something back then, which is why... so ...

Lesley Logan 20:49

It's okay, everyone listening to this nose. And if we have anyone who's like, what, like, they it's like three people and Hello. Yeah ...

Hilary Billings 20:57

(Lesley: Thank you. I was really hard back then). Okay, so no, we can ... And that was a whole thing and a way to call people till after nine o'clock. Oh!

Lesley Logan 21:07

I had, I was in Brazil alone. And I could only use my phone and computer at the hotel like you couldn't even, restaurants did not have WiFi for me to use. So I would like map it out. I would like know all of the things I'm going to do for the whole day. And then no one would know where I was or who I was with until I got back to the hotel rooms.

Hilary Billings 21:29

Yeah. Yeah. And you're just helping ... make it back. And...

Lesley Logan 21:34

Yeah, yeah, that's pretty much it. I mean, I believed that I was gonna be okay. But like, you know, it's kind of funny looking back. It's like, wow, like now when I'm in Cambodia. I've gone to so many places in my village that my Wi Fi just pings on as I'm going to tuck tuck. I'm like, Oh, I have Wi Fi I can like check in with this person.

Hilary Billings 21:55

The privilege that we have now that we didn't have back then. But you know, I think there was something really special about that time, because it really forced you to have to sit like I wake up in the morning, wherever I was, and be like, Okay, today we're in Fiji, I need to get breakfast. What do you want for breakfast? Well, where are we going to go to get that breakfast, and just learning those micro steps of confidence of like, hey, look, you got breakfast for yourself, and you didn't know where you were like, good job on you. Goldstar. It really helped to build my confidence that I could make decisions for my life that would allow me to not only be safe, but to thrive. And I think it's really important. And that was that became my MO for a majority of my 20s was when I was feeling unstable when I was feeling like the drama of the situation around nearby come back to the states and I was working some, you know, low paying job, doing God knows what and retail that I could always just go away and remove myself from that situation and find a way to make the uncomfortable comfortable as a way to find that self growth. And that that kind of became my my default. Because I didn't know another way of doing that. That would keep me at one point.

Lesley Logan 23:02

You know, that thank you for saying that. I think that is something so key that right now, every listener everybody can actually be doing. I think we're because so much of what happens to us is outside of our control, and we're not actually honoring or celebrating what we did that was inside of our control. We're just like so focused on like, what we weren't able to control, we should have been able to control that. And so I love that you're like okay, I got like, I didn't have breakfast and dinners, no breakfast and I got breakfast and I'm having breakfast right now. And I think like to the perfectionist listening to this, she'd be like, of course she got breakfast. It's like no, no, that is actually worth celebrating. If you did not know the next three steps and your day and you somehow found a way to make them you have to give yourself a pat on the back. Otherwise you're gonna have a lot more tears like you brought up tear there was a lot of tears. Yeah, cuz you're trying to become someone new, you're trying to do something you didn't have a muscle for. It's just like going to the gym, you're gonna soreness is going to happen when you're training in a muscle group you have never trained before, it's the same thing for anything you're doing in life. So I love that you shared that because I hope people I hope if you're listening, it's like, what can you just literally look back at your day and go, Oh, I just did that. Like I literally just did that she just set? Well that's a huge thing. A lot of people looking for confidence doesn't come from like, you've been deemed it comes from these little action steps. So I love that.

Hilary Billings 24:19

Yeah, I think that we forget that. On a very basic level, we are still animals. And so we're constantly dealing with what a natural evolution has given us, which is the anxiety of finding safety and of being able to feel competent, that we can take care of ourselves, especially when we're trying something new. Or we're in a situation that feels threatening for some reason. And that could be it feels threatening to because it's it's new and different or because there's something that's a piece of danger and our brain doesn't know the difference. It's funny, you know training, I'm an equestrian I write 100 jumper and my horse is very intelligent, but that also means she has a lot more anxiety than a lot of the horses because she is running the permutations as to what around her is potentially going to be a threat. And there is a particular corner of the arena that she has decided is this spooky, scary corner. And so we've been spending a lot of time with her up there, just giving her pats like when she walks through the corner and doesn't freak out or try to bolt away, she gets pats and she gets reinforcement, or she gets a cookie. And it seems like if we were to do that to a person, it would seem stupid. But at the same time, it's like you're learning to calm that animalistic side of your brain that says that there is something to be afraid of here. And the more that we can reinforce that we have ourselves in these moments, the more data points we're putting on the board, that we can help ourselves for future situations when we're looking down the line. I mean, the more that I look at how I've been able to build my confidence brick by brick, it mostly has to do with being able to reference these previous moments of my life and being like, Okay, well, this thing feels really scary right now. But I previously tamed lions, so I'm pretty sure I can get over this thing right now. Or this, this moment of my career seems very vulnerable and scary right now. But I previously was rejected from every program that I thought was my future and was able to build something that was really successful and exciting. So clearly, whatever comes next is going to be okay.

Lesley Logan 26:18

That is, okay, everyone can rewind that. Because they, it just goes back to and that's why being a perfectionist, an overachiever can really hold us back, it can definitely be a superpower. And a lot of ways, especially when you're younger, or you're trying to overcome some things. But if you but if you only live in that zone, you're not giving yourself credit for anything you did, really, because if it wasn't perfect, it wasn't good enough. So you're not even like celebrating. It's that Yeah, but so and so help me it's like, okay, so they helped you. And you did it. Right. So I love I love like...

Hilary Billings 26:53

You know, we don't do anything alone. Like regardless of even if you're going to the grocery store to buy your groceries, there was a farmer that had to make that food and then it was put on a truck and a driver brought it to the store and someone had to put it on a shelf, and then someone had to check you out. Like, there is nothing that we do in this life that we do in solidarity against anyone else. So I think we need to remove this concept or this allowing that that is something that should be praised, because it's not realistic, and it doesn't exist. So we all need help. And I think that that can be one of the bravest things that you do is to know when to ask for help and how to get it.

Lesley Logan 27:30

Yeah, no one to ask. And then also, maybe it's like, I mean, there's there's a reason why there's five minute journals, or it's gratitude journals, there's like, there's people saying you should like write three things down. You're just taking a moment. I remember when I was going through my tiny habits training with BJ Fogg, you know, his sister said at the end of the day, write down a story that happened that day, because you're going to use it to help people create habits because story is what helps people understand these things. And you told some great stories help us understand how you got to where you are. But this is so important, y'all. If you don't recognize the things that you did do, you actually cannot in the moments of like, oh my gosh, how am I gonna get through this, you're not gonna have anything to fall back on to go, Oh, I've done this before. Actually, like, I remember I was walking down this. It's not even an alley. It's a street. But like, I think people in America would call it an alley. And it was, it was it was like 830 at night. But you know, I'm in Cambodia. So it's, you know, dark, pitch black, and I'm walking, and I had just walked that street in the daylight. But for whatever reason, it's dark. I'm by myself, and I'm starting to, like, have fear. And you're right, you said it, like the brain doesn't know a new experience from like, a dangerous experience. And I started to like, pick up my pace. And then I heard like, crap, and I almost wanted to run but I'm in sandals. So that's not going to happen. And I was just like, we actually walked up this without any issues two hours ago. And I bet if we just walked calmly, we would get to the other side of the street and there nothing and it was like nothing was happening. I was in zero danger. But our brain can tell us a story and if we don't have something reference back to like, help us stay present. Then we're gonna miss out on all the potential opportunities that there are and then to go back to I just want to highlight because it makes me think of when I was a kid, you'd put up like we we do everything is with somebody is also self like it just is. Do you remember the movie? My cousin Vinnie? I don't know if anyone Okay, so my mom loved this movie. Loved it. Hi, mom. She's watching this on YouTube. So she loves this movie. And she and at the end of this movie, Joe Pesci is like so it was he was like, I just want to deal with my first case by myself and she's like, Oh my gosh, what if you went all of your cases all the time, but at the end you have to look at someone go thank you. And then she goes, What a fucking nightmare. Oh my god, that's so terrible. And it's just so funny because that's what we as professionals overachievers, do we like reject help? We don't even like look up to see what It is around us, I could actually help us get to that moment because we're like, if I don't do it alone that I didn't do it.

Hilary Billings 30:06

Yeah. And it's like, when did we create that was the rule. And by the way, I knowing that if we can all objectively agree that that rule isn't achievable, that we actually can't get there. Because everything that we have in this life is built upon the backs of others in our community, then we're just setting ourselves up to lose the game. So why don't we make rules that we can actually win off of? Wouldn't that be nice?

Lesley Logan 30:32

Wouldn't that be nice? When that be nice? Okay, so I want to talk because you have, I mean, you're the cat with nine lives you'd like I don't wanna say reinvented or recreated because you're the, you're taking your amazing self into another situation. So can you tell us because now you're doing something new, that that is very needed in this world. And also, like, it wasn't anything you went to college for, And were trained, like, follow these things. So like, what are you doing now? And how, like, what what are you having to overcome to like, kind of, Be It Till You See it in this moment?

Hilary Billings 31:02

Yeah, so a few years ago, I was presented the opportunity to have my own monetize Facebook page. At the time, I was making these comedic monologue videos and just having a ton of fun making them and they were starting to pick up some traction. So an acquaintance that I knew was a publisher that was working with Facebook to get these monetized pages. So my partner and I decided to take one on and be like, this would be great. I have a background I wrote for USA Today, I've been a celebrity interviewer I've done all of these videos have put together all this content, I know how to make a really great headline. He's a former billboard charting artist and musician and tech entrepreneur. So we can certainly make amazing content that people are going to want to watch. And we started that that Facebook watch channel and we bombed, it was bad. We couldn't we couldn't make anything work. And it was so frustrating. I want to say for like six to nine months, we were like nose to the grindstone, just hitting our heads against the wall, not understanding why our content wasn't converting. And we were seeing all these creators around us having so much success, and it was so frustrating. And we're like, we're so smart. We're so dedicated. What are we doing wrong? And we hit this point of, we either have to find a new way of doing this or we have to let it go and try something else. So what are we going to do? So we sat down, and we must have watched hundreds if not 1000s of viral videos, and we created a spreadsheet in true perfectionist fashion. As to okay, what's what's happening in this video? What second one was happening a second three? What's the opening image? How many people are in this video? How long is this video? What's the theme of this video? Is there music? Is there captions? Is there subtitles? And as we started just putting in all this data, removing the emotion of you know, we're not good enough, or we're not doing this right, and really starting to take this experimental scientific research approach of what are these videos all have in common? We started to see some themes. So we took that knowledge into our next video, and that next video did 5 million views. And then the video after that to 10 million views. And it's not to say that we kept this incremental pace where everything kept outpacing each other but and not every video that we did from then on out was a banger. But, you know, over the course of the next two years, we did over a billion organic views, I was able to organically grow my Tik Tok from zero to 400,000 followers in 40 days. And we realized that we had created a methodology and the science of how to leverage morality and really leverage the psychology the tension to make great content that people wanted to watch and engage in. And that would allow us to really shoot outside of our our followership, you know, a lot of times on social media, you're reaching one to 6% of the number of people that follow you. And that's what when brands are looking to partner with influencers. That's what they're looking at as those metrics. And we had minimal followers in comparison, like maybe 10,000 to 100,000. And we were still able to get these, you know, five 10 million views, because of how we were constructing the content. And the content itself wasn't something that either one of us was really passionate about. It was a lot of very viral content, so pranks and gifting videos, and DIY and five minute crafts. But as we were looking at, you know, we knew this knowledge was special, we knew that everything that we've learned and how we were able to implement it was really powerful. And where could we find a way to add the value and be of service that we wanted to be? And it became very clear with my background and brand strategy and his background and serving different corporations and brands, that we would help other people, other entrepreneurs that were mission driven messengers to get their messages to the target audiences that they wanted to reach. And it's such a it's such a challenge right now. Right short form video is the golden standard. Everyone is trying and racing so hard to put up content, that a lot of it that there's just massive quantity. 20 million videos are going up a day. And a lot of it sucks. (Lesley: Yeah). And so it's like how do we create quality content that people want to watch? That's intentional. That doesn't make business owners and companies and entrepreneurs feel like they're in this constant hamster wheel spinning cycle of having to make a bunch of content to just to keep up with the Joneses. And that's where we put our focus. So I, it's, I think what I've learned through this process is that everything's an iteration on an iteration. And how do you take the skills that you previously have an add them to this next phase of your life, for the longest time, I really struggled with my career, my title being the thing that drove my worth, and to this day, that is still something that I have to battle consistently. But the more that I find myself being able to say, I'm able to be of service to people, and I'm learning, and I don't know if this is going to be something that we're doing 10 years from now, but I know that this business, and the way that we're helping people right now, and all of the energy that I'm putting into this is going to grow me it's going to grow others, and we're all going to continue to, to have this evolutionary journey and grow on our path. So it's really exciting to see some of the results, we've been able to get people, you know, millions of impressions across social media channels, we had a client that won a shorty Impact Award for some... (Lesley: WHat?!) Yeah, for some of their content. You know, we've had clients 240x their results. And, and being able to do it in a way that while it leverages the psychology of attention, it also really helps people stay true and authentic to their brand, and not feel like they have to dance or follow trends or constantly be researching. You know, it's a, it's a new way of looking at how you make content, which is always hard for people when they're so used to just seeing these particular celebrities or gurus that they follow, doing things that are working for them. And not recognizing that there was a long road to get there. So trying to ease that, that journey for both the brand and for the user. It's been really, really fantastic.

