Lucas Keller, is a veteran manager and CEO and Founder of Milk & Honey Music + Sports + Ventures, one of the biggest global management company for Songwriters, Producers and DJ’s in the world. Keller has over 25 employees, offices in Los Angeles, London, New York, Nashville, Dallas, Amsterdam, Australia/New Zealand and recently launched a sports division that manages 15 athletes in the NFL.

Keller’s clients have had some of the biggest global hits his year including Dua Lipa’s “Levitating,” (co-produced by client Stuart Price) and BTS’ chart-topping “Butter” as well as “Dynamite” and “Permission to Dance,” from client Jenna Andrews. The Milk & Honey roster has collectively sold over half a billion records and the company has market share on the pop charts that normally only the major publishing companies have. In addition, Keller has sold over 9 figures in music publishing catalog assets in 2021 and the company is considered to be experts in the space.

Keller has been featured on the Billboard Top 100 Change Agents, Billboard Power 100 Heat Seekers, the Billboard 40 Under 40, Billboard Pride 100 most influential LGBTQ, Out Magazine’s New Hollywood Leaders and has been listed across music trades as of the most influential people in the modern music business. INC magazine rated Keller’s Milk & Honey in the upper 20 percentile of the Top 5000 fastest growing companies in America.

In this episode, we talk about:

•  Two tips he would give to artists without any connections in the Music business

•  How he got Christina Perri’s A Thousand Years  placed in Twilight and how that song, in addition to Nick Jonas’s Jealous, provided a proof of concept in starting his company

•  The importance of Business Mentors and not just Artist Mentors

•  Why he advocates for songwriters and producers

•  How he has never signed a contract for representation, all handshakes

•  How he discovers a majority of new artists

•  The importance of diversifying your business with assets and services

Guest:

Wikipedia Twitter LinkedIn Instagram

Music Business Summit Worldwide's article on Lucas Keller: My Manifesto

Host:

Instagram: @MentorsontheMic @MichelleSimoneMiller

Twitter: @MentorsontheMic @MichelleSimoneM

Facebook page: https://www.facebook.com/mentorsonthemic

Website: www.michellesimonemiller.com

Youtube: https://www.youtube.com/user/24mmichelle