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Today we are talking about being a specialist.

And why 🏻YOU, 🏻your brand, and 🏻business need to become one.

What do I even mean?🤷🏼‍♂️

Well, it’s time for a good ol ️baseball analogy.

If you were to go back 1️⃣5️⃣- 2️⃣0️⃣years ago on baseball - the type of pitcher that was emphasized back then was the starting pitcher. 🏼

The statistics dwarf what a starting pitcher does today.

You see if you were a starting pitcher and you’re pitching 7-9 innings you met a variety of different batters.

You couldn’t go narrow. ❌

You had to go wide. ⭕️

Then something, in my opinion, happened in 2014 that changed it all.

Listen to the bullpen to find out what and how. ⬇️

Quit trying to be the jack of all trades and just go narrow. ✅