Lesley Logan 37:11

First of all, I think that it's incredible what you guys were able to do I love I want to highlight like, you guys took it being personal out to like actually observe and like you said, it's like a science experiment or whatever. And it's, it's true, I think, you know, no matter what you're trying to do, you're like, the more you make it personal about you, the harder it is, the more you can go. It's actually it's not about me at all. You know, like, I remember when we Brad made me get on YouTube, I think we're eight years now. And I like I don't think we went through a filming where I didn't cry. Like, I don't think there was a single filming where at some point, I didn't cry, put some cold water on my face and try again. And it wasn't until I realized that those videos were not about me, they were absolutely about the people watching them that we actually started getting traction they've been you know, and the channel is done really well for the niche that it is. It's kind of crazy. You know, and but I love that you guys, you're like, Okay, it's not, we're gonna stop thinking about us, we're actually just gonna, like, look at what is working. And like, see how we can recreate it. And then instead of recreating it, so that could just be about you guys winning, you guys were like, How can I have we actually make this help people who actually want to change the world in different ways? And I still resonate with like, what am I calling myself? What is my title and also, like, have wanting to have that certainty? I think everyone listening like, of course, will have certainty that like, this is gonna be the thing that I do for the rest of my life. And I think the reality is, is that as long as you're a curious person, that thing is going to change all the time. And I don't know, gone are the days that like, you know, my grandfather after like after the base, like professional baseball and military, he was working for Coca Cola for the whole his whole life. Yeah, for some people, that is an option out there. But for a lot of us, especially creatives. And if you're listening this Hello, you are one that is really not the that's not it.

Hilary Billings 39:08

It's wild to think about that I'm working in an industry that literally did not exist when I was going to college, right? Like TikTok was not a thing. We're now on TikToks advisory board. We have a great partnership with them. These, these weren't even platforms, Instagram was just barely coming out of the womb at this time. So, you know, I think the more that we can stay open to the fact that there were so many technological advances and things that are happening again, outside of our control, that are adding to this human experience that we don't even know really in five to 10 years, what problems people are going to be having that we can solve that the knowledge that we're gathering right now can help people solve. So yes, I think it's so important to be able to stay open to that, to not hold the content so precious and so near and dear to us, which is such a hard thing to do as a perfectionist as somebody that is afraid of, when I used to make these comedic monologue videos, they would take days because even though I was making a three minute video, I would spend so much time looking at the words that I was writing on the page to see what issue someone might take with something that I was saying, like what was going to be the attack on me? Was I prepared to defend this line? That was supposed to just be some sort of comedic monologue funny skit.

Lesley Logan 40:26

And I'm sure I'm sure even with all of that three day span, you still had someone who was pissed about the word that you say.

Hilary Billings 40:31

Oh, yeah, that wouldn't even watch the video, right? I did a video. I'm like, why having a girlfriend like having a cat, right? And like, we do our own thing. Don't tell us to wash our hair, you know, just like silly things like that. And of course, people are like, Oh, you're anti feminist. So I do want to like why having a boyfriend is like having a dog. And then of course, it's like, how dare you? Yeah, yeah, it's just, you know, you can't win. And that's the truth.

Lesley Logan 40:56

You're, well, I mean, like, I, you're not, not everyone's gonna like you. And by the way, you don't like everybody, like you don't. So, so I hold yourself to a standard you won't hold anyone else do. Anyways. Oh, my gosh, we could keep going. Obviously, you're gonna come back. We're gonna have you in person. Maybe we'll have you like, come do some recaps of Brad's ... Yeah, let's do it. Okay, we're gonna take a quick break before we let you go, obviously, to find where people can find you, follow you work with you, and your Be It action items. All right, Hillary, where do you like to hang out? Obviously, TikTok is where you go. But where can people connect with you, if they're like, oh my gosh, this is the girl who can tell me do the thing that I want to do.

Hilary Billings 41:35

If you're interested in learning more about how you can leverage the psychology of attention for your short form videos, that's Instagram rails, YouTube shorts, Facebook rails, Tik Tok, or beyond or even just finding a better way of getting your message out there, you can find us at attentioneers.com. That's attention e e r s .com. You can book a free call with myself or my co founder. And we'd be happy to see how we can help you move forward and all of your dreams and aspirations of being a mission driven messenger that grows your reach.

Lesley Logan 42:04

I love it. Okay, before I let you go, you've given us so many great tips. But for the people who skipped at the end, TLDR, executable, intrinsic, targeted steps they can take to Be It Till You See It.

Hilary Billings 42:17

So I have found, obviously travel to get uncomfortable and find a way to make that comfortable with a mechanism that I use a lot in my 20s As I've been in my 30s. Now, it's much harder to be able to pick up and go and find that time. And so I've had to learn to utilize different tools in order to find the expansion and the growth that I've wanted to, and to feel more deserving in my day to day life. And to really hone in on that competence. I follow a woman named Lacey Phillips, she's fantastic, she runs to be magnetic. And there's three components that she talks about when it comes to manifesting the life that you want. And it all comes down to creating and really feeling deserving. The universe wants to give you what, what you want to have, but you have to actually feel deserving and worthy of receiving it. So in order to get to the levels of that you want to be at, you need to be expanding. So a lot of the times we don't see to believe that something that we want is actually possible. So I might say that I want a million dollar year. But if I don't know anybody, or any other entrepreneur that's come from my situation with my background, that's made a million dollars in a year. Even though that's something that I want, like intrinsically, I don't unconsciously believe that that can happen for me. So going out, and really finding and putting it out to the universe, that whatever it is that you're trying to call in, that you want examples, you want to be able to see to believe that those things are possible. So we want to find expanders, we've got to unblock what standing in our way. Because a lot of the times, it's our own limiting beliefs. And again, we can want to be calling in something like I want a million dollars a year. But if I have this belief that that's going to take me running myself into the ground in order to make that happen, or I have to completely forego every other aspect of my life in order to have that type of success. I'm going to hold myself back. So really understanding what it is that standing in my way and what fears that I have to help keep me safe and secure in my little bubble. What is it that I need to unblock that I need to go in and reprogram for myself and the last piece is taking aligned action what is it that I actually should be doing that's me standing in my work to say yes, this is what I believe this is how much I believe I belong here. And I am going to make decisions not about wanting validation from somebody else or that comment or or you know what I'm afraid someone's going to say about me but knowing that my voice matters and taking the actions that align with that but we need all three components in order to expand unblock and take the aligned action to manifest and call what we want and that will help us to be the worthy person that the universe wants us to be.

Lesley Logan 44:57

Who I have chills Like, I love that you brought this up because I've been on a, like, manifestation kick for my own self because I'm like, you know, I think I haven't been very specific. And like I've been, I've been very I've been, I've thought it was clear, but I'm like, you know, I probably could have been more specific like the color of the car like the things you know, like all the things you know. So, thank you for bringing this up. I'm going to use these y'all. How are you going to use these tips in your life? Let us know tag Hillary, tag to Be It pod. Hillary, thank you so much. I am so freaking grateful that everyone is conspiring to make sure that we connect and we are friends and now that I am in Vegas for quite some time we are absolutely going to hang out. We're not the wind blows to a destination.

Hilary Billings 45:41

Oh Mary Poppins umbrellas ready to go.

Lesley Logan 45:44

No, you guys have no idea how windy Vegas is people think it's just hot and desert and the gusts can be like 70 miles an hour. So at any rate, if you did put an umbrella out there, you might not know where you're gonna land. But Hillary, I'm just so grateful for you. Thank you all for listening. This is so fun. Please share this with a friend, share this episode on whatever social media platform you love. Don't be perfect about it like however you know how to share it is the best way to do it. We love that and until next time, Be It Till You See Tt. Bye That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!     Be It Till You See It is a production of Bloom Podcast Network.      

Brad Crowell 46:07

It’s written, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.

Lesley Logan 46:07

It is produced and edited by the epic team at Disenyo.    

Brad Crowell 46:07

Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.  

Lesley Logan 46:07

Special thanks to Melissa Solomon for creating our visuals and Ximena Velasquez for our transcriptions.

Brad Crowell 46:07

Also to Angelina Herico for adding all the content to our website. And finally to Meridith Crowell for keeping us all on point and on time. 

Transcribed by https://otter.ai

Lesley highlights several inspiring wins and the importance of self-care in today's FYF episode. Learn how advocating for oneself can have a long-term impact on one's health. 

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected] .

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

Be It Till You See It Podcast Survey

Be in the know with all the workshops at OPC

Be a part of Lesley’s Pilates Mentorship

Waitlist for the flashcards deck

Use this link to get your Toe Sox!

Resources

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Social Media

• Instagram
• Facebook
• LinkedIn

Episode Transcript:

Lesley Logan: [00:00:00] Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote. 

Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. 

All right, be it babe. Welcome back to our second FYF, our Fuck Yeah Friday. Um, I really love doing these. I hope these are short bits of inspo, that one, allow me to share your wins, which are so important to me. Also, if you hear some of the things that [00:01:00] I celebrate as a win, cuz maybe you're not celebrating some wins you actually have and you should be celebrating.

Um, so these are quickies hot. Off the fire. So here we go. Your wins. I took these off of Instagram when I actually shared about FYF, and then you all shared your FYF, so I wanted to share some of those. So Tanya from LA had a first class in a new studio and she's so energized for it and no one has signed up yet, but that's the point.

She got a new class and she's super excited about. That's a fucking win. I'm so proud of you, Tanya. I wish I could be in LA to come take your class. Karen got five new clients and she's taking the weekend to enjoy her family. That is amazing. Um, for fitness and health, my win this week is to give myself permission to heal inside and out and realize that I need to go back and do some foundational work in order for my body to heal.

I suppose a realization to slow down is in a good way. Oh my goodness. And one more for move to nurture. Finishing term one into my scheduled holiday. To hang out with my family. Do y'all hear how much self-care is in here? So much self-care. No perfection. Just absolutely honoring [00:02:00] what is happening and celebrating that.

So thank you all who share those with me because that's what I wanted. I want more wins all the time. I want them in my comments. I wanna share them with you. I want to help all of us actually ditch the perfection. So thank you. Now my win of the week. Okay, so my win of the week is this. This is actually gonna sound really funny to you, but I got my blood results back and my numbers are actually really amazing.

And then you're like, okay, I'm sure they would be Leslie, but here's the deal. So I used to have major, like I had 10 years of health digestive issues, which actually caused some crazy, awful health problems. I was like slowly dying inside because when you don't digest food, by the way, you. Absorb nutrition, which means your brain doesn't get fed, which means doesn't matter how you sleep, doesn't matter how many spot aids you give yourself, doesn't work.

So, um, I finally found someone in 2016 who could actually help me. And then 2017, a lot of those results got better, but I was still not in the greatest range yet. So I've been working really hard and things have been going really well. And then recently around October, November, I just felt like something was [00:03:00] off.

My stomach was off. Uh, the way I was reacting to things was off, like things just weren't going the way I wanted. And so I advocated for myself. I didn't excuse the way, I didn't reason in a way. Remember Dr. Bender's most recent episode? I didn't make a reason for why. It was like, oh, maybe it's this part of my cycle.

Maybe it's this. I'm like, no, this is off. I know my body, right? You know your body. So I advocated for myself. Got new test results and everything, but three very important numbers were awesome. It means numbers. I have never been able to get into a healthy range. Were sitting pretty and loving life. And, um, and here's to my AG 1.

Make sure you check out our link for that because you all, my vitamin D numbers were amazing. I'm gonna tell you right now, in 2016, they were low, low, low, low, low. So, um, my doctor's like, keep doing what you're doing there. Anyways, on the witness, I advocate for. The win is also everything I've been doing these last several years to take care of myself, which some people might find indulgent, are actually really paying off.

And yes, there are three numbers that are very important [00:04:00] that are not there, but because I advocated myself, I could actually see. Where the work is to be done. And I'm already, um, working on that right now and hopefully in three weeks those numbers will back where they're supposed to be. I can tell you already, like things are already getting better, so I know that things are working.

So when is advocate for myself and additional win is these last several years of changes I've made. If you listen to my solo episode in January around my birthday, all that self-care, you heard all of that plus the supplement that I was drinking plus sleep and prioritizing myself and advocating for myself when things weren't going well.

Those are why the numbers are well. So see there are wins everywhere, including in your health. I'll write my loves, I wanna hear your wins. Tag the Be Pod, DM them to us so we can share them on the podcast each and every Friday. Thank you all so very much. And by the way, next week we're celebrating episode 200, and that's because of.

We couldn't keep making this podcast if you weren't listening. So big thank you to you. Have an amazing day. 

That's all I got for this [00:05:00] episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.

I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others be it till you see it. Have an awesome day.

Be It Till You See It is the production of the Bloom Podcast Network. 

