Luc de Brabandere is a Senior Advisor at BCG, a BCG Henderson Institute Alumni Fellow, co-founder of CartoonBase, and an invited Professor at The Brussels Solvay School and ETH Zurich. He is the co-author of Thinking in New Boxes, which offers a new paradigm for business creativity.

In his most recent book, Be Logical, Be Creative, Be Critical: The Art of Thinking in a Digital World, together with Lina Benmehrez, Brabandere deals with the role of thinking in business and provides a rich analysis of how digital technologies are affecting our thinking processes.

Building on his knowledge and experience as a corporate philosopher, Brabandere suggests that firms should focus on creatively reinventing themselves with new tools, rather than using current digital tools to optimize existing processes or systems.

In a discussion with Martin Reeves, Chairman of BCG Henderson Institute, Brabandere explores the implications of logic, critical thinking, and creativity in business today.

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About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.