Be There in Five

This week, Kate sits down with Kendall Glazer, co-founder and co-creative director of Stoney Clover Lane, the beloved customizable accessories brand of several A-listers and influencers, to talk all things influencer marketing and more. In 2009, Kendall and her sister Libby started SCL by making bracelets on their bedroom floor, and upon getting them into the hands of teen stars like Taylor Swift and Miley Cyrus, the brand took off. Over the past decade, they've evolved into a multi-million dollar brand through the popularity of their premium candy-colored travel accessories, pouches, duffles, etc. that are designed to spark self-expression through mixing and matching with thousands of their proprietary patches. We talk through the story of how teenage boredom turned into their now empire, and Kendall provides a really interesting perspective on PR gifting, influencers, retail strategy, product pivoting, and leveraging social media, letting us in on how a company this successful has never paid for traditional advertising.

Beyond that, she has great stories of celeb encounters, how she chooses influencers, why they send the products the way they do, and toward the end they talk pop culture, as she's just as big of a fan of celebs and influencers as Kate is. Since we haven't had someone on the brand side on an episode of Under the Influencer, this is an interesting take on a company that that almost solely leveraged influencers to get to where they are today. Enjoy!

Under the Influencer (with Kendall Glazer of Stoney Clover Lane)

**Trigger Warnings** This podcast episode discusses sexual assault and rape.

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In part 2, Kate continues to take a detour from traditional pop culture and discusses a cultural phenomenon from her time in youth groups and church camps. Inspired by listeners' stories and her own experience, she talks about the impact of movements like True Love Waits and other elements of "purity culture," 20 years later. In this episode, she reads listener e-mails and DMs that describe their firsthand experiences in more detail, both positive and negative, as it relates to church, school, and parental messaging surrounding purity. This episode is designed to lightheartedly reminisce, seriously reflect, and to examine the long-term implications of (to quote Linda Kay Klein) "the Evangelical movement that shamed a generation of young women."

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To support the Be There in Five podcast, head to patreon.com/bethereinfive. $1 gets you access to early releases of episodes and bonus content!

Don't forget to subscribe, rate, and review!

Follow Kate on Instagram for more pop culture commentary throughout the week @bethereinfive

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Join our Facebook group here to discuss the podcast!

This week, Kate takes a detour from traditional pop culture and discusses a cultural phenomenon from her time in youth groups and church camps. Inspired by listeners' stories and her own experience, she talks about the impact of movements like True Love Waits and other elements of "purity culture," 20 years later. From the funny memories she has of sign language, straight edge kids, Jars of Clay, live church bands, and the scoping out youth pastors, to some of the memories that are more unsettling to remember, she tries to share a balance of her observations and research from thought leaders that once supported the movement. In the second episode, she'll read listener e-mails that describe their firsthand experiences in more detail. This episode is designed to lightheartedly reminisce, at times seriously reflect, and to explain the ins and outs of the issues that lie within (to quote Linda Kay Klein) "the Evangelical movement that shamed a generation of young women."

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To support the Be There in Five podcast, head to patreon.com/bethereinfive. $1 gets you access to early releases of episodes and bonus content!

Don't forget to subscribe, rate, and review!

Follow Kate on Instagram for more pop culture commentary throughout the week @bethereinfive

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Join our Facebook group here to discuss the podcast!

This week, Kate starts by talking about her trip to New Orleans, has some thoughts about being a bridesmaid, discussing not her own friends' weddings but the theories she has about bridesmaid makeup and frequent silhouettes. Following that there's some discussion of having an awkward body type, resenting dress try-ons and how, yet again, Kate is able to link this to something she once heard at church camp. Then, she mentions the outreach received by listeners as it relates to discussing how millennials were spoken to about relationships in non-secular contexts and opens the discussion about a pop culture church phenomenon of the 90s, True Love Waits. This is going to be a future episode, but she talks about some of her thoughts to start a dialogue and tell listeners to reach out if they want an anonymous story shared. Somehow that turns into Kate discussing what she realized is the common denominator of all of her #fauxliage posts, and peppered into this discussion of the Danish phenomenon hygge, she talks about managing travel expectations, disappointing trips, bloggers photoshopping vacation destinations, followed by a quick Hallmark Christmas Movie and The Holiday detour. Then, she recaps her (roast) beef with Arby's haters, briefly explaining her disproportionately fancy Arby's and how it spurred an interesting sample size of adult intellectual 'blind spots' that BTI5 followers have misunderstood their whole lives. Some are new, some from Instagram, all are hilarious reminders that we always have more to learn. Enjoy!

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Awaytravel.com/bethereinfive use code BETHEREINFIVE at checkout

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To support the Be There in Five podcast, head to patreon.com/bethereinfive. $1 gets you access to early releases of episodes and bonus content!

Don't forget to subscribe, rate, and review!

Follow Kate on Instagram for more pop culture commentary throughout the week @bethereinfive

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To support the Be There in Five podcast, head to patreon.com/bethereinfive. $1 gets you access to early releases of episodes and bonus content!

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Follow Kate on Instagram for more pop culture commentary throughout the week @bethereinfive

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This week, Kate has a grab bag of an episode, combining some current pop culture updates with some of the hotline questions from the past month. This episode discusses Meghan & Harry's vulnerable interview, the public backlash, and Kate's thoughts on if privileged people can publicly complain. Beyond that, she answers listener voicemails about a variety of topics: from who ate the muffins and a few other sorority related questions from the deep dive, to handling one's emotions at work and the trick she has for getting herself out of ANYTHING, to her favorite 90s foods, to discussing how to become an influencer and pitch brands, and also dives into what to do if you know someone is cheating on a friend. She also follows up re: if Kelly has ever been set up from the podcast. Beyond listener questions, a variety of other topics are covered as usual, but even more exciting, instead of ads this week, Kate uses the air space to talk about her listeners' favorite non-profits, causes, and charities and you'll learn about how to get involved with some truly incredible organizations.

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To support the Be There in Five podcast and allow it to keep running ad-free, head to patreon.com/bethereinfive. $1 gets you access to early releases of episodes and bonus content!

Don't forget to subscribe, rate, and review!

Follow Kate on Instagram for more pop culture commentary throughout the week @bethereinfive

iTunes not working? You can listen at bethereinfive.com/podcast

Join our Facebook group here to discuss the podcast!