Brad Crowell: It's written, filmed, and recorded by your host, Lesley Logan and me, Brad Crowell. 

Lesley Logan: It is produced and edited by the epic team at Disenyo. 

Brad Crowell: Our theme music is by Ali at Apex Production Music. And our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan: Special thanks to Melissa Solomon for creating our visuals and Ximena Velasquez for our transcriptions.

Brad Crowell: Also to Angelina Henrico for adding all the content to our website, and finally the Meredith Bowl for keeping us all on point and on time.[00:06:00] 

Lesley and Brad unpack the gems from Beate Chalette's thoughts on embracing unapologetic value propositions. Join them as they explore how to transform setbacks into fuel for success by embracing your unique strengths, holding firm to them, and reframing criticisms.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected] .

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• Outfits and airport lounges
• Recognizing your innate strengths
• Unapologetic value proposition
• Handling criticism in the workplace
• Not drowning in a puddle
• Assistance from Small Business Administration (SBA)
• Importance of community and third-party perspectives
• Laughing in the face of demeaning behavior
• Not taking failure personally

Episode References/Links:

• Be in the know with all the workshops at OPC: opc.me/workshops
• Be a part of Lesley’s Pilates Mentorship: Lesleylogan.co/elevate, 
• Waitlist for the flashcards deck: opc.me/events

International Plan Appreciation Day: Make Brad's day! Send your succulent photos on the Gram

Upcoming Events:

• OPC Members Only Challenge (next week)
• Stay tuned for more on the International Pilates Day (May 6th)

Upcoming Trips:

• May: Seoul, South Korea! (Balanced Body's Pilates on Tour)
• July: UK Tour! (weekend workshop at Claire Sparrow's. Get on the waitlist now! Email [email protected]/uk)
• August: West Coast tour in the United States! (details TBD)
• September: Poland! (Lesley is teaching with Joel Crosby, Karen Fishman & Jay joining virtually)
• October: Cambodia! (Pilates retreat. Go to lesleylogan.co/retreat)
• November: Miami! (Leslie teaming up with Erica Quest and attending P.O.T event)

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

Be It Till You See It Podcast Survey

Be in the know with all the workshops at OPC

Be a part of Lesley’s Pilates Mentorship

Waitlist for the flashcards deck

Use this link to get your Toe Sox!

Resources

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Social Media

• Instagram
• Facebook
• LinkedIn

Episode Transcript:

Lesley Logan 1:55  

Welcome back to the Be It Till You See It interview recap where my co host in life, Brad, and I are going to dig into the reframing convo I had with Beate Chelette in our last episode. If you haven't yet listened to that interview, feel free to pause this now. Go back and listen to that one and then come back and join us. And by the way, patting myself on the back and didn't make a single mistake reading the script. Oh, it took 100. What is this? 200 episodes anyways. 195 just took 195 by the sounds. Anyways, alright, here's the deal, y'all. Brad clearly took over the sheets today. Because today's apparently International Plant Appreciation Day... (Brad: heck yes it is) And Brad is over here cheesing out at his cactus garden. By that I mean, he's got a big smile on his face. And he's spending more time with this guy who says and you do you want to make his day because he does want you to make his day. He wants you to send pictures of your cactuses and succulents to the Be It Pod Gram. So Be It underscore, it's like be at pod, you'll find it and send your cactus and succulent pictures or send someone else's like if you're taking a walk and you see an amazing succulent, send it because that's what cactus daddy is asking for. Wow. Okay, we let you produce an episode and this is what happens. All right. Next week is an OPC members only challenge. Yep, that's right, we are doing the challenges. Again, we know how much like the 100 with me, but there'll be members only from now on. And that's, that's how they're gonna be. And I'm excited about it. And if you hate that, well, you're missing out on a great community. So you know, come on over and join us. Next month is actual Police Day is May 6, what that means it's inner it's international plies day. So just do Pilates on a date. Don't make a big deal about it. But we are going to make a big deal about it. And stay tuned. We'll be telling you if you are getting the emails for the pod or for OPC or for Profitable Pilates, you will hear about it, I promise. And if you're following us on the gram, you will hear about it. So stay tuned.

Brad Crowell 3:47  

Yeah, but I'm really excited. We wanted to kind of go through some of our upcoming trips because as you know, we're bopping all around the world. Yeah, so we're just gonna run down real quick. What's coming up over the next like seven months. 

Lesley Logan 4:01  

Grab your calculator, calculator... (Brad: Yes, grab this calculator) grab your calendar and also know where you live. And here, go Brad. 

Brad Crowell 4:09  

Okay, may we are going to be in Seoul, South Korea at balance bodies, P O T. And we're going to be a booth there talking about our flashcards.

Lesley Logan 4:18  

I'm presenting two workshops, one of those with Eric (...) and one of them is not as fine solo, and yes, we're bringing the flashcards so this is the first time the flashcards are going to be available in Asia... (Brad: Right) so this huge and...

Brad Crowell 4:28  

There are still going to be in English. The cards... (Lesley: Yeah) but we're gonna be there in Korea with the cards for the first time.

Lesley Logan 4:34  

Yeah, but hey, I know you'd like the YouTube video. So and those are English too. We're working on it but we're really excited. There's only a limited amount. So make sure you get there first.

Brad Crowell 4:42  

Love it. next July. We are going to be in the UK. wanted to give you a heads up we're actually going to be doing touring over there. And we're gonna be up in Leeds and we want everyone to come if you're in Ireland or a quick hop over from like Amsterdam or up from Paris or something. We're going to be doing a weekend workshop at Claire Sparrow's location, and you can get on the [email protected] slash U K opc.me/uk.

Lesley Logan 5:12  

And also you want to get on that waitlist ASAP because we're only gonna allow those on the waitlist and agency members to get the earlybird rate and we're gonna announce that in like a week. So yeah, do that today. Do not pass go, don't go, Oh, I was supposed to do that, like, do it now. It's a great way to practice taking action.

Brad Crowell 5:27  

Then we've got August, we're going to be doing a West Coast tour in the United States. All that stuff is still TBD. So just get on the waitlist there for opc.me/tor opc.me slash TOR... (Lesley: west coast in the states?) Yeah, let's go to the United States. In the month of August. In September, we are going to be in Poland. So we're just bopping around. 

Lesley Logan 5:47  

Yeah. So it's our first time back in Europe since 2019 2018, I think for those places. And also, if you're listening this in real time, we're telling you to like stay tuned for the link to sign up. But actually, the link should have been announced two weeks ago in a newsletter to you. So please, another reason to open your email because there's something fun inside. Yeah. And we will be bringing flashcards to Poland.

Brad Crowell 6:11  

Yeah, we'll be bringing flashcards and we are gonna be hosted, someone else is hosting the event. So Lesley is going to be... 

Lesley Logan 6:18  

Yeah, Joel Crosby and Karen Fishman are both on on teaching with them. And then Jay is going to join us virtually. So it's some pretty badass teachers (...)

Brad Crowell 6:28  

October, October, we're going back to our favorite place in the world, Cambodia. And if you've ever wanted to do a retreat, a Pilates retreat, or you just need a damn vacation, come join us. It's the most incredible experience I guarantee you, you will talk about it for the rest of your life.

Lesley Logan 6:44  

And you will have so much fun even like just like getting ready to like be excited about it. Like Sign up now. It'd be great. But we had someone sign up because she's like, I, I need to like do something for myself... (Brad: Yeah. And it's literally just yesterday) Absolutely. And just so you know, y'all, it is once you fly in at the airport, we got you. We have a tuk tuk driver picking you up. So you do not have to be an experienced traveler. You just have to actually get to the same airport. And we've got you covered.

Brad Crowell 7:11  

Yeah, it's gonna be great. Go to Lesleylogan.co/retreat

Lesley Logan 7:15  

Oh, these are the show notes. Everyone. If you are like, I can't type that fast. They're all in the show notes. You can just actually click up.

Brad Crowell 7:20  

And then finally in November, Lesley is going to be teaming up with Erica Quest again. But in Miami.

Lesley Logan 7:26  

Yeah. So a lot of stuff that Miami hasn't been released at this exact moment. But there is something that Erica and I are doing in Miami. And then there's an actual Miami POT... (Brad: Yeah. And then I'll be there for the POT) And he'll be there for the POT... (Brad: They're separate events. But they're all kind of back to back) Yeah, they're back to back. So basically, like all the more reason to like, get our emails because then you won't miss anything. There's some things we can announce. And some things we can't. So all I can say is Miami POT is in November and Erica and I will be in the vicinity, if not there. 

Brad Crowell 7:53  

So if you ever wanted to hang out, we would love to meet you at any of these things, or all of these things. Travel with (...)

Lesley Logan 8:00  

Please do, so fun, you won't be the first person. So you know might as well.

Brad Crowell 8:05  

I love it. Okay, so did we have a question this week?

Lesley Logan 8:09  

We did. Okay, so this came actually because I thought this is funny, and I thought would be fun for us to talk about. Because I posted us traveling back from Mexico. I posted a picture. Yeah, and I did look glamorous, I'm not gonna lie. And someone wrote like, do you actually travel in that outfit? And I was like, Oh, yeah. And then it made me think like, what do people travel in? And so I thought it would be really fun to just talk about how, what clothes to travel in because we are traveling so much. And I think it's that I people travel in their pajamas all the time now like no one's dressed up for the airport. And people used to dress up for the airport

Brad Crowell 8:45  

like literally suit and tie dress up. Yeah, kids would be wearing a button down.

Lesley Logan 8:50  

Yeah, yeah, and I'm not saying like that. I don't wear leggings on the actual plane sometimes especially when we have red eyes like I have these. I'll be really honest, I don't have a link for them anymore because we're not doing affiliate links but carbon 38 their pants are hands down the best thing to travel and I love the high waist level low waist. And if you get them in black, they go with everything and I will wear those if I have an overnight flight with a cute top that's comfortable. And then a cute sweatshirt that also looks like a jacket. And that way I can sleep on the plane but I can look ready to go once we land and then other thing we do for overnights when like we have to travel like a little bit more comfortable. Because I still like to look nice, I'll wear really cute shoes that are also comfortable. So yeah, this requires you finding comfortable cute things. Okay, so put that on your list. But if they're out there they exist especially tennis shoes, cute tennis shoes totally exist. However, here's another thing. Y'all, there are credit cards out there that are connected to lounges. Oh, and this is this is something you do not have to be first class flyer to get into lounges, right? A platinum Amex. I don't even get on me about the fee because guess what you can add actually get paid back with like all these deals like we were getting just...

Brad Crowell 10:03  

700 bucks a year. Yeah. But what happens is we get like 200 dollars in Uber credits we get a discount on our phone bill, we get this we get to that we get or whatever. Yeah, at the end of the year, it's paid for itself, how we're using it- 

Lesley Logan 10:16  

And we get access to lounges all over the world. Yeah.

Brad Crowell 10:20  

And trust me, I there. It's like, it's like luxury.

Lesley Logan 10:23  

Oh, being in a lounge at an airport that I don't want. I want you I want you to want this for yourself. Yeah, it is so relaxing. And so it makes you want to also just look a little cute, because you're gonna sit in the lounge have a free drink. Yes... (Brad: and free food) free food. Dude, the Centurion lounge in Las Vegas, we will actually go early just to get there because they'll like brussel sprouts with bacon and date. It's phenomenal. So anyways, going back to the question, so. So then when I'm but if I'm doing daytime travel, absolutely, I will try to dress for the occasion that I'm actually arriving for so that I'm already there in that outfit. So I'm going to go to like about to leave to go to see who wins for Rene Bowers event. And I will have an overnight flight. But I will absolutely have a jacket that I could throw on top of the outfit. So when I land I get in my friend's car to drive to this fancy fabulous female event I will look sweet and hot enough to like get to the hotel room because I don't want to be checking into the hotel looking like I just got off a bus, I want to look like you're from right I want and it helps you Be It Till You See It in an event that can honestly intimidate you. So yes, when I travel, I have made it a point in the last several years to just like, let's treat this like an event as opposed to like, oh gosh, I'm really sick. Because yes, Coach sucks. I hear you. But like how can I make coaches a little bit more fun and I'm telling you right now here's what's so fun... (Brad: Domestic coach sucks) domestic coach sucks. Flight Attendant, Don't worry, Chris, Chris Airlines is not coming around, like you guys said we suck. Nope. We love you Singapore Airlines. Thank you so much. But when you fly and you actually dress up just a little bit I'm not talking heels. I'm not talking like a faint like you know a dress but when you dress like just a little bit. The flight attendants are so shocked. Yeah, and they treat you better in coach and they already treated like shit. But let me tell you I get a free can every time I sit down like I put the lipstick on. You don't have to like anyways. Yes, I always travel like that. I'm trying to make it more of a point. It's a new habit. And you can find easier ways to do this. There are some really amazing dress pants out there that are made of stretchy clothes. So go find them my...

Brad Crowell 12:29  

You know, like when you're in jeans. And like you know I'm a slim fit kind of guy there are now like stretchy slim fit jeans so that when you're sitting for 10 hours on a plane, you can still lo feel like (...)

