On today’s episode, I’m diving into a topic that rarely gets talked about… but can make or break your subscription box business: the quality of customers you acquire in Q4.

Especially around Black Friday, customers behave very differently than at any other time of the year. If you don’t understand how to handle them, they can end up costing you a lot of money instead of making you profit.

In this episode, I break it all down and share exactly what you need to do to protect your margins and set yourself up for a highly profitable Q4.