It's part 2 of our expert-level playbook on Account Based Prospecting, where Sam outlines a tactical approach based on a structured four-week sprint.

This framework is designed to establish credibility and earn recruiters conversations with cold prospects. In this episode, Sam details specific actions for each week to build trust, identify challenges, and ultimately secure meetings with potential clients. 

Get out a pen and paper because this is literally everything you need to know to start actioning an Account Based Prospecting play for your recruitment business today. 



Chapters:

00:00 - The four-week sprint to landing new recruitment clients
01:50 - Week 1
03:28 - Week 2
04:40 - Week 3
08:46 - Week 4







Explore all our episodes and catch the full video experience at loxo.co/podcasts
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

We're all guilty of making generational assumptions... But in this episode, Lex has Loxo's Community Marketing Manager, Amarbir Sihota, on to debunk some of the common misconceptions about Gen Z in the workforce. Fans of Mythbusters (and of Gen Z) are sure to enjoy. 

Lex and Amarbir discuss myths such as Gen Z being lazy, not caring about company culture, and only wanting remote work — and then they have a good time debunking them, with Amarbir shedding a light on Gen Z's values and interests. The conversation also explores how recruiters can better engage with Gen Z by understanding their unique perspectives and needs.


Chapters:

00:00 - Unlocking the potential of Gen Z talent
04:20 - The top Gen Z myths recruiters believe
07:45 - Myth: Gen Z is lazy and unmotivated
11:18 - The truth about Gen Z and company loyalty
17:00 - Beyond remote: The new meaning of workplace flexibility
21:18 - Is it job hopping or strategic career climbing?
26:56 - How to successfully attract and engage Gen Z candidates




Explore all our episodes and catch the full video experience at loxo.co/podcasts
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this episode, Sam dives deep into Account-Based Prospecting (ABP) to help recruitment agencies move beyond the reactive "feast or famine" business cycle.

Sam argues that by shifting focus from the 5% of companies actively hiring to the 95% who are playing the long game, recruiters can build lasting trust and become the go-to partner for future hiring needs. Throughout the episode, he outlines the core philosophy of ABP and breaks down the guiding principles of ABP — including: providing proactive value, earning the call, and focusing on business outcomes.

You'll walk away with a practical guide for building your own Ideal Client Profile (ICP) and a SPINE framework for crafting specific and insightful market intelligence. That's a LOT for a 17-minute episode, if you ask us. Sam wouldn't say this, because he's humble, but it's a MASTERCLASS — and it's just part one of a series, so stay tuned. 


Chapters:

00:00 - The account-based prospecting masterclass for recruiters
04:17 - The mindset shift that ends the feast or famine cycle
07:10 - Building your agency's ideal client profile (ICP)
09:30 - The SPINE framework for attracting your ideal clients
13:10 - Building your ABP playbook for consistent revenue





Explore all our episodes and catch the full video experience at loxo.co/podcasts
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

Ever felt like your perfectly crafted candidate email disappeared into a black hole? In this webinar, Loxo breaks down the real-world tips you need to make sure your emails actually get seen, opened, and replied to.

Because when candidates engage with your messages, email providers take notice — and the more replies you earn, the more likely you are to land in inboxes instead of spam folders.

Best of all, we don’t just tell you the rules of deliverability, we play them. This interactive, game-style session guides you through scenarios where you’ll guess the right answer, learn why it works, and walk away ready to put it into practice.

Here’s what you’ll learn:

✨ Subject lines that work. Stop writing throwaway lines that get ignored. Instead, discover how to create subject lines that spark curiosity and give recipients a reason to open.

✨ The power of the hook. The first sentence of your email is prime real estate. Learn how to write openings that grab attention, set the right tone, and keep candidates reading.

✨ Encouraging replies. Deliverability isn’t just about getting into the inbox — it’s also about engagement. We’ll show you how to frame your outreach so candidates actually respond (and boost your sender reputation at the same time).

✨ Finding the right sending rhythm. Too many emails too often? You’ll end up in spam. Too few? You’ll get forgotten. Learn how to strike the balance that keeps you visible without being overbearing.

And that’s just the start. Whether you’re a seasoned sourcer or just getting your recruiting feet wet, these proven tactics will help you connect with candidates more consistently — and land more replies.

👉 Watch now and start sending emails that don’t just land in inboxes… they land you results.

Chapters:
00:00 - From ignored to inbox: Boosting your candidate outreach
05:50 - Winning the inbox game: Unlocking candidate engagement
40:50 - Solving your candidate outreach roadblocks: Audience Q&A

Loxo just unveiled Natural Language Search, which is already changing the way recruiters source top talent. In this Tactical Tuesday episode, Sam and Vivien dive into just how much of an impact NLS can have on how we search — especially when it comes to the distinction between hard and soft requirements.