Lesley Logan 12:44  

I just got showed an ad about that. I sent it to you. I was like you need to get these pants. So anyways, so Anyways, y'all like I hope this helps you. I don't want to come off arrogant about the Landis thing. But I also want to say like, it's hard to feel competent all the time, there are little things you can do that will make you feel better about yourself and dressing up for an occasion when you see yourself in a mirror you don't look haggard off a plane. Because trust me that's like those airplane bathrooms those lights are just meant to make you look like shit. If you just look a little bit put together, you're gonna you're gonna be more excited about where you're going. And you're gonna feel like a little bit more awesome. So at any rate, thank you for that question. You can send all your questions whatever they have to do it including what I wear on the plane to the Be It pod wherever you follow us

Brad Crowell 13:38  

Okay, now let's talk about Beate Chelette from bankruptcy to break even in three months. Beat Chelete is a woman who refuse to fail and turned her passion for photography into a global business. She now works with visionaries, and thought leaders to grow their audience as a growth architect and stands by utilizing your unapologetic value proposition for impact in the world today and in your workplace.

Lesley Logan 14:07  

Yeah, I thought she was kind of a badass. 

Brad Crowell 14:10  

It was really like listening to her talk, tell her story, was, I felt a massive parallel with my own story. Because I also came from the creative world she started she's got a photography degree, but ended up working on a magazine and she quickly became the editor of the magazine because she is a systematic, like systematic approach is how she addresses things and people kept saying How did you do that? How would you do that? She's like, I don't know. What are you talking about? I just did it. And that's how I felt too. And it took me a long time to actually put my finger on the My strength that I my superpower is when shit is hitting the fan. I am able to see the path through the insanity. Right and I worked in a high stress environment and And a lot of people would just like freeze and blank and like nothing would happen and I have this understanding of how to see all the moving parts and then figure out the best way through. And it sounds to me like that's basically she created a systematic approach for stuff and was able to take her creativity but you know, shifted into the workplace

Lesley Logan 15:19  

I want to point out like what you just said because going into that like so one of the things I love that she said was like, pull out your unapologetic value proposition. So basically, like you got to know your strengths and you actually have to boast is the wrong word, but like, like, you should get known for them. Like literally, like, if you listen to podcasts, you probably have heard some people go the same person go on many different podcasts, right? If you listen to them on so and so's podcast versus my podcast versus another person's podcast, they'll probably say a very similar thing, because they're probably in a book or something like that. However, you will actually you actually probably know what Louis House's unapologetic value proposition is. You probably know what Laurie Harder's is, you probably know what like Ed my letter. Everyone knows Oprah's. So like, the reality is, it's because why they...

Brad Crowell 16:06  

You get a thing and you get a thing... (Lesley: that's not her) Oh, that's not her.

Lesley Logan 16:11  

But they, they repeat it, they actually say it. And so what she is saying is like, it's really easy to want to actually before I go into what she's saying, you just said like she was asked, How did you do that? Oh, my gosh, how did you get that done? And you said, How did you get that done? If you don't know what your value proposition is to be unapologetic, it is absolutely what people keep thinking you do so easily. Yes. That's literally what it is. It's how Profitable Pilates got started. If you've been listened to pot a long time, you already know this. So I'm not gonna like beat a dead dog a profitable horse. But, but, but somebody asked me how did you do that? And other people, like, it's so easy for you? And I'm like, what are we talking about? Like, so that's how I learned what I could do so differently. That was my value proposition to that team. So you need to figure out versus and then be unapologetic. And if somebody criticizes you for doing it, you actually have to, you actually have to stand up for yourself. And if people are going, Oh, must be nice for you because blah, blah, like, you can go back to Melissa Domen's podcast episode and just go, oh, well, why don't you think you can do that for yourself?

Brad Crowell 17:15  

That's a really good point. I think, Well, I think the other thing, where I really connected with her was like, she asked herself, like, I don't know, how come I can do that thing. And kind of understood Oh, innately, this is my strength. But what revealed that for me, was when I took strengths, finders 2.0 test and I saw my top five, and I was like, Oh, I do those things. And I didn't even know I was doing those things. And suddenly, it was so clarified for me, it changed, changed literally my life. So I love that. I think that that is great. And I love how she calls it her unapologetic value prop. And in her mind, she actually coaches a lot of women who it sounds to me like they're in corporate, some kind of corporate culture, who are getting the age old, like bullshit, like, Oh, you're being so emotional today kind of thing. Or they're being judged (...)

Lesley Logan 18:13  

Oh my gosh, you'll have to go back to that part of the conversation, because she had great ways to literally say it back to them in a way that makes them look like an idiot. And you can move on.

Brad Crowell 18:25  

And we're going to talk about that in a little bit. But what she did with the, with the, like, if they're being criticized, she said, hey, it's not a problem. To know that you're you're not us. This is not your strength. This is not your forte, and your response should simply be Hey, that's so funny. Isn't that obvious that this is not my strength? No problem. That's why I was hired to do ABC and D, not whatever the hell it is that you're criticizing me for. So why don't we just transfer that over to so and so who actually kicks ass at that thing? They can win. And then I can go back to what I know. I'm good at. Right? And so... 

Lesley Logan 18:59  

Oh yeah, I remember like somebody wrote when I released my book, which I did have an editor, and they wrote an Amazon review. Like, it's a great book, but there's like a lot of grammar. There's several grammar mistakes, which they weren't there and I wrote it's a good thing. I wasn't writing an English book. Right? Because I wasn't I was not writing an English book and the grammar errors that were there. We've now fixed them all they're fine now, but but they did not change. It's not like an Oxford comma, where like I could have had a lawsuit that I lost a lot of money. They did not change the lesson you were supposed to be learning. It was just like, you know, a stupid little wrong period, whatever. So I really liked that because it really like you're not supposed to perfect at everything. You can't read my handwriting. Well, I wasn't brought here to like, write your things on a chalkboard. I was here to bring my ideas. Thank you. 

Brad Crowell 19:46  

So what she said that really I was drawn to was I will not drown in a puddle. And she kind of said this as like an offhand thing that I think she was told. And she adopted it. And it made me think back to an experience that we have recently gone through where our websites went offline. And all you can see in the moment is, holy shit, the fucking world just fell around us and everything is going wrong all at the same time. And you just get sucked into this vortex of fear. And, you know, I can't get paid right now. Because nobody can pay us. Because the websites are online, you know, and all of these kinds of things. And for her, you know, she talked about how she had was going through, she had an abusive relationship. She had a child, she had a lawsuit, she had her business, like, like, she lost a half a million dollars in one day, like all this kind of stuff, which is insane. That's terrifying to me. But the the like she said, I will not drown in a puddle. And you know what, that what I took that to mean is, it's really difficult for us to take a step back when you're in the moment. And understand, this is not the end of the world. This is something that is happening right now. But let's take a step back from that, can we see the bigger picture while we're going through the shit? And that's so hard to do, right? But here's what here's what can happen with this, right? Because she ended up going through those experiences. She was then she was introduced to the SBA, which is the Small Business Business Administration, she actually took her business plan in, sat down with them. And guess what they did, they helped her rewrite her business plan. I don't even know they did that. That's crazy thing. 

Lesley Logan 21:41  

Oh, this person is amazing. We've had somebody go the SBA ugly, this will never work. And I'm like, that person is just like dream killer. 

Brad Crowell 21:47  

she had an opportunity where she went in and they actually helped to rewrite the business plan. And then after they did that, they helped her find a loan. Right? for us, when our business when our websites went offline, what it forced us to do was go back and actually look at the foundation of the code of the websites and rethink how we were doing things. Because the reality is, you know, even though we've been very intentional about how we're building things, it wasn't something that could scale to handle 10 million people coming to the website. Now we got attacked by a bot. We wish that like, you know, we had 10 million visitors to the site. But the reality is, if we had 10 million people come to the site, it wouldn't have worked then. So you know...

Lesley Logan 22:30  

Yeah, we just we weren't, we were building it. We just didn't, we didn't have we didn't have the knowledge of what was scalable until so everything happens the way it's supposed to. But if you are, if you are like literally like screaming and kicking around in a puddle, and not taking a moment to just go, oh, I can actually put my feet out...

Brad Crowell 22:45  

and trust me it might not feel like a puddle. Okay? (Lesley: no, no, no, it won't) the intent here is not to, to minimize any of the experiences that you're going through. But what the point is, what you're going through, you need to zoom out, and you need to look at things from a wider lens. And that is going to help you have perspective,

Lesley Logan 23:04  

I think having people you can actually talk about it with that are not emotionally involved. So like not talking like, family or even friends. I'm talking like just someone else. This is why it's so nice for agency members because like, their answers are not directly involved in the other person's business, but their cancers can absolutely make the person feel seen and heard in a way that A makes them not feel like they're crazy, but B it's like, Hey, this is happening to a lot of people where they can exhale and go. Oh, yeah. And like just like having that moment. Like, luckily, we were around a ton of business people when it happened, and we're just gonna say this and they're like, Oh, is it this? Have you thought about these things? And like, it wasn't too much information was like, Oh my gosh, please stop. We're just working on it. But it was enough for people to go we felt seen it felt it sucked and and then we were able to go, Well, who can we hire that can help us with this. And it's actually ended up being a really, really great thing for us. I mean, it will be greater a year from now we're still still recovering from it. 

Brad Crowell 24:06  

But well, but also like what you mentioned about community can be incredibly helpful, whether those are your peers, you can also have a coach, right? so a business coach, you can also have a therapist if it's personal and not not work related. Right? So it is incredibly valuable to get a third party perspective so I love that point. Yeah, yeah.

Alright, so finally let's talk about those Be It action items. What bold, executable, intrinsic or targeted action items can we take away from your coNVo with Beate Chelette? I'm going first... (Lesley: I know) I'm gonna jump in here. I'm gonna go first.

Lesley Logan 24:48  

Take it away.

Brad Crowell 24:51  

Oh, she started laughing y'all. She said gut busting belly laugh. When, especially if someone is trying to demean you. And specifically, she was talking about that office thing I said, we've been talking about it later, when somebody tells you, you know, that you're, you know, that when they're trying to, like demean you or take power away. She said laugh about it, instead of acknowledging it, because when you acknowledge it, you're actually feeding into the lie, you're feeding into that manipulation. When you laugh at the thing that they just said, you can, you're effectively stopping it, you're deflating it. And then you can say, we're gonna go right back to... or, so the point I was trying to make is... or the thing we were just discussing is..., right? and you're you're literally, you're causing a conversation or interrupt. You're actually shocking the rest of the room. You're shocking everybody else. Whoa, what you know what is happening? You're actually allowing them to move on past that demeaning thing that that person just said. 

Lesley Logan 25:56  

Also you're showing the room how much of an idiot that person is. Yeah. Because the whole room you shocked the room, and then they saw you like, take your power back and move on. And...

Brad Crowell 26:07  

Oh my gosh, that's 1994. Alright, so what we're talking about is, you know, like, you can do things like that.

Lesley Logan 26:14  

Yeah. And it really does make everyone else in the room come back to you, which is the whole point. You're not like, you know, they're not like stuck on Oh, my God, I can't believe that dude said that thing or whatever. So yeah, I I actually thought it was brilliant. I really truly wish I known her when I was doing corporate fitness because there are definitely a few men at room I wish I could have like, just laughed out loud. And so just being like...

Brad Crowell 26:36  

Not only the men though. Definitely she was discussing the men but (...)

Lesley Logan 26:43  

Well, I'll be clear, because I have a couple of my old bosses who might listen to podcast. Hi, ladies, I love you. And particular general manager at the club, who was just an awful person to me. Yes. And I really wish I had had this skill set because I like I have like, I can think back to every single meeting where she demean me. And while everyone in the room including the men could see what she was doing, and they'd come to me afterwards, I'd have time for them to come to me afterwards and support me afterwards in my office, I had the work to do that I'd been demeaned about. So like, I wish I had had this. So everyone, please. I want to know if you use the skill set, please tell us, tag the Be It pod, and we'll share the whole moment for sure.

Brad Crowell 27:23  

Yeah, yeah. So share your bold moments. So what about you?

Lesley Logan 27:27  

All right, my biggest takeaway, this is my perfectionist, you're listening. I know you, Hello. You are prohibited from taking failure personally. This is so key. So I'm just a little like, there's no logic and blaming yourself. No logic, like, it doesn't make any sense to blame yourself, and the road to failure should take going forward...

Brad Crowell 27:51  

It should be a cul de sac. 

Lesley Logan 27:52  

t's like a cul de sac. Like people go it's two steps forward, one step back. But really, it's like, Oh, hello, oh, that's where I'm gonna go. I'm gonna turn around and come back and like you'll have the route better, you'll know things better.

Brad Crowell 28:01  

Well, I think what what she was saying with this is with with the failure, when the emotion of the failure, instead of it being like a stopping point, it comes to you and stops, you need to treat it like a cul de sac. So the emotion comes in, you're allowed to feel it... (Lesley: Oh, I see? Right? But then that emotion needs to leave because it's you can't just wallow in it forever.

