This week, Kate sits down with Kendall Glazer, co-founder and co-creative director of Stoney Clover Lane, the beloved customizable accessories brand of several A-listers and influencers, to talk all things influencer marketing and more. In 2009, Kendall and her sister Libby started SCL by making bracelets on their bedroom floor, and upon getting them into the hands of teen stars like Taylor Swift and Miley Cyrus, the brand took off. Over the past decade, they've evolved into a multi-million dollar brand through the popularity of their premium candy-colored travel accessories, pouches, duffles, etc. that are designed to spark self-expression through mixing and matching with thousands of their proprietary patches. We talk through the story of how teenage boredom turned into their now empire, and Kendall provides a really interesting perspective on PR gifting, influencers, retail strategy, product pivoting, and leveraging social media, letting us in on how a company this successful has never paid for traditional advertising.

Beyond that, she has great stories of celeb encounters, how she chooses influencers, why they send the products the way they do, and toward the end they talk pop culture, as she's just as big of a fan of celebs and influencers as Kate is. Since we haven't had someone on the brand side on an episode of Under the Influencer, this is an interesting take on a company that that almost solely leveraged influencers to get to where they are today. Enjoy!

Under the Influencer (with Kendall Glazer of Stoney Clover Lane)