It all comes back to adaptability — and this conversation, like every Tactical Tuesday episode before it, will be another tool in your kit as you seek to adapt to the ever-changing world of modern talent acquisition.



Chapters:

00:00 - The future of AI sourcing: Loxo's Natural Language Search
02:39 - Escaping the trap of the unicorn candidate search
05:50 - Moving beyond boolean for your core requirements
12:40 - How to find top talent despite inconsistent resumes






Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

This week, we're diving into a viral LinkedIn post that challenges everything you thought you knew about recruiting. We’ll break down five key principles, starting with the art of the email. It’s not about you — it’s about the candidate. We'll show you why "selling the conversation, not the job" is a non-negotiable rule and how to craft a message that actually gets a response. We also tackle the sheer volume of outreach needed to succeed, and why getting your email deliverability right is more critical now than ever.

We'll explain why candidates are most honest at the outset and how you can use that to your advantage. Most importantly, we'll talk about the power of listening. We make the case for why a recruiter should be listening for 27 minutes out of a 30-minute call, and how asking "Hot Ones"-quality questions can help you connect on a deeper level. Finally, we'll discuss why clear communication, not just speed, is the ultimate superpower in a competitive hiring market.


Chapters:

00:00 - Five recruiting strategies you can't ignore for 2025
02:50 - Why you should sell the conversation, not the job
08:59 - Why volume is your friend and deliverability is your superpower
10:53 - The initial screening call: what candidates are really telling you
13:28 - The 27/3 rule: why great recruiters barely speak
19:06 - How to create momentum without sacrificing the candidate experience





Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this Tactical Tuesday episode, Sam and Vivien explore how assumptions can limit candidate sourcing — and the importance of truly understanding candidate motivators. The conversation delves into the impact of job titles and company size on candidate perceptions, as well as the often-overlooked willingness of candidates to commute.

In short: When you make assumptions, you may be missing out on great candidates. When you challenge those assumptions and think outside the box, you just may find the hidden gem you've been looking for. 

Chapters:

00:00 - The AI search revolution that will redefine your sourcing strategy.
02:59 - How to decode what a candidate truly wants.
11:15 - Breaking your assumptions to find hidden talent.






Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this episode, Sam chats with Loxo's CTO, Ilia Cheishvili, about something hyper-relevant: Natural Language Search. In case you missed it, Loxo just launched NLS — and it's already saving recruiters so much time and mental energy. Throughout the conversation, they explore how NLS allows recruiters to source candidates more intuitively, moving away from traditional Boolean searches that can exclude potential talent. The real kicker? It's becoming increasingly important for recruiters to acknowledge the importance of flexibility in candidate requirements — which leads to the need to cast a wider net in their initial sourcing efforts. As someone who has built the product from the ground up, Ilia shares insights on how NLS can surface the most relevant candidates and improve hiring outcomes — while also addressing common misconceptions about candidate filtering.Long story short: If you've been curious about all the buzz around NLS but need a bit of convincing before giving it a try yourself, you've come to the right place! 
 





Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this Tactical Tuesday episode, Sam and Vivien dive into the art of crafting standout recruitment emails using the STAR Method. If you listen in, you'll discover how to capture attention and deliver value by structuring your candidate pitches around Situation, Task, Action, and Result. 

Whether you're a seasoned recruiter or new to the field, this episode offers actionable insights to elevate your email game and connect with hiring managers effectively. Tune in to learn how to make your emails not just seen, but impactful.


Chapters:

00:00 - Introducing the STAR method for recruiters
02:55 - Breaking down the STAR method for email outreach
10:00 - How to showcase impact and value in your email body
 





Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

It's a bittersweet day as we wrap up our month-long series on Account Based Prospecting for recruiters — but we're closing it out strong with the one and only Jen Allen-Knuth, founder of Demand Jen and returning guest from episode 119.

Sam and Jen dive deep into a pretty critical part of the sales cycle: closing the deal. Jen shares her expert insights on why most prospecting messages fall flat and how to approach outreach with a human-first mindset. We’re talking about moving beyond the "copy-and-paste" cold email templates and focusing on relevance, not just personalization. Jen also explains how she stopped trying to "win" arguments with prospects and instead started competing against the status quo by seeking to understand the buyer's challenges.

And in a "can't miss" moment, she shares a powerful, three-step framework for getting deals across the finish line by being genuinely curious and empathetic, not pushy. 


Chapters:

00:00 - How to get recruiting deals across the finish line with an industry expert
03:14 - Why your mass outreach to clients is falling flat
12:20 - Shifting from a salesperson to a strategic hiring advisor
19:20 - Proving your value when a client thinks they don't need you
29:40 - How genuine curiosity gets recruiting agreements signed faster than pressure
35:54 - Using the client's 'cost of inaction' to create urgency
42:50 - The final steps to getting your client contract signed
45:10 - One key takeaway to improve your client closing rate today







Explore all our episodes and catch the full video experience at loxo.co/podcast
Becoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co