Lesley Logan 28:26  

I mean, we'll just because we haven't had an actual episode or talked about the publicly like this. On the website, you have emails, but like, and you got to read our stuff. I'm so proud of us, like, at no point did we go this is personal. And at no point did I think or we think that Oh, my God, everyone's gonna leave us. We thought like we we have to move fast. But I definitely trusted that the efforts that we did, through our communities going prior to that, like really allowed us to have have some leeway in people understanding the situation. I mean, Peck Instagram went down for eight hours. And, you know, like, people still use it. So. But I, I know that we did not take the websites going down personally, like, this is our fault. This is something that we did, we should have been better. It's like we actually did the fucking best we could with what we knew. And now we know better, we need to do better. And so it's like, feel the feelings and then let that and then let that go. That's so important with everything y'all like, it's really important that you're not telling a story about yourself about some failure. I hear people all the time who would like this thing this one day and they just keep telling the story over and over again. And guess what you get to keep it so you don't have to you don't have to let a failure just be something that's personal. She actually says you're prohibited so I I mean, you know, that is probably one of the few like, yeah, stake in the ground things. It's like very black and white. You're prohibited from taking failure personally, I think that's great. What a great way to live.

Brad Crowell 29:54  

Yeah. And I feel like it's probably from like lessons learned over time. You know? this is not a She didn't just come like, it's a conclusion that she drew, I feel like, from going through things herself, so lovely. 

Lesley Logan 30:06  

But guess what? We don't have to like go no longer y'all with the age of the internet. And with all these amazing women who are like breaking glass ceilings and then telling you how to do it, we don't actually have to go through all the steps ourselves to like, I'm gonna learn it my way. Like we've talked about this before, like my cousin Eddie, I want to win the case by myself. And it's like, okay, but what if you want all the cases because someone helped you? Like, right? And so it's like, in this case, yes. She probably learned from personal life lessons, but she's here sharing it with you. So that if you are 25 years old, listen, this podcast, what if you could go the rest of your life not taking failure personally, even if we have to wait till you're 50 to learn this lesson. And if you're already 50 learn this lesson. Guess what we're all living to 100 Fucking anyway. So like, now you have the rest of your life to not like to look we don't get you don't have to learn things personally all the time. We can learn it from other people. That's why these podcasts exist.

Brad Crowell 31:00  

Well, we're so glad you're here listening to it... (Lesley: I know. Thank you so much for being here) Yeah... (Lesley: I'm Lesley Logan) And I'm Brad Crowell.

Lesley Logan 31:06  

All right, how can we use these tips in your life? I want to know, you're in a tag the Be It pod. You're gonna share them with us. You can send your questions in, however you like to share episode, as always really great. Leave a review wherever you listen to your podcasts. It actually really does help us get this podcast out. We have some amazing wins for the podcasts that we can't announce yet. But we'll announce soon. You'll start to hear them. We've got some great collaborations and partnerships. It's because of you it's because of how engaged you are, how fired up you are and how much you share this episode. So thank you. We couldn't do without you and I will see you on the next episode. 

Brad Crowell 31:36  

Bye for now.

Transcribed by https://otter.ai

It takes some grit and determination to get through life's trials and come out on the other side. From bankruptcy to breakeven in three months, Beate Chelette is sharing the strategies that got her to the desired destination and beyond.  

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected] .

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• The value in your strengths 
• What is “The reframing”?
• The thin line between bankruptcy and breakeven
• The reason why you can’t give up 
• The hardship leads to the triumph

BIO 

Beate Chelette is the Growth Architect and Founder of The Women’s Code and provides visionaries and leaders with strategies that grow your authority so that they can scale their impact. Beate bootstrapped her passion for photography into a global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

Episode References/Links:

• Happy Women, Happy World book
• Beate Chelette Website

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

Be It Till You See It Podcast Survey

Be in the know with all the workshops at OPC

Be a part of Lesley’s Pilates Mentorship

Waitlist for the flashcards deck

Use this link to get your Toe Sox!

Resources

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Social Media

• Instagram
• Facebook
• LinkedIn

Lesley Logan  

Hey Be It babe, how are you? Okay, get ready, you'll wanna get your notepad out like, I'm not kidding, you'll want to get your notepad out, I want you to make sure that you are listening where you are, if you're driving and you can't even open it out, listen, but remember, like, make a mental note you're going to re listen to this you can make, you can actually write these things down because my guest today, Beate Chelette, is unstoppable, incredible, is going to help you go from overwhelmed to awesome and, and I honestly, like, didn't want to stop talking to her. I really hope to have her back in other capacities. That's how phenomenal she is. And especially like, especially, ladies who are listening like you are going to love the tool she's going to give you from her own experience in this world. And I am already like, thinking how I can practice them because it's like, it's, you're gonna hear it, you're gonna go yes, hold on, rewind, let me do that again. So without further ado because I just want you to get into this Beate Chelette is our guest and here she is.

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.

All right, be it babes. I have an incredible woman here for you today, she has done some amazing things like worth bragging about. So I'm sure we'll get into it. But Beate Chelette, let is our guest today. It's an incredible strategist, and has done some wonderful things in this world. So Beate can you tell everyone who you are and what you're rocking at?

Beate Chelette  

Yes, thank you so much for having me. I'm really excited to be here. And my name is Beate Chelette. I am known as the growth architect. And I work with visionaries and thought leaders, help them to grow their authority and scale their impact. And what that means is that I, I rock the piece that a lot of people don't want to rock, which is everything is like, how do we do this? You know, the strategy? How do we build the systems, the workflows, the blueprints? How do I get from this point, you know, the red dot on the subway map that says you are here to your desired destination in a city you've never been in?

Lesley Logan  

I so I love this so much because if you think about like, kind of like running a business, like the three main pillars, right, you've got like the visionary. You've got your ops and you've got your entrepreneur, the market or salesperson, so many people the visionary part is easy, but then they're like how and that's where you come in, you're like, don't worry. I can help you break that down. And to do like, is that something you always knew you're going to do or like... Is that a long journey along the way that landed you here? How did that happen?

Beate Chelette  

It's interesting because I started out as a creative and I want you know, I have a photography degree. So that's really my only degree that I have. And what I found is that was really easy for me to set up the systems and the processes, procedures, and then I became photo editor at Elle Magazine, and I'm like, well, this is this is this is easy. And so I over time realize that the stuff that other people couldn't figure out, it just came natural to me where I was like, oh, yeah, like as if that's a problem, all you have to do is like, follow these five steps. And then everyone says, How did you do that? I'm like, did what? And so I realized that I have a knack for, for taking complex and often daunting things, and breaking them down so people can understand it, and then follow it, and then implement it.

Lesley Logan  

So I love that you, thank you for sharing this story because I think a lot of times people don't often think they have a skill set that but they're not recognizing that the things that come easy to them do not come easy to others. So here you are this accomplished photographer who happen to be really good at systems and just probably thought like everyone, this is just like normal. Like, it's like what everyone can do. But really, no.

Beate Chelette  

You are right, I think that is a really important thing to point out for your audience. Because a lot of times we are you know, there's a there's a, there's a reason behind that. So you think about it, like when we go to school, our entire education system is set up that you go in, you learn existing information, if you can retain and regurgitate existing information, you get an A, and so you keep going through that your entire life. And then your teacher says, you are an amazing writer, and my gosh, you know, what you know about history is so beautiful. And I mean, you know, the whole history of the world is amazing. But you're terrible in math. So sorry. But now I'm gonna terrorize you for the rest of your school education life with something you don't like you're don't naturally good at, and I'm going to destroy your confidence and self esteem, that you cannot master something that's completely not innate to your to your skill set. So when we go into our real life, right, we are entrepreneurs, we work in organizations we want to have a career, we have to so deeply ingrained in ourselves, Lesley, that when somebody says, gee, you know, you really, you really struggle with that, instead of then doing what I call, pull out your unapologetic value proposition. And when somebody says that to you what you should be doing, you should just laugh out loud. You say, Oh, my God, is it that obvious? Well, that's why I'm so good at x and x and x and x. And that's why I should be doing that. Because you know what, on our team, Lesley is so much better at this than I am. Let's just agree to give it to her. So she can shine in that, and I can shine in my own.

Lesley Logan  

Oh, my goodness, I'm so sorry to cut you off. But like, Y'all write that down! Because I think when when someone calls out what we already know we're not good at because, as you said, it's been ingrained in us, then we then we are like, oh my god, they saw it. And then we just shut down. But really, oh, oh, my god, isn't that bad? Here? That's probably what because I'm so good at these things. It's like what a great way to like highlight your strengths. And also like, pat yourself on the back where like, it's nobody should if you're correct, the way that our education system is that you have been smart and all the things you can't be at the top of the front row of the graduation thing unless you got an A in all of the classes, which just means you're like, you know, no life and no creativity or just memorizing all the time.

Beate Chelette  

Yes, I like that your pointed that because I think this is like the number one thing, especially for women, when they're burning out is that this relentless pursuit of perfectionism of that somebody says, Yes, I got, I got this covered, I got this covered, I got this covered, but I'm not good at that. And then instead of saying, like, well, you know, I got these other nine things pretty much under control. It's just this one thing, and I neither like it, nor enjoy it, nor do I feel it's really necessary for me to do this other people that are better at that. Instead of saying, like, why terrorize myself with that. We go like, well, I must go and learn this thing that I really hate, because that's what's expected. And then I'm going to hate my life. And I am maybe gradually seeing some improvement. And then that becomes the thing. I think it's ludicrous, literally. I mean, I that's why the strategy I teach in the unapologetic value proposition and I kid you not, is I want you to put your head back and literally do this. Oh, god, thank you so much for pointing that out. Yeah. That's why this is why I'm really good at, can we just agree that I'll just go back to that and do that and let's find somebody on the team who loves it, is good at it and gets it done faster and better than I can. Thank you so much for helping on this.

Lesley Logan  

Oh, I mean, like, this is something you can use y'all in like your own personal life, like when you're at your at your home, and there's people coming over and they criticize your cooking and you already like don't love cooking, like, I know, that's why I brought you over, because you're so good at it. You know, like, you can just go, that's why you're here. Here's all the here's all the things, let me know what you need, you know, instead of like going, Oh, my God, I need to get better at this. Like we can use it in all aspects of our life so that we can also celebrate what we are good at. Because if you're so focused, like all I keep thinking as you're talking is like how bad I was in math in school. And I literally changed my degree. So I didn't have to take the statistics class, because I was like, there is no way I'm going to pass this class. And I'm not going to graduate. So I'm just going to change degrees, I can take the general math. Which, you know, like, it's like crazy. Now, that I think about it. Like I literally changed all the degrees and the goals I had in life just so I could avoid this one math class because I was like, I'm not good at it. And I have to be good at it to get this degree. So what a interesting way we can all reframe, celebrate what we're really good at and then allow others to step into their power at the same time. It's like such a win win for everybody.

Beate Chelette  

And I like the way you said that. And I use that word a lot. It's called the reframing. And I take this one step further. And this is what another podcast host, you know, when I told him this, he called it that's the CheckMate move. So I'm going to give you one more way to use this. So when you are in a situation where somebody, possibly a man, on a team is doing the regular thing on where they tried to take you out by saying something like, oh my god, you're so emotional. And is there not one woman on this planet who has not heard this absolutely moronic, stupid sentence? Well, that's a pretty emotional response you have, why are you always so emotional, you're gonna do the exact same thing, you're gonna put your head back, you're gonna burst out and laughing at is as if it is the funniest thing you have ever heard in your entire life. Like, almost like you pee your pants funny. And then you say, Oh, my God, John. Good one. What I was saying, let's get back to the presentation I was in right now. And you just wipe it off the table, you give it no energy. Because what women fall for a lot of these things are designed to make you feel stupid, because you take the bait. If you don't take the bait, if you literally just laugh and ignore it, and you just look at them. Oh my God, John, you're you're an idiot. I mean, how can you even say something like that, you're in 2023 is like, wow, wow, like, wow, John, right? But nice diversion attempt. But here's what we really talking about right now. Right? And then there is no coming back from something like this. So this is really a strategy I teach in my unapologetic value proposition. For that reason I see women, you know, not just women, you know, obviously, you know, this happens to everybody, that it shows a perceived weakness, or gives an opening to somebody who is was a bully, or finds it compelling to take other people down. So it happens all the time. But you gotta put a poker face on, and you're just gonna laugh, and you're just gonna shake your head. And you said, seriously, dude, and you just move on.

Lesley Logan  

That is. So I love this. And if you're listening, I hope you wrote it down. And you're also going to make time to practice it. Because I think the more you kind of like just practice it in in easy ways, practice it in front of a mirror, like picture yourself in that meeting with that person who know who's gonna say these things, and just get yourself ready for it so that it feels like an old muscle. I love it. You're correct, that it's a checkmate move. It's also just like, What a great way to like make everyone else in the room who already feels uncomfortable because John said that and they're looking at you at your response, because they, they're trying to figure out how to respond. They might have that like laughter that's uncomfortable or whatever. And then they see you just like, own it and slay back without actually having to make it a big deal in any other way just becomes a big deal for them. What a cool way to show your strength and power in your own space. And people are gonna be like, oh, I want to be on that person's team because they they don't fall for this crap.

Beate Chelette  

And that's the key. It's a technique that they're using. You take the bait, it's on you. If you don't take the bait, it's on them. Yeah!

Lesley Logan  

Yeah. Oh, yes. Okay. So Beate you have had like an incredible career. You, you are doing this growth architecture now. Before that though, like what like what led you into this? Like what was the bridge from like photographer, Elle, rocking all this scene like, wow systems are easier for me than others. What what was the next stage in this? Because I feel like you've had some incredible an incredible journey that allowed you to be in this place to teach us all this stuff.

Beate Chelette  

Yeah, so my journey is very much like the journey of many women that I know. I mean, I just felt I didn't fit in. And I was very hard for me because I wasn't the smartest in the room. I wasn't the most sophisticated. And I, I just felt that none of this that none of this, like, standard stuff apply. Right? I always felt like I was out of place. And I was always drawn to creativity. And so I became a photographer, immigrated to the United States. And then I had what I call a, you know, 13 year period of time of just absolute brutal adversity. You know, I got pregnant, I married a man was an alcoholic and a pathological liar. And then I'm going through a divorce while there's a recession, I get laid off, I have to figure out how to run my own business. And I'm, you know, I'm an immigrant. I'm a single mom now. And I have to figure out how do I get my business together after I've never run a business before? How do I feed my child? How do I survive in a city like Los Angeles, which is, which is a tough place to be to begin with. And so I went through fires, floods, riots, earthquakes, a lawsuit, a tsunami, September 11, I had major life events wiped out. Pieces of my business, September 11, wiped out my production business in one day, I lost a half a million dollars. And the hits just kept coming and coming and coming until at the very crowning end, my, my father dies. And while I'm at the funeral, my office in Los Angeles calls me and says, My, we've been served a notice here in Los Angeles. So now I lost the house. I didn't own the house, but you know, got the notice. And I have to figure out with $135,000 in debt, how in the world am I going to pay for this funeral? Figure out where am I going to move my office to on money I don't have, with business I don't have, with this huge mountain of debt. And that is when things started to turn in my favor.

Lesley Logan  

Ooh, I mean, first of all, like, I feel like some of the things you just mentioned, while I'm not did not lose half a million dollars in one day, but like, I feel like people can take themselves back when Oh, yeah, like I've been hit to, like they can understand like, that was, especially if you were running your own business. That's all on your small business owner. It's hard to recover from one of those things, let alone all of those things. So what was the turning point?

Beate Chelette  

So the turning point was, and I think this is a really good message to to make sure that everybody who is on this podcast is hearing: is you still got to do the work. So I did write the business plan. And I did, I did put it out there. My former mother in law would keep telling me to write a letter to the President of the United States. And she kept on saying he's your president, why don't you write a letter to the President of the United States? If anybody can help you, it's got to be the President of the United States. You don't get any higher up than that. I mean, he rules the whole country. And she just would not be quiet about it. I swear. I mean, that comes upon. I'm gonna write the damn letter, just so you can.

Lesley Logan  

Yeah, yeah, just so I can just say I did it. And like, you know, we're all thinking like, yeah, the President's gonna really respond.

Beate Chelette  

Right. But then when I come back from Germany, I get a letter from the White House.

Lesley Logan  

Oh, stop it.

Beate Chelette  

And it says the president sends you his best wishes? No.

Lesley Logan  

That's the best. That's even better than a bit of what I would imagine. They could have written like, I love it's like, good luck.

Beate Chelette  

And you go and you go, like, okay, clearly the president never saw this letter. I mean, let's not let's not be deluded about that. But what it did do is that, that the intern that was working at the White House in the mailroom, opening these 1000s of desperate letters from desperate people like me, you know, wrote me back saying the President is delighted to hear from you and sends you his best wishes. Here is the info to the Small Business Administration in Los Angeles, and then they send a letter to the SBA, and the SBA, the Small Business Administration is a government institution that helps small business owners specifically with funding and education to run their businesses. And so that put me in the seat next to Lorenza Flores, the Deputy Chief Director, so not some lower level, but the second in command at the SBA. And so I walked in with my business plan I had written, I and my portfolio. And I sat down and I said: I'm in trouble. And they helped me restructure my business plan. And then they found me a bank that took my $135,000 in debt, and restructured that into a 10 year fixed loan. And that freed up my line of credit, that brought me to break even, that was three months, Lesley, this is how close it is sometimes between bankruptcy and break even it was three months. Wow. And then I became 18 months later, the world leader in my category, and then a Bill Gates company comes and says, How do you do that? And I said, I'm not going to tell you because if you want it, you're going to have to buy it. And they say, How much do you want? I said, I want a couple million, they said fine. And so that's how I ended up selling my business to Bill Gates.

Lesley Logan  

This is, This is insane. There's so much, what I love here is I mean, like crazy ex mother in law. Brilliant in some ways. It's always like, I'm okay, I guess I'm gonna write that. But like, nothing happened, like that happened for you. And like got you have this really great meeting. But so many people would have quit at that. I'm in debt. It's over. I'm not good enough for this. And they would just quit. And instead you're like, I'm just gonna, I'm gonna try this next thing, I'm gonna try this next thing and that perseverance and that consistency, and then you owning your worth, like, people always ask, How do you do this? And it's like, you have to pay for it. Like, people hate that. But it's like coaching, right? Like, if you want to be coached by myself, I'm sure with what you do. It's like, you want to know how he does it? You have to pay for, one why? A because I work my ass off to know all this stuff and I want to share with you. B there is something that is more valued when it is paid attention to and in some sort of currency. So I think that's really cool. In three months from that debt to break even, and also by restructuring that loan, it probably freed up your brain to think about the possibilities rather than like the current circumstances.

Beate Chelette  

Yes. And what what really factors into it, so, so you alluded to, like one of the important questions here is like, why not give up at that point? And that point, you would say, Okay, I mean, $135,000, the woman's been through enough, nobody would have even blinked to the eye and said, yeah, no, sorry, this, you had to go through all of that. That's just too much for anybody to carry. But I had a mantra, and my mantra was, literally, I couldn't fathom that at after all of this, the joke was going to be on me, like I could just like literally, I couldn't formulate that thought that just made no sense. There was no logic behind that. And the second thing was: is I will not drown in a puddle. Hmm. Is this big enough to fail?

Lesley Logan  

That is, ah, I that is I will not drown in a puddle. I mean, it makes me what like, Y'all, if you're listening, like as you're listening, it's like, think of the times that you've kind of even let a puddle start to take you down. You know, we like sometimes like, it's like, makes me think like, don't sweat the small stuff. Do you notice? Like, that's like, because it's like, we started to make things that are, they seem really big. But if you can get a step back, and you can, like, look at the whole picture, it's like actually, it's like this big, it's this big in all of that. That is incredibly, an incredible strength that you were able to do that. And also that you already had that mantra going into it, I think really helped you and and like benefits us for listening to this.

Beate Chelette  

Yes. And, you know, I know that people that are listening to your show, by the way, if you're listening, make sure that you go and subscribe to the podcast wherever you get it and leave Lesley a five star review. And even a comment that because that helps with the ranking that helps to reach more people and take like one thing that you've learned in this or any other episode and share that and maybe share that podcast with one other person. Having said that, you know, it is really critical that you recognize that when you go out there and you will have hardship and you are overcoming and you're trying to be free you know getting from overwhelmed to awesome, you know, that's what I wrote my book about Happy Woman Happy World is that you give yourself a time limit on when you are allowed to, to, you know, to drown yourself in sorrow. But I was very diligent. I've worried about money twice a month when I had to pay bills, and then I literally shut it down. Because I could not be a mom, a single parent, raise my kid, try to, you know, get business with that in my head all the time. So the drowning in a puddle is, is also the the backbone, not the wishbone, the backbone that you must build to say, obviously, there's something larger at work and you will relate to this. I always believe that people that I work with have been activated. Only somebody who has been activated even knows what that means. And the activation isn't presented to you on a velvet cushion.

Lesley Logan  

No, no, I feel like I feel like you get activated because you went through the hardship and you kept going, you know, you get going and you can realize and go wow, look at I just look at I look at I were able to do, you know, Oh, brilliant.

Beate Chelette  

Yeah. So if you if you are going through hardship, congratulations. Because that means you've been activated. And that means that you are now creating the story that you're here to tell. And the experience you're here to share. And the overcoming, you might be teaching.

Lesley Logan  

Yeah, yeah, I am. I called up a like a business mentor of mine over the holiday. And I was telling him what I was going through and his response was, and I was like, distraught. Right? And his response was, congratulations, you've made it. Like, I started laughing. I was like, that's, that's what the help you're gonna get. That's not what I was looking for. I was looking for the answer. He gave me a couple of questions. And I was like, I and of course, when we hung up, I was like, that's exactly what I needed. But it's so it's so funny. In the moment, when you're just like, you're like feeling it, and you're like, I just want someone to say it's gonna be okay. They're like, they just laugh a little bit at you, because it's like, welcome to the party of working for yourself. And you get to go through this so that you can actually come out the other side with this experience of how you're gonna handle these kinds of situations and have this muscle. And I think we all want the hardship to not be there. And if you're a parent, you definitely don't want your kids to have any hardship. And the problem with that is, you don't get activated, you don't get these muscles and you don't get this competence. You can go through these things. If you had not gone through it, you're going through, I can't imagine you would have had this muscle to look at someone coming from a Bill Gates company and saying, You can have it if you pay for it. Like you know what I mean? Like that competence. And that response comes from someone who, like, worked through all this stuff and like realizes what they're sitting on.

Beate Chelette  

Yes, you're absolutely correct. And if I were to tell you that I, you know, that at the time, that it would take 13 years of brutal hardship, to then become a multimillionaire, and I would, you know, let's say we ask your audience and say, do you think 13 years of hardship is, is okay, to not ever having to worry about for the rest of your life about money? Do you think that would be okay? And then everybody would say, yeah, man, I'm gonna, I'll take that I'll do 13 years if I, if that means that I never have to worry about money again. Of course I will. But when you're in it, you don't know it.

Lesley Logan  

Mm hmm. Yeah, I think that makes me think. I love that. That makes me think of like, you know, Michelle Obama mentioned, like, because they've been married for like, so many decades. And she said, Yeah, we had like, nine hard years, and that somebody, like, nailed on that. And she's like, if you could be promised that you'll have 30 plus years of marriage, and nine of them will be a little bit hard, like, wouldn't you take when to take that bet? You know what I mean? I think we tend to just focus only on this, like, this is where we're at right now, as opposed to like, really go in the big picture. If I could know that I'm gonna like not have to worry about that ever again. I have everything I want. What I definitely take the bet of 13 hardship years. Heck, yeah. Because your lifetime is so much longer. So much longer. Oh my gosh, Beate, I feel like we could continue talking because you're such an inspiration and you have so many great points. Y'all are going to save this episode. For sure. And re listen because I know I can't wait to re listen to all of these things and write them down. We're gonna take a brief break and they'll find out where people can find you follow you work with you read your book. Alright, Beate, Where do you like to hang out? Where can people get to have like hear more of your amazing words?

Beate Chelette  

Yeah, so I mean, if you undergoing you know some of the stuff we talked about, get the book Happy Woman Happy World. You'll find it on Amazon. Available as an audio book, as an e book, and as an actual printed book. Reach out to me, I'm all over or social media either as the growth architect or Beate Chelette. I like to hear from the audience. I like to hear what you're taking away, because that is our lifeblood. That's our thing. That's how we keep how we keep going. If you heard something and you said, you know, I need to speak to this woman, I need a strategy from her. Just reach out, go to my website, beatechelette.com Fill out the uncovering session, or just contact me and I'll be happy to see how I can help you.

Lesley Logan  

I love that. All right, so before I let you go, you've already given us so many like gems that we need to keep with us but any bold executable intrinsic target action steps people can use to be it till they see it.

Beate Chelette  

Yes, you are from here on now prohibited to take failure personal. I want you to look at failure as a as a nice gentleman in a construction outfit with a neon neon stripe on it that stands out with a stop sign, the road that you want to take is a cul de sac and you're not going to be able to get through so you're not going out of the car, you're not throwing yourself on the ground, you're not throwing a temper tantrum that somebody is not going to let you get where you want to go. You're just going to go and thank him, you turn around and you find another way that's how you will be looking from at failure from here on out.

Lesley Logan  

Oh, oh my gosh, that's so good. I'm like, I like can't wait for Brad to listen and we'll do a recap episode we'll talk about it because like now I can just say ah goodness, the construction man's here we're in a cul de sac let's turn around, like you know what I mean? Like when you have that lingo? It you'll I promise you if you haven't started having lingo like that when you have lingo like that it really does help you snap out of these like woe is me moments that we that we all tend to want to have but they don't get us anywhere they're not gonna get you through the cul de sac.

Beate Chelette  

no, it's like what what's the language going to do? I'm such an idiot, I can't believe I took this road not to cul de sac on never get out of here. I'll never find another way I'll never drive my car again. I'll never leave my house again because I'm such a failure that I found this cul de doesn't even make any sense.

Lesley Logan  

Yeah, no, it really doesn't it really doesn't and it's so good to hear it when you're not in it because you can like you can actually hear how it like silly that sounds and so then when you go through it like I'm being a little ridiculous right now thank you Mr. Construction person with your neon sign. I appreciate appreciate the waving of the flag turned around. Oh my gosh, Beate thank you so much for all your awesomeness and what you're doing in this world for people. It's so wonderful. Y'all How are you going to use these tips in your life tag Beate a tag the be at pod we want to know share this with a friend and especially share it with your lady friends because if we could all start laughing, especially at people who are trying to tear us down and like brush it off. So we put it back on them the world is going to be a much better place. So Beate, thank you for that. And until next time everyone be it till you see it.

That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!

Be It Till You See It is a production of Bloom Podcast Network.     

Brad Crowell  

It's written, produced, filmed and recorded by your host Lesley Logan. And me Brad Crowell. Our associate producer is Amanda Frattarelli.  

Lesley Logan  

Kevin Perez at Disenyo handles all of our audio editing.

Brad Crowell  

Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianranco Cioffi. 

Lesley Logan  

Special thanks to our designer Mesh Herico for creating all of our visuals, (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week, so you can. 

Brad Crowell  

And to Angelina Herico for transcribing each episode, so you can find it on our website. And finally to Meridith Crowell for keeping us all on point and on time.

Transcribed by https://otter.ai

In this episode of the "Be It Till You See It" podcast, Lesley Logan shares how celebrating small wins can help overcome self-doubt and fear of imperfection. Lesley encourages listeners to celebrate their wins and shares a win from an agency member who successfully held her first workshop. Lesley also shares her win of speaking up in a meeting and overcoming her fear of disappointing others.

Listen all the way to the end for surprise extras!!!

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected] .

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

Be It Till You See It Podcast Survey

Be in the know with all the workshops at OPC

Be a part of Lesley’s Pilates Mentorship

Waitlist for the flashcards deck

Use this link to get your Toe Sox!

Resources

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Social Media

• Instagram
• Facebook
• LinkedIn

In this episode, Jessica Vann talks about her journey to become a successful entrepreneur despite facing many challenges in her personal and professional life. She shares her inspiring story of how she overcame self-doubt and financial struggles to launch her own business, and how she has continued to grow and thrive in the face of adversity. The episode is packed with practical tips and advice for anyone looking to start their own business, including how to find the right mentor, how to stay motivated, and how to deal with setbacks and failures. Jessica's upbeat and optimistic attitude is infectious, and her story will leave listeners feeling inspired and empowered to pursue their own dreams and passions. Overall, this is a must-listen episode for anyone looking to start a business or overcome obstacles in their personal or professional life.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected] .

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

• OPC is getting a mobile app!
• Why you want to use the Magic Number Calculator
• The signs that you’re not happy with yourself
• How to be kind to yourself and your journey
• Don’t judge yourself when you’re in a bad place.
• Letting go of the presuppositions of how life is supposed to be.
• The importance of getting to know your body.

Episode References/Links:

• OPC App Waitlist
• Lesley Logan’s Pilates Mentorship, eLevate
• PP Magic Number Calculator

Guest Bio:

Jess Vann (she/her) is a multi-careered woman who is a Podcast host of "Tomfoolery and Shenanigans" actor, speaker, entrepreneur, singer, all while maintaining a full-time job that focuses on service learning and civic engagement that mobilizes folks to change! She is originally from Lansing, Michigan but calls Chicago home. She received a B.S. in Theatre and Interpretation: Acting from Central Michigan University and a M.A in Training and Development from Roosevelt University. Jess has been the guest on Black Educators Matter Podcast, Feature Article with National After School Association, After School Today and a featured blog with The Chicago Inclusion Project, May 2019.

She balances her time running her business Creative Spaces, which provides arts based, anti- racism/social Justice work, leadership and professional development workshops/keynotes/coaching and consulting for emerging and veteran leaders in various work sectors and coaching. It would be safe to say she wears many hats and continues to find self-discovery.

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.

Be It Till You See It Podcast Survey

Use this link to get your Toe Sox!

Resources

• Watch the Be It Till You See It podcast on YouTube!
• Lesley Logan website
• Be It Till You See It Podcast
• Online Pilates Classes by Lesley Logan
• Online Pilates Classes by Lesley Logan on YouTube
• Profitable Pilates

Social Media

• Instagram
• Facebook
• LinkedIn

Transcript:

Lesley Logan 01:01

Welcome back to the Be It Till You See It interview recap where my co host in life, Brad, and I are going to dig into the multifaceted convo I had a Jessica Vann and our last episode. If you haven't yet, listen to that interview feel free to pause this now or go back and then come back. Or go back and join us. Come in. Listen to the order however you want. This is a really fun interview because she is a friend. And we we met a summer ago. But...

Brad Crowell 01:56

Was only one?... (Lesley: Yeah) Wow... (Lesley: I know) feels like we're known for a long time. 

Lesley Logan 02:00

I know, I know it's because we like random. We'd like to hang out with her again, like probably more often than some (...)

Brad Crowell 02:06

l love this circuit

Lesley Logan 02:08

And also like to be on the journey of her whole condo and all this stuff. So we definitely have had a nice journey with her. But yes, I think it was only one summer ago. I know super crazy. So what's fun about that interview we'll talk about in a bit is like we got to get into a lot of different topics about a life of hers. And I really enjoy that I think you can glean a lot from like, listen to someone else's story. But before we get into Jess Vann interview, first, we are so so close to kicking off our OPC members only challenge is the first time we're doing a members only challenge we've done the challenges before many of you are like where's the 100? Me? Well, guess what? It's with the members. That's where we're doing it. And so think 80s Members Only jacket, that's what I'm talking about. So. So if you are like, Oh, I missed an OPC challenge, well then come to OPC. And the OPC app is basically, it's happening, people.

Brad Crowell 03:04

Surprise! If you didn't know, OPC is getting an app... (Lesley: Yeah) We're really fired up about it, it's actually going to include a bunch of free content in there as well as access to paid memberships, of course. But it's going to be a really great resource. It's kind of going to be a one stop shop. And guess what... (Lesley: what?) you'll be able to listen to the podcast... (Lesley: on the OPC app?) on the OPC app... (Lesley: That's so fun) Yeah. So when you are listening to the pod, instead of wherever it is, you'll see now you can actually go into the app, which will be all things OPC and LL and all that kind of stuff, all rolled up into one spot. And you can listen to the pod right in there.

Lesley Logan 03:44

Good. So cool. I love that. What a surprise for me too. So check it out, the OPC app! Do you have a link?

Brad Crowell 03:51

Well, no, it's not out yet. It will be out in like about two weeks. So this is an announcement. It's coming

Lesley Logan 03:57

out about to publicly launch (...)

Brad Crowell 04:00

If you are an OPC member already, we will be emailing you. Of course! If you're not an OPC member, that's totally fine... (Lesley: You can get the app) But you can still get the app because it's free content... (Lesley: You can listen to the pod) you can listen to the pod. Just go to opc.me/app and we'll put you on a little waitlist and we'll let you know when we're also emailing all the members to let them know to go download it. 

Lesley Logan 04:21

Yeah, so I'm excited about this. It's a lot of fun. And we get to like make changes along the way. And you know what we could have been just like a website, it's ever going to be growing and changing and improving but we wanted an app for a really long time. Finally, eLevate Three is about to kick off in one month and at the time that this comes out there may still be some spots left. So you will want to go to lesleylogan.co/elevate If you're wondering what the hell is eLevate? It's not an elevator? although I do call the people in the eLevate group elevators. I love it. Elevate is a mentorship for Pilates instructors. You have to have done a somewhat comprehensive pilates training so at least the Mat, Reformer, Cadillac/Tower, Wunda Chair, and the rest of it I'm okay if your training didn't have that in there, we'll do a deep dive with that together. But it is we only like 12 people in the first two rounds are sold out, the third round as we speak, as we're recording this, there's a couple spots left. But by the time this comes out, it could be full, round for won't start till 2024. Because that works out that way, round for, 2024. I like the way that number works. So and again, we only take 12 people every round. So you're definitely going to want to get in on a round that you can get a spot on. So Lesleylogan.co/elevate If you are ready to connect more to your practice to your teaching to the connection to this method and have some confidence while doing it. It's for you.

Brad Crowell 05:40

It's totally for you. Yeah. All right. So this week, we had a different type of audience question. Normally, it's about like your practice, or you know, just fun things about life or whatever. But this one was like, totally a business question for people teaching corporate math classes. So if you're a teacher, and you wanted to get into, you know, like, what if you could, you know, get paid to go into a local company and teach there.

Lesley Logan 06:06

My friend used to teach at Sony every single week, and some of them taught at Paramount, like it was a whole thing. And I think they even like taught enough fitness classes there that they got insurance and I was approached to teach at Google. And I was like, oh, yeah, let me know in the West would want opens up and then COVID and we moved. But whether or not you're an in place teacher, the answer to this question, if you are in the service industry, or you work for yourself, this answer is going to apply. And so first of all, I don't know where you live, I don't know what you do. I don't know how many people and there's not enough information. And also, for me to give specific coaching on you'd have an agency member, however, the answer we give to every single person asked us how much do I charge for blank, it doesn't really matter what the blank is, you need to use our magic calculator tool, this is a free tool, you can go to profitablepiltes.com. And you can go to the free resources. And at the top, you'll see magic calculator... (Brad: Yep) And if you work for yourself, you'll pick that solo one. And you will fill in the blanks, there'll be some questions you have to ask specifically, like how much money you want to make any year gross. That means like in considering all your expenses, all your taxes, your profits, all that stuff in one lump sum, and then I'm gonna ask you a series of other questions, you'll fill that out, it's gonna spit out a number. Then if you got my book, where I'm sure you can find that on profitablepilates.com. Or you can get a paperback on Amazon. You're going to see there's a whole chapter that I have on charging for things like traveling to teach, because it is not just about your hourly rate is this magic number is it's going to have to include travel.

Brad Crowell 07:39

Yeah. But basically, you know, we can set you up to figure out what is the rate you should be charging with these tools that are already available to you right now, the magic number calculator is totally free, we encourage you to go to the site right now and just log in and use it. And it will help you clarify what you should be charging not only for the corporate thing, but your other rates for your other products as well. So whether you're teaching private sessions, or duets, or whatever it may be, this will really help you. And then we offer coaching after the fact if you're if you're not quite sure what you need to be doing with it, then you can join us an agency and we're happy to work really dig deep into your magic number with you. In fact, it's literally my favorite thing to do. I love this coaching call because I find it so revealing. And the thing that lights my fire is when people go, Wait, how much am I already making today? I didn't even realize that. And all I need to do are these steps and I can be making this other number, right? And it's really fun for me to like break it all down in a numerical way where you can logically look at things and go, Holy shit, I'm actually amazing. I love that. So anyway, that's why you should go just use the free magic number calculator on the profit body site. It'll help you dial all that stuff in. So amazing. Great question.

Brad Crowell 09:28

All right. Now let's talk about Jessica Vann, a woman who wears many hats. Jessica Vann is an actor, singer, podcast host and entrepreneur who also maintains a full time job working with civic engagement to build a more equitable and anti racist world. Jess is a ball of energy and pa... and she's passionate about sharing her journey through creative spaces, social justice and leading self discovery.

Lesley Logan 09:53

Yeah, I mean, like really multifaceted is the best word for her and I it's also really cool to see how someone can take different skill sets they have, and bring them along to other things that they're doing. And it's and also, you know, I think there's an interesting balance that we'll talk about as we go through this. So we're changing up a little bit this week, as well have a little bit more of an outline of what last episode was, and a few talking points. So if you remember just shared about how she went from Queen of the Chicago Hill, to being totally burned out, setting back and then finally, recap, recalibrating. So she can get back to being the badass, you know, she is, and she is such a badass, and she is just like, amazing. So we talked for about three things, one, identifying the problem. So specifically, the signs of mental health decline, which, by the way, so many studies are coming out that like, specifically teenage girls are like at the lowest mental health, like, like mental happiness levels ever. 

Brad Crowell 10:50

The pandemic, I mean, there's so many things coming up.

Lesley Logan 10:52

I mean, it's just all the things which, which was one of the reasons why OPC is now sponsoring a charity that helps with anti bullying. But also like just and then you go in general, just look at the rest of the age groups are like, Oh, we're all definitely doing terribly bad when it comes to our mental health. So I think it couldn't be more important for us to understand how to identify the problem number two, recalibrating aka taking a step back. And then number three, the work you do to get good with yourself again, and whatever that means to you like you. And I think like, I think too often we spend so much time trying to get good with other people. And ourselves. Yeah. So anyways, Brad, why don't you dig into like some of the stuff and then we can go back to those three points.

Brad Crowell 11:33

Yeah, so those three big outline points here. But a quick recap on her story, right? So, Jess has been holding this full time job for a long time. She's lived in Chicago for 20 years, she was also doing consulting on the side helping companies with, like business development, and also like Leadership Development Team organizational structure, development, some HR stuff. And then when 2020 happened, and there was a demand some these massive demand for DEI consulting, she got very involved in that world, to the point where she felt like it was taking over her life. In fact, she felt like she was being pulled along, instead of leading the way that she normally was. And she was losing herself in that. And it was causing a lot of stress and depression and, you know, internal turmoil. And so I don't know if she was able to like, place a finger on it and identify the problem. But she did identify the problem. And then she did actually take a step back, and then she then she worked on herself again. And those those things are pretty amazing. And that's why we kind of wanted to run through each of those points, instead of just pulling out to smaller topics to talk about, I thought this was an amazing, like, I mean, there's a multi year journey that she went on here.

Lesley Logan 13:01

Yeah, and I and first of all, it's like something I wish every guests would like do sometimes like, so tell me about this. And they're like, here are three bullet points of all the things and I'm like, I think there was more in there. And they're like, Oh, it was great. And it's like, okay, but like so I really loved her vulnerability here. But she talked about, like, you know, certain notice, like negative self talk. And you guys, I bet there's a time you can remember you didn't talk negatively to yourself, I bet it doesn't have to be like the longest years of time. But I bet you there have been moments in your life where you weren't doing that. And if you start to notice that it's like adding up and it's becoming more of a thing. That is a sign that you're you're not a happy camper in where you're at.

Brad Crowell 13:36

Especially to with her the negative self talk was around things that she formerly was like, super passionate about. Like she went on to a, an audition, and she just shredded herself after the audition was over. And in fact, she said while she was on stage dancing and singing, she was like seeing herself from a third party perspective saying, you know, you're fucking it all out. What are you doing? This is the worst. I can't believe you're doing this. And she's like, whoa, like, clearly I'm not getting this audition. But what the heck? Well, this is not how I am. 

Lesley Logan 13:57

You know, this actually brings me back to Dr. Bender's most recent episode where she talked about like, reasoning, like we try to reason and what I what I think I like about just like taking, like noticing the signs and then taking that step back to recalibrate it. It's, it would be easy for her to go Oh, auditioning makes me have negative self talk. But it it wasn't the actual, like she came into the audition to do something she loved. And then she started having negative self talk. So could have been the audition or could have been everything surrounding that what she was going through at that same time. So I think it's really important that it's that to also to say that identifying the problem doesn't mean that were the acute. It's kind of like your body, right? So I want to tangent. If you have pain in the front of your shoulder. The problem is not in the front of your shoulder. The problem is in the back of your shoulder. So Tip too often I think we we are so quick to like, identify what the problem is by like she could have so easily been like, oh, auditions make me talking to myself. I'm no longer auditioning. But instead, she like took that bigger step back and she started to notice the signs and figure out what these were. And then that allowed her to like, really start to take a look at things and figure out and it's an experiment, you're gonna be like, oh, when you do a little more over here, maybe do a little bit more over here. And you have to be kind to yourself and that journey and that recalibration.

Brad Crowell 15:31

Yeah, I mean, she also said she couldn't follow up or show up through with tasks, what's normally she's like, she she knows, I'm a leader, I execute and I get shit done. And she said she was really struggling to do that. She said, she felt like she was at the point of exhaustion all the time. She also said somehow, in the mix of it all, she was just saying, "Yes," to everything. And she's like, I literally should have been saying no to some of the stuff. But I was saying yes, because it was also, you know, like, she didn't actually say this. But I know like, when you're in demand, you know, it also strokes, your ego. It feels good. When everyone's like, I need you to help me, I need you to help me, I need you. And you're like, sure pay me. Here's my rates. And they're saying yes, yes. 

Lesley Logan 16:13

Yes. You tart to worry. Especially when you work for yourself, you start to worry that if you stay no, that though maybe it'll stop.

Brad Crowell 16:21

Especially in the acting world. That's exactly what everybody talks about. 

Lesley Logan 16:24

I mean, you, Jennifer Lawrence, how many years did she freaking film before she's like, I'm not filming for two years, I'm actually going to go marry someone and I'm going to like have a child but I'm going to do these things. And she'll completely stop. Yeah, she did, like disappear. And like, that would that's a that's you don't want to get to the point where you have to like literally stop everything, you know, so to get a recalibration.

Brad Crowell 16:46

Yeah. And I thought something was really that was really amazing was she actually was able to I don't know if in the moment again, but looking back on that she said she was being pulled by the momentum of the path, instead of leading as she normally does. And she was she felt lost in that. And that actually led to depression.

Lesley Logan 17:07

Yeah, oh, I mean, it just it just, well, of course, of course, you're going to be depressed, if you start to lose yourself as

Brad Crowell 17:15

Well, she also probably didn't feel in control, you know, like, but, but I, I suppose for me, this is really personal. Because I had a, I was in I was married before, right? And my ex kept saying to me, you need to slow down, you need to slow down, you slow down, you move so fast, fast, fast. And, you know, I know myself, I do move fast. I try to pack too many things in one day, all these things. So I embraced this idea as like my like, like a life embrace. And over, like, over like a year, I really started to slow things down. And I began to watch TV more. And I began to come home and make dinner more and all this kind of stuff. And and I did that for like a number of years. And then when our relationship ended, I didn't remember who I was. All I knew was I hated myself, I hated who I become. I was like, I did not feel like Brad. I didn't feel confident. I wasn't doing music. I wasn't doing anything. I wasn't going out. I wasn't meeting people. I like was not myself anymore. And it was really dark. And I didn't know, I didn't even realize that I had gotten to that point. You know, and it was like way past a healthy balance of slowing down. 

Lesley Logan 18:31

I think that's actually fairly normal. Like y'all, if you're, if you listen to this, and you're like, oh, this I like really resonate with this. It's, it's like a frog in the boiling water. You don't put the frog in the boiling water, you just slowly turn the heat up. And so that's what is happening. And often it's like you're boiling by the time you're like, fuck, who am I? So if that is you, or that's been you, please don't judge yourself. Like sometimes it takes getting to that point to just really go whoa, like the universe was tapping on you. It was like going Hello, hello, stop. Don't say yes to that. And like trying to get your attention. And sometimes we get in the way, our ego you said it's the way the people pleaser in us can get in the way all these different things can happen. And so if you end up on the other side, we're like, I don't know who I am anymore. You're not alone. You you you can find it. And also, you're going to find the better if you actually take this the time to repeat to to identify the problem like she had and then recalibrate and then do the work, do the work to get back with yourself. You will actually come back better than ever. This year is the 10th year where I like blew my life up and I'm going to tell you right now, thank fucking god, I did that. Thank goodness I got to that rock bottom because I don't know if I had only gotten like one level down if I would have had done the work that I had to do the climb out to get to a different view of the life I wanted to live and so on. So truly, like, don't, don't be too hard on yourself, if that happened to you, because it can actually, you can actually become the best version of yourself on on the way out.

Brad Crowell 20:07

Yeah. Well, let's move on to the next big step, which she did, which was stepping back, right? So, recalibrating, when she really identified, you know that she was in a bad space. She did something that I thought listening to her story was pretty dramatic, like, pretty drastic, but absolutely the right thing to do. She started saying no, she put things she paused a lot of things. Even so the things that normally would have fueled her before she stopped doing such as reaching out to all of her friends and organizing events and going out to dinners and bars and stuff. She just said, You know what I need? Now I need to not do that like that, you know, like there needs to be. And she she set these boundaries into place. And she said she stopped seeking clients, she stopped pouring into her personal relationships, she was rethinking even the products that she began to offer as a consultant. Right? And then really, she dialed everything back to where she could focus on two things. Number one was her actual full time job where, obviously she's getting paid. And number two was working on herself. You know, and I think, you know, that that is really amazing to be able to, I mean, that's so hard, right? You like, what are you like, hey, why don't you go out for dinner on a Friday night? No. Oh, okay. You know, like, those kinds of things, or, Hey, we're all gonna go for a hike, you know, if somebody else is inviting you, or if you are the leader, which she's a leader, you basically stop being the person, the point person to coordinate the group, you know, that can be there's a lot of that can be a lot of fear, right? That's your identity, almost, you know, like, this is who I am, this is what I do. This is how I operate. And then she dramatically changed those things because she needed to.

Lesley Logan 22:01

Yeah, yeah. And that's okay, get to do what you need to do.

Brad Crowell 22:04

Yeah. And I thought there was something really interesting in that, that he didn't want to talk about before you go into point three, which was she had, she had these presuppositions of where she was supposed to be, how she was supposed to be living all this stuff. And she had, she had to let go of those things. And this is also like, this is a massive thing to identify, right? In her, in her teens, and early 20s self she was, like, course, I'm getting married, and I'm gonna have kids, you know, and she's like, 35, who the hell knows what, like, 35 I'm gonna be old and dying, right? And today, she's older than 35. And she said, I'm not married with kids, and I don't have a house, in the suburbs, all these things that I, I expected out of life, or I thought was just how it was gonna go. That didn't happen. And so, you know, like, how do you live with that? Do you beat yourself up over that? Do you feel like you're behind? Do you feel like you're failing? Or can you actually let go of that story that we've been telling ourselves that like, this is what life is quote unquote, supposed to be? Like? What? Who? Who defines that? Like, is that really something we've taken with us from childhood all the way to today?

Lesley Logan 23:22

I mean, I think that that really lends itself to the next point which is like, under the like, do the work to get good with yourself it's like she said, figure it relation to things that you love or loved. You have to like, like you have to do the you know, runaway bride think... try all the fucking eggs. Do you really still like a scramble? Do you like them over easy? Do you like them poached? And then figure out your relationship with your passion or your job? And then ask yourself Are you mentally and physically ready to embrace your passions again, because it is a muscle like if you used to be really passionate movement and then you just stop moving, you have to be kind yourself you can't just like go back and do the runs used to do you're gonna be so sore the next day and then you're gonna feel bad about yourself so you know something like and that's an that's a very literal one but like can also be like an analogy like go in it and really test and ask yourself like, how is this working out for me? And the more we can actually get to know ourselves the easier it is for us to the easier is for us to like truly be able... Do you know when we say yes to something that's a true yes and and know that it's like yeah, that's a no no confidence in that? And then also like just so some this whole point, it's like be yourself and not to be yourself is going to take time to know yourself.

Brad Crowell 24:34

Yeah, and I but I think that Well, you just said the the thing to be yourself, you have to know yourself. And you know the time that she gave herself by setting boundaries by saying no, by focusing on only her work and herself. It allowed her to get to know herself, so that she could actually revisit even the story she told herself have I'm a creative. Is she still a creative? Did she still want to be creative after that experience? Well her answer, you know, she came back to yes, that is what feeds her. But, maybe the answer is no.

Lesley Logan 25:11

Yeah, yeah. And that's okay too, you know?

Brad Crowell 25:14

All right. Let's talk about those Be It Action Items what bold, executable, intrinsic or targeted action items can we take away from your convo with Jessica Vann? Why don't you jump in here? Because I am so good at her Be It Action Items that it wouldn't make sense for me to talk about

Lesley Logan 25:51

Yeah, no. No. So (...) Rest, oh my gosh, rest everyone, you know, we're gonna have an episode coming up with the Brain Profits and rest, Brad, is not going away. We in fact, last night, at the time recording this, I was like, no, like, I don't want you with dementia, you have to sleep more. So I was on annual dramatic eyes. Listen to your body. This goes very much back with a point number three like to be yourself, you have to know yourself, which means you have to listen to your body. Listen to it. And there's actually things that your body is going to do. There's gonna be physical reactions going to have, there's actually like, in holistic medicine, you can if you hold at least for at least my friend Karina, she holds something that our body wants, her body will lean forward, if she holds, her body doesn't want her body will lean back. So like getting really good at like listening to your body. And then she finally said at the end of the day, we are vessels. We are vessels and they need to be filled. And some of the strongest things that we need to do is fill it with rest... (Brad: Yeah) so I just, I thought that was such most people are like, here's all these things you can go do to Be It Till You See It and she's like, you gotta sleep.

Brad Crowell 27:03

Yeah, sleep and you know, eat, sleep, listen to your body, you know, all those kinds of things. Not my forte that's for sure.

Lesley Logan 27:12

We're working on it... (Brad: Yeah) we're Being It Until We See It. It's your forte, Brad.

Brad Crowell 27:19

I love it. I love the irony.

Lesley Logan 27:24

Well, Jess, thank you so much for being a guest of ours. I'm Lesley Logan,

Brad Crowell 27:28

and I'm Brad Crowell.

Lesley Logan 27:30

We're just so freaking grateful for you. I hope you're enjoying these episodes and by the way I did you notice we added some things at the very end... (Brad: we did) we did, if you've ever wanted to be a fly on the wall this room, we are letting that option happen for you. And you don't even have to turn into a fly to hear what's going on... (Brad: just stick around to the end) just stick around to the end and you're gonna hear some fun outtakes and also just like truly really like I am so imperfect and I hope you've enjoyed that and it gives you permission. How you would use these tips in your life? We want to know tag the Be It pod, for this episode you can tag Jess Vann. She also is like so fun to watch on her reels I really enjoy them. And send this to a friend, ask us questions to the Be It pod if you want us to answer it here on the next recap and until next time, Be It Till You See It. 

Brad Crowell 28:10

Bye for now.